Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Nintendo Built a Brand on Playful Innovation
In this episode of Building Brands, Lucas and Luna explore how Nintendo built one of the most resilient brands in entertainment by consistently putting play first. From the Game Boy's launch in 1989 to the Switch's hybrid design in 2017, Nintendo has repeatedly defied industry trends and competitors. They discuss the company's philosophy of 'lateral thinking with withered technology,' the importance of first-party characters like Mario and Zelda, and how Nintendo's brand equity allows it to charge premium prices for hardware that is often less powerful than…
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