Anthony Enrico, Founder & CEO of LeanScale | Sales Teams Harvest Demand, They Don't Create It
In this episode of Reframe First, Oleksij Rak talks with Anthony Enrico, founder and CEO of LeanScale, a full-stack go-to-market operations company that runs sales, marketing and AI operations for venture-backed B2B SaaS companies from Series A up to over $500M in ARR. Anthony explains why the most common go-to-market mistake he sees is hiring salespeople before the demand exists — a mistake he made himself after knowing exactly how it plays out — and why a sales team should be treated as a harvester of demand rather than a source of it. He shares how LeanScale collapsed its own diagnostic…
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