Latest / PlasticPills Critical Theory & Philosophy / Pill Pod 16 - Getting Schooled in Frankfurt (Adorno, Horkheimer, Marcuse, Habermas)
Transcript
- 0:09I did plopped very well. We today are doing Oh hi. By the
- 0:16way, you're listening to Plastic Pills Voice on the Plastic Pills Pill Pod.
- 0:22We are talking today about more Frankfurt School. If you were with us last
- 0:28week, oh wait, last week was a Patreon episode. If you're on
- 0:32the Patreon you heard last week where we began talking about the Frankfurt School.
- 0:36And I think the conclusion from that episode was that Hegel caused the Holocaust?
- 0:41Am I right in saying that? Yeah? I mean it's a while to
- 0:45get there. It was a very dialectically circuitous route, but we all came
- 0:49to the right conclusion in the air. Sure, so Hagel caused the Holocaust?
- 0:54Maybe Nietzsche had a hand in it to something like that. Today we
- 1:00are moving to you know, nazisar are defeated. We don't need to write
- 1:03about them anymore. The eclipse of reason is over, or so you thought.
- 1:11But no, now we are writing about America and American capitalism. So
- 1:17we're turning to Frankfurt School in the fifties and beyond, and you know,
- 1:23the terror, the evils of capitalism and the effects it has on the psyche.
- 1:30Speaking of psyches, did you guys watch this debate our in the Crumbling
- 1:36Empire to the South? I did not. I did. It was probably
- 1:41the greatest spectator sport I've ever seen. And I was torn between high levels
- 1:46of anxiety about the fall of Rome and what's going to mean for all of
- 1:49us and almost overwhelming joy at the share entertainment value of the spectacle. So
- 1:56I heard it was like a real failed state kind of vibe going on there.
- 2:00I was getting. I was getting king Lear vibes. But it's like
- 2:04if king Lear had a boxing match against king Lear from like the third act
- 2:08of the play. Oh yeah. Trump was like, I kid you not
- 2:14like one insult away from being am I Dick's bigger than yours, bitch,
- 2:17like one insaul the way, if like Chris Wallace hadn't stepped in and been
- 2:23like, Okay, you've attacked his son, his intelligence drug habits. Enough
- 2:28is enough? Right? And we're speaking as as denizens of a city with
- 2:31a crack smoking mayor too, and weizens of a city with a crack smoking
- 2:38Mayorka, although not all of us are denizens of a city of a crack
- 2:42smoking mayor. Today with us as a guest, we have can I call
- 2:47you an Adorno scholar? Is that the sure the region of expertise the regime
- 2:54cultural historian, okay, cultural historian influenced still part by a Doorno. It's
- 3:01Sharon Hi. Shallon Hi. If you're familiar with the plastic pills canon.
- 3:07I did a video on the culture industry which was co written or mostly written,
- 3:15if we're being honest, mostly written by Shallon, who I've worked with
- 3:20before. So we're excited to have her here again to deal with Frank for
- 3:25school. Thanks for having me on. Wo oh and Shalon, would you
- 3:30like to mention to our listeners if they go to your blog, which I
- 3:35will link here, if they go there, what will they find and what
- 3:39awaits them? Sure? So my blog is on my website Shallon Vanteyne dot
- 3:46com and my blog is second as Farce and anything that I do and related
- 3:53to podcast or articles I always throw up there so people can follow my work
- 3:57if they want by going there. I should also say Shallon has a very
- 4:00good taste in film, and she has a very very long list of all
- 4:04the movies that you should ever watch, a very long list. So if
- 4:09you're ever sitting there on a date night, yeah, definitely check. You
- 4:12should put a thing to go check that out. All right, I haven't
- 4:16seen that part of your blog yet. Really I was, I think the
- 4:19first thing I ever saw. Anyway, it doesn't matter, I'll have okay,
- 4:25Lerk Shannon's Shallon Sorry, Lerk Shallon's blog. We finished. I guess
- 4:32where do we leave off? Guys? If you can help me, we
- 4:34finished talking about Ben Yamane because he was unfortunately suicided. They're also talking about
- 4:44whether or not there's any kind of normative lessons to be drawn from critical theory,
- 4:49particularly Frankfort School credit the theory, or if it's only going to ever
- 4:54be critical split to a certain extent, between the kind of soft liberals,
- 5:00as Victor and I sometimes posed are solved, you know, the more hard
- 5:05edged maybes soft socialists, social democrat, liberal socialism, and Selon. I'm
- 5:13going to ask you to fill in the names that I forget here, but
- 5:15what we've already covered, at least in part, usually during the immediate immediately
- 5:24after the Second World War. Now we're moving into nineteen fifties. But Ben,
- 5:28you Meine, Adornal Horkheimer, MARKUSA? Who else am I missing in
- 5:34there? Eric from Karl Lowenthal and Lowenthal. Yeah, there's another Guyannyman,
- 5:46and then we have like the second generation, which includes people like Martin j
- 5:50and habermas which pretty significant. And I should probably note that when people think
- 5:59about Frankfurt's school, you know, the initial Frankfurt School was explicitly Marxist and
- 6:06even though they all had very distinct philosophies, but when you get into the
- 6:12later Frankfurt School, like Harber Moss and Honith and those, they tend to
- 6:18go more liberal. So yeah, there's a big shift in the thought.
- 6:27Yeah, they diverge in various ways, don't they. We kind of spoke
- 6:30about how Horkheimer, after that first guy, I forget his name, who
- 6:34fuck cares about him? After Horkheimer sort of like laid down the research program
- 6:41that kind of lasted pretty much all the way. Habermausse was really the first
- 6:45guy to kind of break away from that, like really explicitly. Like,
- 6:47of course, there were different positions within the Frankfurt School, and World War
- 6:53Two kind of split them up and sent them all over the place, but
- 6:56Habermouse was the one to sort of explicitly diverge from Horkheimer's research program. From
- 7:02the thirties. I guess Eric Haines, if you're listening, this one's for
- 7:06you. Thanks, bra I was wanted a fan boy for a second and
- 7:11say that I was really happy Eric Farrahm was brought up, since he's usually
- 7:15the person I see least referred to as a prominent member of the Frankfurt school,
- 7:18and I actually have always found his work extremely informative and interesting, since
- 7:24of all of the major figures, he's the only one I could think of
- 7:27who actually really was able to successfully pull off, at least marginally a synthesis
- 7:34of Freud and Marxism and something like the same society. I actually find that
- 7:39book a lot more coaching than even something like Eros and Civilization. So here's
- 7:43the from maybe do our best to actually resuscitate his reputation. Well, I
- 7:48mean, I don't know if i'd be that person. I mean from you
- 7:54know, in many ways differed from MARCUSA and adorn On Horkheimer, and they
- 8:00sort of rejected a lot of his ideas because he strayed from Freudian theory.
- 8:05He you know, rejected a lot of the core Freudian concepts about the psyche
- 8:13and instead sort of shifted more towards the existentialist thinkers Sartre in those, So
- 8:20he he's more of a melding of existentialism and Marxism than I would say a
- 8:30melding of Freud and Marx. I was trater, I would certainly agree,
- 8:35although I don't think that he's ever. He ever, actually was shied away
- 8:37from that because he acknowledged it a number of points that he thought Marx was
- 8:41a far more important particular than somebody like Freud, right, and the kind
- 8:46of analytic that he took from Freud was more about this idea from my like
- 8:50in my imagination, that the psyche he always is distorted, and it tends
- 8:56to act out his distortions and symptoms and sometimes extraordinarily and social ways via the
- 9:00auth orientarian personality and stuff. But we should probably wait to get into that.
- 9:05There's also a few curveballs out there with the actual publication history of Marx's
- 9:11texts, so stay with me, listeners. But like the Grundrisa, like
- 9:18Marx's other sort of major late work, and those eighteen forty four humanist manuscripts,
- 9:22they were done a bit earlier in Marx's life eighteen forty four. In
- 9:26fact, those were not published until the nineteen thirties. So you also have
- 9:33this like dynamic where like different texts by Marx are becoming available at different points
- 9:41in the twentieth century as well, which makes it really confusing to sort of
- 9:46follow the critical theory and the development of the way they use Marx because these
- 9:52texts are popping up. And this is just in German too, Like the
- 9:56Grundrissa wasn't even translated into English what like the nineteen sixties or seventies, and
- 10:03the eighteen forty four manuscripts weren't available in English until much later as well.
- 10:07There's some weird textual history going on there. You have to look it up
- 10:11the English usually they're very pious, so they had a problem, problems with
- 10:18publishing research notes. It's my hype, yeah, and I think that you
- 10:24know, Marcuso was one of the early people to start commenting. I believe
- 10:28he reviewed the Economic Manuscripts when they were published, and he was one of
- 10:35the first people to really start to use that early those early Marx writings,
- 10:41and they're really important for critical theory generally, because those are writings where they're
- 10:48talking a lot about alienation and they're talking a lot about Marx is talking a
- 10:52lot about the effect of culture on our material existence. And so those are
- 11:00key ideas that you see with the early Frankfurt school at least, which is
- 11:03that you know, instead of just focusing on a sort of vulgar Marxism where
- 11:09it's purely economic, they are dealing now with the ways that culture affects our
- 11:16material life, those public that publication history is important, like Eric said,
- 11:22yeah, and you get these later guys too that come to Marx, like
- 11:26Altaser and Ettien Baalibar and I'm not sure if this goes for Etien Ballabar as
- 11:33well, but but but alphas Air really just rejected the earlier Marxist works,
- 11:39like he just did not like Marxist humanism at all. He just divided Marx
- 11:45up into like three stages, said the late stage was the best and most
- 11:50mature and most like comprehensive stage, fuck the other ones. And he was
- 11:54just hardcore structural Marxists. So I guess the point is like big disagreements within
- 12:01everyone who's looking at Marx and reading Marx. Nobody can nobody can get along,
- 12:05nobody can really. I mean, that's it's a good thing in a
- 12:07way, because you have all these different perspectives and takes and there's no unified
- 12:11front really. And then at the whole time you had the more politically engaged
- 12:16Marxists and the Leninist Marxists, and then you had the sort of old school
- 12:20idealist he Gaelien Marxists. I mean, it's a mess. We'll work it
- 12:26out a little bit today, Okay, let me let me try to establish
- 12:28a little bit of a plan. The boys here have divided up the texts,
- 12:39Eric having read a Dork, I read MARCUSA, and Matt having done
- 12:45Habermas. If I'm not mistaken, Shellon, you're the heavyweight, sorry,
- 12:48the intellectual heavyweight here. So we didn't give you. We didn't give you
- 12:52an assignment. So you can be the glue that weaves are disparate narratives together.
- 13:01But continuing from last week again, this is where psychoanalysis, psychoanalysis and
- 13:07Marxism are very much fused. And generally the reason for that in our narrative
- 13:13here is that, you know, so much of Europe was poised it seemed
- 13:20to turn to Marxism in the nineteen thirties America as well, with organized labor
- 13:24movements, and yet they turned to fascism, and then later during the fifties
- 13:31during this Marshall Plan reconstruction very much into state capitalism with the Marshall Plan and
- 13:39Kinesian economics. So I think the purpose of recruiting Freud in here is to
- 13:43try to explain why people opt into market relationships that don't benefit them and even
- 13:52that harm them in the case of fascism, and also to understand the psychological
- 13:56effects of saying, in Odorno's case, the culture industry on the people who
- 14:03are sort of captured by it, right, Like there's that sort of deep
- 14:05psychological level that Freud provided some resources or tools to sort of describe the idea
- 14:13of the super ego, for example, as like internalizing rules and regulations,
- 14:18and just just various ideas about depth psychology and how to describe society with and
- 14:26also filled out sort of psychological theory as well. I would also say,
- 14:31like the text Civilization and his Discontents right in the aftermath of the First World
- 14:35War was probably the most important formative influence on the Frankfort school, because I
- 14:39mean proud even in that tax achnology is that this is very speculative, what's
- 14:43coming from Froyd really means something right. But oddly enough, I actually find
- 14:46it one of his more imaginative texts. Ands he's really taking a stab at
- 14:50social psychology and some of the ruminations he comes up with are shopping and provocative
- 14:56in the best possible. I agree with that too. I think it's one
- 14:58of the a great text and uh, that is a really influential one on
- 15:03the on the Frankfurt School, and it, like you said, Matt,
- 15:09it's also where Freud kind of becomes more of a philosopher of culture rather than
- 15:15strictly a psycho analyst. But to what Eric was saying with you know,
- 15:20the culture industry, I mean, I think that the inclusion of Freud is
- 15:26important at this point in time for the Frankfurt School because you have both the
- 15:31culture industry, which is gaining dominance and control over society in new ways,
- 15:41but also you have the Frankfurt School looking at the psychological effects of fascism.
- 15:48So you have people like Willem Reich or Reich and who is exploring fascism from
- 15:56a psychological angle, and you know where you have people who have analyzed fascism
- 16:00from you know, know, even that we talked about earlier looked at fascism
- 16:07in his book Behemoth, where he looked at more of the political side of
- 16:11fascism. And you have Marxist who have looked at fascism from a Marxist economic
- 16:18perspective. But the Frankfurt School were really kind of the first people to look
- 16:22at fascism and see, you know, what kind of makes up the psyche
- 16:25of someone who becomes a fascist. Now they're not, of course saying that
- 16:30these are the only reasons, but it is supplemental. It's a compliment to
- 16:37the already existing Marxist theories about the rise of fascism. So I'll just plug
- 16:42in for that too. That there's a lot of misunderstanding about the way that
- 16:48they use Freud. I came across some quotes actually Havebermass being a little condescending
- 16:55towards the earlier Frankfurt school, just saying that all Freud was was just he
- 17:00just allowed them to use this mechanism of internalization from Freud, and that's all
- 17:07he was good for in these earlier what he calls freudo Marxists, But really,
- 17:11really they they have a theory about the way that capitalism shapes subjectivity.
- 17:17So one of the key things about Marxism in the Frankfurt School is that they
- 17:22felt it lacked the theory of the subject, and Freud also sort of helped
- 17:26give birth to this theory of the subject and the way that individuals are already
- 17:33shaped by capitalist ideology is it's also a psychological system that produces a certain kind
- 17:41of subjectivity. And they're not just talking about the ways that certain things become
- 17:45internalized, although that's part of it, I guess, But that's a very
- 17:48simplistic reading of the way that the early Frankfurt School guys used Freud courtesy of
- 17:55Habermass, who's great, but he also isn't right about everything just because us
- 18:00the second generation leader, although he's very bright. Yeah, yeah, there's
- 18:07no doubt about that. I just want to interject and say one thing in
- 18:10response to that, not to defend Habermaus, because I think he's actually wrong
- 18:14on this point. Yeah, I agree with the Jesus criticism of him on
- 18:17this, But long story short, what Harber Moss is doing is actually insisting
- 18:22that the problem with appealing to Freud was precisely the fact that he grants his
- 18:26theory of subjectivity and reintegrates the philosophy of the subject into Marxist theory, when
- 18:34what he's trying to do is move away from the philosophy of the subject towards
- 18:38a communicative, pragmatic orientation. And he feels that Freud was sometimes, you
- 18:45know, a good contribution to that, but also tended to recalcify certain part
- 18:52and expectations that the Frankfurt schoolers would have been better off moving away from.
- 18:57Right, So it is more than just consension, right, there's actually a
- 19:00kind of philosophical disagreement about whether subjectivity should be placed at the epicenter of critical
- 19:06theory. And we're talking about how they're using Freud and using Freud's subjectivity.
- 19:12But if we could just specify this a little bit, I'll start because I
- 19:17have at least one way, and that's with the concept of repression. So
- 19:22repression for Freud is you have a desire. As soon as that desire is
- 19:27repressed, for example, in the oedical complex, as soon as it's repressed,
- 19:32it's going to act out in different ways. It's going to be a
- 19:33symptom for neuroses or violence or disassociation in some way or projection. And one
- 19:44way that at least Marcusa, who I read today, uses this is saying
- 19:48that your creativity is repressed in your leisure time because capitalism isn't just happy taking
- 19:57your work time and taking that from you. It also wants to shove a
- 20:00bunch of products into your leisure time, so that your actual ability to be
- 20:06creative is then repressed throughout your whole life. Is there any others specific concepts
- 20:12from Freud that get deployed here, Yeah, So I mean two things on
- 20:17that one. This is also where Marcusa. Just to note, this is
- 20:21also where Marcusa begins to sort of differ from people like Adorno and Horkheimer,
- 20:26at least early Hornheimer, because when you look at Adorno's critiques of the culture
- 20:34industry, those use more marx than Freud. I would argue, the culture
- 20:42industry essentially creates these sorts of forms of catharsis that make us sort of passive
- 20:52and we won't want to revolt against the system. So there's very much a
- 20:57Marxist critique of the culture industry from Adorno. When you get to Marcusa and
- 21:04he starts to sort of differ in his interpretation of Freud, he is dealing
- 21:12more with repression at the more individual level, so that whereas the Freudians before
- 21:19would seek to balance out the ego, MARCUSA is wanting to sort of boost
- 21:25up the id, boost up our animal instincts, the things that we want
- 21:30to do but were repressed because of whatever reasons, you know, societal reasons,
- 21:36psychological reasons, whatever. And this is why Marcusa ended up being a
- 21:41key figure for the New Left in the nineteen sixties, because the New Left
- 21:47started to sort of shift away from an old form of Marxism that focused mostly
- 21:52on mass organizing, mass organization of the working class, towards a kind of
- 21:59live of the self, which we always remember in the sixties, but actually
- 22:03came out especially more so in the seventies, and Marcuso was sort of their
- 22:10hero because he was trying to get people to get rid of these this sense
- 22:17of repression so that they can free up their id. This is why he
- 22:22became a very big influence on people like Norman O. Brown and some of
- 22:27these other psychoanalysts and cultural critics later on. But this is also where he
- 22:34kind of differs from a Dorno, where Adorno is making a much more Marxist
- 22:40critique of the culture industry. Marcus is making a more Freudian critique of the
- 22:45culture industry, I would argue, Yeah, that's true. Can I just
- 22:49ask a quick question, just because like we have to Scoss Nietzche and Heideger
- 22:55at some length before, and we haven't really dived very deeply into Howger's theory
- 23:00of authenticity and its association with fascism and so on. Could you explain,
- 23:03like what differentiates Marcuse's idea of liberating the id from Hidigerian ideas of authenticity or
- 23:11being your true self if you want to use the more colloquial term. And
- 23:15I say this also because for historical reasons it's pretty controversial, since of course
- 23:18Haidiger was a formative influence on the earl of Marcus's Yeah, you know,
- 23:22I don't know. I'm kind of that would be a question for somebody else,
- 23:26because I don't know too much about Heideger in that regard. I know
- 23:30that Markusa, you know, studied Hidiger and tried to like sort of meld
- 23:34Heideger in Marx, But I don't know much about that, Okay, I
- 23:40can wager to answer that in terms of one of the sort of controversial things
- 23:45about about Heidigger is his sense of rootedness and also the sense of getting away
- 23:52from the of technological, sort of cosmopolitan life. And I think that comes
- 24:00out in marcusa because marcusa very is very preoccupied with leisure time and what you
- 24:07do with your leisure time. So whereas a lot of Marxist theory deals with
- 24:12labor time and how labor itself is alienated, and leisure time is part of
- 24:19Marxist theory as well, because he says, like, in leisure you only
- 24:23become an animal basically because you're tired of having worked all day. And this
- 24:29this lines up with Heidegger's sort of retreat phase because he was banned from teaching,
- 24:36but his retreat phase and saying like the authentic is to create spaces for
- 24:42thinking. And one of the things you have to do to think is be
- 24:47bored, not have a bunch of products to consume, a bunch of media
- 24:49to consume constantly. So this is like the cabin, the cabin in the
- 24:55woods. Heidegger fits up very well with Marcus's thoughts about using your leisure time
- 25:00to be creative, but for it to be creative, you have to not
- 25:04be in a rat race the rest of the day trying to increase your profit
- 25:10and get get product. Basically, yeah, I don't want to take a
- 25:15swing at that. I don't know, Like Heidiger has his own version of
- 25:18alienation, right, which has to do with with being alienated from authentic being
- 25:26and being sort of captured by the crowd or DOSMN Right. So we're all
- 25:32radically in this like radically fallen state. And yeah, that's like I have
- 25:37nothing prepared to talk about Heideger in this context because I mean, he's like
- 25:44a Dorno criticizes Heidegger like he he just seems radically incompatible with what we're going
- 25:49to be talking about in a way. Well, well that's the reason I
- 25:52brought him up. And I mean, we don't have to pursue this line
- 25:55of inquiry because I'm sure that there's more interesting things to talk about. It's
- 25:57just that there was a big controversy I think in the nineteen thirties since Marcuse
- 26:03acknowledge the fact that it was highly influenced by Haidiger, and then Heidiger was
- 26:07a Nazi, And i'mlike Adorno, who was almost immediately unscathingly critical of the
- 26:12whole Hatigarian apparatus. Marcuse ever after displayed some kind of sympathy to the project
- 26:19of existential analysis, which is why you know there's controversies and inquiries and to
- 26:27the extent of this influence, right all right, Before we took this divergence,
- 26:33I was asking about Freud and no one brought it up, so I'll
- 26:36throw it to you after I bring it up. But the concept of ideology
- 26:41and not the concept that people use today. Actually I have an anecdote about
- 26:45this, and that one of my committee members I was writing my dissertation pretty
- 26:49much said outright, I am not allowed to use the word ideology because it's
- 26:55too confused and I would have to spend too much time defining it. I
- 27:00did anyway, But ideology does not just mean the political beliefs that you choose,
- 27:06Especially for the Frankfurt School, it means the political beliefs that you don't
- 27:10choose. So, in reference to Marcusa, the ideology that he focuses on
- 27:18is that we already do enough work that we could stop working. Like if
- 27:22everyone worked two hours a day in an economy that has this much money,
- 27:29we'd all be fine. You wouldn't have all the goods to consume, you
- 27:32wouldn't have all the luxury goods and products. But if everyone just did their
- 27:36two hours, you'd pretty much have enough. And the ideology for him is
- 27:40that you always have to be growing profit and increasing profit. And yeah,
- 27:47that's a fetish like he thinks we should just like draw a line almost and
- 27:52stop working at a certain point. So in terms of ideology, where you
- 27:55add fetishes in Marx or Freud's terms, this is one of the words on
- 28:02which they both align. If you add fetishes to your actions, then how
- 28:06does that play out in like political life ideologically? I was just going to
- 28:11bring up that that when we talk about fetish with Marx, we're talking about
- 28:18commodity fetishism. So in the way we forget that everyday products like our clothing
- 28:26or you can go you can This was actually touched on in Pills as Marx
- 28:32and Alienation video, But it's fetishism is kind of the way we forget that
- 28:36there's like a modicum of labor that goes into everything that we use, all
- 28:40the products that we buy, and everything that that is all say objectified labor
- 28:48by the laboring class who are being exploited under capitalism, right, and when
- 28:52we fall under the spell of commodity fetishism, we we sort of forget that
- 29:00is what is happening all around us. Everything, everything is built by somebody,
- 29:04Everything is made by somebody. Everything is invested, whereas invested in by
- 29:11people's labor and time, whereas with the Freuden version of fetishism. I don't
- 29:18know if this word helps, but cathexis it's it's kind of it means kind
- 29:22of the investment of libidinal energy, like when you have like a keepsake or
- 29:26something you just don't want to throw away because it has too much sentimental value.
- 29:32Like that's that's a cathexis. That's that's the investment of some kind of
- 29:36psychic energy into something. And I think that has to do with fetishism.
- 29:40But also it has a sexual meaning too, like if you want to explain
- 29:44like a foot fetish like that, that is also a kind of investment of
- 29:48libidinal energy and it's displaced onto a certain object. So supposedly, at some
- 29:53point in your life you had some kind of developmental issue, maybe you didn't
- 29:59really come complete the anal phase properly or something like that, and you you
- 30:04displace all of this sexual psychic energy onto some objects that well, in the
- 30:11terms of not completing the anal phase, it means you become anal retentive.
- 30:15I guess I'm probably doing some kind of horrible stereotype here, but you become
- 30:18anal retentive. You become a fucking prude, right, That's how outworks.
- 30:25Kind of. Yeah, this is going to cash it in the in the
- 30:26culture industry stuff as well. But basically a fetish in both cases, a
- 30:30fetish has to do with a partial object and the rest of that object is
- 30:33supplemented by your desire. So there's a surplus desire for the object that doesn't
- 30:38actually have to do with it. And we could talk about you know,
- 30:41branding and you know, I don't know luxury goods as fetishized objects, but
- 30:47the fetish just means you desire it more than there's any use in the actual
- 30:52object, whether that's sexual or just like and of course you know, a
- 30:56status of all vital of course also anthropological too. Is where both of them
- 31:07are getting that that phrase. But I would say that the culture industry is
- 31:12probably the you know, I know this is what I always go back to,
- 31:15but it is such a good example of you know this this kind of
- 31:21idea because you have well, you know, in Marcuse's point of view,
- 31:29you have this kind of objectification that Marx talks about under capitalism, where people
- 31:38sort of begin to see themselves as like extensions of the objects that they're producing.
- 31:48Like they they sort of see themselves as the objects that they've been sort
- 31:53of forced to produce, and it and capitalism sort of creates this sense of
- 32:00false needs, you know. And this of course plays into the culture industry
- 32:05as well, so that you feel like you have to have all these things
- 32:09that the culture industry provides you. I mean, this is kind of the
- 32:15phenomenon. To give an example, you know, when you see all these
- 32:19people who get excited about like every new shitty Marvel movie or whatever, you
- 32:23know, and people even know that they're shit, you know, but they
- 32:27like have to watch them, they like have to consume because it's like they
- 32:32they feel like they have to even if they don't even like them. So
- 32:38you get this sort of sense that there are these needs that people feel that
- 32:45need to be met. And this is again where the psychology of it comes
- 32:49into play and how the culture industry manipulates our psychology because it always supports capitalism
- 32:55in the end. And this is another aspect of the culture industry that I
- 33:00think people sort of miss because they'll say, oh, you know, like,
- 33:05can't some good art squeeze through the culture industry, And well, sure,
- 33:10like there can be good stuff that squeezes through, but that's sort of
- 33:15missing the point. The point is that the culture industry has one goal,
- 33:22not a main goal, but one goal, which is profit. And if
- 33:27your main goal is profit again put in another way to prop up capitalism,
- 33:34then you're you're always going to be limited in you know, how how good
- 33:39the art can be, and you're always going to be manipulated by the industry
- 33:45to make you think that you need the things that you don't but you feel
- 33:47like you do. I'm just going to switch things around for two seconds to
- 33:52talk about the production side of things in true Marxist fashion, right, since
- 33:55we should always talk about the deductive processes, by suggesting this isn't some kind
- 33:59of conspirat royal effort on the part of the capitalist class to brainwash or delude
- 34:05the lower classes by up in the full of hockey and lottery like lottery games
- 34:09and Marvel films, right, you know, these people may very sincerely feel
- 34:15that they're invested in producing a product, and this will produce a certain degree
- 34:17of happiness. But nonetheless it has this structural effect of diminishing desire for reform
- 34:25by satisfying true human needs. But sometimes this is misinterpreted this way, right,
- 34:30in the sense that there's this giant cultural industry organized by Walt Disney and
- 34:36they meet in some kind of dark tassel in Transylvania and they say, this
- 34:39is how we're going to loud the lower classes. And that's not what this
- 34:43is about. Yeah, it's an accidental confluence of we could call this like
- 34:46a systems theory pretty much. It's an accidental confluence of a million little decisions
- 34:52being made for the sake of profit that eventually turns into a situation where is
- 35:00almost the most unimaginable consequence of this, right, because needs that you don't
- 35:05even know you've ever had are being met before you even have them, and
- 35:08then you're too exhausted to ever, you know, pick up your placard and
- 35:14storm the best steel. Yeah. One example that I really liked was the
- 35:19commodification technology in the early twenty first century. So people would sometimes ask like,
- 35:24well, why is it that there's an iPhone five and iPhone six and
- 35:28iPhone seven, and what are actually the differences between each of these And if
- 35:31you actually were to interrogate it, there's not really a substantial difference between each
- 35:36of these generations. But what somebody like Steve Jobs is very successfully able to
- 35:39do was create a need to be at the cutting edge of a technological revolution.
- 35:45As you quay, you don't want to miss an episode, you can't
- 35:46you can't binge a showde And of course, you know, if a donor
- 35:50were here, it's say, well, being at the cutting edge of this
- 35:52quote technological revolution means of course that you'll never actually engage in genuinely revolutionary activity,
- 35:58which would mean changing the mode of production to establish a more egalitarian society
- 36:02where real needs are able to be met. Right, Yeah, So just
- 36:07ting to say I don't like the iPhone. You know, if Apple is
- 36:10listening, right, I do take endorsements. Yeah. So that's basically there's
- 36:16there's a couple of different there's two different kinds of there's human needs. First
- 36:21of all, there's that kind of need where what you need to survive.
- 36:23So when the capitalist class is running their factories, they know exactly how much
- 36:30money their workers need to survive and support their family and get enough calories per
- 36:35day to live on. But within the culture industry, it seems like to
- 36:39me that it's the creation of this new like area of need where it's the
- 36:45need for consumption. Because what the capital industry does is it turns us into
- 36:50consumers. We're not just workers anymore making a living. We're now also consumers.
- 36:57They make us into almost like employees. I mean Edorno talks about talent
- 37:02scouts in the way that the culture industry absorbs talent, but we also are
- 37:07made into consumers, which Marx points out is actually one of the areas of
- 37:12production. There's like three areas of production, right there's the sort of extraction
- 37:17and manufacturing, there's distribution, and there's consumption. Those are the sorts of
- 37:22three areas of production. So it's kind of weird to think about consumption as
- 37:25production. But that's the end of the life cycle, right before the garbage
- 37:31can I guess, of any product. So we are turned into consumers.
- 37:37And then on that basis, they need to create needs which we need to
- 37:43compulsively fulfill by I don't know, buying magazines. I mean his biggest examples
- 37:51are film, magazines, radio, and these sorts of new mass media forms.
- 37:59But I should add that this isn't an argument for asceticism, right.
- 38:02It's not like Murcusa and our Dona are saying that what we should do is
- 38:06embrace some kind of stoic philosophy where we realize that we don't actually need all
- 38:08this crap and then go sit in a commune dissociating ourselves from the world.
- 38:15What they're saying is that the problem with the way that the capitalist system and
- 38:19the culture industry organizes the production of needs is that we have genuine desires that
- 38:25aren't being fulfilled. They're being commodified, and we're giving a cheap iteration of
- 38:32what it is that we really want. So, for example, people really
- 38:37want genuine connection with other people, particularly like romantic partners, but let's just
- 38:42use other people in general, right, And they're unable to get that because
- 38:45they're working twelve fourteen hours a day if you add up labor time at the
- 38:50home and so on and so forth. And to compensate for that fact,
- 38:52people will watch romantic movies about the man getting the girl and how happy he
- 38:58is, and everyone in the movie never seems to have to work because they're
- 39:00always hanging out at the cafe and dealing with each other's drama. And what
- 39:05a Dorna would say is the movie has a real insight to it, right,
- 39:07which is that people want human connection, but rather than telling you how
- 39:12it is that you genuinely achieve it, which would be by transforming the conditions
- 39:15under which you live, which would allow you to spend more time with those
- 39:17people that you love and you care about. It's giving you a cheap substitute
- 39:22for it, which is just sec romantic love under the conditions of that capitalism.
- 39:25Make sure you have enough money that you can have plenty of leisure time
- 39:29and everything will be fine. Right. So it's not an argument for asceticism,
- 39:32which is what I think sometimes people interpret Adorno and port Crimer, especially
- 39:36as saying right that we should all stop wanting things. It's an argument for
- 39:39the fact that we aren't getting what we want out of capitalism. What we're
- 39:43getting is the mix substitute for it. We're paying for further unhappiness. Yeah.
- 39:49No, I was just gonna agree with you, Matt and just say
- 39:53that. You know, people often think of Adorno as an elitist, which
- 39:59is a completely wrong way to think about him, you know, because what
- 40:05he's actually saying is one like you pointed out earlier, the culture industry is
- 40:09a structural problem. You can't you can't work within the culture industry. You
- 40:14can't work within capitalism to fix the problems of capitalism. The only solution to
- 40:20these problems is appending capitalism. So you know, he's making a very Marxist
- 40:25argument. It's not elitist at all. In fact, it's the opposite of
- 40:29that. For for a Dorno like, we are not reaching our true potential
- 40:34as individuals because this the oversight of capitalism, completely dominates our lives. And
- 40:43the second point to what you were saying is that and uh, you know,
- 40:49Pills can probably say more about the notion of Catharsis. But the culture
- 40:54industry specifically gives us ideas about revolution to pacify us. So one of the
- 41:04most recent examples is things like that Joker movie, you know, where you
- 41:09know people are like, oh, look, this is like such a revolutionary
- 41:13movie. It's it's you know, got all these revolutionary themes, which you
- 41:15know, I watched it, and you know it, I guess had some
- 41:21light revolutionary themes. I guess you could also say they were reactionary. They
- 41:27just kind of were Hollywood in my opinion. But that's a perfect example of
- 41:31how the industry feeds us little bits of like, oh, look, we
- 41:37know that the system sucks, so let me, as the culture industry,
- 41:43let me give you some stuff to make you feel feel like you're participating in
- 41:50resistance against the system by participating in this entertainment and industry product. And you
- 41:58know, like I said, Pills can probably talk a little bit more about
- 42:00the nature catharsis and how that works within all this. I was going to
- 42:07turn it to Eric since I interrupted him. Oh yeah, well, I
- 42:10was hoping for other people to respond to this. I'll just throw this out
- 42:15there, okay, and say the main difference between since we're on the topic
- 42:19of aesthetics, say Adorno and Marcusa. So Adorno's version of aesthetics is okay.
- 42:28Yes, he did get rejected maybe in the sixties by the seventies as
- 42:35a kind of elitist because he did enjoy writers like Kafka and insanely complex composers
- 42:45like Schoenberg and Berg, who he was friends with. And this is because
- 42:50Adorno's version of aesthetics is a kind of bourgeois aesthetics. Not bourgeois aesthetics,
- 42:57but the autonomy of the work of art. The work of art needs to
- 43:00provide a space in which the contradictions of real life, which the culture industry
- 43:07does not allow, to be worked out to their full completion. It does
- 43:12not allow for what do you call it sublation, Because as Adorno says in
- 43:17his Freuded Moments, the culture industry does not sublate. It represses, right.
- 43:24It shows you boobs and nice, nice torsos of heroic people, and
- 43:30it just those unsublimated desires at place with them. So Adorno says, you
- 43:36need a sort of separate, autonomous space in which art can work out these
- 43:39contradictions in a certain way. Whereas Marcusa, he gets picked up in the
- 43:45nineteen sixty eight student revolutions, especially in Germany, because Marcusa's philosophy is seen
- 43:51as more friendly to popular art and to the way that we're going to find
- 43:55sublation in real life. We need to integrate art into the movement itself,
- 44:00into real life, and that's sort of the difference between Marcusa and Adorno.
- 44:07Adorno has this idea that art does need to be a little bit autonomous.
- 44:12Whereas Marcusa is all for you know, art as a kind of well.
- 44:19He has this theory of happiness and arrows and the way that art should not
- 44:25present an illusion world in which cultural ideals ideals are shown. No, that
- 44:32that should be in real life. Art should feed movements and be something that
- 44:37we really like. Have you know, if I'm a part of a movement,
- 44:42maybe we'll have our representative artists who produce our pamphlets and our images and
- 44:49our memes and everything, and those go into the struggle. Whereas for Adorno,
- 44:53no, there's an autonomous realm of art which presents us with these nice
- 44:58cultural ideals and we can actually see them in all their contradictions and all of
- 45:01their workings out. And that's where sublation happens. Because sublation does not happen
- 45:07in the culture industry, that's where repression happens. If you want to talk
- 45:14about drive theory, I think I can unify this with the Catharsis angle.
- 45:19Is that with drives, drives seek a certain satisfaction. So you feel driven
- 45:24to eat because you're hungry, and that reduces the tension inside your body,
- 45:30or you get horny, So you have to reduce that tension by getting laid
- 45:36And this if we're gonna like blow up Freud's theories to a macro level,
- 45:40we could talk about Joker or Black Panther as they respond to like this this
- 45:47intensity, this tension, and they're like, oh, the oscars are too
- 45:52white for you. Okay, we'll make We'll give you this Black Panther movie.
- 45:55Then it wins the Oscars. Or you feel like there's social alienation that
- 46:00you need to respond to, there's angst, and like you said, Chalaty,
- 46:05it's like unclear who the joker is for. Is it for leftists?
- 46:09Is it for in cells? No, it's just for anyone who feels like
- 46:13a vague sense of alienation doesn't know what to do with it. We're going
- 46:16to give you this to know that you're being heard, but you're going to
- 46:22pay for it also, And this contrast with Adorno's theory of art, which
- 46:25is, no, we want to leave you in dissonance. We want to
- 46:30leave you not knowing what to do, so that you can walk away from
- 46:32whatever it is you're walking away from and still feel that angst. Maybe you
- 46:37even get a more cute sense of angst. Well, actually, I'd like
- 46:42to build on that by just saying one thing in response to Eric, which
- 46:45is that what he is also opposed to is reactionary responses to the contradictions of
- 46:50capitalism, right, which is something like what hadigear we're propose, right,
- 46:53because you can look at movies like say No Country for Old Men or Into
- 46:57the Wild, and what they involve are are typically male protagonists who retreat from
- 47:01society and its vulgarity to try to discover their true self or to get what
- 47:07it is that they want. And these movies, you know, are reactionary
- 47:12in the sense that they don't actually have any kind of revolutionary potential. It's
- 47:15about the individual deciding that this world is so radically fallen that there's no point
- 47:20in actually trying to even invest yourself in it any longer. So anything to
- 47:23do is withdraw and look after yourself and try to rediscover some kind of spiritual
- 47:28element in your personal life. And I don't think that's what a Dorner would
- 47:30approve of, right. What he wanted was a revolutionary kind of art that
- 47:35allowed you to connect your alienation or your sense of enemy to a broader struggle
- 47:40for collective emancipation or social emancipation, depending on how you want to frame it,
- 47:45which is why we have to be really careful in saying that just because
- 47:47something is genuinely a work of art, that doesn't mean it can't be a
- 47:51reactionary piece of art, right, yes. And to add to that to
- 47:57both what Eric and Matt said, a Dorno is I'll just sort of tweak
- 48:05one thing that Eric said, which is that you know, you mentioned how
- 48:08he was sort of into bourgeois art. I would say that he was.
- 48:15We kind of look back at classical music now and sort of think of it
- 48:19as one sort of homogeneous thing. Unless you're someone who's into music theory and
- 48:23history, it kind of seems that way, but it's not all bourgeois art.
- 48:30So like A Dorna was actually into modernist art and Scherenberg. One of
- 48:35the reasons he liked Scherenberg is because that he was a radical challenge to tradition
- 48:43in music theory, and he there's a there's a great essay that A Dorno
- 48:51wrote where he's comparing Stravinsky, who was originally a radical composer and then became
- 49:00more of a popular composer over time that became very nationalists and comparing him to
- 49:06Scherenberg, and he's talking about what's really important for Dorno is that art remain
- 49:14radical. And so you'll see like he often changes opinions on composers over historical
- 49:21time, not because his not because of reasons of aesthetics, but because of
- 49:29reasons that they no longer were acting revolutionary in the composition of their works.
- 49:37Another thing I'll just sort of note too on the topic of art is that,
- 49:42you know, I saw some comments on the culture industry video. You
- 49:46know, people were saying, what about movies like Sorry to Bother You?
- 49:52Which you know, I really liked Sorry to Bother You. It's it was
- 49:55made by Boots Riley, who's who is a communist. But I think a
- 50:00lot this sort of is this example is sort of a example of how the
- 50:06culture industry has perminated our lives so much that people think that everything that's a
- 50:09film or music comes out of the culture industry. Sorry to Bother You,
- 50:14as an example, was not a culture industry product. It was an independent
- 50:17film, and it got very limit Because it was an independent film, it
- 50:22got very limited theater play and limited distribution and so forth. So that film
- 50:30was able to be revolutionary, have anti capitalist themes because it was not a
- 50:37product of the culture industry. So there are still ways for art to work
- 50:44outside of the culture industry. It's just incredibly difficult because the culture industry dominates
- 50:50everything. And just one last point about that, which is that you know,
- 50:54when we're talking about the culture industry, we're not just talking about Hollywood
- 51:00or you know, Sony, you know, the big films, the big
- 51:04music labels, and so forth. We're also talking about news media. News
- 51:09used to be separate from a profit making endeavor. Ever since the seventies,
- 51:16media has come under the influence of corporate control. Now media is concentrated.
- 51:23News media is concentrated to five or six companies. It changes every now and
- 51:29then, but five or six companies that own all of you know, ninety
- 51:34percent of news media. And I'm not talking about alternative Press proud of their
- 51:38seven companies that they have, right. So this is this is how like
- 51:45I'll finish up, but like this is how the culture industry sort of maintains
- 51:51these ideological notions, uh is because these sorts of ideas are you know,
- 52:00in tandem with with the news and where we get our information about politics,
- 52:06where we get our information about the world around us. So they work together
- 52:09and there's a very intimate relationship between them. No, I just want to
- 52:14say, I think people mainly accuse of Dornor of being elitist because they figured
- 52:16if they had a copy of like a Beatles record or something, you would
- 52:20just come in and smash it right our own a road. Fuck that please
- 52:24please meet go please your fucking boss, bitch bang. Yeah. Yeah.
- 52:31And even though we have alternative news sources like I don't know, podcasts on
- 52:37both the right and left, like Fox News gets two million views a day
- 52:45compared to even the most popular podcast which might get like what is it Joe
- 52:51Rogan, Yeah, he'll get a million on a on a video over like
- 52:55a month or two, I guess. I mean like HBO and both have
- 53:00they have their their Last Week tonight and their their Patriot Act, and they
- 53:05often like shit on their chemicals that own them, right, Like, I
- 53:09consider those to be like sort of semi independent. But I think when like
- 53:14Adorno, Yeah, one of the later critiques is, yeah, they didn't
- 53:17really predict these like independent value spheres that could emerge within the culture industry at
- 53:22the point they're writing it's really when culture has just become, like since before
- 53:29World War One, a little really just integrated into this totalizing system. And
- 53:34he does say they do say that cultural monopolies are weak. The culture industry
- 53:39does not have ideological control unless it's backed by whom, By big steel,
- 53:46by chemical, by petroleum, and by electricity. Those are the Those are
- 53:52the industrial monopolies that support the existence of the culture industry. And you can
- 53:57think of this in terms of even today, the Coke Brothers have a huge
- 54:00stake in Getty Images. So every time you use an image from Getty Images,
- 54:06you think you're just using a stock image, but no, you're using
- 54:08something that the Koch brothers own, and they really keep an eye on that
- 54:14shit. And you've got to pay the money every time you use a stock
- 54:16image from Getty Images. So it's not that just the culture industry exists,
- 54:22like there's a material base for that, and that is big steel, oil,
- 54:27chemical, and electricity. Right, So those things are ever present today
- 54:32in our society as well. They have an overbearing presence over everything. And
- 54:37so even though there's independent value spheres that emerge and subcultures the legacy of the
- 54:44sixties, we also still have that same underlying material base that enable all this
- 54:52stuff to happen, Like where do the wires come from? Where do all
- 54:54the materials come from? Like where an independent value sphere? Just right here?
- 55:00But I'm sure the things that I bought that let me do this are
- 55:02owned by people I would not want to give my money too, but I
- 55:06have to anyway, And so I can produce some kind of nice counter culture
- 55:12dialogue with my money that I gave to Bill Gates or to whatever whoever fill
- 55:20in whatever semi conspiratorial family rich name you want. But I think you hit
- 55:27on a really good point about this, and I would actually just broaden it
- 55:30further by saying that one of the things that the cultural industry, according to
- 55:34a Darno and like it's later figures like Mark Fisher, what it does that's
- 55:38so effective is it's able to co opt a lot of revolutionary forms of art
- 55:44and be analize them. I can't remember who actually coined that term, but
- 55:46it might have been Fisher, right, And therefore I kind of got them
- 55:51of revolutionary potential. And again, this isn't a conscious activity. It's something
- 55:55that savvy marketers are just really good at, right. They sit there,
- 56:00they say, all the youth of today are actually getting really riled up by
- 56:02this, so why don't we take it and transform it into something it's a
- 56:05little bit more commercial. And I remember Schelon did a really good presentation for
- 56:07my class, maybe about a year and a half ago what she talked about
- 56:12this, right, And so I won't steal the examples, but just one
- 56:14that I sometimes think about because I'm a big fan. It's like punk music,
- 56:17right, you think about the class and enjoy division and a lot of
- 56:21the early bands, you know, the sex pistols, that had really revolutionary
- 56:24working class rage behind them, and you take that and you transform it into
- 56:29angry sounding music for the youth. By the time the mid eighties comes along,
- 56:34and all of a sudden, it's transformed into anthems that people will pay
- 56:37big dollars in order to go, you know, enjoy it right, as
- 56:42a kind of supplement to capitalism, or as a substitute for January and revolutionary
- 56:47activity, depending on how you interpreted, right. Yeah, I mean really,
- 56:52I think it's perfect that. Yeah, looking at punk and hip hop
- 56:59as good examples of how the culture industry co ops countercultural movements. I mean
- 57:06both punk and hip hop started as independent cult forms of cultural rebellion, but
- 57:13it was not long before, you know, advertisers and the music industry realize
- 57:20their potential for profit making and completely essentially bought them up. And you know,
- 57:25we see this kind of throughout the history of twentieth century music especially,
- 57:31and you know, Adorna's always given a hard time. I have to say,
- 57:36Adorna has always given a hard time about his takes on jazz. But
- 57:40you know, people who kind of misunderstand that don't really understand either the music
- 57:44theory or the music history there. You know, when Adorna's talking about jazz,
- 57:51he's he's saying that he's referring to the popular dance form of music that
- 57:57existed, you know, in the nineteen forties, which you know, this
- 58:00is a time when you know, this isn't the jazz that people think of
- 58:06when they think of jazz. It's not cool jazz and bebop that came,
- 58:08you know, later in the fifties. When Adorna's talking about this, he's
- 58:14talking about music like Glenn Miller and Lawrence Welk and jazz music that had been
- 58:20completely standardized and one hundred percent became formulaic, and it was being picked up
- 58:27by the culture industry that was forming at this time. And you have the
- 58:34music industry like ASCAP BMI that pretty much owns most of music. Those got
- 58:42their form those formed in like nineteen forty abouts. So you know, you
- 58:46see this throughout all of the twentieth century music and especially into the twenty first
- 58:52century, where you'll see pockets of cultural rebellion and that seems sort of promising.
- 59:00But then the culture industry, being the behemoth that it is, quickly
- 59:04can take these up and use them for their own purposes or even to use
- 59:08the example you gave earlier on Joker, Right, I mean, like you
- 59:12have margin Scorsese movies and other kind of New Way films in the nineteen seventies
- 59:16that I would say, at their best did genuinely have some revolutionary potential.
- 59:20Right. You think about Taxi Driver as a kind of an e Vietnam War
- 59:23credo, analyzing the kind of depression that results from being in this highly Nixonite
- 59:30society, right, And then you know it had a little bit of political
- 59:34heft to it, And then you take that and you transport it into twenty
- 59:37nineteen, and all of a sudden. What you're just given is revolution about
- 59:40nothing, right, You're just angry. So here's a figure who can act
- 59:44as an empty signifier for you to project all your animosities into. And hey,
- 59:49it's also a pop culture figure, so you know him, you're familiar
- 59:52with him, and he's a relatively comfortable person to do that with. Right.
- 59:54Oh and it made billions of dollars by the way. Yeah, as
- 59:58opposed to Travis Pickle, where you say there and you think, you know,
- 1:00:00green beret working a blue collar job, goes crazy and kills a bunch
- 1:00:05of people. That's a really uncomfortable person to actually have to think through these
- 1:00:08dynamics with, right, which is part of what makes that movie relatively provocative.
- 1:00:14So if we can get back to I mean we just did I think
- 1:00:17we covered the culture industry there, but and actually, you know what,
- 1:00:22this sounds like a conspiracy theory, right. It sounds like, oh,
- 1:00:25Marxism didn't work. So now we're going to go find psychoanalysis because we our
- 1:00:30theory has to be right about this behemoth thing. Anyway, We've done some
- 1:00:36shalon We've done some work before about how we sound like conspiracy theorists if we
- 1:00:39were listening to ourselves from the outside. But back to the Marxist thrust of
- 1:00:44this whole thing, the whole Marxist thrust. The way I see it anyway,
- 1:00:47is this is a theory of why do we have so much and yet
- 1:00:54we're unhappy? I think at bottom that's what all of them are trying to
- 1:00:59address. And as opposed to someone like Steven Pinker, who's like Africa is
- 1:01:05making four dollars a day now, like this is an improvement, you know,
- 1:01:09So MARCUSA says something basically like if this were a rational system, we
- 1:01:15would have stopped overproducing a long time ago because we already had enough. We
- 1:01:21already have enough to be happy, and now the overproduction, the surplus is
- 1:01:25just making us more unhappy. By the way, if you want to know
- 1:01:29more about MARCUSA, I got a shout out to my friend on YouTube,
- 1:01:36Epoch Philosophy, who just released a video on it. I didn't finish it,
- 1:01:38so I can't vouch for the whole thing, but I can vouch for
- 1:01:42the first half anyway, Great epok philosophy. So yeah, like the idea
- 1:01:50that MARCUSA has, and I think the rest of them sort of generally with
- 1:01:52this culture industry stuff. Is if this were rational system in the way that
- 1:01:59we kind of think of capitalism being rational and the arguments that are made for
- 1:02:04capitalism being rational, like, look, it's better for everybody, it's not
- 1:02:07producing happiness in the end. So I was wondering what you of what you
- 1:02:12guys read today, and Shalon, what you've read your entire life, your
- 1:02:16entire your entire career. From the cradles he was kicking of negative dialectics,
- 1:02:24being like, oh, this is my future, just spoon feeding her being
- 1:02:30here. She was not happy until she read negative Dialectics for the first time.
- 1:02:37I was just wondering, what, like, in terms of applying Marxism
- 1:02:40today and the way they do it and the way we've tried to do it,
- 1:02:45in the way other people have done it, what do they speak to
- 1:02:49in terms of like human happiness and what would a good system look like?
- 1:02:52And what are the things that we're missing? And we're doing critical theory,
- 1:02:54but how do we go just beyond like whining about the music industry and things
- 1:03:00like that, this whole thing is fucked. It's like we're I think he
- 1:03:05says it somewhere. It's like we're the first society that has the capability I
- 1:03:09mean, like the twenty first, twentieth century capitalist society. It's the first
- 1:03:14society that has the capability of say, like ending world hunger, and we
- 1:03:19just fucking don't do it. Like we're so deep in this ideology that it's
- 1:03:24not good for business. It's not, it doesn't it doesn't conform to the
- 1:03:28profit motive of the culture industry, So we just don't fucking do it.
- 1:03:31And instead we make movies about it because those make money. So that's a
- 1:03:36great fucking thought. I mean, when you come out of a Doorno and
- 1:03:38hard Cimer, you just have this complete pessimism. There's nothing, there's nothing
- 1:03:43you can fucking do. What do you do? Like, Okay, it's
- 1:03:45can point the way, but that's not gonna happen. Cool I make art
- 1:03:50and it resolves tensions in an autonomous sphere. Is that ever going to be
- 1:03:53operationalized now? But if you want to use it to study the history of
- 1:04:00culture, this this is an amazing framework for like asking questions about twentieth century
- 1:04:08industrial capitalism. But the second wave critical theorist definitely try to do this right.
- 1:04:13I mean, we might not like their answers and we can be very
- 1:04:15critical of this, but like you'd be hard pressed to say that like ax
- 1:04:17are second and third wave, I should say, you'd be hard pressed to
- 1:04:20say that like copper Mass or Axelphone or Shaila Benabie don't have answers to these
- 1:04:26problems, right. If anything, most of their career they've been trying to
- 1:04:29give answers to these and the left has hated it, hated them for it.
- 1:04:32So but I mean, if it's that easy, then why don't we
- 1:04:35just do it? Because that's that's the point. Well, Matt, this
- 1:04:39is kind of what I'm asking. What is that answer? I would get,
- 1:04:43Hey, that the answer that logically follows from this, and I would
- 1:04:46say that, you know, even though he's not perceived this way, a
- 1:04:50close reading of his works will reveal this is that the only answer to this
- 1:04:56is a Marxist solution, which is revolution. Revolution in the sense of not
- 1:05:00just you know, pocketed rebellions and insurrections, but true revolution that appends capitalism
- 1:05:09altogether and establishes a communist society. So you know, yes, they're the
- 1:05:17at least you know the early figures. You know, I'm not as well
- 1:05:21versed in the later ones. But the early figures do have a pessimistic sense,
- 1:05:28and it does seem sort of doom. But but they're also in like
- 1:05:33the best stage of capitalism. No one's going to revolt in nineteen fifties USA,
- 1:05:39right, right? And oh you say that Martin Luther King did r
- 1:05:44Yeah, I shouldn't say. I shouldn't say nineteen fifties USA was good for
- 1:05:47everybody. But you know, Marshall Plan, Kingsley economics, oil boom business
- 1:05:53was good. Yeah, I mean I would not consider the Civil Rights movement
- 1:06:00the kind of communist revolution that you know, Marxist would would consider a true
- 1:06:06revolution. I mean, you know, it was good. It changed a
- 1:06:10lot of the legal aspects, but you know, if you study the Civil
- 1:06:15rights period, you see there were all these ways that the government and everything
- 1:06:20stopped any sort of progresses. And this is I think goes to a point
- 1:06:25to today, which is that when you have people who try to work within
- 1:06:30capitalism, like, oh, we can reform capitalism, it's not going to
- 1:06:33work. You know. The only answer is a sober one, which is
- 1:06:39it needs mass organization to truly uppend capitalism and create a new system. And
- 1:06:48what that system looks like and you know, not exactly sure. Marx was
- 1:06:54not clear on this either, and he you know, even talked about how
- 1:06:58that's the kind of thing that you know, those who change the society can
- 1:07:03determine. So in terms of happiness, I don't know the answer to that
- 1:07:10question. I think humans are sort of inherently unhappy regardless of time period.
- 1:07:14But uh, in terms of living a life that you know, where you
- 1:07:19have food and shelter and you're not worked to death like a wage slave,
- 1:07:27that requires revolution, and you know, there Adorno is at the end of
- 1:07:31the day a Marxist, even though he you know, is sort of in
- 1:07:34the realm of intellectual intellectual thought, you know, that's always in the background
- 1:07:41of you know, his criticisms. He saw thinking about these things. He
- 1:07:46saw radical thought as a radical move that we first have to understand the problems
- 1:07:56and understand why capitalism is bad for all these reasons, because we have to
- 1:08:03get rid of it. Yeah, that's why I say the theorists they're primarily
- 1:08:09doing a descriptive thing. They're not prescriptive. Marx was descriptive. He was
- 1:08:15not primarily a prescription guy. He's not like, this is what you do.
- 1:08:19He's like, this is what's happening. It's description, it's social theory.
- 1:08:24You're trying to theorize what's going on, because a better understanding of the
- 1:08:29society that you're in can lead to more targeted action. Better understanding, like
- 1:08:35if we move. These guys are all about reason, right, But there's
- 1:08:40different forms of reason. There's the kind of instrumental rationality that capitalism applies to
- 1:08:45everything, and then there's a different form of rationality, rationally organized society,
- 1:08:50which could work for everybody that they want to get at. But it's not
- 1:08:56really enough to just talk about it. We have to under stand the conditions
- 1:09:01that we're in before we can, you know, change them in any meaningful
- 1:09:06way. So who's going to do it? Not it? Yeah, no,
- 1:09:10I understand. And this is why I want to push back a little
- 1:09:12bit on both of these comments, because I absolutely appreciate the task of to
- 1:09:16use airstream describing society rather than providing prescriptive guidelines, right. But I think
- 1:09:21that there's a problem inherent within that, which is that we can't necessarily abscond
- 1:09:26ourselves from the burdens of moral judgment and involving ourselves in the creative effort of
- 1:09:30trying to imagine what a better society would be. And this is where I
- 1:09:33think like somebody like Nomchonsky or hypermasc can be helpful, not necessarily because we
- 1:09:38should take their own specific solutions on board, but becaise they provide models for
- 1:09:44how this project could be undertaken and where it might go off the rails,
- 1:09:46right, And this is one of the things that I think is interesting and
- 1:09:49also problematic about the critical theory as a critical theory tradition as a whole,
- 1:09:54because a lot of the people who took up the Adornian challenge of trying to
- 1:09:58imagine a post capitalist society ultimately came to the conclusion that there's really no way
- 1:10:03of doing that. Right if you think about somebody like Jurgen Habermas, right,
- 1:10:09like his solution in the nineteen eighties was that there's no way of actually
- 1:10:12overcoming the problems engaged involved in steering the market economy through state or democratic action.
- 1:10:18So we just had to accept the persistence of the market as a constant
- 1:10:21feature in life and settle for something like a social democratic welfare state. Axelhonath
- 1:10:27was a little bit more radical in saying that we need to emphasize something like
- 1:10:30social freedom as the basis of a common life that we create and share our
- 1:10:34common but he never really was able to define that with great deal of specificity
- 1:10:41beyond saying that this will be some kind of twenty first century socialism. Matt,
- 1:10:44I would really love to hear your manifesto for Habermasian reform. No,
- 1:10:50No, I don't think so. I mean what I endorse is something like
- 1:10:53liberal socialism, which is a little bit different, right. But what I'm
- 1:10:56just saying is that I do think there's this hunger on the part of critical
- 1:11:00theorists to provide something more than just descriptions of why it is that the world,
- 1:11:04if you want to put it bluntly sucks, right. But we're not
- 1:11:09exactly willing to do that all that often, and many of the solutions that
- 1:11:13haven't put forward aren't really all that radical break from what we've seen before,
- 1:11:17which is why I think a lot of Marxists criticize them, right. But
- 1:11:21if people are going to criticize them, then the onus is on people with
- 1:11:27radical inclinations to at least provide some kind of prescriptive guidelines on how things will
- 1:11:31be better off if we take more drastic steps to overcome the status quo.
- 1:11:35If that makes sense, What do you guys think, Because I really don't
- 1:11:41even want to step it on a limb here, but I was like reading
- 1:11:44Marcusa, it seems like something like UBI would be a big step towards people
- 1:11:50being able to use their leisure time creatively, because one of the problems is,
- 1:11:56like you don't hand to mouth, you're not going to spend any that
- 1:12:00time investing in things that cost money beyond like Netflix, because it costs too
- 1:12:05much to like undertake a project. But if there were something like UBI,
- 1:12:11do you think that would not not not wage a revolution, but in some
- 1:12:15case make the possibility of leisure time be more valuable or be more meaningful.
- 1:12:21Well, leisure time is work. In the culture industry, it's just like
- 1:12:27work. You you go to work, you go home, and then that's
- 1:12:31your leisure time. But what are you really doing. You're just like receiving
- 1:12:36the products of your work. As like a collective member of the culture industry,
- 1:12:43which you're part of. You just basically you consume and then you get
- 1:12:46into this stage where it's like, Okay, I can fucking deal with another
- 1:12:50day of work. And then you go back to work, and then that's
- 1:12:55that's sort of like leisure just becomes just like work. It's a region tridful
- 1:13:00work cycle. Yeah, but if you if you could make the leisure creative,
- 1:13:04would that is that a step? If we can just make robots do
- 1:13:09all the factory jobs. Say, well, I'm going to post to something
- 1:13:12that I hate UBI, But I think the fundamentally Marx's point here still stands,
- 1:13:15which is that what we don't just want is leisure time. What we
- 1:13:17want to feel is in control of the labor process. And the only way
- 1:13:23to actually achieve that is through a democratization of production, right, And you
- 1:13:29don't get that from a UBI. Right. You don't get that by just
- 1:13:30saying like, well, you can either receive money or you can go into
- 1:13:33a workplace and you'll still be exploited and there will still be people are telling
- 1:13:36you what to do, but you might happen to make a little bit more
- 1:13:40money in those circumstances. This is where I think that Marx is really insightful,
- 1:13:43right where you said that one of the problems with bourgeois economists and even
- 1:13:47you know, welfare'st economists is that they only emphasize things like redistribution, right,
- 1:13:53and how it is to give people the money to do what they want.
- 1:13:57One what's also fundamentally important is looking at the product side of things,
- 1:14:00and if we look there, we realize that people are still going to be
- 1:14:03exploited, and people are still not going to be in charge of producing the
- 1:14:06kinds of things that they desire, or do it at least producing things that
- 1:14:11have market value in a democratic fashion. And that's what we need to challenge,
- 1:14:15right. So I'll be in favor of a UBI because I think that
- 1:14:16would be a big improvement on things, But I definitely don't think it would
- 1:14:20challenge the underlying problem, which is the fact that many of us work for
- 1:14:25crappy bosses and in crappy situations where we don't feel the control of our actions.
- 1:14:30And if we're still going to spend eight nine hours a day doing that,
- 1:14:33then not a lot's going to change by just giving people the option to
- 1:14:38opt out and live on sixteen hundred dollars a month. All right, we
- 1:14:42only have a few minutes left, so I'm going to give the final word
- 1:14:45as long as as long as you want, Shalon, Oh no, but
- 1:14:50we're gonna you can wrap up the discussion. Tell us what you bring us
- 1:14:55home, tell us what you hope for, tell us what adorn no hope
- 1:14:59for. If not you, well, I think that to wrap it up,
- 1:15:04I mean, I think we have to be conscious of things like the
- 1:15:08culture industry, of how things that I mean we see. I think an
- 1:15:15average I think the last statistic I saw was that the average person sees about
- 1:15:19five thousand ADS a day. So we are inundated with a day. Yes,
- 1:15:26wow, So we are inundated with constant pressures to consume. Uh.
- 1:15:34And I think the first step is to just sort of be aware of it.
- 1:15:40And that's where a dorno can come in. But we can't really stop
- 1:15:44there. And in my opinion, you know, we need to focus on
- 1:15:48creating a mass workers party and really organizing to work towards changing this. And
- 1:16:00you know, if you want to start on a small level in thinking of
- 1:16:03terms of art, you can think about supporting independent artists. And I don't
- 1:16:09mean like quote unquote indie artists that are really just put out by Hollywood,
- 1:16:14but I mean like actual independent art. But you can't just consume your way
- 1:16:19out of these problems. These problems the very thing that you know, all
- 1:16:26of the at least the early Frankfurt school is talking about is problems with capitalism.
- 1:16:32And you know they are the early ones were Marxists, and they were
- 1:16:38saying, look, capitalism causes these problems. Marxists in the past have talked
- 1:16:44about the political and economic problems that capitalism has caused. We're also looking at
- 1:16:48the cultural and psychological problems that capitalism causes. All right, So now we
- 1:16:54know there are all these things that are problems with capitalism. So what next.
- 1:16:59I think what we have to think about as Marxist is how to unpend
- 1:17:04it, how to get rid of it, and how to move forward.
- 1:17:10And I think that's all I can really say as what we can take away
- 1:17:14from critical theory. All right, Eric and Matt, do you have anything
- 1:17:17that's less than a minute? And I mean that, and that's that I
- 1:17:23really like the Beatles, and whatever Anna says about them, I stand by
- 1:17:28at least every one of their posts sixty five records. So that's my final
- 1:17:32statement on the matter. I think cars, bombs, and movies keep our
- 1:17:40society going around. So keep those things coming. Cars, bombs, movies,
- 1:17:45drive to school, give them your money. They invest in the weapons
- 1:17:49and then go home and watch a movie. So are you saying like Michael
- 1:17:53Bay is the ultimate producer in our economy? Yeah? Or like all hail
- 1:18:00Avatar and the unfulfilled promises of that fucking movie, which there's gonna be like
- 1:18:06four more of those, I think, or something like that. So there
- 1:18:10are starting twenty twenty two, it's gonna be an Avatar movie a year,
- 1:18:14So I'm looking forward to more unfulfilled culture industry promises. Red letter media was
- 1:18:19the critical theory of today. There you go, all right, from Eric,
- 1:18:26Nat and Pills. We'd like to thank Shallon go to her site,
- 1:18:30which I have linked if you would like to see more of her stuff now
- 1:18:35having heard her, Thanks Shllen for coming. It was great. Thanks so
- 1:18:42much for having me. I don't know if I'm happier or sadder than when
- 1:18:45we started, despite this being a product actually freely I mean labor are supported
- 1:18:53by the mass of patrons. Anyway, Thank you very much, Eric,
- 1:19:00Matt. I will see you guys later and you guys can hit your record
- 1:19:03button. Ou