Latest / The One Small Change Podcast / ⁠Embracing Video, Facing Fears, and Building Consistency

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⁠Embracing Video, Facing Fears, and Building Consistency · The One Small Change Podcast

• 0:00
  Oh, everybody. Welcome to the one small change. I
• 0:04
  am so thrilled that you are sharing this journey of exploration
• 0:08
  and transformation with me. And I'm your host, Yvonne McCoy,
• 0:12
  and I bring almost thirty years of entrepreneurial experience and a
• 0:15
  passion for discovering growth through the power of seemingly
• 0:19
  small change. And you are gonna be so happy this week
• 0:23
  because joining us for this journey,
• 0:27
  we're gonna be talking with Nina Farib. And she's gonna share
• 0:30
  how a smaller unexpected decision sparked a remarkable
• 0:34
  transformation either in her personal or her professional
• 0:38
  or both. So, Nina Hi. You and I
• 0:42
  have already been yacking it up. Yes. So we're
• 0:46
  wound up and ready to go. Yep. Definitely. I am I am so
• 0:49
  happy that you took time out of your busy schedule to do this with me.
• 0:53
  Thank you so much. Of course. I you know, and
• 0:56
  I've actually followed you for a long time, never actually spoken to you personally.
• 1:00
  So this is a particular joy for me.
• 1:04
  So tell us a little bit about yourself, and what is the change that
• 1:08
  you wanna share, and what kind of impact did it have?
• 1:12
  So I'm I'm a filmmaker turned
• 1:16
  online digital LinkedIn coach. I focus on
• 1:20
  video and lives because, obviously, there's sort of that history that
• 1:24
  comes with me, from being a film producer.
• 1:28
  And, so to nowadays, I help small business
• 1:32
  owners mostly or actually exclusively,
• 1:35
  entrepreneur, service based entrepreneurs. Because as service based
• 1:39
  entrepreneurs, we are the face of the company. We are
• 1:43
  who shows up on our social media platforms,
• 1:47
  to sell our brilliance, our programs, our offerings.
• 1:51
  So that's sort of the the niche that I, have created for
• 1:54
  myself as as a digital content creator and,
• 1:59
  and, coach. Oh, sorry
• 2:03
  about that. I forgot to turn
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  off because you know this is live because I'm, you know, I'm I'm
• 2:10
  screwing stuff up. Oh, you
• 2:13
  mean the timer? Yep. Yeah. Yeah. So,
• 2:17
  anyhow, not to be distracted from the good stuff that we're doing.
• 2:21
  Yes. And so what was it that you know,
• 2:25
  obviously, your background led you to do what you were doing, but there's gotta be
• 2:28
  a reason another reason that you do it so well, that something happened
• 2:32
  that that was a turning point? Or I mean, there you
• 2:36
  know, you don't get my age without, like, several turning points. So,
• 2:41
  I think their most recent turning point was or really big
• 2:45
  turning point or, well, you want small ones or big ones?
• 2:48
  Whichever one you wanna share. I think relative, isn't
• 2:52
  it? It's all relative. Of course, it is. And and big big is always yeah.
• 2:56
  In in in, globally speaking, everything is relevant,
• 3:01
  relative. So, I mean, you know, the the I think what
• 3:05
  really happens, and I think it's also an age thing, where at some point
• 3:09
  in my life, I just realized that you can either
• 3:13
  keep doing what you're doing because you've been doing it for so
• 3:17
  long and it feels comfortable and you know what it
• 3:20
  is. And, it might, you
• 3:23
  know, string you along until you retire. Although,
• 3:27
  as entrepreneurs, we never retire, really. We just, you know, clock
• 3:31
  out and die, I guess.
• 3:36
  But, or we reinvent ourselves. And I
• 3:40
  was at that point, where I was like, I'm too
• 3:44
  young. I'm, you know, too I I was old enough to start thinking about retirement,
• 3:47
  but too young to retire. So I'm like, okay. Do I
• 3:51
  hobble along and become the old geezer in the corner somewhere at some point,
• 3:54
  or do I reinvent myself and make make that change?
• 3:58
  Right? And so I decided in good Nina fashion to
• 4:02
  make the change. And I think the one small thing
• 4:06
  that led to all the massive change that came with it
• 4:10
  was my desire to be location independent.
• 4:13
  I've been a whole career glued
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  to a desk somewhere in a office
• 4:21
  of a client, even with my own company
• 4:25
  because we were shooting all over the world, all over,
• 4:29
  you know, America, and I needed to be on set. I
• 4:33
  needed to be in the edit suite with the editors. I needed to be
• 4:37
  with the clients. So, it it was
• 4:41
  fantastic traveling the world, and I loved it. But then there comes a point where
• 4:44
  you don't wanna do that anymore. And I saw the Internet, and I saw the
• 4:48
  explosion of all things, that were now possible
• 4:52
  with you know, this was before we even did Zoom calls, but just that there
• 4:56
  was everything was now possible remote. And so the desire to
• 4:59
  be location independent was really strong, also with family in
• 5:03
  Europe, me in New York. So I'm like, okay. This is
• 5:07
  gonna be my lighting guide, my guiding light.
• 5:11
  I do need that drink really soon, Yvonne. We were talking about
• 5:15
  drinks earlier. And and it really was
• 5:18
  that small shift that and the desire that then
• 5:22
  really basically turned my company around, I mean,
• 5:26
  a full three sixty, because I just wanted to be location
• 5:30
  independent. And I am location independent now, and I run a completely
• 5:33
  different business, but I still I still work with film and video. Right? Or, I
• 5:37
  mean, film Mhmm. Said that but as a me as a as a storytelling
• 5:41
  tool. Yeah. Well, you know what's interesting about what you said and,
• 5:45
  you know, one of the things that when when I do my workshop that I
• 5:48
  bring out is, you know, I read a book about it was
• 5:52
  called the women's road
• 5:56
  to fulfillment or something like that. And it and it basically you know, you have
• 5:59
  childhood, and then she said motherhood. After motherhood,
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  we most women, unless something happens to them physically
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  or some traumatic thing happens, we all kinda go,
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  is this all there is? Right. You know, I thought there would be more.
• 6:14
  I thought I would do more. Yep. Right? And so we
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  all, I think, go through that. So what you went through is a very
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  normal thing. And as you said, some people say, well, maybe I'll just stick
• 6:26
  it out. Right? And I had kind of
• 6:29
  not exactly a similar thing, but I had a situation where when
• 6:33
  COVID came, that was kind of my thing. Like, I was
• 6:37
  working with non you know, executive directors of nonprofits. Mhmm.
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  And, you know, when they when COVID came, they shut
• 6:44
  down. I mean, they had no funding for their staff, so they had no funding
• 6:47
  for me. And I was like, okay.
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  It was like watching the sinking of the Titanic. It was quite traumatic.
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  And I was like, okay. Am I gonna build this
• 6:59
  again? Yeah. And if I do, what's
• 7:03
  gonna be different? Right. Right? And it was like, I wanna build a
• 7:06
  business that I really like doing what I like
• 7:10
  to do that I can do for whatever period of
• 7:14
  time I wanna do it. Yep. So, yeah, I absolutely relate to that. And
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  I would say to people, it's never too early to look at
• 7:22
  that. Right? I think most of us use
• 7:25
  outside influences to make that happen where we don't
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  say, okay. What is it that I want? And I think as women
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  and and since you're talking about this, there's this whole movement out of Britain called
• 7:37
  the Queen Agers, and, that sort of women,
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  it's also it's not just an age thing. It's generational thing. You
• 7:44
  know, women who are now 50 and up, sort
• 7:48
  of being at that point, as you said earlier, where kids are out of the
• 7:52
  house, a lot a lot of them lost their
• 7:55
  corporate jobs during the pandemic. Right? And and are,
• 7:59
  like, at a point where, like, we still are full of energy. We still have
• 8:02
  many years of being super productive very often, and I see that with a lot
• 8:06
  of my girlfriends. These women are the the main
• 8:10
  breadwinners and financial decision makers in the household.
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  And it's like, where do I go with all this energy? What do I do
• 8:17
  with myself? I'm only 50. I'm 55, whatever. I still wanna
• 8:20
  have that really strong encore, yeah, before I'm a corpse.
• 8:24
  Right? So I think that there is this whole generation
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  of of women who did the dutiful thing,
• 8:31
  taking care of the husbands and children and the the bosses and the clients and
• 8:35
  the team and all that. And now is at that time where it's like,
• 8:39
  yay. You know, we can we can make changes, and we can actually
• 8:43
  we're we're holding the purse strings, so why aren't we aren't we calling the
• 8:46
  shots. Right? And and I think the other thing is because
• 8:50
  I think I'm older than you are. Yep.
• 8:57
  Is our parents are living longer. Yeah. Do
• 9:01
  you know? So, you know, my parents live to be 94.
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  And I think I think there's in our brain, there's, like, we we we think
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  that there's gonna be a period of time when we won't have to take care
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  of parents, we won't have to take care of kids, and we can really focus
• 9:14
  on ourselves. And that's getting pushed back further and
• 9:18
  further and further. So if you don't make the decision to make
• 9:22
  that space for yourself Mhmm. You're gonna be really
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  old. Yeah. Very true. Very true. Happens. And, you
• 9:29
  know, I I I'm glad my parents lived that long, but I
• 9:33
  I coulda used a few extra years on my
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  own. Do you know? Yeah. So yeah. So,
• 9:41
  if you were to talk to entrepreneurs today, what would be what would be some
• 9:45
  of the lessons and some of the things that you think that they could
• 9:49
  do? So there there are two parts of this. Okay. You can pick
• 9:53
  either part. So there there are the life lessons that
• 9:56
  you've seem to have a wonderful handle on, but there's
• 10:00
  also the video. So for those of us that maybe are in their
• 10:04
  fifties, sixties, or seventies and have not really done
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  video were not brought up I mean, I remember when I took my first
• 10:11
  coaching course, it was by telephone. Wow.
• 10:14
  Yeah. Me too. Yep. Yep. Do you know? I had to buy myself a little
• 10:18
  one of what they call the executive toys to play
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  with because I'm a visual person. So the phone did absolutely nothing
• 10:25
  for me. Oh, I'm a good doodler. Yeah. For that reason. Yeah. Yeah.
• 10:29
  Yeah. So let's talk about video.
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  Yep. Showing on
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  video at when you're not spring chicken anymore. Yes. That's
• 10:41
  right. Absolutely. Absolutely. Been there, done
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  that, and I know you have as well. So, I mean, the I think
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  the biggest the biggest thing to just keep
• 10:52
  reminding yourself of is, you know, this is not
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  media in the sense of we're a skinny little model, you
• 11:00
  know, that is anorexic and as you know, lives on
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  on champagne and cigarettes. We are real people. We
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  are, you know, we're shooting these videos to connect
• 11:11
  with our clients and with our audience. They wanna hear what
• 11:15
  we have to say. They could not care less
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  what we look like, whether we're skinny or not, whether we're beautiful
• 11:22
  or not, and beautiful is in the eye of the boulder anyway. And if we
• 11:26
  are, you know, whatever, have a big nose and have a small nose, it does
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  not matter. What matters is that what we say and what comes out of our
• 11:33
  mouth is helpful to those people who we want to attract
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  into our, into our ecosystem, our orbit, into our
• 11:41
  businesses. So it really is about having
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  that clarity of message and and making sure that we
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  give value to the people that we want to have listened to
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  us. And then it doesn't really matter,
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  what we look like. I mean, I always say show up professional, show up the
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  way you would show up to a client meeting in
• 12:02
  person or on Zoom. And the rest is
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  just you being you and, hopefully, attracting the right kind of
• 12:10
  people because you are being you. Because you don't want,
• 12:13
  like, a a bad date experience, right, where, the person shows up and they're,
• 12:17
  like, not who they were in the dating profile at all. You don't
• 12:21
  want that happening with your clients either because that's just icky. Right?
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  People people buy from people. People want to
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  preexperience you, and that's where video is
• 12:32
  fantastic because it not only shows people who you
• 12:35
  are, it also is sort of like a a self selection tool.
• 12:39
  Mhmm. If you don't like my nose, you don't like my voice, you
• 12:43
  don't like my mannerisms, you're never gonna sign up for a call with me.
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  You know, you don't waste my time. You don't waste your time. It's perfect.
• 12:50
  So I I love and if you do like me, it sort
• 12:54
  of builds that trust. Because psychologically, when somebody sees you for
• 12:58
  the second or the third or the fourth time on video and then eventually on
• 13:02
  Zoom, we now have created, sort
• 13:05
  of a, like a, yeah, trust and and and
• 13:09
  familiarity where we're like, oh, we know Nina. And then when we get on a
• 13:13
  Zoom call with her and she looks and sounds the way she does on her
• 13:16
  videos, there's this immediate, like, wow. I like her. Oh, wow. This
• 13:20
  is I trust her too. Tell me the truth or whatever what it
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  is. Right? Well, you know, the the experience that I had like that was
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  I had one of my clients be my wingman on a workshop I was
• 13:31
  doing. Mhmm. And I had, you know,
• 13:35
  fiddled with this thing, and I had it timed out, and I, you know, I
• 13:38
  had the slides and, you know, the whole thing. And when we got off
• 13:42
  afterwards, she said, I don't know how to tell you this,
• 13:46
  but the person that presented that workshop is not the coach
• 13:50
  I love working with. Oh.
• 13:53
  And I was like, oh, that's interesting.
• 13:58
  Do you know? And and so now I you know, it's like,
• 14:02
  the way I am is the way that I am. Right? You gotta you
• 14:06
  gotta have to because you don't wanna have people have a bad experience. Right?
• 14:09
  Yeah. Well, it you know, it's like you go through the you know, you go
• 14:12
  through this thing and, you know, you're all polished. And then the next time they
• 14:16
  see you, you're not polished and you're in different way. It's like, well, who is
• 14:19
  this person? Yeah. Right? And so, you know, what I say to people
• 14:23
  is, you know, the best the best thing to
• 14:26
  do is be the way that you don't mind being every day. Yeah. If you
• 14:30
  don't wanna wear makeup every single day and you're gonna be on Zoom calls,
• 14:34
  then don't wear makeup. You know? If you don't mind wearing
• 14:37
  makeup, wear makeup. Do you know? If you like to wear
• 14:41
  jewelry, wear jewelry. I mean, be the way you like to be, and you can
• 14:44
  do it on a regular basis, and it's not like, do you
• 14:48
  know? Yeah. And and it's it's not even the way it it I
• 14:51
  mean, it's I always say, like, it's too hard to be someone else or to
• 14:54
  be someone you're not all the time. Right? It's just it takes too much
• 14:58
  energy up. So yes, sure. If I'm going on a on a call with
• 15:02
  you, I will bother with some eye makeup, which you can't see anyway because I'm
• 15:05
  wearing freaking glasses. But, you know, I I'll I'll make an effort
• 15:09
  to look a little nicer than I just would if I just wore a T
• 15:12
  shirt and and makeup. But I'm still
• 15:16
  I'm still within the framework of how I will show up for a professional meeting
• 15:20
  with a client. Right? Right. Right. And so I think the other
• 15:23
  thing that people do not realize
• 15:27
  is there are certain things that you may not think are
• 15:31
  important that draw people to you. So for instance, we were talking about
• 15:34
  dogs. Right. You know, that's one of the things I mean, one of the things
• 15:38
  that I talk about and I weave into my post and my, you know, things
• 15:41
  that I do is, you know, obviously, it's the business.
• 15:44
  Right? And then the other things that I talk about is I talk about
• 15:48
  my dog, who I just took down the shore for the first
• 15:51
  time. I talk about my weight because, you
• 15:55
  know, that was a real big barrier for me
• 15:59
  to speaking because at one point, I weighed four hundred and forty pounds.
• 16:02
  Mhmm. I've lost over a hundred and fifth I lost almost 200. I kept off
• 16:05
  a 50 of it. Yeah. And video,
• 16:09
  you know, being on Zoom, you only do, you know, from the neck up, so
• 16:13
  you can kinda hide a little bit. But but, you know, even the other
• 16:16
  day, I was doing a post that said, you need to be yourself. And I
• 16:20
  was looking for an image, and I'm like, this doesn't make any sense. I'm telling
• 16:23
  people to be themselves, and I'm not putting my picture up there. Yeah.
• 16:27
  And so, you know, did that. Right? I
• 16:31
  talk about my family, and I talk about humor. And so, you know,
• 16:35
  typically, you're gonna find me cracking some, you know,
• 16:39
  weird kinda comment because I have a weird sense of humor. And if you
• 16:43
  don't like that, then you're probably not my client. Exactly. Same same here.
• 16:47
  I mean, if you can't get my Swiss sense of humor, then you're
• 16:50
  probably gonna be lost with me. You know, if you are a big drama and
• 16:54
  want lots of hand holding, please don't sign up for me. I mean, I'm just
• 16:58
  I have no patience for it. So, yeah, I think I think you're just doing
• 17:02
  yourself and your future clients. And and I love what you
• 17:05
  just were saying, with the topics that you choose to share.
• 17:09
  I I was like, when my clients are sort of nervous about the, you know,
• 17:12
  TMI, am I sharing too much or whatever, I'm like, in the
• 17:16
  beginning, you know, putting your big toe in the water, just
• 17:19
  just choose three, four, five topics that you talk about. Like, same
• 17:23
  with me. Got a dog. I talk about, you know,
• 17:27
  traveling forth and back between Switzerland and New York. And I just have my couple
• 17:31
  of topics that I stick to, and every once in a while, something else comes
• 17:34
  in sideways. But it it gives people the sense that they
• 17:38
  know me without needing to know everything about me.
• 17:41
  But the one who cares. Right? So, and and and it
• 17:45
  also keeps you sort of from getting lost in the TMI minefield
• 17:49
  of of, information that doesn't need to be shared. So
• 17:53
  so if someone has not used video very
• 17:56
  much, what would you
• 18:00
  what so we were kinda talking about, you know, you know, that kind
• 18:04
  of stuff. So you can, you know, give us a couple of tips so our
• 18:07
  videos are better and maybe how to get our toe in the water.
• 18:11
  Yeah. I mean, look. If you're nervous about being on video,
• 18:15
  do what we're doing. We're we're in video right now. Right? We're we're just having
• 18:19
  a conversation. Every time you're on a call with a client on
• 18:23
  Zoom, that is a video. So have invite a friend
• 18:27
  or a coach. Give them a a series of questions to ask you,
• 18:30
  and you just they ask you the question, you answer the questions. That can be
• 18:34
  a video. Right? So, put yourself in a
• 18:37
  situation where you know you're gonna be feeling comfortable and you
• 18:41
  know you're gonna get there. And then, I mean, if you wanna do
• 18:45
  videos where, like, short little snippet videos that are perfect for,
• 18:49
  social media, LinkedIn in particular, which is our our sort of area
• 18:53
  of expertise, you know, then then you just practice. And you practice
• 18:57
  the first ten videos, never see the day of light. And then maybe by eleven,
• 19:00
  twelve, you start getting used to seeing yourself, getting used to hearing
• 19:04
  yourself. I remember when when I started creating my own
• 19:07
  videos, and believe me, it was not pretty, although I was a producer. But I,
• 19:11
  you know, I didn't have a crew. I didn't have a budget. It was just
• 19:14
  me and my phone. Back then, actually, I I
• 19:17
  had a a a whole camera set up, which was never really
• 19:21
  helpful other than driving me crazy.
• 19:24
  And, you know, once you once you are used to seeing yourself
• 19:28
  and hearing yourself, that moment comes where you'd start
• 19:32
  disassociating yourself. And I remember I was editing a
• 19:35
  video of me. I've been doing video maybe for two or three months,
• 19:39
  and I was still fairly uneasy about it. And I was laughing
• 19:43
  at myself cracking a joke in the video, and that was the moment that was,
• 19:46
  like, one of those small moments, right, where I was like, boom. I now have
• 19:50
  learned to see myself as Nina, the person who
• 19:54
  represents clockwise and no longer icky 50 year old
• 19:57
  Nina who could be a lot younger and should have done this earlier in her
• 20:00
  career. And and that was really a big shift for me where I was like,
• 20:04
  okay. I can now edit myself without squir squirming.
• 20:10
  Well, you know, it's really good to hear you as a professional say
• 20:13
  that. Yeah. I mean, it was it was nasty. The first couple of videos
• 20:17
  were terrible, terrible, terrible, and no one liked them.
• 20:21
  And it it took me a good while until I found my
• 20:25
  rhythm and figured out that, you know, equipment be damned. It's
• 20:28
  never about the equipment. You know, you just you're you and your phone and a
• 20:32
  window is all you need. Right? Well, this
• 20:35
  this is what I wanna I always say to people. Do it before you're
• 20:39
  ready because nobody will see it because nobody knows you.
• 20:42
  Right? Yeah. And then and then there's that. Right? We're not it's not
• 20:46
  like we we have this idea that a million people it's not CBS. Right?
• 20:50
  We are we are on LinkedIn by ourselves most very
• 20:54
  often. And, yes, my first couple of videos on LinkedIn, if you
• 20:57
  were to scroll all the way back are probably pretty awful. Well
• 21:01
  and here's the thing that's really funny. I had a
• 21:05
  client that absolutely would not do a video. And I said to her,
• 21:09
  just make something on Zoom, put it on LinkedIn, you know,
• 21:13
  just to see. Just so you know what the you know, we were just going
• 21:16
  through the steps of how to do it. Right? So we have our our
• 21:19
  client call, and she goes, this is awful. I don't wanna do this. I don't
• 21:22
  you know, I wanna take it down immediately. And I was like, you can do
• 21:25
  that. That's not a problem. And it stayed up for about five
• 21:29
  minutes. And within that five she said,
• 21:33
  oh my god. Five people looked at this, and I actually had somebody who
• 21:36
  wants to connect for a job. There you go. Yep. So,
• 21:40
  you know, you don't know. You don't know. And yeah.
• 21:44
  That that's a great example. I love that. Yeah. And it you know, and
• 21:48
  I said to her, see, if you had taken that down in one minute, you
• 21:51
  would have missed a great opportunity. So the people who are ready
• 21:55
  for you now Mhmm. Will, you know,
• 21:58
  be drawn to the video that you do now. Yeah. Okay.
• 22:02
  They may not be your ideal client five years from now or even, you know,
• 22:06
  six months from now, but they are attracted to the way you are
• 22:10
  now, and you will be a great service to them. And you
• 22:14
  denying them this opportunity is a terrible thing to do.
• 22:17
  Exactly. So, yes. So
• 22:21
  get started yesterday. Yep.
• 22:25
  Play around with it. Make your mistakes early on is what I
• 22:29
  what I tell people.
• 22:33
  Dress the way you feel comfortable and can do on a
• 22:36
  regular basis, which does not mean that you can't
• 22:40
  get better. You know? Like, for instance, I know when I first started
• 22:43
  doing videos, I was wear wearing certain colors
• 22:48
  that, you know, if I looked at like, if I wore one color, I felt
• 22:51
  like I really looked good. If I wore another color, I you know? And so
• 22:54
  that is like, oh, okay. I can Yeah. I can make that
• 22:58
  change. That's not a big deal. I've got tops in a lot of different colors.
• 23:01
  You know? And and, you know, just
• 23:05
  can people hear you? You know, that kind of stuff that, You
• 23:09
  know? You don't wanna put all the energy into it and people can't hear
• 23:12
  you, you know, and and get you Video is actually more important than
• 23:16
  video. Yeah.
• 23:20
  So so I think the other thing is
• 23:25
  that when we talk about connecting, there's so much
• 23:28
  that you get from a video. You get the visual. Mhmm. You get the
• 23:32
  audio. You get the body movement. I mean, there are lots of ways
• 23:36
  that people can can, you know, kinda learn to trust
• 23:40
  you versus when you write something. Oh, I mean,
• 23:43
  there's absolutely no comparison. Right? I mean, writing, we've
• 23:47
  we lose the inflection. We use the humor. We lose
• 23:51
  everything. Right? And that's why I think emojis are actually very helpful.
• 23:55
  But, when you're speaking and and and
• 23:59
  hearing, hearing, and seeing, it's just also believing,
• 24:02
  right, and and and building that trust, which is so important. Well,
• 24:06
  it's funny because, I tend I I I'd say that
• 24:10
  I'm a speaker, and I write the way I speak. And I
• 24:14
  had somebody helping me with my marketing, and she was like, I don't know how
• 24:17
  to edit your stuff because it is just it is just, like, all over the
• 24:20
  place. It is, like, bizarre. It is and I'm like, but that's
• 24:24
  who I am. Yeah. That's that's the way I talk.
• 24:28
  So tell us before we run out of time, tell us about the
• 24:31
  freebie that you've got for us, and then, you know, we'll go
• 24:35
  from there for for the amount of time that we have left. Of course. Yeah.
• 24:38
  So we have the, an infographic, which is called
• 24:42
  the five steps to a perfect LinkedIn post.
• 24:46
  And it's a really lovely, one pager, infographic,
• 24:50
  which sort of shows you the anatomy of a LinkedIn
• 24:54
  post, what kind of media, you know,
• 24:58
  different media ideas, and and what to look out for at each of these
• 25:01
  steps to make sure that you're posting such that people actually,
• 25:06
  engage with you with your posts on LinkedIn. I had a
• 25:09
  marvelous thing that happened, and this will show you how
• 25:13
  unsophisticated I am when it comes to social media.
• 25:17
  I got a thing. It said, you had 350
• 25:20
  people notice your your post this week Mhmm. Which
• 25:24
  is the highest I've ever had Okay. And have no idea what
• 25:28
  to do with it. I don't know what it I don't I don't
• 25:32
  have a follow-up on what to do with it. No. I mean, what you really
• 25:35
  wanna do is just make sure that when you post that you go and
• 25:39
  see and this is why I have written the five steps
• 25:43
  because you need to have a call to action so people will
• 25:47
  engage with you. So every post that you put out, I look at who's
• 25:50
  liked it and who's commented, and you want to connect with the
• 25:54
  people that you don't know yet who've been liking and who's
• 25:58
  been commenting because that is how you grow your
• 26:01
  people organically on LinkedIn. So make
• 26:05
  sure that, you know, the people you don't know, the people especially who are second
• 26:08
  connections to you, that you write them a little note in the
• 26:12
  direct messages saying thank you so much for commenting on my post about topic x
• 26:16
  y z so they know you're not a bot. And, you know, what what
• 26:20
  was the most interesting thing about it? Or, you know, but whatever. Just ask them
• 26:23
  a further question to continue the conversation. That
• 26:27
  that is a great piece of advice. If you get nothing add else out of
• 26:30
  this, but there was a lot of gems in here. That
• 26:34
  is something that you can start doing tomorrow. Yep. You don't have to
• 26:38
  buy any equipment. You don't have to do anything else. You just have to look
• 26:41
  at what you've already posted. So that's fantastic. Okay.
• 26:45
  So I'm gonna ask you I'm gonna ask you my magic question,
• 26:49
  which is when was the last time you did something new for the first time?
• 26:54
  So I just signed up with the Art Student League of New York for
• 26:58
  drawing classes, And it's
• 27:01
  been a real challenge because the class is really
• 27:05
  advanced. And I am
• 27:08
  painting my little fingers into the ground or drawing my little fingers
• 27:12
  in homework. So,
• 27:17
  I just started this month, and, I'm looking forward to continuing because it's
• 27:21
  it's a real challenge, and it's a lot of fun. And and I think that's
• 27:24
  what keeps us young and relevant. Yeah. Taking on new challenges
• 27:28
  and that kind of stuff. So just in terms of the commercial part of
• 27:31
  this, I hope
• 27:35
  everybody will subscribe and share this and be engaged with
• 27:39
  this on social media, especially share because
• 27:43
  Nina is a wealth of information. And the reason
• 27:46
  that I did this was I wanted people to have a chance
• 27:50
  to to meet people that they normally maybe didn't meet and to
• 27:54
  see that in order to grow, you don't have to have some huge thing
• 27:57
  happen. You can have huge growth from a small change.
• 28:01
  So I hope you'll continue to join me on the one small change. I
• 28:05
  hope that it will help you with transformation. And if you haven't
• 28:08
  listened to my first episode that explains why I'm doing this, and I also
• 28:12
  because I like to talk, I've also decided that I'm doing four episodes a year
• 28:16
  that I just get to talk, and it's gonna be and it's called the clarity
• 28:20
  it's called the clarity check-in. So the first one of those is,
• 28:25
  what last words what what what words of wisdom can you give
• 28:29
  us as we as we move on to the rest of our day?
• 28:34
  Not the sexiest thing in the world, but, everything that
• 28:37
  you do in your business, and I I would venture to guess in your life,
• 28:41
  is it's all about consistency.
• 28:45
  Oh. No. No. Quickly say it's
• 28:49
  not sexy, but it it is just posting on on on, you
• 28:53
  know, posting on LinkedIn, engaging with people,
• 28:57
  consistency, consistency, consistency just pays off in
• 29:00
  major dividends. It absolutely does. And the reason I
• 29:04
  went, was because I did a thing that said,
• 29:07
  consistency is, you know, it's simple, but it's not sexy.
• 29:11
  And the next day or two, so I saw somebody else's post that
• 29:15
  said, consistency is the sexiest thing ever.
• 29:21
  It's the same thing just said differently. Right? Right. Yeah. So It's it's
• 29:25
  the half half the glass half full versus the half glass
• 29:29
  the glass of, empty version, yeah, of the
• 29:32
  yeah. Yeah. Yeah. Yeah. I got it. So so, I
• 29:36
  I think that that is wonderful, and I have to add this one little tidbit.
• 29:40
  Consistency for an entrepreneur, which is hard to do because
• 29:44
  we we tend to be squirrels, and you get a client and you stop doing
• 29:48
  the thing that got you the client. Consistency will keep you out
• 29:52
  of that feast and famine. Yep. Do you know? And that is
• 29:55
  so important. So on that, I I I will stop there before I go off
• 29:59
  into another thing. So, Nina, I wanna say thank you so much.
• 30:02
  And and my last words as always is remember that change is simple,
• 30:06
  but it isn't always easy. Yep. And that it requires resilience
• 30:10
  and courage and a willingness to step outside your comfort zone.
• 30:13
  And so I hope that you guys will continue to join me
• 30:17
  with my fabulous guests that I've been having. And until next
• 30:21
  time, stay curious.