Wimbledon's first Asian sponsorship explained, and Optus' OTT strategy after the World Cup
With the SportsPro team in full event mode delivering the biggest ever edition of SportsPro Live at The O2, editor at large Eoin Connolly presents two recent interviews from opposite sides of the globe.
First up, tennis: Wimbledon commercial and media director Mick Desmond discusses the grass-court Grand Slam's first Asian sponsorship deal with smartphone brand Oppo, its plans in China and India, improvements to SW19 including a roof and hospitality suites at No1 Court, the future of its sponsorship strategy and more.
Then, speaking to the team at SportsPro OTT Asia, Optus head of television…
The skinny
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