Shopify benchmarks SMB CAC; Reviews tell the story of Walmarts inventory woes; Twitter & WhatsApp now offering local business pages
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With ever increasing ad costs SMBs need to understand customer acquisition costs and lifetime values whether you are a SAAS company or not. This survey of small e-commerce and small business firms shows they spent approximately $9K on average on marketing annually. Average CAC was just under $60.
Reviews can provide an independent look at management issues and consumer trends at large multi-location chains. This 'proof of concept' approach explores Walmart's inventory woes through the lens of local store reviews.
Twitter via their Professional Profiles is offering location…
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