Latest / Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals / How to Turn Emails Into Income - Ep. 155 w/ Cierra Seay

Transcript

How to Turn Emails Into Income - Ep. 155 w/ Cierra Seay · Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals

0:00
[SPEAKER_04]: So he was also doing events, so I'm like, well, let me try this.
0:02
[SPEAKER_04]: Let me start starting the emails about events, tickets were selling out like way quicker than they normally would.
0:08
[SPEAKER_04]: But I was like, what if we like, just kind of added this like $20 or I think it was like, it was between 10 to 15, maybe $20.
0:16
[SPEAKER_04]: This little bundle on the back end.
0:18
[SPEAKER_04]: It's like just to see if anybody take the next day, I get a call from
0:22
[SPEAKER_04]: who the person I reported to and he was like what did you do so I was scared I'm like what you mean I'm like what happened he was like we made $27,000 and $24,000
0:51
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1:55
[SPEAKER_00]: I look into that.
1:57
[SPEAKER_00]: What up though Black Friday family, welcome back to another installment of the Black Friday podcast.
2:01
[SPEAKER_00]: Before we get into today's episode, I need you to make sure that you go ahead, hit that like button, make sure you drop a comment, and send some videos to family friends and love one.
2:09
[SPEAKER_00]: So we can keep this thing going.
2:10
[SPEAKER_00]: Alright, not at that.
2:11
[SPEAKER_00]: Now that I got that out of the way, I want to introduce you to my guest who has been able to help their customers a mass over $75 million in revenue through email marketing.
2:23
[SPEAKER_00]: Really good dollars through email marketing and Miss CRSA.
2:26
[SPEAKER_00]: How you doing today?
2:27
[SPEAKER_04]: I'm great.
2:27
[SPEAKER_04]: I'm excited.
2:28
[SPEAKER_04]: I've been wanting to be on this show and I'm really like being also but I'm excited.
2:34
[SPEAKER_04]: I'm excited because I have no idea what you're about to ask me.
2:36
[SPEAKER_00]: For sure.
2:37
[SPEAKER_00]: Perfect.
2:37
[SPEAKER_00]: You came to the right place.
2:38
[SPEAKER_00]: So, appreciate you for pulling up on the podcast.
2:41
[SPEAKER_00]: So, I would love to be able to start by first getting a foundation understanding of what is email marketing?
2:49
[SPEAKER_00]: Are you trying to tell me people are making money by just sending emails?
2:52
[SPEAKER_04]: Yes, that's exactly what I'm trying to tell you.
2:55
[SPEAKER_04]: So what is even, I don't know if anybody's ever asked me that question, like the definition of email marketing is the process of sending emails via what we call a customer relationship management system or email marketing service provider.
3:09
[SPEAKER_04]: That's the real nerdy definition of it, right?
3:12
[SPEAKER_04]: And the goal is to get people to do whatever you want them to do.
3:15
[SPEAKER_04]: Now that's going to look different for every business.
3:17
[SPEAKER_04]: The way I like to explain to people now,
3:19
[SPEAKER_04]: It's literally your introduction to take someone from being just interested in what you have what you do and getting them to become a customer.
3:28
[SPEAKER_04]: Um, whenever I do talks or keynotes or master classes on it, I basically use the analogy of dating.
3:34
[SPEAKER_04]: So the opt-in, meaning the lead magnet, the free thing, the discounted thing, that's like getting the number and the goal is to get married, which is to become a customer.
3:43
[SPEAKER_04]: And then there's a lot of stuff in between to take them from here to there.
3:48
[SPEAKER_04]: So that's how I like to explain it.
3:49
[SPEAKER_00]: very dope.
3:50
[SPEAKER_00]: And how did you get involved in the email mark?
3:53
[SPEAKER_00]: That's very specific aspect of marketing and definitely a specialization because there's so many things on the back end that goes into it and only do a little bit for my brand and what I'm doing with Black Friday's and in previous things I've done as well.
4:07
[SPEAKER_00]: But how did you get into the, yeah, how did you get involved in that?
4:11
[SPEAKER_04]: Yeah, so I'm trying to make this story as short as possible.
4:14
[SPEAKER_04]: So I've always had a like neck for marketing.
4:18
[SPEAKER_04]: Always been interested in it long story short.
4:20
[SPEAKER_04]: I went to Michigan State for journalism and advertising, but digital marketing was still like new.
4:26
[SPEAKER_04]: If that makes sense back then when I had my advertising class, we had a copy class and we were focused in primarily on like magazine, ad copy.
4:34
[SPEAKER_04]: but then our professor introduced me to this book, it was called, it's by Robert C. C. Auditi, I think that's how it says name, is it persuasion?
4:44
[SPEAKER_04]: I can't think of the name of the book, but long story short, he had an example in there about emails and the psychology behind it.
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[SPEAKER_04]: So read that book and then I started noticing like in college, like why am I getting emails from foot like or why am I getting emails?
4:58
[SPEAKER_04]: I was just used to emails from the registrar's office talking about a class, but I started to notice some promotional emails and I found another book I can't think of the day with it right now that kind of explained what was happening with digital marketing and what we're going to be like the main points of contact if you will and email marketing was the biggest one because we didn't have like we had my space and stuff but we didn't have platforms like Instagram,
5:24
[SPEAKER_04]: Facebook was not the Facebook we know it to be today and they had copyrighting and email marketing that's the top two careers you could kind of go into if you were interested in digital marketing and from there I was like okay so I just started studying like trying stuff out like literally for anything everybody um wait here was it had to be 2000 then because my son was born 2010 probably around 2012 I joined the personal development community
5:50
[SPEAKER_04]: That just so happened to be ran by my former counselor who was also At that particular time still is one of the top motivational speakers in the world So he had this community people were in the community, but they were like complaining about not not complaining But it was hard for them to keep up with what he was doing if they weren't on like Facebook and Instagram heavy So long story short.
6:13
[SPEAKER_04]: I pitched like I'm like this is starting to eat meals and he was like very let's try it
6:17
[SPEAKER_04]: So the show upgrade to his weekly mastermind costs like skyrocketed like it was like crazy.
6:22
[SPEAKER_04]: And from there, it was just just studying studying.
6:25
[SPEAKER_04]: I'm a writer by nature like it's literally my gift.
6:28
[SPEAKER_04]: I started winning writing contest in second grade.
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[SPEAKER_04]: So I already knew like that part.
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[SPEAKER_04]: But the other part is the psychology, how people make decisions, understanding what's going on in a consumer's mind without them telling you, that's where the real magic is.
6:44
[SPEAKER_04]: And that's what I think a lot of people don't.
6:46
[SPEAKER_04]: When people like, oh, we don't work.
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[SPEAKER_04]: I said, it's like, well, do you really know your customer, though?
6:50
[SPEAKER_04]: So yeah.
6:51
[SPEAKER_04]: I don't know that was a long answer.
6:52
[SPEAKER_00]: No, that was great.
6:54
[SPEAKER_00]: That was great.
6:54
[SPEAKER_00]: Provide a lot of context for sure.
6:56
[SPEAKER_00]: And tell us about Revive Group.
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[SPEAKER_00]: And what services you offer and how did that start?
7:00
[SPEAKER_04]: Yeah, so the revive group originally started out as drop-out media because I'm a three-time college drop-out Very very proud of that not ashamed to tell people, but that's how it started and it started back in 2018 When I left Chrysler.
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[SPEAKER_04]: I was there for six years as a team leader one the union side left there and started doing this full time
7:23
[SPEAKER_04]: I rebranded in 2023 to the revive group.
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[SPEAKER_04]: It was a personal rebrand and the business rebrand because I'm like, we do more than, we weren't just immediate company.
7:32
[SPEAKER_04]: Like we did more than that.
7:33
[SPEAKER_04]: We literally would help people turn their whole market and upside down.
7:37
[SPEAKER_04]: And then a lot in a way that it made sense that it started working for them.
7:42
[SPEAKER_04]: I want to be clear when I say four of them.
7:45
[SPEAKER_04]: Cause you have a lot of people telling you,
7:46
[SPEAKER_04]: You have to do X, Y, Z.
7:49
[SPEAKER_04]: That's not really how marketing works all the time, right?
7:52
[SPEAKER_04]: So we provide consulting on email marketing side messaging side.
7:57
[SPEAKER_04]: We do have a agency side very small.
8:00
[SPEAKER_04]: I don't take a lot of clients anymore on the agency side meaning we do it for you.
8:03
[SPEAKER_04]: Workstops, we build whole strategies for marketing teams.
8:09
[SPEAKER_04]: Yeah, that's pretty good.
8:11
[SPEAKER_00]: Don't.
8:11
[SPEAKER_00]: And I noticed you work with some heavy hitters in your time.
8:15
[SPEAKER_00]: You don't have to name my name unless you want to.
8:17
[SPEAKER_00]: But you say $75 million in revenue for those customers over the years.
8:22
[SPEAKER_00]: How many more?
8:23
[SPEAKER_00]: What has that been like?
8:24
[SPEAKER_04]: I mean, it's been cool.
8:26
[SPEAKER_04]: I was so green when I started this.
8:28
[SPEAKER_04]: It's been interesting.
8:29
[SPEAKER_04]: I've learned a lot about people, a lot about life, a lot about business.
8:34
[SPEAKER_04]: There's nothing more that I love than seeing people get results from the things that I helped them do.
8:39
[SPEAKER_00]: So when it comes to working with these high profile customers and knowing that you've been able to help them generate millions of dollars in revenue, what has that done for you in terms of understanding what's possible from operating
8:54
[SPEAKER_04]: That's a really great question.
8:56
[SPEAKER_04]: The one thing that I did I feel like.
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[SPEAKER_04]: probably 90, oh, no, I would say 98 to 99% of like the high profile people that I've worked with that I noticed about them, they are not afraid to ask questions.
9:09
[SPEAKER_04]: And they are not ashamed of what they do not know, right?
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[SPEAKER_04]: So they were great in their areas, but when they came to like what I did like they literally didn't know and they didn't try to act like they knew.
9:22
[SPEAKER_04]: So that taught me that you should never be ashamed to ask a question, especially to somebody who you
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[SPEAKER_04]: Right, you ask as many questions as you need to it helped me see that at the end of the day no matter how much money somebody make how much money they got they put their pants on one leg at a time just like you do
9:38
[SPEAKER_04]: the biggest difference that I think between people on that level and like, it's the amount of risks that they take.
9:48
[SPEAKER_04]: Sometimes unhealthy.
9:50
[SPEAKER_04]: But when you believe in yourself like that, like none of those individuals, you cannot tell them that what they were doing was not worth doing.
9:59
[SPEAKER_04]: Even if it didn't look the way that they wanted it to look at that moment, you can tell them that it wasn't worth steel like going after.
10:06
[SPEAKER_04]: No matter how many pivots, no matter how many staff changes, that vision, and that was the other thing.
10:11
[SPEAKER_04]: They all had a vision.
10:13
[SPEAKER_04]: Like, does the vision change?
10:15
[SPEAKER_04]: Yeah, but it's steel.
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[SPEAKER_04]: The main thing is always the main thing.
10:19
[SPEAKER_00]: Yeah.
10:19
[SPEAKER_00]: So yeah.
10:20
[SPEAKER_00]: So let's have some fun on Black Friday.
10:22
[SPEAKER_00]: I want to introduce you to my favorite part, freestyle Friday.
10:31
[SPEAKER_00]: Hey, listen, thank you all so much for listening to this episode and any episode of the Black Friday's podcast.
10:37
[SPEAKER_00]: But I got to be honest with you, I really think it's something missing and I hate to draw it and notice it.
10:41
[SPEAKER_00]: The thing that's missing is your podcast.
10:44
[SPEAKER_00]: Why am I not listening to your podcast?
10:47
[SPEAKER_00]: You talked about making one with your friends years ago.
10:49
[SPEAKER_00]: You know that you need one to better market and promote your business, but yet you still don't have one.
10:55
[SPEAKER_00]: This is why I created the pocket podcast and course to teach you how to be able to
11:01
[SPEAKER_00]: and tools that you have right into finger tips in order to create.
11:05
[SPEAKER_00]: And I created two different ways in order for you to do that.
11:09
[SPEAKER_00]: You could join my digital, do it yourself, on-demand video recorded pocket podcast and course.
11:14
[SPEAKER_00]: I'm going to literally step by step from idea on how you upload your very first podcast episode.
11:19
[SPEAKER_00]: And for my people who would like to have something a little bit more tangible, I have created a digital e-book that walks you through my podcast and journey.
11:26
[SPEAKER_00]: The things I've learned along the way,
11:27
[SPEAKER_00]: the tools and equipment that I use in order to create and elevate my show.
11:32
[SPEAKER_00]: Now look, I don't want to keep you too long, but I'm going to make this as simple as possible.
11:36
[SPEAKER_00]: Go ahead and head over to www.blackfrightxpot.com to learn more about the digital podcast course and also the podcast and e-book or you can hit the links in the show notes to take you directly to each of those resources.
11:50
[SPEAKER_00]: All right, enough of that time to get back into that episode.
11:52
[SPEAKER_00]: So, stop.
11:53
[SPEAKER_00]: Okay.
11:53
[SPEAKER_00]: Yeah, whenever you ready, you can start wrapping.
11:56
[SPEAKER_04]: We're happy with it.
11:56
[SPEAKER_00]: You're happy with some bars since three or three star Friday.
11:59
[SPEAKER_04]: You mean like freestyle freestyle Friday?
12:01
[SPEAKER_00]: Yeah, what you, yeah.
12:02
[SPEAKER_04]: I don't rap, does it?
12:03
[SPEAKER_00]: Why not?
12:05
[SPEAKER_00]: It's first time for everything.
12:06
[SPEAKER_04]: Are you serious right now?
12:07
[SPEAKER_00]: No, you don't have to rap.
12:09
[SPEAKER_00]: I'll be saying, yeah, it's part of your song.
12:13
[SPEAKER_00]: So freestyle Friday is just random assortment of questions.
12:16
[SPEAKER_00]: They all about you.
12:16
[SPEAKER_00]: So just need to answer each one and answer honestly.
12:19
[SPEAKER_00]: Okay.
12:19
[SPEAKER_00]: So tell the speaking of music.
12:20
[SPEAKER_00]: What are you listening to right now?
12:22
[SPEAKER_00]: What you getting on rotation?
12:23
[SPEAKER_04]: Jordan G Welch, she's a gospel singer, got me in a choke-o, outside of Jordan, Alex Iasley, I'm a huge Alex Iasley fan.
12:33
[SPEAKER_04]: Lettucey, I'm in my like, my grown one, I'm an era.
12:36
[SPEAKER_04]: Like I used to listen to like little baby and future I cannot, no more, no more.
12:41
[SPEAKER_04]: So lettucey, Jordan G Welch and Alex Iasley, like they get the most play for me right now.
12:48
[SPEAKER_00]: Nice, what do you like to travel?
12:50
[SPEAKER_04]: My favorite place is Puerto Rico, the only place I've ever been where I did not open my laptop, where I did not have an agenda and I had a blast sitting on the beach drinking mojitos and listening to music, like, that's literally what I did for four days in the world.
13:06
[SPEAKER_04]: I do nothing else, so that's my, that's my, yeah, that's my getaway.
13:12
[SPEAKER_00]: very dope.
13:13
[SPEAKER_00]: Are you a, would you consider yourself a Coney Island kind of sure?
13:16
[SPEAKER_04]: Do you engage in code or okay back now in my 20s?
13:20
[SPEAKER_04]: Oh, yeah.
13:21
[SPEAKER_00]: So take me back to that year and tell me what you order when you went to a Coney.
13:24
[SPEAKER_04]: Back then, uh, Koni dog, Mustard and onions, chili fries, no cheese, or grilled chicken pizza with chili fries.
13:33
[SPEAKER_04]: Yeah, that's not bad.
13:35
[SPEAKER_04]: I haven't had, like, real Koni and here's.
13:37
[SPEAKER_00]: That's good for you.
13:40
[SPEAKER_04]: Yeah.
13:40
[SPEAKER_04]: Like, I'm scared of what that might do to my prejudice.
13:44
[SPEAKER_04]: No, it's really been here, though, that I've, like, yeah, that's me here.
13:47
[SPEAKER_00]: I probably, at this point, I mean, when I was like in high school, I would do it weekly, like, often, very often, but now.
13:55
[SPEAKER_04]: Early 30s for me was like, like, pandemic time?
13:58
[SPEAKER_04]: Oh, yeah.
13:58
[SPEAKER_04]: Yeah.
13:59
[SPEAKER_04]: Once or twice a week after late night.
14:01
[SPEAKER_00]: But now I can only do it like, maybe three times, three, four times a year.
14:04
[SPEAKER_00]: Like, in terms of what I'm typically going to get, like, yeah, I can't, I can't.
14:08
[SPEAKER_00]: In the pandemic, I was, I was turning some cone up.
14:10
[SPEAKER_00]: I was there once a week, because it's right on the street from where I was standing.
14:14
[SPEAKER_00]: So yeah, that was $1,200.
14:17
[SPEAKER_04]: is what high like expensive.
14:19
[SPEAKER_00]: It is.
14:19
[SPEAKER_00]: Hey, hey, hey, thank you expensive.
14:21
[SPEAKER_04]: What colony?
14:22
[SPEAKER_00]: Yeah.
14:22
[SPEAKER_00]: I mean.
14:23
[SPEAKER_00]: Hey.
14:24
[UNKNOWN]: Hey.
14:25
[SPEAKER_04]: Everybody got tear of some exactly.
14:28
[SPEAKER_00]: So speaking of things being high, what do you feel like you splurge on and you cannot say food because people let us say food If that is they favorite things splurge on everybody got to eat.
14:37
[SPEAKER_04]: So I want to know like what's something that you you splurge on these days My life is so different from I have more self control when they come to spend it These days I would say a good cocktail
14:53
[SPEAKER_04]: Uh, good wine.
14:54
[SPEAKER_04]: Um, what am I, my kids?
14:56
[SPEAKER_04]: Okay.
14:56
[SPEAKER_04]: Obviously.
14:57
[SPEAKER_04]: Um.
14:59
[SPEAKER_04]: It's crazy because I feel like I splurge on other people more than myself.
15:03
[SPEAKER_04]: OK. And I do a lot of reinvesting back as a business.
15:07
[SPEAKER_04]: I know that's boring, but that's the truth.
15:10
[SPEAKER_04]: Now I do have these wish lists of things I want that when I hit certain milestones, I'm like, OK, get some off the list.
15:18
[SPEAKER_04]: But I don't have like this is my thing.
15:21
[SPEAKER_04]: Like I saw women are bad shoes.
15:25
[SPEAKER_04]: I do think at some point watches it's probably going to be my thing.
15:28
[SPEAKER_00]: Don't, yeah.
15:29
[SPEAKER_00]: Very dope.
15:30
[SPEAKER_00]: And do you have very piece of technology?
15:33
[SPEAKER_04]: No, I'm not a technology buff.
15:35
[SPEAKER_00]: Really?
15:36
[SPEAKER_04]: I have a 13 with no case.
15:39
[SPEAKER_04]: Chris, he's probably going to comment on this and throw me, but I'm not, uh, no.
15:44
[SPEAKER_00]: So how are you saying not all these emails?
15:46
[SPEAKER_04]: I mean, laptop, but you want to know what's funny.
15:49
[SPEAKER_04]: When I first started my business, one of my good friends, um, I don't know if she'll see this or not, Candace.
15:55
[SPEAKER_04]: Uh, I was going through a rough time in life.
15:57
[SPEAKER_04]: It was a transition and she was one of the people, you know, like kind of keeping me grounded, keeping me focused on where I was going.
16:04
[SPEAKER_04]: And not where I was at.
16:05
[SPEAKER_04]: And she actually bought me my first laptop to use in the business.
16:09
[SPEAKER_04]: Wow.
16:09
[SPEAKER_04]: And it was at Google Chromebook that I still have because,
16:13
[SPEAKER_04]: For two years, I read a bit, the laptop is probably like 10 inches.
16:17
[SPEAKER_04]: We ran it off that and then I finally got a MacBook, but yeah, I still have that laptop because I was like, I'll never forget like, this is how this thing started.
16:28
[SPEAKER_00]: And now you're a recent author, but you're all there, I would like to know, leave us with the book that you like to read.
16:35
[SPEAKER_04]: That I like to read?
16:37
[SPEAKER_00]: Yeah, you can ask that young.
16:38
[SPEAKER_04]: Can I say the Bible?
16:39
[SPEAKER_00]: No, that's that's the color.
16:41
[SPEAKER_00]: Yeah.
16:43
[SPEAKER_04]: Um, that I read psychoscivernetics by Maxwell Monks.
16:47
[SPEAKER_04]: I read that I read a couple pages of that like every month.
16:50
[SPEAKER_04]: Um, primarily because it has a lot to do with seeing yourself as who you want to be.
16:56
[SPEAKER_04]: And like,
16:57
[SPEAKER_04]: Like, I used to hate when people say, like, everything's in the mind, like, no, it is.
17:01
[SPEAKER_04]: Like, these six inches between your ears will make or break you.
17:05
[SPEAKER_04]: So yeah, psycho cybernetics is literally, like, how do you, I don't want to use the word trick, but how do you program your mind to really see yourself as your highest self versus who you are today?
17:18
[SPEAKER_00]: I'm just a very dope.
17:20
[SPEAKER_00]: Well, thank you for partaking and free style Fridays.
17:22
[SPEAKER_04]: Even though you didn't wrap it up a little segment.
17:24
[SPEAKER_00]: Yeah.
17:24
[SPEAKER_04]: Is that a segment?
17:25
[SPEAKER_00]: It is a segment.
17:26
[SPEAKER_00]: Yeah.
17:26
[SPEAKER_00]: I thought you watched the podcast.
17:28
[SPEAKER_04]: I said I've never saw that scene that part.
17:30
[SPEAKER_00]: Okay.
17:30
[SPEAKER_00]: I do watch it.
17:31
[SPEAKER_00]: You tuned out.
17:32
[SPEAKER_00]: It's a certain point of time.
17:33
[SPEAKER_00]: I understand.
17:34
[SPEAKER_00]: It happens.
17:35
[SPEAKER_00]: not true, all right so talking about email marketing and what do you feel like is some of the things that these small businesses or large scale, whatever type of businesses that you work with, what are people getting wrong when it comes to their approach to email market?
17:54
[SPEAKER_04]: They don't use it.
17:55
[SPEAKER_04]: So like that's the number one thing you can do wrong what it is like not use it.
17:59
[SPEAKER_04]: Like even if you're using it and it's not, you know, quote unquote, you don't have a strategy but you, that's better than not using it at all.
18:06
[SPEAKER_04]: And here's why people are realized like when someone gives you their email address, it's because they wanna hear from you.
18:12
[SPEAKER_04]: They don't, you like, you don't just give somebody your email address like, you know, you just don't do that.
18:18
[SPEAKER_04]: So when someone with the when these companies get the email address, smart business owners, whatever we want to call them, and they don't follow up, you are literally kind of, you're leaving it by chance that these people are going to remember you.
18:31
[SPEAKER_04]: We are all inundated with information, with opportunity.
18:34
[SPEAKER_04]: Like, it's just so much we see, but the email, especially now, it's way more personal, right?
18:42
[SPEAKER_04]: I a lot of one of the things I've been sending like this year is we hear people say all the time.
18:45
[SPEAKER_04]: They're taking a break from social media or they're not focusing on this platform no more or they won't be on that platform We never hear nobody say I'm not checking my favorite ever like it just doesn't happen And there are ways to make sure you're speaking to the people who are engaged by keeping the list clean and things like that But the biggest mistake is ignoring it like I've worked with people literally 20,000 people on the list and they've never said to email Like why not Why not the word like yeah, so yeah, that's the biggest mistake
19:14
[SPEAKER_00]: is, so what's the, to play devil's advocate?
19:16
[SPEAKER_00]: What is the incentive for me to leverage email versus, if I'm just pumping out social media content or if I already have a website, why do I need to say email?
19:24
[SPEAKER_04]: Because so when you do it right, it's way more strategic and then it's based on the behavior and if you really got your marketing stuff together, you can meet them where they are in your customer journey, right?
19:37
[SPEAKER_04]: So let's say,
19:39
[SPEAKER_04]: I buy a black Friday's hat.
19:41
[SPEAKER_04]: You send me to receive, thank you, whatever.
19:44
[SPEAKER_04]: I've already given you money, right?
19:46
[SPEAKER_04]: So if your next day is you buy the drop of black Friday's jogger.
19:50
[SPEAKER_04]: Psychologically, she got the hat.
19:52
[SPEAKER_04]: Let me see if she wants the jogger, right?
19:54
[SPEAKER_04]: Where's...
19:55
[SPEAKER_04]: with the algorithm type stuff, especially now like it's so tricky to even get in front of the people to actually follow you, you have no control over that.
20:04
[SPEAKER_04]: When email, you have control over who you send the email to and what you send them.
20:09
[SPEAKER_04]: So like companies who get it really right, you know, the abandoned cart stuff that you see like, you know, retailers do, at least they should be doing.
20:17
[SPEAKER_04]: We saw you looking at this.
20:19
[SPEAKER_04]: You didn't finish checking out or we saw you buy this.
20:22
[SPEAKER_04]: This will go great with that or you haven't bought anything What do you need or you don't know me so that's the that is the like you can you can customize it way more we are in an era where I feel like
20:35
[SPEAKER_04]: There's a lot of technology, but people want human connection more, right?
20:40
[SPEAKER_04]: So how do you do that?
20:41
[SPEAKER_04]: You do that by customizing things, by using names and emails.
20:45
[SPEAKER_04]: It's so many, right now I'm super excited about email, because it's so many ways to leverage it, especially if you have a strong audience, you have a community, like those are my favorite people to work with.
20:56
[SPEAKER_04]: people who out commune who have largely and they just haven't really been Doing nothing or maybe they send the news later every boom.
21:02
[SPEAKER_04]: Oh, no come come to the death row So let me see if I can get some coaching real quick.
21:09
[SPEAKER_00]: So let's say I'm one of these small businesses I'm not leveraging email marketing right now I don't have an email list.
21:15
[SPEAKER_00]: I don't even know the first place to start.
21:17
[SPEAKER_04]: How do I even curate an email list so you have the extra stuff
21:23
[SPEAKER_04]: What can I give to somebody that's going to get them closer to their ideal go now this this is a question for whether you have a product or a service or I could sometimes people like a lot of sell t-shirts you know what's the go you tell me what is the brand about how how do people how should people feel when they wear your shirt when they wear your jargon when they wear whatever you have so that's the first thing how do I get them closer not get them to it because a lead
21:52
[SPEAKER_04]: help people get a little bit of the result, but probably not the four results, but it's still valuable, not a PDF, not a, you know, it has to be valuable enough for people to want to go through that part, right?
22:05
[SPEAKER_04]: So that's the first question you've got to ask yourself and then you create it and then as people consume it or use it and retail a lot of times, it's coupons.
22:15
[SPEAKER_04]: it is the camera.
22:17
[SPEAKER_04]: If you have a 10% off coupon, do not expect people to give you their information all of the time because you got to think about it as a consumer.
22:25
[SPEAKER_04]: This is another thing that I don't think enough business owners are doing right now.
22:29
[SPEAKER_04]: We're not putting ourselves in their shoes.
22:32
[SPEAKER_04]: If tax is 6% and you offer me 10, that's really only 4.
22:38
[SPEAKER_04]: I don't think I want this $70, I know, that bad.
22:43
[SPEAKER_04]: To like, I rather just buy it and not give you my email.
22:46
[SPEAKER_01]: Yeah.
22:46
[SPEAKER_04]: So I, because I, I talk to people and they like, Well, people want stuff, but they don't give me that.
22:50
[SPEAKER_04]: What that's why.
22:51
[SPEAKER_04]: That's not valuable enough for them to want to go do that.
22:54
[SPEAKER_04]: So yeah, figuring out what it, what can I give them that's valuable enough and that they're willing to give me their information.
23:00
[SPEAKER_04]: And then you kind of take it and run from there.
23:03
[SPEAKER_00]: Now, let's say I start to build my email list, and I got a few folks or a decent amount of folks.
23:08
[SPEAKER_00]: I don't know what type of emails they're saying.
23:10
[SPEAKER_00]: What should I be telling these people?
23:12
[SPEAKER_00]: How often should I be talking to these people?
23:14
[SPEAKER_00]: What should I do?
23:15
[SPEAKER_04]: Yeah, so it really, really does depend.
23:18
[SPEAKER_04]: And I'm glad I just said that.
23:19
[SPEAKER_04]: Because here's another thing, small business owners.
23:22
[SPEAKER_04]: Anytime you're talking to somebody in marketing, and they always have a for sure straight answer run.
23:29
[SPEAKER_04]: And here, because the truth is, a lot of times, it does depend and that's how market it really works.
23:37
[SPEAKER_00]: But that's the thing.
23:38
[SPEAKER_00]: Gloria, Lori's always start with it depends.
23:40
[SPEAKER_04]: Yeah, it's the truth, so what to say and always tell people, why don't all, but the most simple way to start is ask yourself, what cannot commit to because the consistency part is where most people get tripped up.
23:53
[SPEAKER_04]: So what can you commit to?
23:54
[SPEAKER_04]: Can you do a monthly newsletter?
23:56
[SPEAKER_04]: Can you do a bi-weekly newsletter?
23:58
[SPEAKER_04]: I would say try to do biweekly over monthly, depending on what you do, but still try to do biweekly over monthly, and then a couple of standard things.
24:08
[SPEAKER_04]: So catching them up on industry news, once again, depending on what you do, customer testimonials, any new releases, any new products or services, and then trying to, what's the word
24:24
[SPEAKER_04]: giving them something that once again, if they have it consumed anything from you, if they haven't used any thing of yours, something that they can take from that newsletter, go implement and get some type of traction.
24:35
[SPEAKER_04]: So that would be my standard, no matter what you do type of advice.
24:41
[SPEAKER_00]: And what can people do to help those people actually open those emails?
24:45
[SPEAKER_00]: Because I know people who got $1,000 of unread emails.
24:48
[SPEAKER_00]: So how can I get myself the best chance you even see my email?
24:52
[SPEAKER_04]: Number one, don't buy a list, like don't buy email addresses.
24:56
[SPEAKER_04]: So there's a two way thing, right?
24:59
[SPEAKER_04]: Actually, this person actually gave you their email address where I said you got permission to email them.
25:04
[SPEAKER_04]: And then you have to have like really good subject lines.
25:07
[SPEAKER_04]: make them, so ask a question being super specific, a big, unique, controversial, and always like test it with people around you, and test it with yourself.
25:19
[SPEAKER_04]: When you send a test email, be like, what are our openness?
25:21
[SPEAKER_04]: If the answer is no, don't send it.
25:23
[SPEAKER_04]: Ask the person that see, would you open it?
25:24
[SPEAKER_04]: If the answer is no, don't send it.
25:27
[SPEAKER_04]: We have these crazy expectations sometimes when it comes to the marketing we put out.
25:32
[SPEAKER_04]: And once again, we don't,
25:34
[SPEAKER_04]: step out of the frame to see like, would we even engage with that?
25:39
[SPEAKER_04]: We just think, oh, because it's us, it's supposed to know.
25:41
[SPEAKER_04]: Don't work like that, especially right now.
25:44
[SPEAKER_04]: Don't work like that.
25:44
[SPEAKER_00]: Yeah.
25:46
[SPEAKER_00]: All right.
25:46
[SPEAKER_00]: So let me see if we can do a real live example.
25:49
[SPEAKER_00]: I wish we would have had the lifetimes open.
25:51
[SPEAKER_00]: But you, you seem like you know what you're doing.
25:53
[SPEAKER_00]: So we, yeah, I'm sure you're gonna be okay.
25:56
[SPEAKER_00]: you're going to be able to talk a story.
25:57
[SPEAKER_00]: So let's take Black Friday, for example.
25:59
[SPEAKER_00]: So I do the podcast.
26:01
[SPEAKER_00]: So I do a weekly newsletter to announce the new episode that came out and then also being able to provide some resources and then also events and things that's happening in the Metro Detroit area, it might be virtual, whatever case may be, but it would apply to the audience.
26:17
[SPEAKER_00]: So what I would
26:22
[SPEAKER_00]: from what you know about the podcast, which you know about me, what should I be talking to these people about how often should I be talking to them, should it be more than just once a week when it comes to emails and just newsletters and say, hey, here's a new episode, which I do, but it's sparingly.
26:36
[SPEAKER_00]: So if I was to ramp up my communication, what are some things?
26:40
[SPEAKER_04]: Like, what does that look like?
26:41
[SPEAKER_04]: So I'm going to start with the question that I'm literally acting like you're a client.
26:45
[SPEAKER_04]: So what is the ultimate goal for Black?
26:48
[SPEAKER_04]: Like the people who are in the Black Friday sphere, what do they want from you?
26:53
[SPEAKER_00]: So I think that what they want for me is being able to have access to or have a streamlined resources that would be helpful for them to either in their own journey, in terms of entrepreneurship and their building of business or professional, and then also being able to be tapped into a community of black business owners, that they could be able to leverage for resources and services.
27:18
[SPEAKER_04]: Okay, so you mentioned business owners, people who are professionals, resources for both.
27:25
[SPEAKER_04]: Yep.
27:26
[SPEAKER_04]: One thing I didn't hear you mention, that we've talked about kind of offline, like now you got to go to the local area.
27:32
[SPEAKER_04]: One thing I didn't hear you mention was teaching people how to park ass.
27:36
[SPEAKER_00]: Yes, that's also an element of it.
27:38
[SPEAKER_00]: I will note that in the resources.
27:40
[SPEAKER_04]: OK, so you will note that in the resources.
27:41
[SPEAKER_04]: So now the question is, how often should you actually be sending the email so that people and what does that look like outside of the newsletter?
27:48
[SPEAKER_01]: Yeah.
27:49
[SPEAKER_04]: So if you were a client of mine, the first thing I would have you do is survey this audience.
27:53
[SPEAKER_00]: Okay.
27:53
[SPEAKER_04]: Because I'm pretty, I'm willing to bet you've never surveyed.
27:57
[SPEAKER_00]: I have.
27:57
[SPEAKER_00]: I did two surveys, but I haven't done one in a while.
28:00
[SPEAKER_00]: Okay.
28:01
[SPEAKER_04]: So I would survey the audience like, you know, who's in business?
28:04
[SPEAKER_04]: Who's in professional?
28:05
[SPEAKER_04]: Who's looking to learn more about business?
28:08
[SPEAKER_04]: Who's looking to learn more about podcasting because like those are kind of like your buckets Yeah, people use these podcasts people who just want information and from there what I would do is So the newsletter will remain the newsletter because that's how you send the podcast out, but then I'll probably would
28:26
[SPEAKER_04]: curate like specific emails to the professionals and then curate specific emails to the business people.
28:33
[SPEAKER_04]: This still can be once a week to them because they're still going to get the newsletter.
28:37
[SPEAKER_04]: So not they're looking at they're getting emails from you twice a week with your community your audience because you you're not like yes you're selling something but you are really
28:46
[SPEAKER_04]: providing information like that's like that's kind of your lead magnet if you will you don't got to send emails three or four times a week so yeah that's how I would do I would do the everybody get the newsletter and then if you are looking for more business information you will get this and then if you are looking just for more
29:05
[SPEAKER_04]: What was it professionals?
29:06
[SPEAKER_01]: Yep.
29:07
[SPEAKER_04]: So like events, you know, that type of thing, you get that information.
29:11
[SPEAKER_04]: Because then now that you two segments, when you start leveraging it with the asspots and things like that, you know, those audience are separated.
29:22
[SPEAKER_04]: So your data is going to be more clear and more accurate.
29:26
[SPEAKER_00]: All right, so in terms of, so let's say that I do the survey, but I don't get, I'm not going to get 100% participation, so how do I, how do I segment my audience there?
29:38
[SPEAKER_04]: So from, how do you segment your audience between the people, the interest and podcast and people interested in business resources?
29:46
[SPEAKER_04]: This is when you then have to create two different lead magnets outside of the podcast.
29:51
[SPEAKER_00]: Okay.
29:51
[SPEAKER_00]: Because to know why they're coming here.
29:53
[SPEAKER_04]: Yes, and then on the back end, it's kind of like how you tag these people as like so if you if you have a leave Magna where I'm trying to think of something really quick.
30:04
[SPEAKER_04]: So for business people I can't even think right now or let's just say if you No, I'm trying to think of something because I want to give you something that you can actually use.
30:16
[SPEAKER_04]: So I'm trying to leave Magna for
30:24
[SPEAKER_00]: Uh, I have an asset that I can use for lead magnet, but I haven't been using it as a lead magnet.
30:30
[SPEAKER_00]: It's that makes sense.
30:30
[SPEAKER_04]: Okay.
30:31
[SPEAKER_04]: So because like that, but that would that would be a whole other segment because those people could be both, they need to be busy people, professional people.
30:38
[SPEAKER_04]: So oh, maybe you do a lead magnet on, you know, how you climb the corporate ladder.
30:42
[SPEAKER_01]: Okay.
30:43
[SPEAKER_04]: That's your professional side.
30:45
[SPEAKER_04]: And then the other one is,
30:48
[SPEAKER_00]: I'll be the other side to be because I want to lead people in the podcast and I have a workbook podcast strategy workbook that I would lead them in for the podcast side.
30:59
[SPEAKER_00]: Learn how to podcast side.
31:00
[SPEAKER_04]: No, so the podcast side, which is the, oh no.
31:02
[SPEAKER_00]: No, you said the professional side.
31:04
[SPEAKER_04]: It's okay.
31:05
[SPEAKER_04]: Yeah.
31:05
[SPEAKER_04]: So like, you know, how you climb the corporate ladder in the podcast side to be the workbook.
31:10
[SPEAKER_04]: But do you feel like there's still people?
31:12
[SPEAKER_04]: like entrepreneurs who maybe don't care about podcasts and that are on the list too.
31:16
[SPEAKER_00]: For sure.
31:17
[SPEAKER_04]: Okay.
31:18
[SPEAKER_04]: So maybe that could be, you know, download the, and once again, I'm not really a PDF person, but just to make it tangible.
31:24
[SPEAKER_04]: So you can understand like three organizations you need to be a part of or maybe that could be just like a short training.
31:30
[SPEAKER_04]: Yep.
31:31
[SPEAKER_04]: But now you, you gaze these people interest.
31:34
[SPEAKER_04]: You will have people who may,
31:36
[SPEAKER_04]: be in all three buckets, that's fine, but at least that gives you the opportunity to speak to the model of it differently.
31:42
[SPEAKER_00]: Though, I appreciate your coaching session.
31:44
[SPEAKER_00]: That's actually helpful in actionable, so I'm definitely going to do that.
31:47
[SPEAKER_00]: And I got some ideas spinning.
31:49
[SPEAKER_04]: I'm big on both of those.
31:51
[SPEAKER_04]: Actionable.
31:53
[SPEAKER_00]: No fool.
31:53
[SPEAKER_04]: No, okay, stand no flux.
31:55
[SPEAKER_04]: Yeah.
31:56
[SPEAKER_00]: Ha ha.
31:58
[SPEAKER_00]: Um, in terms of,
32:00
[SPEAKER_00]: platforms that people could use for email marketing, which ones do you think that are the best.
32:05
[SPEAKER_00]: Let's say I'm getting started and then let's say I'm a little bit more advanced.
32:08
[SPEAKER_04]: Yes, so my faith and I've used, I'm not gonna lie.
32:11
[SPEAKER_04]: I think the only one that I haven't used, but.
32:14
[SPEAKER_04]: They all kind of work the same as flow this.
32:15
[SPEAKER_04]: That's the only one I haven't used.
32:17
[SPEAKER_04]: I've seen it, but I haven't used it.
32:18
[SPEAKER_04]: Right now, I would say kit, that's my, I started with them when they were convert kit left came back.
32:24
[SPEAKER_04]: Kit, I love it because it's very user friendly and they have a really good sender reputation.
32:29
[SPEAKER_04]: Meaning that for the most part, your emails are probably going to actually land in the inbox.
32:35
[SPEAKER_04]: As long as the email address that you're sending from has a good reputation as well.
32:43
[SPEAKER_04]: Brand brand new, well no, kid has a free option.
32:46
[SPEAKER_04]: You can do a newsletter on kit with up to 10,000 people for free.
32:49
[SPEAKER_04]: And then there is Miller Lite, which is also another good free option where you can segment and all of that.
32:54
[SPEAKER_04]: They, I think their free option changed them.
32:57
[SPEAKER_04]: I will have to look.
32:58
[SPEAKER_04]: A lot of these platforms are everybody raising their prices blind by their own tariffs, whatever.
33:03
[SPEAKER_04]: And then if you're really,
33:06
[SPEAKER_04]: Hmm, those are my top two.
33:09
[SPEAKER_04]: I wouldn't I wouldn't recommend active campaign anybody right now.
33:12
[SPEAKER_04]: I would use to but not right now Yeah, I would I would just go with those two.
33:16
[SPEAKER_00]: How do you feel about mail champ?
33:17
[SPEAKER_00]: That's what I use.
33:17
[SPEAKER_04]: That's that's kind of what I came up along way So if you'd ask me this two years ago, I'd have been like no, okay, the only thing about mail champ is they get really expensive the bigger your list is sure
33:28
[SPEAKER_04]: And it gets expensive fast, like not low incrementally, but they've done a really good job of improving their data as far as, like, showing you, even showing you where your people that, like, they got it down to, not just the region down to the city, the state, men, women.
33:48
[SPEAKER_04]: Yeah, they're doing a really good job with that.
33:49
[SPEAKER_04]: So I don't think nothing wrong with Mailchip.
33:51
[SPEAKER_04]: It's just, at some point, you're going to have to ask yourself, do I want to keep paying for this or do I want to make a switch?
33:56
[SPEAKER_00]: Got you.
33:57
[SPEAKER_00]: So that's helpful also because it's one of those things where I heard about it, I've been familiar with it forever and then I just remember.
34:05
[SPEAKER_00]: I've been roaming with it.
34:06
[SPEAKER_04]: Yeah, then constant contact has been around for a while.
34:08
[SPEAKER_04]: A lot of nonprofits use that.
34:12
[SPEAKER_04]: I'm trying to think what are some of the other OGA, whatever they've been around forever.
34:15
[SPEAKER_04]: But they all threw them get expensive,
34:18
[SPEAKER_00]: Yeah.
34:19
[SPEAKER_00]: All right.
34:20
[SPEAKER_00]: So we talked about email marketing and we got very specific and detailed about that, but I want you to be able to help us uncover the truth to what it is to be effective at marketing or marketing in general.
34:32
[SPEAKER_00]: What are some of the things that people don't know or should be aware of?
34:36
[SPEAKER_00]: Because at the end of the day, email marketing is a avenue of marketing.
34:44
[SPEAKER_04]: And I say this on the first episode of my podcast that I just brought back is that you have to know what your ideal clients want.
34:52
[SPEAKER_04]: So I talked, in this year, I've been talking to a lot of people who I would, I would consider to be still early stage, right?
35:00
[SPEAKER_04]: Um, meaning they're not at 10, 15K a month, they, they're trying to get there, like that's their, they big one.
35:06
[SPEAKER_04]: Um, but most people don't really know what their ideal clients want.
35:11
[SPEAKER_04]: And the truth is you have to create products and services that solve a problem.
35:17
[SPEAKER_04]: You can't just,
35:19
[SPEAKER_04]: make stuff because you want to.
35:20
[SPEAKER_04]: I mean, you can, but then you can't get upset about and say like, all these things aren't working.
35:27
[SPEAKER_04]: Well, who asked you for what you have or even if someone didn't necessarily ask you for what you have, how are you positioning your product or service as an actual,
35:37
[SPEAKER_04]: like problem solving item or service.
35:41
[SPEAKER_04]: If you don't know what your ideal client's want and if you don't know how to position what you have that to actually solve a problem for them, no matter what you do is gonna be tough.
35:50
[SPEAKER_04]: Like, I don't think enough people on these platforms who are in marketing talk about that enough.
35:56
[SPEAKER_04]: Like, everybody wanna give the strategy, everybody wanna give the tactic, but it starts with you as the owner, the founder, whatever we call it ourselves these days, you gotta know what problem that's off.
36:08
[SPEAKER_04]: If you can't tell me that there's no webinar, there's no ad, there's no nothing that I can help you create.
36:14
[SPEAKER_04]: That's gonna feel that gap.
36:16
[SPEAKER_04]: So that's the first thing.
36:20
[SPEAKER_04]: Meaning, nobody can say.
36:25
[SPEAKER_04]: this is gonna work a hundred percent for you the way it worked for somebody else yeah I love to tell people all the time like people like what do you think do I should I do this so I do every it all work you just have to figure out how it works for you I think the one of the biggest issues with marketing now is that people don't let things run long enough to optimize it or they don't optimize it so they do something for three days and be like
36:53
[SPEAKER_04]: Or they'll let something go for 30, 60 days, and instead of looking at the data and making changes to certain parts of it, they tear it all down and want to start new.
37:04
[SPEAKER_04]: Now I'm not.
37:05
[SPEAKER_04]: I mean, to each his own, but like this isn't a matter of fact thing like, oh, because that work for Denzel, it got a work for me.
37:12
[SPEAKER_04]: No.
37:12
[SPEAKER_04]: And the reason why I say that is because a lot of people will hire marketing professionals and then they'll try to call them scammers because that didn't work for them.
37:21
[SPEAKER_04]: That's why I think right now is really important to when you hire like marketing people.
37:26
[SPEAKER_04]: Work with somebody that's going to help you optimize.
37:31
[SPEAKER_04]: Yes, you can get your deliverable in that you don't really want to buy who's going to give you something and then see you on your way You but you have to be willing to make that commitment that investment that's why it's special when I first started it was a 90 day commitment Now it depends on who you are and it depends on the service before consulting you we it got to be 90 days because you're not about to go off and say and then after that we can you know kind of
37:55
[SPEAKER_04]: It's iterations.
37:56
[SPEAKER_04]: Everything's iterations.
37:58
[SPEAKER_04]: Nothing is set it forget it and it's paused the iterations.
38:02
[SPEAKER_04]: It's all iterations.
38:03
[SPEAKER_00]: Yeah.
38:04
[SPEAKER_00]: Very dope.
38:05
[SPEAKER_00]: Nice little mini masterclass.
38:08
[SPEAKER_02]: I try to make it worth people's while.
38:11
[SPEAKER_00]: Of course.
38:12
[SPEAKER_00]: Of course.
38:13
[SPEAKER_00]: Talk to us about your often now and you have a book that's available for presale.
38:19
[SPEAKER_00]: This will come out on Friday.
38:20
[SPEAKER_00]: So will it be available for full cell by Friday or Friday?
38:25
[SPEAKER_00]: Friday is the 7th.
38:29
[SPEAKER_04]: So books are books are going to start being ship November 24th.
38:33
[SPEAKER_04]: Okay.
38:33
[SPEAKER_04]: If you buy it before the 24th, you get access to bonuses that people have been asking me to.
38:40
[SPEAKER_04]: do for a while and I'm just like, I want to do it because I don't think people are going to use it.
38:43
[SPEAKER_04]: So one of the bonuses is a welcome sequence template.
38:47
[SPEAKER_04]: Is that welcome sequence that I use?
38:49
[SPEAKER_04]: There's the reengagement template that is for individuals.
38:53
[SPEAKER_04]: If you have an email list and you haven't said anything to them in a while and you try to figure out how do I, where do I going to start?
38:59
[SPEAKER_04]: That template.
39:00
[SPEAKER_04]: There's also a 2006 best days, worst days to send emails.
39:06
[SPEAKER_04]: no matter if you are selling to B2B or B2C.
39:09
[SPEAKER_04]: So those are the three bonuses.
39:11
[SPEAKER_04]: They will not be free after this 24th, but anybody who orders the book prior to the 24th, you get those every week leading up to the book release.
39:21
[SPEAKER_00]: Now what is the book about?
39:22
[SPEAKER_00]: More on the book.
39:22
[SPEAKER_00]: More on the book.
39:23
[SPEAKER_04]: The more clicks, more sales.
39:24
[SPEAKER_04]: The three phase system to turn email subscribers in the customers.
39:30
[SPEAKER_04]: Um, it's digging deep into the psychology of how do you go from getting the number to getting married?
39:36
[SPEAKER_04]: I mean, you build marketing and it's so funny when I started teaching it this way, which was the first time I taught it this way was 2023.
39:45
[SPEAKER_04]: Yeah, in Atlanta.
39:47
[SPEAKER_04]: And the way people's like, I was like, oh my god, because given somebody, if I, if you give me your email address,
39:54
[SPEAKER_04]: And I say, I'm going to send you something and I never, that's just like ghosting.
39:58
[SPEAKER_04]: When we're dating, nobody wants to be ghosted.
40:00
[SPEAKER_04]: And I think if you look at it like that as the business owner, you'll prioritize it more.
40:05
[SPEAKER_04]: Because they literally gave you their information.
40:08
[SPEAKER_04]: Why wouldn't you follow up?
40:10
[SPEAKER_04]: Why wouldn't you?
40:11
[SPEAKER_04]: So yeah, that's what the book is about.
40:14
[SPEAKER_04]: And it's very,
40:16
[SPEAKER_04]: It's not for love.
40:17
[SPEAKER_04]: I mean, it's a couple of stories, but I try not to put a lot of stories stuff in there.
40:20
[SPEAKER_04]: We got some case studies, but it's, yeah, it's, it's a lot of examples, um, it's resources in the book.
40:27
[SPEAKER_04]: I'm proud of it.
40:28
[SPEAKER_04]: This was a, a two-year, a two-year project, a project that I did not think I would finish.
40:34
[SPEAKER_04]: Mm-hmm.
40:34
[SPEAKER_04]: It was tough.
40:36
[SPEAKER_00]: Now, why a book?
40:38
[SPEAKER_00]: Because, like you said, I know you speak, I know you do it teaching, so why go to a route of, uh, writing a book.
40:44
[SPEAKER_04]: So those are a couple reasons why.
40:46
[SPEAKER_04]: The main reason why I was because the more I started like getting invited to more what's the word I want to use to speak at like events where it was marketing professionals or
41:01
[SPEAKER_04]: Um, yeah, marketing professional type stuff.
41:03
[SPEAKER_04]: One of the main questions is the event plan what answers do I have a book?
41:06
[SPEAKER_04]: And that answer was no, no, no, no.
41:09
[SPEAKER_04]: And then one of my mentors who was a part of a speaking bureau, like he speaks professionally all over the world about a subject that is crazy, but he was like, it's time to write a book.
41:21
[SPEAKER_04]: He was like the reason why they're asking you that is because sometimes you'll tell them your, your fee,
41:27
[SPEAKER_04]: But it's easier for them to write your feel off if they can buy 200 books.
41:32
[SPEAKER_04]: And I was like, so he was like, he's like, write the book, he was like, not only that.
41:36
[SPEAKER_04]: Yeah, I have an offer when I'm on stage, or there's things that I sell, but he was like a book is just, it's something about it that makes people not to say I'm not an expert, or that I don't know what, but he was like, it really sets you, put you in another category when it comes to,
41:52
[SPEAKER_04]: your expertise.
41:53
[SPEAKER_04]: He's like, especially with me being a black woman in a mill, white, dominated space, so I need to write the book.
41:58
[SPEAKER_04]: So I started, stop, start it, stop.
42:02
[SPEAKER_04]: And this year, it was, it was had to be like April or May.
42:08
[SPEAKER_04]: I was making some changes in the business.
42:11
[SPEAKER_04]: And I was like, praying about like, all right, God, like what, you know, what's next, what's next?
42:15
[SPEAKER_04]: It literally was like, you still ain't deal with what I told you to do.
42:17
[SPEAKER_04]: And I knew exactly what he was talking about because I've been avoiding it.
42:21
[SPEAKER_04]: Like, literally been avoiding it.
42:24
[SPEAKER_04]: So, I was like, you know what?
42:25
[SPEAKER_04]: These last 90 days, just do it.
42:30
[SPEAKER_04]: I don't really have it.
42:31
[SPEAKER_04]: I don't I have a goal, but I don't really have an expectation for it.
42:33
[SPEAKER_04]: Like it's really It's really one of those days where I just know what's this post-it's been done But it's still good.
42:40
[SPEAKER_04]: It's still a good book.
42:41
[SPEAKER_00]: I bet.
42:41
[SPEAKER_00]: I bet.
42:42
[SPEAKER_00]: I definitely be.
42:43
[SPEAKER_00]: Can I get a shine copy?
42:44
[SPEAKER_04]: Absolutely.
42:45
[SPEAKER_00]: Okay, all by yourself.
42:46
[SPEAKER_04]: I'm a copy that I get anybody who orders the book before the 24th It'll be signed because after that it's going on Amazon and I'm not shipping nothing but
42:54
[SPEAKER_04]: I mean, I always have some one hand.
42:57
[SPEAKER_04]: But the ones that are ordered prior to the 24th, those will all be signed.
43:02
[SPEAKER_04]: I had a lot of people not in Michigan orders.
43:05
[SPEAKER_04]: So you have definitely signed a nose and a nose out.
43:08
[SPEAKER_04]: And I'm going to do an ugly sweater, Christmas slash book release celebration thing that I'll be talking about soon.
43:17
[SPEAKER_04]: So anybody come to that, yeah.
43:19
[SPEAKER_00]: Do you feel accomplished?
43:20
[SPEAKER_00]: Not that you have, uh, you're at the proc, you have to finish one?
43:23
[SPEAKER_04]: No.
43:24
[SPEAKER_04]: Okay, um, I'm, I'm hard on myself and it is for me is more so like this should have been done.
43:30
[SPEAKER_04]: But I, I'm, I'm glad that I, I didn't let what's the word I want to use.
43:36
[SPEAKER_04]: I don't know, I'm glad I didn't, that I did, I am glad that I'm did it.
43:39
[SPEAKER_04]: So I don't want to use the word accomplished, but it's kind of like, I did it, every time I'm gonna look at it, I'll be like, I really did it.
43:46
[SPEAKER_04]: Yeah.
43:47
[SPEAKER_04]: So yeah.
43:47
[SPEAKER_00]: Got you.
43:48
[SPEAKER_04]: I can't wait to get it.
43:49
[SPEAKER_04]: I haven't even.
43:50
[SPEAKER_04]: Yeah, physical copy.
43:51
[SPEAKER_04]: Yes, it's supposed to be it this weekend, so we'll see.
43:54
[SPEAKER_00]: Okay.
43:56
[SPEAKER_00]: And one thing I wanted you to touch on, we had to touch on a little bit earlier, but once you double-click as they say on it, could you talk to us in terms of being able to work with these, quote-unquote, high-profile clients, and then see them generate millions of dollars in their business and, you know, I won't get into your financials.
44:15
[SPEAKER_00]: I don't know.
44:16
[SPEAKER_00]: How that's worked out in terms of your business and how you operate, but being able to be in that space to understand how the folks are generating out of money like what could you talk about?
44:32
[SPEAKER_00]: Small business owners, people are individuals trying to do their own thing, whatever that business Avenue is for them, how they could be able to think, change their thinking to work towards those type of go.
44:44
[SPEAKER_00]: Because everybody said, I'm being mean, I'm being a billionaire and, you know, my pessimistic side of me, when I hear people say I'm being a billionaire, like why you want to be a billionaire.
44:52
[SPEAKER_00]: or how are you going to be a billionaire and it's like you I know it's a mentality thing and it's some hurdle it's some mental things I know I need to get over and in terms of that but that's not necessarily my goal in life like I gotta have me I gotta have X-1 and Z it's more so about the it's more so about the for me the the the impact versus like the finances even though those are very important but I'm not just
45:14
[SPEAKER_00]: throw a numbers out there saying like I want I want to achieve that.
45:17
[SPEAKER_00]: I have a million dollars on how to worse life ever.
45:19
[SPEAKER_00]: But could you talk about the mentality of what that takes from what you have experienced yourself or what you have been able to see and learn?
45:27
[SPEAKER_04]: Yes, that's a really, really, really good layer question.
45:32
[SPEAKER_04]: So number one, I think the beginning of the mentality is like believing you can do it.
45:38
[SPEAKER_04]: But also being mindful of where your gaps are when it
45:44
[SPEAKER_04]: Make a money and then manage a money because I've literally
45:50
[SPEAKER_04]: like work with people and seeing people who don't believe they can make a certain amount of money.
45:55
[SPEAKER_04]: So the first flip of the switch is realizing that I don't want to say this.
46:03
[SPEAKER_04]: I think the first flip of the switch is believing that you can make the type of money you want to make.
46:09
[SPEAKER_04]: I don't ever get one of my mentors who did that become an client.
46:13
[SPEAKER_04]: We told him he was like,
46:15
[SPEAKER_04]: to make a million dollars in the year is it's a math problem.
46:18
[SPEAKER_04]: Now what what what it takes once you have that math problem is a lot of energy effort like I'm not going to see here and say like these people was only working two hours a day like no you know and then the manpower that's required behind that so
46:35
[SPEAKER_04]: The first thing you had to believe it, I'll never forget my first $10,000 a day, never forget it.
46:41
[SPEAKER_04]: So, I'll start.
46:42
[SPEAKER_04]: I'll never forget my first $10,000 a month, I'll never give my first $10,000 a week, and then I'll never give my first $10,000 a day, change the way.
46:52
[SPEAKER_04]: that I saw money, you know, period.
46:55
[SPEAKER_04]: But I don't know if that would have ever happened if I wasn't in certain environments that allowed me to see that that was possible.
47:03
[SPEAKER_04]: So the belief in any environment, if you've never been around a person who's made 10, 20, 30, 40, 50,000 dollars a day, it's going to be hard for you to think you can do it.
47:16
[SPEAKER_04]: And then it's going to be hard for you to understand what it takes for you to do it.
47:20
[SPEAKER_04]: So belief, environment, and persistence, can you introduce me to these folks?
47:27
[SPEAKER_00]: I know you're one of them, but I would like to be surrounded by more of them.
47:30
[SPEAKER_04]: And then persistence, like I would never forget who where was I?
47:35
[SPEAKER_04]: I forgot where I think I was in one of these cohorts that I joined this year locally, which is, you know, just doing stuff, and I started talking about, oh yeah, and I started talking about numbers and one of the girls was like, how do you just talk about numbers like that and I'm like, what that's what I'm used to, but that that comes from the environment that I was working in, like,
47:55
[SPEAKER_04]: If I'm helping people, if I'm helping people make millions, or if I'm helping this person do 27,000 in a day, now yeah, there's some things that go along with that, right?
48:04
[SPEAKER_04]: Their community, how many, but if I see them doing that, what makes me think I can't do it?
48:12
[SPEAKER_04]: Now, once again, once that belief, then it's environment, and then it's like, then it's, what do I create, how much do I charge, and
48:20
[SPEAKER_04]: It's that tactical stuff that everybody think that's where you start.
48:23
[SPEAKER_04]: That's not where you start.
48:24
[SPEAKER_04]: You got to believe you can do it.
48:26
[SPEAKER_04]: Because before a while, I didn't believe I could.
48:28
[SPEAKER_04]: I was talking to one of my...
48:31
[SPEAKER_04]: mid-tours and he asked him what to go us.
48:33
[SPEAKER_04]: And at this time, I was just trying to get the 20K in my mind.
48:36
[SPEAKER_04]: He like, bro, he was still on 20.
48:39
[SPEAKER_04]: And I'm like, he was like, that's a bullet.
48:41
[SPEAKER_04]: If you haven't hit 20, at this later we told him, he was like, you have a belief issue.
48:44
[SPEAKER_04]: You don't have a service issue.
48:47
[SPEAKER_04]: You know how to do what you know how to do.
48:50
[SPEAKER_04]: Everybody, like, so now what is the limit and belief that's keeping you from doing that?
48:55
[SPEAKER_04]: And then once you make the money, now you've got to tear down all the beliefs about how you spend your money.
49:01
[SPEAKER_04]: So it's, it's a never-ending, I haven't done a million in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a, in a
49:18
[SPEAKER_04]: Yeah, I could have those those years I didn't where I was on a pace I'm not going to lie burnt out tired But that comes from me not properly using the money I was making too higher more help.
49:31
[SPEAKER_04]: So because so you don't you see them saying like this is
49:35
[SPEAKER_04]: It ain't as black and white as people make it same on the internet.
49:39
[SPEAKER_04]: Yeah, it's really not and then not only that Okay, you do a million and you're how much did I just take it home though right right.
49:45
[SPEAKER_04]: Yeah, so you will million the revenue What's the team what's the
49:50
[SPEAKER_04]: how much was at?
49:51
[SPEAKER_04]: It's like so it's it's it's never ending and now when I hear people say it I'd be like well, why?
49:57
[SPEAKER_04]: Because it was a one point of time I was working with a client and it was like you only right now with this administration I can't remember which one it was he was like the sweet spot of 750 he was like once you go over that
50:09
[SPEAKER_00]: 300 that is probably gone so you now you back so even that like you just got to know why you want to make that kind of money yeah that's I don't you know what to what to add after that that was definitely a sermon so I appreciate you for sharing that and can you tell the people where they can find you how they can tap in with you if they want to leverage your services if they want to get a book working a work and they find all this information in it
50:31
[SPEAKER_04]: Yeah, so social media platforms, everything is CRSA, C-I-E-R-R-A-S-E-A-Y.
50:38
[SPEAKER_04]: The book is mc3book.com, W-W-W-H-T-P-P-S, all that stuff.
50:45
[SPEAKER_04]: Yeah, those are the, and if you, if you do want to get to touch me about services, you can shoot me a DM on Instagram.
50:51
[SPEAKER_04]: That's the easiest way.
50:52
[SPEAKER_04]: Subscribe to the YouTube, all that stuff.
50:54
[SPEAKER_00]: That, what's your YouTube?
50:56
[SPEAKER_04]: Oh, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah,
51:21
[SPEAKER_04]: The first season is all messaging and that goes back to the question I actually about like what do your ideal clients want like we got to start at the foundation which once again a lot of people don't start that we're marketing they want to do the website they want to create the shirt what are we even talking about here so yeah the first episode is out um Apple Podcasts Spotify and then you too very dope yeah
51:45
[SPEAKER_00]: Sierra, we appreciate your time and for you pulling up to Black Friday's podcast, a lot of gems.
51:50
[SPEAKER_00]: Yeah, come on, come on back.
51:52
[SPEAKER_00]: You welcome to come back anytime and we appreciate the gems and the wisdom that you share it and making a smarter about email marketing.
51:58
[SPEAKER_04]: Making a smarter.
52:00
[SPEAKER_04]: I appreciate it.
52:00
[SPEAKER_04]: I never take for granted when people
52:03
[SPEAKER_04]: Um, ask me about what I do or how I do it.
52:06
[SPEAKER_04]: So thank you for the opportunity to give it up to you appreciate it.
52:10
[SPEAKER_00]: Thank you.
52:11
[SPEAKER_00]: That's hot praise.
52:13
[SPEAKER_00]: That's a pretty real quick.
52:15
[SPEAKER_00]: How can we turn black Friday's to $1,000 a pack has go?
52:18
[SPEAKER_04]: You got to get some ass spots more than likely.
52:20
[SPEAKER_00]: Okay.
52:21
[SPEAKER_04]: That's probably going to be the easiest way to leverage it.
52:24
[SPEAKER_00]: Sponsors, brand deals, all that, all that good stuff.
52:27
[SPEAKER_00]: So brands, how let me, if you look for a piecaster who talks to black millennials about business, tap in with me.
52:34
[SPEAKER_00]: I'm here.
52:35
[SPEAKER_00]: I'm happy to help.
52:36
[SPEAKER_04]: I like that specificity.
52:38
[SPEAKER_04]: Black millennials about business because if I own the business in my target market is black millennials right now I want to give you money.
52:45
[SPEAKER_04]: Here we go see so if you know tell your friends hit me Friends, that's so funny All right, I'm my friends.
52:52
[SPEAKER_00]: Everybody watching listening.
52:53
[SPEAKER_00]: We're gonna tap in with y'all soon peace