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The Neuroscience of Digital Trust: Dan Baird on Hyper-Personalized Marketing
Dan Baird, co-founder of Wrench AI, discovered that 85 percent of human communication is nonverbal—a revelation that transformed how he approaches understanding decision-making. His core insight: stop targeting demographics and start identifying people already passionate about your category.
Dan's philosophy challenges the entire foundation of modern marketing. His research demonstrates that people don't quit jobs because of work—they quit because of their boss—and that choosing to work with people you respect fundamentally changes life quality. On artificial intelligence, Dan takes a…
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