Olive Young Has Entered the Chat (+Sarah Chung Park Godmother of Kbeauty)
Olive Young just opened its first U.S. store — and it's nothing like Sephora or Ulta. GlowJob's Julia & Sasa break down the Pasadena flagship, the four-block opening day line, and what's actually on the shelves (spoiler: it's not all K-beauty).
Then we sit down with Sarah Chung Park, CEO of Landing International — the woman behind 225+ K-beauty brand launches in the U.S. — to talk about Olive Young's new Sephora partnership, what makes a brand worth importing, and the second wave of K-beauty.
What we cover:
Inside the Pasadena store: 5,000 products, 400 brands, hours-long lines
Why Urban…
The skinny
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