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Women's Sports Hits 52% US Interest, NBA Tips Off Prediction Markets and Apple Sells F1 Ad Integrations
In today's Sports Geek Rapid Rundown: Nielsen reveals over half the US population is now interested in women's sports, the NBA partners with Kalshi and Polymarket to enter the prediction market era, Apple sells F1 in-race integrations to American Express and Ford in its first season, FIFA opens up US media rights for the 2030 and 2034 World Cups, the NFL and Ticketmaster launch an Open Distribution ticketing model, and how Wall Street thinking turned the Tampa Bay Rays and Milwaukee Brewers into World Series contenders - all curated by Sports Geek Reads. Subscribe at…
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