Cannes 2026: How to Target Digital Natives Using Interactive Out-of-Home Marketing | Rogier Vijverberg, SuperHeroes , Chief Creative Hero and Founder
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Many corporate marketing groups struggle with low campaign relevance because they rely on generic ad layouts that fail to interest digital native buyers.
Rogier Vijverberg, Chief Creative Officer and founder of SuperHeroes, details how to build agile content pipelines by structuring parallel creative collectives.
He shares his operational playbook for choosing between automated generative AI art and camera-shot human documentaries, maximizing consumer attention in crowded public…
The skinny
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