Latest / Success Story with Scott Clary / JustJules - 4.9M Subscribers at 16 | Why Your Videos Aren't Working

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JustJules - 4.9M Subscribers at 16 | Why Your Videos Aren't Working · Success Story with Scott Clary

• 0:00
  I didn't grow up with social media. Rita have a TV in our house. I had my surgery and I couldn't do
• 0:04
  anything. I had school, I peded and I started watching these YouTubers and I was like, this looks
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  like a lot of fun. Maybe I should try it. So I started it and then it grew. She didn't build a brand,
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  she rebuilt herself. Just jewels turned heartbreak, healing and hard truths into a voice
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  millions connect with. Unfiltered, funny, spiritual and brutally honest. What's the question that
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  everyone asks about how to grow on YouTube? What's the most surprising answer you give them?
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  Consistency. You have to be very consistent and also very courageous. Just don't over think,
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  just post it. When you're starting out, focus on being true to yourself, also post
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  inconsistently. The social media industry is constantly coming up with new things. You can
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  always go on to that trend. She reminds us that growth is messy and authenticity is radical. Her
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  message isn't about perfection, it's about owning every part of your story. Even the parts you're
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  scared to say out loud. Most people think that they're going to go viral as soon as they start. No,
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  it's a process. It's like a roller coaster. There are so many different people on social media,
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  so you're bound to find your audience. Choose something that you love because if you don't,
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  you're going to be doing something you hate for the rest of your career. Don't put too much
• 1:05
  pressure on yourself and just keep going and never give up.
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  So, jewels, you're writing a book at 16 about how to grow on YouTube. So what's the question
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  that everyone asks about how to grow on YouTube and what's the most surprising answer you give
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  them? Yeah, usually the question is how to go viral, how do I go viral? And I think my answer is
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  consistency. You have to be very consistent and also very courageous because Aristotle once said
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  that courage is the most important virtue. But you just have to be courageous and put yourself
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  out there. Was that easy or tough for you when you first started? Because now I know you put it
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  like what 60 pieces of content like a week a day like I feel like it's like seven, seven pieces,
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  like seven shorts a day. That's an insane amount of video content. Like maybe if you were tweeting
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  but this is video content, it's edited video content. So this shows what consistency actually
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  looks like. Seven pieces a day. So consistency and sort of just putting yourself out there,
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  don't be embarrassed. I think a lot of people have a problem with that though. Like they get in
• 2:17
  their own head. So talk me through like the first week you started posting. Talk me through like
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  what was going on in your head? Were you comfortable? Were you scared of posting on the internet?
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  Like what was that emotion? Yeah, when I first started YouTube, I was very scared because I used to go,
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  I used to be in a gymnastics team, right? And I knew that they were going to find my YouTube
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  channel and like you know how teenagers are these days. You know they make fun of you for stuff
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  like this. Teenagers have never changed by the way. Not just these days. Like they would make fun
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  of you 10 years ago, 20 years ago. Okay. Well, I was scared of being made fun of. But then I left
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  that gym and then I was like, you know what? I'm just going to start because if I don't start,
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  I'm never going to be where I want to be. So I just started and I was like, who cares if
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  like they find it, you know? First videos you ever created. What were they about like were you
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  just like, I'm just going to record my life and upload? Or did you have like a strategy behind it?
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  First of all, I actually love the way you think. You just, I need to start. If I don't start,
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  I'm not going to get there. So I'm just going to take massive amounts of action. But what did that
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  sort of first few videos look like? Yeah. So my first, like my first video ever was a Taylor Swift
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  edit. It was like, how similar are you to Taylor Swift? You know, I don't, I don't listen to
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  Taylor Swift about. It was during the Aristotle. I was like, oh, this is, you know, this is a genius
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  idea. Plus I was in a like a programming camp and they're like, oh, we're going to make our own
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  YouTube channel and you're going to upload a video. You know, we're going to teach you how to do it.
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  So I was like, okay, let me just do this. I posted it and it went viral and I was like, oh, this
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  is so funny. But I didn't start posting consistently until the end of the year because I was,
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  I was studying for the SAT test. So I had to focus on my school, right? But so I started posting
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  consistently in December when I got my surgery for my shoulder and my mom took a video of me
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  after anesthesia and I was just saying random stuff and she recorded that. I was like, this is
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  hilarious. So I posted on YouTube and then went viral and that's kind of how it started. And that's
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  when you were like, okay, this could actually turn into something real. Yeah, I can, yeah, so I didn't
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  even know you could get monetized on YouTube. So my initial, like my goal when starting my YouTube
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  channel was just to motivate other people to chase after their dreams. So okay, so how long was
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  that time from just starting to, when you started to take it seriously, there was a couple months.
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  Starting, I think it was June or July and then December. Yeah, posting consistently December. Yeah.
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  You know, it's wild. So you didn't even know, you didn't know you could get monetized on YouTube?
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  No, until I actually got monetized. That's why because I don't know the data. But I've heard that
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  more and more like younger kids and teenagers, when you ask them what they want to do for a living,
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  they say like content creator. Yeah, YouTube, right? Right. Which is wild. Because obviously,
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  like I'm 35, that was not a thing when I was in high school at all. I mean, I was like
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  the first generation of Facebook and Instagram and social media and obviously older than me
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  didn't even know what content was. But now people want to be YouTubers and they want to be content
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  creators. So you actually didn't. I didn't know that it could actually be a career. Plus, I didn't
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  grow up with social media. We didn't have a TV in our house. Really? Yeah. I didn't know anything
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  about social media until I got bored because I had my sort of my surgery and I couldn't do anything.
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  So I went on to social media. I had a school iPad and I started watching YouTube and I started
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  watching these YouTubers and I was like, you know what? This looks like a lot of fun. Maybe I should
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  try it since I have nothing else to do. So I started it and then it grew. I remember it. I can't
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  remember when exactly, but it was, I think it was 2024 at the beginning of the year I got monetized.
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  I was like, wait, I can make money. I started making like a ton of money. I was like, this is insane.
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  And then my parents started helping me with the bank account. Well, yeah, because you have to turn
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  into a business too. Exactly. Setting up an LLC. Do you think that because, do you think that some
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  people when they start content, maybe they take it a little bit too seriously. You know what I mean?
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  Maybe they're trying a little bit too hard and maybe that actually lowers the quality of their
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  content and the realness. Like if I said, I want to become a content creator and I want to build a
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  business around content. Then you put all these expectations on yourself. Yes. And I think that
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  just like listening to your story, you didn't even have a TV in your house. So you were like the
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  anti-content, anti-media person. I was so anti like TikTok, anti Instagram and anti-YouTube. So
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  the fact that I'm a YouTuber now and a TikToker is like, it's so ironic. But it's because you didn't,
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  you didn't have pressure on yourself. Yeah. I was just myself, you know? And that's what I think
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  people have a really hard time with. I get a really hard time with being themselves, especially when
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  they start. I think that they get scared of like putting themselves out there and then they add
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  these expectations on and then they consume so much content. They're like, oh my god. Like how do I
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  make sure my stuff's going to go viral? And they're overthinking it. And I think you just didn't
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  overthink it. You just didn't get it. When you think about, when you think about this strategy,
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  is there more strategy now behind your stuff? I think there is just because I have to work around a
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  lot of other things like my school and my aviation programs. By the way, okay. So before we even
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  talk about content strategy, you are a very impressive individual because I think this will like
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  sort of tee up who you are as a person for the people who don't know you and haven't seen your
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  content. So you can, you can go through some of these things with me, but you were an incredible
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  gymnast. I don't know all the rankings for gymnastics, but I, from what I read like incredibly good.
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  Much better than me. And listen, like I think I tried like gymnastics once when I was like 10
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  years old. And like I fell off like a beam and like winded myself. And then I'm like,
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  please don't do me. I don't know. Listen, I played hockey. That was like my thing growing up.
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  Hockey's awesome. Yeah, that's good. But the point is you were very good. I guess I'm assuming you
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  still are because you had this shoulder injury at 14 or only 16, which is wild. You're a sophomore
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  college at 16. You're studying aviation. Your dad's a pilot. Yes, my dad's an airline. So I'm
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  assuming that through some, some sort of influence there as to why that's something that's interesting
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  to you. What else to you? That's really cool. So you're, you want to be a pilot. You're a super
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  impressive content creator. You're way ahead of your time in college, right? Like 16 year in
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  college. I think for the normal person, 16 is like what, grade 10 or something like that or
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  grade 11. I love it. I think it depends on when you were born, but yeah. So you are like just a
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  very ambitious person. In general, you're a very ambitious person. I think that you have four life
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  four life goals, airline pilot, social media, national geographic photographer and military.
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  Okay. So there's like my life. There's a lot here. There's a lot here. And also New York Times
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  best selling author. I love that. Yes. New York Times best selling author. But I bucket that into
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  the content creator thing. So I'm trying to figure out, trying to figure out how you think and how
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  you and how you operate and how you're so ambitious at such a young age. Like where does this,
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  where does this drive this passion come from? Because it's, it's also impressive because it's hard,
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  but it's impressive to be good at multiple things. It's interesting. Yeah. I think it's very hard
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  for most people. I think that most people diversify too much. They, they try and do everything. Well,
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  I think that most people should just focus like just focus on one thing. Yeah. And be really good at
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  school, great content creation, even within content creation. Most people I wouldn't say go,
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  go build a YouTube channel and write a book at the same time. I would say those are two different
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  things. And you could be a really good writer or you could be a really good, and I'm not saying forever,
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  but I'm saying especially when you're like starting the thing. And it feels like you're doing a
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  whole bunch of things simultaneously that are just sort of like early stages and all these different
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  things. Um, where did this personality come from? I don't actually know. I would say, um, I guess
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  growing up in this word of gymnastics, you're always pushed to be perfect and good at everything.
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  We have four events and you had to be perfect at all four in order to win. So I think the fact
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  that I grew, I did so many years of gymnastics and competitive gymnastics. It just made me into
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  the person I am today. And how do you think through what you want to take on? Because these are not
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  even like similar interests. No, it's not like you're going to be like a photographer and airline
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  pilot and then you're also going to be a creator and a writer. So how do you choose what you go after?
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  Well, I don't really choose. I just kind of fall into it or also I have like a little spark of
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  curiosity. You know, like I always actually know I hated reading because I had, I had problems with
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  reading, but in Ireland, I picked up a book. It was like at this free library, right? I picked up
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  a book. It was Rick Rewarden. It was Percy Jackson and the Olympians. And that's where my
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  like curiosity for books started. And then for being a pilot, my dad was a pilot or he is still
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  as a pilot. And I've always loved traveling. I always grew up traveling and moving. So I loved,
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  I love flying. And then content creation is just something that started out of boredom. I was like,
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  but you follow your curiosity. Yeah, I follow it. Yeah, that can be dangerous. Like it can be really
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  dangerous because you can kind of get lost. And sometimes I feel like I get lost because I have
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  too many hobbies. You know, I, I also do archery. So I love, oh my god, I didn't. Okay, so apparently
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  Google didn't pick that up. Yeah, not many people know that, but I like baking. My dream for the
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  longest time was to be a professional like baker, have my own bakery. Yeah, yeah. But then I was,
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  I was like, what is something that I'm really good at and love? You know, and that was flying. So
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  that's why I want to be an airline pilot. Have you thought about like how you spread your time
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  across all these different things? Like how do you figure out what's like the most important and
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  gets the most time versus what's like a nice hobby, right? Yeah, I think deadlines, like I'm in
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  school, right? I'm a sophomore. I'm getting a degree in aviation. So well, right now I'm taking
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  two classes, but on Friday, I have my finals. So I'm like these deadlines are coming up. I have to
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  prioritize that. And then I can focus on all the other things. And I think that actually one thing
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  that I thought about this a lot and I want your opinion on it. You are such like you have so many
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  diverse interests and different interests. And I actually think that if you can prioritize the
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  things that are the most important, it's actually very good to have many interests. I think it makes
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  you a better creator. I think it just makes you a more interesting person. The only downside is like
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  when you have all these hobbies and interests, if they take up too much of your time, then it takes
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  away from like the main thing or the most important thing, right? Do you feel, because I believe this,
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  I think that most content creators get so obsessed with their content, they do like nothing else
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  except like working content, but then their content actually starts to suffer because they don't
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  have a life. But you know what I mean? They don't have a thing that brings them inspiration.
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  100%. I think that's why I have so many hobbies because all these different things bring
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  inspiration to me and they encourage me to try new things. And then if I'm like, if I suck at those
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  things and sometimes I'm like, well, I really like this. I'm going to keep trying. And then I can
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  actually incorporate it in my content. You know, like, I loved gardening during the summer.
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  So I made videos about gardening. Those videos did pretty well. But it also brings a whole other
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  audience, you know, to my channel. And I think that really helps.
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  Going back to when this first started going really well. So you had your first viral video,
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  that was like the surgery video, right? Well, the first one was a Taylor. And then the second one
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  was like the surgery video. Okay. You went from zero to a hundred thousand subscribers in
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  basically your first month of consistent posting. Yeah. Outside of outside of that one viral video,
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  if somebody's just getting off the ground now and just starting, you mentioned consistency.
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  What does that actually look like? Because I think we probably believe the same. You shouldn't
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  chase virality. So then what is the formula? Like, I mean, this book is answering the question
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  how to grow YouTube, right? So what is your recommendation when somebody asks, like, where do I go?
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  How do I get started? How many posts? Like all this? Yeah. I think just don't overthink it.
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  I talked to someone. She was starting her YouTube channel and she was like, like, I feel like
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  I don't like how I touch my hand this video. Like, how should I put the caption? Should I put
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  any hashtags? I'm like, girl, you're overthinking it. Just post it. Just do it. You know, you have to
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  get yourself out there and don't overthink it. But if you, I think when you're starting out,
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  just focus on being true to yourself, following what you want to post, you know, and also post
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  inconsistently. Like, it doesn't have to be seven times a day. Like, I just do that because it
• 15:19
  works for me, you know. But you can post like twice a day or even twice a week, you know. How do you
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  keep up with that though? Seven times a day. I have a schedule. I also have a book. So it's a book
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  full of ideas. I can show you. And I just write down usually, like random ideas just come to my brain
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  and I just write it down. And then throughout the day, I'm like, oh, I have time to do this.
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  I just mark it off and I record the video. And like, do you do you edit and everything?
• 15:48
  Yeah, I edit all my videos. But like, you can do like seven edits a day. Yeah.
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  I feel like for real. Yeah, I like for real. You don't have like
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  people that help who work me. No, I do have a long form editor who helps me with my long form.
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  But I only post like one long form video a month. Okay. So like, I know how much time it takes
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  to edit, because I've done it. So how do you get through like seven videos in a day? Because, okay,
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  so anybody who's listening is like, that is an insane amount of editing, right? For somebody that's
• 16:17
  never really even edited one video before. I mean, just to be a little bit more strategic and tactical,
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  like, do you batch stuff or the certain tools you use that help you out? Like, or is the future
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  of social media right now maybe less edited and maybe maybe you don't have to do as much?
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  Okay. I think that's a very interesting question. Uh, first off, I do batch stuff. Like, if
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  okay, this, I don't know why, but this is how my brain works. If I have a donut,
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  I'll record three videos of that donut because I feel guilty of eating a donut instead of like
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  a salad or something, you know? And I'm like, well, I have to get something good out of this.
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  So I will make a video or three videos, you know? So you justify eating the donut because it helps
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  you create content. Okay, I like that. Yeah, it motivates me to create content and or like,
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  if I have a nice outfit on, I'll maybe like make five or six videos with that outfit just because
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  I don't dress up every day, you know? So I kind of batch create, but I don't post all of the same
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  videos on the same day. So it's like you and then you have your notebook. So you are constantly,
• 17:22
  like just as a creator, you're constantly just like looking for different ideas and inspiration.
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  And the social media industry is constantly coming up with new things. So you can always go onto
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  that trend, you know, that viral thing. That's a really interesting idea. So when you
• 17:40
  when you notice something that's trending in viral, you will try and recreate it.
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  And it still works as well as, yeah, yeah, because I add my own little twist to it. So basically,
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  there's, I remember this one trend, it was like, everybody tells me like I'm CG5 or something,
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  probably because I feel like I'm tool for this. It's okay. It's just like a viral audio. And I was like,
• 18:03
  well, everyone who's doing it, right? And they were all doing it the same way. You know, like,
• 18:06
  people are like, oh, you look 20 by actually 15 or whatever. Oh, I've seen this. Yeah. So I added
• 18:11
  somebody's comment. And I was like, you're in college. I thought you were 16. And I was like,
• 18:16
  probably because I am 16, you know? But yeah. So it's like, I add my own little twist to trends.
• 18:23
  But you don't, but I'm assuming like, so you batch create, you're always looking for inspiration.
• 18:27
  You're like writing it down. You're constantly just, everything you do is like an idea. Yeah. Yeah.
• 18:33
  It's like you like almost like just like you just like start to look for ideas everywhere you go.
• 18:37
  Yeah. Well, it's not like I look for it. It just comes to my brain. Yeah. Yeah. I think that that's also
• 18:42
  the reason why it's so important to just start and to start posting because then you start to
• 18:46
  thinking content. Yes. Exactly. You start thinking like an entrepreneur. So you post six, seven
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  videos per day on a good day. Do you ever worry that something's going to flop? Oh, yeah. I flop
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  all the time and you don't care. No, I don't take it down. No, I don't take it down because like in
• 19:03
  the long run, it's going to go viral. Like I had this one video. I got 50,000 views the day that I
• 19:08
  posted it. And then it got 50,000 views. Oh, like it stayed at 50,000 views for the rest of the month.
• 19:13
  But then two months later, I saw that one of my videos was going viral and had six million views.
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  I was like, what is this video? And I was like, wait, that's the video that flopped because I left it
• 19:22
  on there. It went on to people's feeds. And it just went viral again. So this is just my environment.
• 19:30
  Yeah. Yeah. It went. Yeah. So then like whatever month later, two months later, it got massive read.
• 19:34
  Yeah, it worked. And so everything you're saying is just like people overthink content.
• 19:37
  Yeah. They do basically that's like everything. You just got to do it. Like I cannot stress that
• 19:41
  enough. You know what's wild? Do you know Graham Stephanus? Have you he's a finance YouTuber?
• 19:46
  That's why, but he does he have two daughters. I don't know. I don't know. I don't know his whole
• 19:52
  family. I just I don't think he has daughters. It doesn't matter. The whole point is like he's he
• 20:02
  I don't know if it's still a strategy. And he's a big you. He has a couple of million not as
• 20:06
  doesn't have as many as you, but he has like a million, two million, three million. I don't know.
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  But he gets so he's very careful about what he posts on YouTube. He's very careful because he feels
• 20:19
  this is a wild backs on. He still feels this way, but he feels that YouTube is a very unforgiving
• 20:25
  platform compared to like a TikTok like TikTok. He was saying that each video is judged independently
• 20:31
  of the other ones. So if you post one on TikTok, it go viral, post another one sucks,
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  find post third one, it goes viral. He thought that on YouTube in particular, if you post bad content
• 20:41
  then like your whole channel gets like penalized. You don't feel that's the case?
• 20:47
  Not really because I think my audience is more there for me than for my content. Like they just
• 20:53
  want to see what I do on a daily basis, you know. And my I'm really proud of the community I've
• 20:59
  grown. Like I love my fans and we have so many similarities because I post what I like. You know,
• 21:04
  I post aviation videos, I post school videos, comedy skits, stuff about my faith. You know,
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  and the people that like that kind of content also like me because I'm similar to them.
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  So you just post what you like when you build an audience around that? Exactly, yeah.
• 21:21
  So you're speaking at Vid Summit. By the way, congratulations. Thank you. I also know that you're
• 21:25
  like taking I think some public speaking lessons. Yeah, right. Yeah. But you were you were good. I
• 21:30
  was listening to it. So you speak about viral videos, but again, not from the perspective of try
• 21:35
  and be viral, but like build systems that create viral videos and build systems that sort of support
• 21:40
  your workflow and whatnot. Because viral is about systems like not luck. So what is what we
• 21:48
  spoken a little bit about how you think about content, how you write down ideas, how you just post
• 21:53
  and you just post and you keep learning and learning and learning, you focus on trends, all the
• 21:57
  what else is part of your content system? I think like my schedule works around content creation.
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  So like I wake up at 5 a.m. I start studying until noon and then from noon to like 2 p.m. I have
• 22:14
  lunch with my family and stuff. And then that's when I start recording videos. But when I record
• 22:19
  videos, I always want it to be intentional. You know, I wanted to have a purpose. I wanted to
• 22:25
  serve a purpose. And like my faith videos, I'll make it so that I can spread the good news, you know.
• 22:34
  But then other videos like videos about my schoolwork, I want to post those videos so that I can
• 22:39
  motivate other people to keep on studying. Quick question. What's your go to when you got 10 minutes
• 22:45
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  Scott Clary. That's NetSuite.com slash Scott Clary. NetSuite.com slash Scott Clary. So you just picked
• 25:26
  stuff that's like important to you. That's part of the system. I think that's important too. Like,
• 25:31
  because otherwise if I chose something that, okay, most people don't know this because I took
• 25:36
  down all the videos. But when I first started YouTube, I would only make cooking videos because those
• 25:41
  videos were the ones that did well. But because I hated cooking so much, like my audience started
• 25:46
  to see that and then they started to like leave, you know, because they saw that I didn't find joy
• 25:51
  in making content for them, you know, because it's just cooking. And then I was like, you know what,
• 25:56
  I have to do something that I actually like. Otherwise, I'm going to be burnt out.
• 26:00
  So I started posting comedy skits and stuff that I actually like. And since then, I haven't really
• 26:05
  burnt, been burnt out. That's so interesting. So your audience could actually pick up.
• 26:09
  They were just like chasing the trend. Yeah, my emotions. Yeah. Yeah.
• 26:12
  They like, they like used to, you notice that like being, because like I know cooking videos used
• 26:16
  to be huge, huge, huge. And I think they probably still aren't right. But, but you notice that
• 26:21
  even though you were a good creator, because you were doing them just because you felt like you had to.
• 26:27
  They were not resonating. Yeah. Every single time I post something that it's more like I have to,
• 26:32
  they can tell that like I didn't want to. That's wild. I know. Yeah. That's so crazy how they can like
• 26:37
  feel it. Yeah, maybe or like. Yeah. And also like the way I, I am in the videos, you know,
• 26:44
  usually I'm always super smiley or, you know, super enthusiastic. But if they feel that something's
• 26:50
  off, they're going to be like, like, I don't want to watch this. You know, I want to watch you have fun.
• 26:54
  So interesting. What's something about YouTube growth that people get wrong?
• 27:00
  Most people think that they're going to go viral as soon as they start. And I'm like, no,
• 27:04
  it's a process. I think it's really interesting. The fact that I started going viral the same month,
• 27:11
  I started posting consistently. But that was, I don't know why, I don't know how that happened.
• 27:17
  I think YouTube is more like a process. And it's not going to be like straight up as soon as you
• 27:22
  start. It's going to be like up and down up and down. It's like a roller coaster. It's like life.
• 27:26
  I guess, I guess the question that a lot of people would have is, how do I know if I'm just going
• 27:31
  through a process or how do I know if I'm creating content that's just not good or not working,
• 27:35
  right? Because I don't want somebody to do 10 years of content that they're not happy with. And
• 27:40
  they, and they're like, well, I'm just going through a process and over time, I'm going to. So
• 27:45
  how do you gauge? Because like you, well, you got, you, you found like the fit for your content
• 27:50
  very quickly, very quickly. So what's the, what's the, the thing you look for when somebody's
• 27:55
  starting out like, I've been doing this for three years, I'm not getting traction. Is it because
• 27:58
  I haven't done it long enough or is it because I haven't pivoted and switched into something though?
• 28:03
  Yeah, maybe you just haven't found what really works for you. You know, you haven't found
• 28:07
  the right audience, but there are so many audiences out there. Like there are so many different
• 28:12
  people on social media and they're all looking for different types of content. So you're bound
• 28:16
  to find your audience. I think you just have to keep posting. And then if you see that your
• 28:21
  videos are genuinely not doing well, and I think it's time to pivot and try something else.
• 28:26
  That's, that's smart. And I mean, this is what you were doing with your cooking content.
• 28:30
  Cooking content. Yeah. Yeah. I was getting bored of it. And then I was like, you know, I have to
• 28:34
  find something that I love. Otherwise, this is only going to last two months. I wish more people,
• 28:39
  I just wish more people would like get out of their own head when they start posting content.
• 28:44
  Yeah, I know me too. Because there's two groups of people, right? There's people that there's
• 28:49
  actually three groups. I'd say there's people that are successful at content. There's people that
• 28:52
  are too scared to start. And there's people that love themselves and their content so much that
• 28:58
  they never pivot. And I think that's also not a great group of people. They're like, I think you do
• 29:03
  have to like not have an ego when it comes to content. Yeah, it's definitely because I think that
• 29:08
  that's like, like, listen, ego is also bad. Just because you love something, you have to make
• 29:13
  sure that like the audience loves it to agree. Because I think as content creators, we're also
• 29:18
  we're also working as like stewards. You know, we're presenting something to the audience. And if
• 29:24
  they don't like it, you have to switch. You know, I'm just interested in sort of the way you
• 29:30
  just approached life because you were you were homeschooled. All right. So you're in college at 16.
• 29:38
  You obviously have you obviously have a lot of opinions about about school about just like how to
• 29:46
  tackle stuff in life that you're passionate about. We sort of touched on we touched on like how
• 29:53
  you like look at different hobbies and projects. But talk to me about like school and homeschooling.
• 29:59
  And it started like some of the some of the experiences that you had that allowed you to be successful
• 30:03
  because I think that obviously whatever happened, whatever your parents did in your life to,
• 30:09
  you know, the homeschool you, it's obviously worked out. It's obviously worked out. So
• 30:14
  this will sort of give people a little more context for your life and how you were raised and
• 30:18
  what not and sort of what's led to you being who you are today. So you were pulled out of school
• 30:22
  at a young age, correct? Yeah, I was pulled out of school in second grade because I had a learning
• 30:26
  deficiency in reading comprehension, which is wild to think fast forward with what you become.
• 30:33
  And talk to me about like, okay, so what do you think? What do you think allowed you to become
• 30:38
  successful through a homeschooling environment? Like, and maybe this could be a lesson for parents
• 30:43
  too because you've sort of gone through this. Yeah, I think my parents are definitely a big part
• 30:47
  of why I'm successful today because they've always been there to support me in any decision that
• 30:53
  I made. And they're also there to say, hey, maybe you shouldn't do this, you could try something
• 30:59
  else. You know, they were there to keep me in line. But yeah, I was taken out of school in
• 31:05
  second grade. I love school, but I was not excelling in reading comprehension just because I couldn't
• 31:11
  understand what I was reading. So my mom's actually a special education teacher who specializes
• 31:17
  in gifted children. So an autistic children. But so she took me out and my brother out of school and
• 31:23
  she started homeschooling us. And we did year-round homeschooling. So basically we study year-round,
• 31:30
  we don't get a summer break. And I think that's one of the reasons why we're so advanced in school
• 31:35
  and why I mean college today. Do you think these benefits to homeschooling versus traditional?
• 31:41
  Yeah, definitely. I think I'm a lot more innocent than kids these days.
• 31:48
  That's a good thing. That's a good thing. It's a very good thing. And also, I feel like I've
• 31:52
  been giving so many more real life opportunities in kids in school. Like the fact that I'm homeschooled,
• 31:58
  I was able to live in different countries, you know, like Ireland. I lived in Hawaii for a month.
• 32:06
  But no, but you get to explore and experience the world. Yeah, yeah, exactly the real world.
• 32:12
  I actually, I think there's a lot that's sort of broken with traditional education. I think that
• 32:18
  and I want, I just want to, like, you can have a comment on it or not. It doesn't matter to me.
• 32:23
  But I think that forget about, you know, fixing the whole educational system, which is
• 32:29
  difficult thing to do. What were the things that you focused on in a homeschooling environment?
• 32:34
  Do you think gave you the biggest advantage? Because I think there's a lot of stuff in traditional
• 32:38
  school. It's good. But I don't think it actually sets you up for the real world. I think you are like
• 32:42
  very well positioned for the real world for building a business, for being an entrepreneur,
• 32:47
  for being successful, for taking chance. So what did you focus on when you were homeschooled?
• 32:53
  I think finding what you wanted to do when you grew up. Like, I think it was in the second grade
• 33:00
  when I, when my mom started homeschooling me, she was like, what do you want to be when you grew up?
• 33:04
  So we can focus your education on that, you know? So if you want to become a doctor, you know,
• 33:10
  we'll sign you up for programs that help you become a doctor. And because I was like, oh,
• 33:14
  I want to be an airline pilot. Ever since I was a little kid, I wanted to be an airline pilot,
• 33:18
  you know? So I did discovery flights, you know? I learned that you don't only have to, like,
• 33:25
  be an airline pilot. You also have to be meteorologists. You have to know the weather, you know?
• 33:29
  So you were doing all this stuff, like, like, very young. Growing up, yeah. And we also didn't do,
• 33:34
  like, in school, you do, like, science, like chemistry and all kind of stuff, because that's not
• 33:39
  going to translate into anything you want to do. I never did chemistry, which is interesting.
• 33:46
  I know. Yeah, but I mean, like, then you focus on stuff that actually benefits you.
• 33:49
  Yes, exactly. Yeah. No, I think it's smart. I think that we're kind of like on the,
• 33:54
  the same page, like, it's so, it's so funny because homeschooling was actually not really,
• 33:59
  now I think it's a little bit more popular. And I don't, like, I don't have kids. I want kids
• 34:03
  someday, hopefully soon, but I don't have kids yet. But, um, I don't have an issue with traditional
• 34:08
  school. I just feel like, like, it doesn't cover everything. Right. It could do so much better.
• 34:13
  I think so. And I think that even maybe you found this, how much you've learned through building
• 34:19
  a business and through being a YouTuber and through being a creator in terms of, like,
• 34:23
  skills that will set you up for the real world. So I want you to tell me, like, what you feel, but
• 34:31
  I think that as you've become this creator and this business owner, which it is a business,
• 34:37
  like, these skills will help you in so many other things if you choose to not become a creator.
• 34:42
  That's some point in your life. Yeah. Well, I mean, I, I didn't want to be a business owner.
• 34:48
  I wonder, like, I don't want a YouTube channel, but I think the fact that I did start a YouTube
• 34:53
  channel has, has made me into a very, like, a very educated person. You know, I know how important it
• 35:02
  is to not give up and to always show up. And that's something that you have to do in, like,
• 35:07
  regular jobs, you know, like a nine to five, for example, 100%. But you understand, like,
• 35:12
  you're not even giving yourself enough credit. Like, you understand how impressive it is
• 35:17
  to be able to capture attention. Like, this is a whole, we could have a conversation
• 35:21
  about marketing. You can capture attention in a way where like millions of people are interested
• 35:26
  in what you do. I think I like that, that blows my mind. I don't even know how I do it. You know,
• 35:32
  like, I don't know how I went. Yeah, but you figured it out. I think you're, I think that you're
• 35:36
  selling yourself short. I think you actually do know how to do it. Not in like a, oh, it's like
• 35:41
  such an easy strategy. And you do this step one, step two, step three. It's not like that.
• 35:46
  It's like, you just know how to bring yourself onto a screen and to communicate with somebody.
• 35:52
  It's a very useful skill. It is a very useful skill. It's an incredibly useful skill. Thank you.
• 35:57
  I'm serious. It's an incredibly useful skill. Like, you have to understand what you've built.
• 36:01
  Like, you really have to understand it. Like, okay, so if we actually go through numbers, like,
• 36:05
  you're, you're just coming up on like five million total audience, like billions and billions of views.
• 36:12
  Do you know how? Like, I'll tell you a story because my audience is not as big as yours,
• 36:17
  not even a fraction. But when you realize the amount of people who like consume your content,
• 36:24
  it actually blows your mind a little bit. And I'm curious if you had this experience at Vid Summit,
• 36:29
  because I only really, I only really understood how many people consume my content when I stood
• 36:35
  in front of like a thousand people. And you're like, that's a thousand people. That's that's not
• 36:40
  even that many in social media. Like, I mean, like, people who just start and they post their first
• 36:45
  really get a thousand views. Do you know what a thousand people looks like in real life? It's crazy.
• 36:49
  I've seen a stadium. It's like a hundred thousand people. I'm like, the fact that I almost have a
• 36:53
  million is insane. I know. And every day and multiple times a day. It's crazy. And like, some people,
• 36:59
  like, I've heard people, they're like, oh, it's just a number on the screen. Don't focus on that number.
• 37:03
  But it isn't just a number on a screen. There are people behind that number. There's a person
• 37:07
  behind that screen. And the fact that people are consuming your content, I think it's very important
• 37:11
  that you have to keep it clean, you know, and you have to be a good content creator.
• 37:16
  Yes. I think that I think that too many people just look for like hacks or clickbait or like,
• 37:23
  and I see like good creators and I don't like it. I mean, I see good creators that just sort of
• 37:28
  hop on trends. They just hop on trends that are like kind of like negative trends and stuff like that
• 37:33
  or like, and they get clicks. And I'm like, but like, what value, I mean, I know there's a
• 37:37
  million different types of content. But like, what value are you giving the world? If you like make,
• 37:42
  you know, you make your content and your views off like, hating on someone else.
• 37:48
  Yeah. Yeah. Yes. You're not being a good person. You're not being a good content creator.
• 37:53
  And what purpose does that serve to the world? I agree. I think that most people, I think that
• 37:59
  it's unfortunate because I think that people just assume that to get clicks and views,
• 38:04
  you have to be like controversial. Yes. Controversially. But like not at all. You are like the least
• 38:10
  controversial creator ever. I think so. I really think, listen, okay. I think that most of your content
• 38:18
  from what I've seen is like very positive, very uplifting, not controversial at all. I know
• 38:24
  that now you like bring your faith into your content as well. I think I think that's one of the
• 38:28
  things that makes me a little bit more controversial. But it's not the fact that like, I'm not trying to
• 38:33
  put my religion down their throats. It's just like, like, I want to see you in heaven too. You know,
• 38:39
  like, I like that vibe. That's a good vibe. Thank you. I also think it's interesting because I'm
• 38:44
  curious. Like, you didn't, you were not religious at all when you first started content or you didn't
• 38:50
  bring it into the content. Well, so my grandmother was a Catholic nun. So I grew up in a kind of
• 38:57
  religious household, but she would always go to church. I never went to church, you know. But then
• 39:04
  recently, like, my life took like a 160, you know, like, change completely. Like after
• 39:11
  that was at the shoulder entry. At the shoulder entry. Yeah. Like in gymnastics as well. I was kind of like
• 39:19
  like getting towards the end of my career. I medically retired this past summer. But yeah, my life
• 39:26
  completely changed. And that's when I found the Lord. And that's when I was like, like, I started
• 39:31
  when I started my YouTube channel. I didn't say anything about like God and stuff. But then
• 39:37
  like when the Lord started changing my life in ways, I was like, I want to share how good he is.
• 39:44
  You know, now I share that with other people, you know. So what was the moment? Was it? Was it?
• 39:50
  If you go a level deeper, explain that story. Was it because you saw the thing that you were working
• 39:56
  towards that you were now forced to leave? But like a new opportunity came like, what do you mean when
• 40:01
  he like, changed your life? Panged my life. Yeah. Well, um, I lost a friend too. I'm sorry.
• 40:08
  I'm sorry. But to like depression and I realized a lot of teenagers my age were going through
• 40:14
  these kinds of things. And I was like, like, I did not know this because my life was always like
• 40:19
  rainbows and sunshine, you know. But when I realized that people were actually struggling in the
• 40:24
  real world, I was like, I have to like do something about this. And that's kind of when I started my
• 40:29
  YouTube channel. And then the Lord, like, changed my life. Like I lost all of my friends. You know,
• 40:35
  left the gym I was going to. And I got an injury that could have been avoided. But the Lord
• 40:42
  changed my life and made it so much better, like through YouTube. And that's when I was like,
• 40:49
  oh, I want to make faith based content. So I can tell other people how good the Lord is. And it's
• 40:54
  so amazing because you would think, oh, it's not really going to like affect anybody. You know,
• 40:59
  but I have people come up to me, like at church, for example, now that like you're the reason why I'm
• 41:04
  so close to the Lord. I'm like, what? Like that's amazing. Thank you. You know, I love that.
• 41:09
  I actually think that I actually think that like just younger people, not just younger people,
• 41:14
  just people in general, I think life is not easy for like a lot of people. And there's a lot of
• 41:20
  reasons. There's a lot of a lot of very heavy reasons. We don't go into all those, but like I'm like
• 41:25
  even if I was going to, you know, look at somebody who's going through high school right now,
• 41:30
  it's like 14, 15, 16, maybe they're not worried about the things that like a 30 or 40 or 50 or
• 41:36
  60 year old is worrying about with the cost of living, but they probably feel the effects. Their
• 41:40
  parents are probably stressed out a little bit or whatever, or it could just be social media. And
• 41:45
  they're always comparing themselves to other people. Yes, definitely. I think that like social media
• 41:49
  algorithms, I mean, it's social media is given both of us like careers and really interesting
• 41:55
  lives, but at the same time, it's also like really negative. And I think that I think that, you know,
• 42:01
  I also try and do a version of what you do with the content where I'm like teaching and I'm like
• 42:06
  trying to like educate people and like give people sort of a playbook for life, whatever it is,
• 42:11
  we're talking about, we're talking about business, entrepreneurship content, like learn from somebody
• 42:15
  who's done it so that you can go do it yourself and hope it's valuable. And encourage them. 100%.
• 42:20
  But that's not all social media. That's obviously not all social media. So I think that people are
• 42:25
  I think like if you look at data like mental health is like out of all time low. Yeah, it's like
• 42:30
  in recent history. Yeah. So you've noticed that when you put out some of this content, like it actually
• 42:35
  like uplifted people. Yeah. Yeah. And also like and also like homeschool videos, I post a lot that
• 42:41
  I was homeschooled my whole life, you know, and how my life was so different from a regular kid.
• 42:46
  I had I was at an event. It was like a museum event because we go to a lot of museums and stuff,
• 42:51
  you know, and this mom comes up to me and she's like, Hey, you're just jewels, right?
• 42:55
  Usually like my fans are like nine years old. This lady was like maybe in her 40s and she was like,
• 43:00
  Hey, you're just jewels. I'm like, yes. And she's like, I homeschooled my kids because of you.
• 43:06
  I'm like, you did what? I'm like, no, hey, you know, but she was like, yeah, homeschooling has helped
• 43:12
  my kids so much because they are so much more confident because they're not being compared to
• 43:17
  their peers, you know, and they're not getting bullied. And I was like, wow, that's so amazing,
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  focus on which customers will probably convert. And it pulls all your analytics and your data and
• 45:27
  KPIs into one place instead of having them scattered across 15 different tabs and tools. Plus
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  the AI agents that HubSpot builds for you can automate the repetitive stuff that's eating away
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  your day. Bottom line, you get better results faster without burning out. See with HubSpot,
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• 45:48
  spread too thin, check out HubSpot.com slash marketers to see how this actually works. That's an
• 45:52
  angle that I didn't even think of with like the home schooling. Like when I think home schooling
• 45:56
  I'm thinking of like, okay, like set up a curriculum that like benefits real world experience.
• 46:00
  You're talking about the fact that like all the mental health problems all are like our personal
• 46:05
  lives are so much more different from like public school kids. So like in a good way. You think
• 46:09
  that's why like you're generally like you know like a mentally healthier person because you don't
• 46:15
  deal with the comparison and like all the negatives that they come with. Growing up like I didn't care
• 46:20
  like I didn't even know what mental health was until like two years ago. And like before that
• 46:26
  all I cared for is about like animals and plants I would learn. I was curious about the world
• 46:33
  and then like when I started surrounding myself like with other kids my age I realized how like
• 46:40
  hard their lives were because they were only focusing on the negatives. That's why on my YouTube
• 46:44
  channel I try to post usually like uplifting and positive videos so I can show people that there
• 46:49
  is a light at the end of the tunnel. You know that it is going to be okay. If you just focus on
• 46:54
  the negatives your life is going to be like horrible. Yeah well yeah well I mean like if you focus
• 46:59
  on it that becomes your reality. Exactly just gross. And it's and it's sad that like high school
• 47:05
  even like younger or older like it's it was already this pretty difficult spot for people but now
• 47:10
  a social media is just like pouring fuel on the fire. Yeah and also like I think a lot of my audience
• 47:17
  also compares themselves to me because I'm always showing that like I'm traveling and my life
• 47:22
  is perfect and it is pretty good in real life as well but I'm studying most of the day you know like
• 47:27
  and people don't know that they're like oh you shouldn't be studying more you know you're always
• 47:31
  traveling and like my life on social media is only I would say probably like 35% you know
• 47:37
  the real life is. Yeah exactly and they're always comparing their 100% like life to my 35%.
• 47:44
  Yeah but you're okay saying that you're okay being honest about that I think the biggest issue
• 47:48
  social media is when people who they post 10% or 20% of their life they pretend that that's their
• 47:54
  whole life and then you look at them and you're like why can't my life be like that and why am I not
• 48:00
  as cool or as rich or as successful or as funny or as good looking and then there's this comparison
• 48:05
  game when it's like it's not real it's like. Yeah but comparison is a thief of joy and I think
• 48:09
  that's something that you really have to understand. What was when you started to include more of this
• 48:15
  like faith-based Christian content what was sort of the response was there any was it mostly positive?
• 48:22
  Yeah mostly positive like a lot of people okay so that's actually a very very interesting question
• 48:28
  at the beginning it was like oh Jules is Christian too that's awesome you know I'm gonna
• 48:32
  follow her because she's Christian and then like it was like that up until like kind of recently
• 48:39
  it was I always posted like Bible verses or like praise the Lord you know but then recently
• 48:45
  I posted this one video it was like very biblical video it was like controversial in the real world
• 48:51
  because something I learned is that biblical Christianity is not popular but popular Christianity
• 48:57
  is not biblical you know so yeah so I posted a video like something taking something from the Bible
• 49:05
  and being like hey look at this you know and they're like well you should you should do this or
• 49:11
  that you know I can't really I can't remember what the video was like. But it was taking something that
• 49:15
  was like more like like a traditional view on a topic. Yeah and because the world is so like
• 49:21
  like modern now they're like no you should do it this way the world was saying do this but I was
• 49:27
  like no God says to do this you know. Yeah I know I listen religion is like another deep topic and
• 49:32
  very heavy topic but like I've said this several times I think that a society that is like too
• 49:40
  secular it does not have like any religion at all. To me it doesn't even matter if it's like old new
• 49:47
  whatever like I think that just like nothing is probably the reason why a lot of people are depressed
• 49:52
  and having anxiety and are like sad in their life. I think it's good to you know believe that there's
• 49:57
  something out there that's bigger than you. I think it's a very healthy way to look at life
• 50:03
  but that's also interesting how like people look at people who are religious and believe in God
• 50:08
  and Jesus or I mean like if you're Christian believe in God and Jesus and whatnot there's like
• 50:12
  different versions within that but what can you do you can't keep everyone happy that's the whole
• 50:16
  point of content you can't keep everyone happy right and you shouldn't try to. Yeah because it's
• 50:21
  really it's really tiring trying to get it. Yeah keep everyone happy so I think like what I try
• 50:27
  to do is just keep myself happy because I'm the one who's actually creating content and then try
• 50:32
  to keep the majority of the people happy. I'm not going to make everyone happy because some things
• 50:36
  that I do people don't like it you know like the fact that I wear skinny jeans instead of baggy
• 50:41
  jeans people don't like that I know it was actually yeah people know me people know me on TikTok
• 50:47
  as a skinny girl skinny jeans girl I'm like what these aren't even that skinny but like I didn't
• 50:53
  realize I was like a point of. So when I said you were a non-problematic creator I'm a liar
• 50:58
  apparently you're like calling me. Well because I guess I'm different but I'm not afraid to be
• 51:02
  different you know it's okay to be different. I actually think that a good creator has to be a
• 51:07
  little bit different because if you're just like everyone else you don't stand up. Yes exactly
• 51:11
  yeah I like that because I think that when you start like even when I started this podcast I would
• 51:16
  like wear like the suit and I was all like proper and like I was like scared to talk about like
• 51:20
  so what I had to learn over six years about bringing myself into the conversation and the podcast
• 51:25
  and being more mean just being like chill you just figured out in like three months like this is that
• 51:30
  yeah I think that's also because I was homeschooled because I didn't care about what the world thought
• 51:35
  that's such a superpower though yeah it is super power but like my whole world was just like animals
• 51:42
  and learning as much as I could well I wanted to be a marine biologist that's why I keep
• 51:46
  that kind of thing. Oh my god another job another job. Well yeah because like I was living in
• 51:50
  Spain at the time so like I was always next to the beach you know but so like my whole world was
• 51:56
  just learning as much as possible you know experiencing as many cultures as I could you know and then
• 52:03
  when I moved to the US to Florida I was more like with kids my age you know and with kids I went
• 52:10
  to public school and I was like whoa it's so different and I was like where is this place yeah but
• 52:15
  you I mean like that's I think that's like why you've been successful because you've been exposed
• 52:19
  to so much I by the way I think that like that's another great you know like hats off to parents
• 52:24
  for like raising you the way that you were raised because I think that the exposure to different
• 52:27
  cultures different people that is a that is an incredible way to raise kids if you can do it I get
• 52:32
  that not everybody can do that because traveling is expensive I get it but who's having this conversation
• 52:38
  with I can't remember it was it really it was a really cool CEO basically the conversation was
• 52:46
  about like how to raise kids properly because this was like a focus that he had and he said that the
• 52:51
  even if you can't like take your kids abroad just expose them like a different culture like even
• 52:56
  in like the same country like even if like you're from like New York like go to like go to like
• 53:00
  Louisiana go to like Miami like this is so big you know you don't even you get everything here
• 53:05
  exactly yeah yeah yeah yeah I think that's very smart when you post your content I know that
• 53:13
  obviously it's great if it goes viral but the community you've built what is like the metric you
• 53:22
  look for that's not a social media metric is it messages saying like how much you've helped them
• 53:27
  is it just like what is the thing that you look for that you know that this is a piece that did
• 53:32
  well that like change somebody's life that uplifted them that maybe you don't see which is views
• 53:37
  or shares or comments yeah I think it's yeah usually like when they're like oh this helped me know
• 53:42
  or this changed like this changed my perspective that's one of them that I was like well I love that
• 53:47
  or also I used to post a lot when I was going through my surgery and stuff I posted a lot of
• 53:52
  videos about my healing journey because I've had four surgeries in my life so I've hosted a lot of
• 53:59
  videos about that and people were like the fact that you are where you are today is helping me get
• 54:04
  like push through this you know has your faith really influenced type of content you make at all
• 54:09
  outside of like the pieces that are talking about faith has it changed other things about you as a
• 54:14
  creator I think so definitely because like my channel like I don't use any audience that have
• 54:20
  bad words and if they do have bad words I bleep them out like I go beep which is something like
• 54:25
  iconic now you know it's like my thing so people are always like oh that iconic beep you know
• 54:30
  but I think my faith has definitely changed my content and what and in what way or what do you
• 54:36
  what do you focus on is just because you want to be more positive more uplifting or more family friendly
• 54:41
  more family friendly because even if like a channel is family friendly or if it's just a girl like
• 54:46
  talking about fashion or something like that or like lifestyle you can tell that like I wouldn't
• 54:53
  want my six-year-old watching this you know just because maybe they're wearing very sexual clothes
• 54:59
  you know or like they're talking about very controversial things you know I try to keep my
• 55:06
  my channel's family friendly as possible you know when you think about like the opportunity
• 55:11
  for new creators do you think that they're where do you think the biggest opportunity is if
• 55:15
  somebody's like trying to start now I know you're gonna say like do what you like doing and do
• 55:19
  create content for yourself but say there's like 10 different things that somebody can create
• 55:22
  content about and they and they want to create content similar to yours I'm not talking about like
• 55:26
  doing like politics or sport like they want it like what should they focus on should they focus
• 55:31
  on family friendly faith-based is there even like more of a niche that you feel like people could
• 55:36
  go after right now that you've seen successful yeah uh right now like for me the niche that is like
• 55:42
  most popular just because I'm a teen girl is like romance rich so like boys when I have like when
• 55:50
  I talk about a boy in a video or something that usually does pretty well but like I like to keep
• 55:56
  my personal life off of social media you do yeah yeah so or like I share a lot of my personal life
• 56:02
  on social media that's probably why my community is so close to me but like my romance is definitely
• 56:10
  off of social media until like it's serious you know I appreciate that is there like certain
• 56:16
  things that you definitely don't bring on to social do you bring family do you bring I bring
• 56:20
  family like I bring my siblings into videos and they also have their own YouTube channels which
• 56:24
  they're trying to grow so you don't mind bringing family and obviously because they're other creators
• 56:27
  but it's your things you definitely don't outside of just like romantic I'm trying to think like
• 56:32
  there definitely has to be something like oh when like when my family is going through tough times
• 56:39
  financially for example you know or like we're not getting like we're not getting along very well
• 56:45
  yeah so like the stuff that is like just family matters I think that's smart though I think that
• 56:50
  there's I think that I think that being authentic doesn't mean bringing everything into it and like
• 56:54
  trauma dumping online exactly yeah trauma dumping yeah yeah I got me you know what I mean I think
• 56:58
  that you can be like strategically authentic and I think that you know listen you can talk about
• 57:02
  things that happen that are like difficult like even if you have like an argument or a family
• 57:06
  thing happen like maybe there's like a lesson from there but that like comes up like there has to be
• 57:10
  like a delay has to be like give like a year before you bring that stuff up online well actually so
• 57:15
  one time it was I it wasn't spaying but my mom like I don't know how I came up but my mom basically
• 57:21
  like lectured me on something and I took a lesson from that I was like this is very very smart
• 57:26
  I'm gonna make a video out of this so I made a video and people were like wow the fact that you
• 57:31
  went from like this lecture you took out this good thing from it and you put it on social media you
• 57:37
  know it's it's so rewarding and and you're just taking the things that happen in your life again
• 57:42
  it's like you just look for what's happening in your life you bring it into the content yeah exactly
• 57:46
  so you are 16 you have five million subscribers what is life like do you get recognized places
• 57:52
  is it stressful I well so there are pros and cons to the social media world and like pros are you
• 57:59
  get so many opportunities you know I've been able to go to web summit and I was able to speak in
• 58:03
  front of a large audience you know I've been able to do so many things because of social media
• 58:10
  and I've also made so many amazing friendships because I'm a youtuber you know but obviously the
• 58:16
  cons are like I have like older men watching me and that's a little bit you know like it's it's
• 58:24
  definitely something you have to be aware of because it kind of controls how much you put on social
• 58:30
  media you know like like you have to be you have to respect your privacy you know your personal
• 58:38
  life that so because I share so much of my personal life I also have to be aware of the dangers
• 58:45
  you know that I'm putting this information out there for the world to see the entire world I know
• 58:52
  and there's a lot of a lot of people like five million that's what's tough right like when you put
• 58:56
  yourself out there listen in a group of five million people some of them are going to be like a little
• 59:01
  bit weird like you and I think that that's where you have to be I mean that obviously like you work
• 59:08
  with your parents like they're on board with this whole thing you're building out so I'm sure that
• 59:12
  like you're very careful about who you connect with like who you work with like I think you just
• 59:18
  have to be aware of it though you know yeah and also something like a lot of people don't know
• 59:23
  about this like about my content strategy is I post all of my content two weeks after recording it
• 59:30
  so like I went right now in theory on social media I'm in Lisbon Portugal but I went to Lisbon
• 59:36
  two weeks ago and by the time this comes out you'll be somewhere else in the world the exact
• 59:40
  probably yeah yeah yeah yeah but so that's just kind of like a safety thing you know so that
• 59:47
  if somebody's trying to find me base of off of my content they can't find me because
• 59:51
  have you had scares not really like like I've had creepy men like email me and like find my number
• 59:57
  but apart from that people are very weird most of your friends now I'm assuming are creators
• 1:00:03
  correct yeah so talk to me about sort of like your your peer group your support group like how you
• 1:00:08
  guys work together I'm assuming this is like a anybody who's looking to create content this is
• 1:00:11
  probably a smart strategy surround yourself with other other content creators yeah so like growing up
• 1:00:17
  I didn't have that many friends because I moved around so much and that was homeschooled so I
• 1:00:21
  don't really oh that's also a thing that most people going into homeschooling are like kind of like
• 1:00:28
  eh because they're like how are you gonna be able to have friends or socialize with other kids
• 1:00:35
  your age and I didn't I did socialize with a lot of kids my age because of gymnastics but
• 1:00:40
  apart from that I didn't really socialize with anybody I usually socialize with my parents friends
• 1:00:46
  you know so you just have like you have more mature cooler friends and the average kid yeah more mature
• 1:00:51
  friends yeah so now that I'm in college I have a lot of college aged friends so like my friends all
• 1:00:58
  are in the like 20s they're in the 20s but I can really you know I can resonate with them you know
• 1:01:06
  and I can communicate with them on a level that a regular 16 year old cannot you know how important is
• 1:01:14
  outside of like just like the the you know college friends do you have like like a group of like
• 1:01:21
  creators that you yeah so I don't have any college friends because I do online college like I've
• 1:01:25
  been oh okay so the 20 year olds you're talking about are like other creators are content creators
• 1:01:29
  ah okay okay okay but they're in their college years you know they're yeah so like my best friends
• 1:01:36
  angelo vahu and jenny ojos they're like my my closest friends because we live super close each
• 1:01:42
  other but they're my content creator friends I think they're like my first content creator friends
• 1:01:48
  or actually my first ever content creator friend is a Maxwell gamer he has he has like a million
• 1:01:56
  subscribers but or sorry three million subscribers but we started creating content in 2024 so like
• 1:02:04
  after I blew up or like when I was blowing up and people actually shipped me with him and we were
• 1:02:10
  like it was the first time meeting each other and people were already shipping us because I guess we
• 1:02:14
  wait what does that mean shipping us so like they basically thought we looked cute together as a couple
• 1:02:19
  so they're like they're like saying like you guys should be together yeah you guys should date
• 1:02:22
  yeah you know that was a thing really no I don't never heard the I'm old I've never heard the word
• 1:02:27
  shipping like I didn't know that until like when I got shipped you know I was like ship like what do you
• 1:02:32
  mean in the so people find content creators that they think would be like good and like doesn't
• 1:02:37
  matter if they even like want to date it's like you two would be good together yes and then it's wild
• 1:02:42
  yeah it is wild it is wild and like Maxwell and I didn't even really know each other at that time
• 1:02:47
  you know it was our first time meeting meeting up but people were shipping us and then
• 1:02:53
  the good thing about shipping though like online shipping that just that's just out of your
• 1:03:00
  but it helps both of your guys' channels because it like people are excited about the next thing you
• 1:03:06
  post you know um but yeah so I was shipped with him and then we'd unce each other until like later
• 1:03:12
  that year but then I met Angela and I met Jenny um and then I met Angela's sister Mariah who's
• 1:03:17
  also a content creator but so I met them and then now I have this friend group which I love they're
• 1:03:24
  so amazing we've got we've got a couple of different content creators and we all make such like
• 1:03:30
  different types of content like one of them does cooking videos or one of them goes to restaurants
• 1:03:36
  and tastes tastes food you know the other one does beauty uh one of them does challenges you know
• 1:03:41
  they all do these different things but because we're all content creators we all like resonate and we
• 1:03:46
  understand each other on a deeper level do do um do you collab a lot yeah yeah I mean with Angela
• 1:03:52
  and Jenny I see them the most often so we collab but it helps like it helps the grow channel to do
• 1:03:56
  these clasps yeah and also when you um there are multiple events throughout the year so like VidCon
• 1:04:01
  and VidSummit uh I went to VidSummit in 2024 and I actually met one of my best friends his name is
• 1:04:08
  Brody Bowling I was also uh shipped with him a lot but he's actually run my closest friends now so
• 1:04:15
  so it's like it's all about like collaboration and then I'm assuming these people push you to
• 1:04:19
  to create better create more do you bounce ideas off each other yeah sometimes they're like
• 1:04:24
  I'm last year for example um Jenny, Angela and I like met up and we're like what are our goals
• 1:04:31
  for next year you know we told each other our goals so that we could push each other to achieve
• 1:04:36
  those you know so like the the lesson is like you don't have to create on your own you don't have
• 1:04:41
  to be like you know some loner creating content like go find people that are creating to go create
• 1:04:45
  with them yeah if you want to change the world you have to get a team you know you have to make
• 1:04:50
  friends well it's it's wild to me how you are 16 and you know all this stuff that is 100% true
• 1:04:55
  when there's like 40-year-old adults who don't get it yet but anyways that is that's a whole other
• 1:05:00
  thing thank you but I yes yes why like I hate that I hate the the line like self-made because no one
• 1:05:08
  self-made it doesn't exist it doesn't it doesn't matter if you uh have like a team a partner
• 1:05:15
  customers investors like you didn't just like make a business with nothing else even if you
• 1:05:21
  built the business yourself I mean what you don't want to play you know the customer how do you
• 1:05:24
  build the business of the customer what are you self-made so we have to buy your stuff right exactly
• 1:05:28
  yeah yeah yeah you had people working for you and helping you yeah no one self-made um
• 1:05:35
  what would be advice to you know I mean like how old are people now when they start content
• 1:05:40
  I was gonna say yeah younger content creator but I'm assuming people start very young yeah like I
• 1:05:44
  think like most of my friends they started when they were 10 or we're like 14 you know like
• 1:05:50
  yeah yeah what was I doing when I was 10 especially if you want to start if you know that you want
• 1:05:57
  to do content creation you start really early yeah so the question really was what was the advice
• 1:06:02
  for somebody who's just getting started who's 10 because there's now it's not just the creator
• 1:06:06
  you're speaking to the creator who's 10 to 14 plus their parents at that stage right so what's your
• 1:06:13
  advice for somebody's like I want to be a content creator parents listening to this oh my god I
• 1:06:17
  just wanted to have like a doctor or a lawyer I do not yeah youtuber now I get what you mean so
• 1:06:23
  what's your advice to them how do they pick a topic what should the parents think about what's
• 1:06:28
  sort of like the playbook for somebody who's just getting started I think topic just choose
• 1:06:33
  something that you love because if you don't choose something that you love you're gonna be doing
• 1:06:36
  it you're gonna be doing something you hate for the rest of your career and like you can like switch
• 1:06:42
  your content but that's really hard because you already have an audience that's there for that
• 1:06:46
  content for that specific content but for the parents um don't set unrealistic expectations on
• 1:06:53
  your child because even though they're trying to do this it's not guaranteed that they will succeed
• 1:06:58
  you know just like without anything else but don't put too much pressure on yourself and just
• 1:07:04
  keep going and never give up is there something that you wish you knew when you first started
• 1:07:08
  creating content that you know now um I mean I feel like there is but I think it would just be that
• 1:07:15
  it's not a straight straight line it's gonna go up and down up and down you're gonna have
• 1:07:22
  really bad months or like a really bad year where your content's not doing good and then you're
• 1:07:26
  gonna have other years where you're popping off you know you're doing really good um but just
• 1:07:31
  know that in these moments that there is gonna be a better time you know yeah if you just keep
• 1:07:38
  that's the thing like keeping up with it yeah if you look to the future see yourself at 25 years old
• 1:07:46
  so what do you where do you want to be when you're 25 do you still want to be a content creator
• 1:07:50
  do you want to beat door are you like that was a great part of my life I've already retired from
• 1:07:56
  gymnastics I'm gonna retire from YouTube I'm gonna be a pilot I'm gonna be a photographer what do
• 1:08:00
  what do you want to do yeah well so I I retired gymnastics not because I wanted to I'm medically
• 1:08:05
  retired yeah um but I do want to be a content creator as long as I possibly can because the YouTube
• 1:08:14
  community is just so incredible and it gives you so many opportunities so I want to be a content
• 1:08:20
  creator as long as possible but when I turn 20 I want to get hired at Latam Chile uh which is
• 1:08:26
  an airline in South America because I'm also Chilean uh so I want to be a pilot that's like my
• 1:08:31
  main goal it always has been it always will be um but what you said about photographer like that
• 1:08:37
  was like growing up we were always told to have plan A plan B plan C you know just in case plan A
• 1:08:43
  totally like doesn't work yeah it totally explodes so plan A is to become an airline pilot plan B is
• 1:08:48
  to become a news reporter because I love the news I love watching the news and I love podcasts and
• 1:08:53
  I love reading books and all this kind of stuff but news reporter or photographer for national
• 1:08:59
  geographic because I love animals and then plan C is during the military so join the Air Force
• 1:09:04
  I feel like I feel like I'm sure whatever you do is gonna work out I have no doubt mostly because
• 1:09:09
  of who you are and like the fact that you get after it and you probably you know it's so funny
• 1:09:12
  you have like four different plans but I don't feel like you have the personality to let anything
• 1:09:18
  not work I'm serious I feel like you're just like you know what like it's it's nice to have like
• 1:09:24
  four plans but like I feel like plan A works because you don't stop until it does and do yeah
• 1:09:29
  but that's just a personality thing that's and if you don't have that personality like I think it's a
• 1:09:33
  good you know personality to try and to try and adopt like YouTube anybody can be a YouTuber
• 1:09:40
  anybody can be a creator if they want to what does it take well you build systems you figure out
• 1:09:44
  what you want to create you post 60 pieces a week you'll figure out how to be a YouTuber real quick
• 1:09:49
  if you're posting 60 videos a week trust like you will figure it out you'll figure it works
• 1:09:52
  what doesn't what you like what you don't like what resonates what gets views it gets subs it gets
• 1:09:55
  follows whatever how do you evolve your content oh that's actually a very interesting question um
• 1:10:06
  I usually just like okay I didn't always um yeah I didn't always
• 1:10:12
  I'm trying to think of something that I didn't always do that now I do a lot and I've put into my
• 1:10:16
  content well you've moved your content I mean like you moved your content forward you've had a
• 1:10:19
  faith you've added more of your life you've had a different topics but like etc etc but I mean like
• 1:10:23
  as you grow older how am I gonna like so deaf uh next year I'll start training for my ppl which is
• 1:10:32
  my private pilot's license so I'll definitely do a lot more flying content you know um and also I
• 1:10:39
  want to publish books and I want to travel more and I want to do so many other things I have
• 1:10:46
  a whole list on my phone it's like seriously yeah my 2026 New Year's resolution list you know
• 1:10:51
  and every year I come up with this resolution list you know the things I want to cheat
• 1:10:55
  and my content like my channel like I just bring them along you I just bring them along on
• 1:11:00
  and then I grow with you exactly yeah when you think about sort of as a creator you're branching
• 1:11:06
  on to different things so if tell me you're tell me your growth on YouTube um because I know
• 1:11:11
  that I was just looking at a little chart but you went from zero to five million more or less
• 1:11:16
  and how long two years two years which is insane growth right um very successful it worked
• 1:11:22
  when you try and do like a new type of content how do you think you're writing a book this is
• 1:11:26
  this is your book you know where am I youtubers that's the book it's gonna be out when this podcast
• 1:11:30
  is live um that's a new type of content if you sell five million books in two years
• 1:11:35
  incredible right that's an insane amount of books yeah I don't know if it's gonna happen but like
• 1:11:39
  good if it does good but um when you think about a new type of content because you got really good
• 1:11:44
  at one how do you figure out how to do another one successfully yeah I mean I don't really think
• 1:11:50
  about like success you don't you just do it I just do yeah because I think when you think about
• 1:11:55
  success and how to be successful you put this like standard or this thing you have to live up to
• 1:12:03
  and that kind of like makes you feel pressured into doing it you know so like I want my book to be
• 1:12:12
  successful but if it's not successful it's okay I'm gonna try again and I'm gonna write another
• 1:12:16
  book you know but I think when you you're like oh how can I be like when you're just starting out
• 1:12:23
  and you're like how can I how can I be successful I think that's the wrong mindset you should be
• 1:12:27
  more like how can I go to be successful okay so if people want to connect with you I'm obviously
• 1:12:33
  where am I youtubers that's gonna be available everywhere you can get books amazon other socials
• 1:12:38
  that you want to drop so yeah my tiktok tiktok where do you send people yeah tiktok is just jewels
• 1:12:45
  and youtube is just jewels instagram is just jewels and I also have snapchat so just
• 1:12:51
  everything's just jewels you've taught a lot on this podcast but if you think of the most
• 1:12:54
  important things that you've learned in your own life the things that have been like the most
• 1:12:57
  meaningful to you and it doesn't have to be about cognitive content faith work ethic I don't care
• 1:13:02
  anything what's like one lesson that you want to pass on to your kids and what to forgive I think
• 1:13:07
  because like as a gymnast I was always really hard on myself because I always wanted to be perfect
• 1:13:12
  I always wanted to get that 10 you know that's perfect score but I learned to forgive myself especially
• 1:13:19
  when I make mistakes you know I make mistakes all the time I'm not perfect I'm a sinner you know
• 1:13:24
  and I usually I'm like really hard on myself on that but I think that's one of the reasons why I'm
• 1:13:29
  so successful but at the same time if you don't forgive yourself and you and if you don't forgive
• 1:13:34
  other people you're just going to lead a miserable life you know you're always going to be holding
• 1:13:39
  grudges and it's just gonna you're just your soul is just gonna get heavier