Margin First: The CEO's Profit‑Per‑Visit Playbook for Private‑Pay Launches
This episode turns pricing from guesswork into a CEO decision framework. Drawing directly from Scott McKenzie’s experience across 531+ licensed HCAB launches, Daniel, Claire, and Sophia walk through a repeatable Profit‑Per‑Visit model that ties billed rate to caregiver all‑in cost, employer burden, travel, minimum visit policies, and scheduling inefficiency. You’ll hear specific examples (including a founder in Ohio who landed first payroll in week six), a state compliance lens (California overtime and mileage impacts), and the emotional tradeoffs founders face when raising rates. By episode…
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