Sales With Mike Bosworth
In this episode of Epic Entrepreneurs, Bill Gilliland interviews Mike Bosworth, a seasoned sales trainer and founder of Story Seekers. Mike shares his journey from reluctant beginnings in sales at Xerox in the 1970s to becoming a leading influence in sales training and engagement strategies through storytelling. He emphasizes the importance of building trust and genuine emotional connections with customers to drive business success.
After his experience at Xerox, Mike founded Solutions and Selling in 1983, adopting an innovative affiliate model instead of a traditional employee structure…
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