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Presenting Your Authentic Self Through Video with Evelina Riguer · Authentic Living

• 0:01
  Welcome to authentic living with Roxanne, a place where we have as conversations about
• 0:08
  things that really matter in our lives.
• 0:11
  And now here's your host, Roxanne Derhodge.
• 0:36
  Hi, everyone.
• 0:36
  It's Roxanne Derhodge of authentically being with Roxanne.
• 0:40
  Today, I have a special guest She was introduced, to me by one of my favorite people
• 0:45
  I would say out there in the world, Sarah McVano, who is an, a recognition experts and
• 0:52
  her and Evelyna's paths crossed and Sarah thought that Evelyna and I would have a really
• 0:57
  good conversation.
• 0:58
  I can say she was bang on because since we match, we had a lot of things to to talk about.
• 1:04
  So, Avelina, thanks for coming on the podcast.
• 1:07
  Thank you so much, Roxanne, for, inviting me.
• 1:10
  So I'm gonna tell you about a little bit about Evelyna, but, what I would like her to do is to
• 1:15
  tell us a little bit, you know, from her space, what we need to know about her.
• 1:20
  I don't know about you, but I am oftentimes looking at myself on camera and thinking, oh,
• 1:25
  geez.
• 1:26
  I said that.
• 1:27
  I did that.
• 1:27
  I I can't believe I'm like, what I did.
• 1:30
  And, you know, can I have said that differently, or did I come across like Roxanne?
• 1:34
  And anybody that knows me knows this the way I talk or or the way my, you know, I I'm
• 1:40
  expressive with my face and my hands.
• 1:42
  And I I think, most of us are trying to learn those things, and this is where, Evolina,
• 1:48
  Regare is a expert and she works with Valbix films.
• 1:53
  And I thought it would be a great conversation because, you know, it's one thing to do like a
• 1:57
  mini little video, and most of us were doing that previously in our business.
• 2:01
  But today, there's an expectation that I don't think most of us were trying to deal with it,
• 2:06
  but I'm not so sure we were ready ready to deal with it at the level level, you know, that we
• 2:11
  had go to.
• 2:12
  So, Evelyna, thanks for being on and, I just want you to talk about communication, but
• 2:19
  obviously communication from your expertise today?
• 2:23
  Well, thank you, Roxanne.
• 2:26
  More about me.
• 2:27
  I graduated York University with VA in women's studies.
• 2:32
  And throughout my career, I've been working from sales to administration, to marketing,
• 2:40
  which has greatly helped me in the work that I do today at, Valvex films.
• 2:47
  Back in 2018, when I started to work at Valvex, I'd never thought that I'll be working through
• 2:53
  the pandemic.
• 2:56
  We've already had clients who were getting ready for, filming and to me going out to help
• 3:03
  with the production process.
• 3:06
  And then everything froze.
• 3:08
  The film production has never really shut down, but we had to take into consideration, you
• 3:15
  know, people's comfort level and the restrictions that would you know, come into
• 3:22
  place.
• 3:22
  And this is where we have to be really authentic and understanding because it's
• 3:30
  important to continue to keep the relationships with our clients.
• 3:37
  The main obstacle I would say that we would, you know, come across was to be able to
• 3:44
  maintain the communication and to con and to continue to, network.
• 3:52
  I am an active networker.
• 3:55
  I love to meet with people face to face.
• 3:58
  But, for me, it was quite an adjustment to go, from, you know, face to face meetings, to
• 4:10
  virtual But I'm extremely grateful that over this period of time, I was able to build my
• 4:18
  network, you know, meet a lot of people around, the world, and it's never been so active on
• 4:26
  LinkedIn before.
• 4:28
  Right.
• 4:28
  This is this is my number one go to business network site.
• 4:34
  So and I would say that,
• 4:35
  you know, I think of myself and I'm, you know, the type of a bit of an extrovert, I would say.
• 4:41
  I I get my energy from being around people.
• 4:44
  Mhmm.
• 4:44
  And, you know, I would say that because I was doing the podcast, I would, you know, I didn't
• 4:49
  particularly like being on camera, but after a while, what happens is because as you know, I
• 4:55
  do these podcasts for four times a month, and I've been doing for about 3 years.
• 4:59
  So after a while, you know, you have no choice, but to get comfortable.
• 5:03
  But I often sometimes I would look back and I don't know if this is typical.
• 5:06
  I would say, oh, no.
• 5:07
  You didn't say that.
• 5:09
  Or, you could have delivered that differently.
• 5:13
  So, you know, you kind of second guess yourself when you're on video.
• 5:16
  Do do you think they've done most people do that, Evilina, and how do you help people when
• 5:22
  they're kind of they have a message they're passionate about their message, but they're
• 5:28
  Mhmm.
• 5:29
  But they're kind of micromanaging every nuance on video.
• 5:33
  Well, I work with a very, you know, passionate and dedicated, team, the remote option was
• 5:45
  always there, and it kind of came up during one of our discussions.
• 5:51
  Why not offer it to clients and include it into one of our into one of our packages?
• 6:00
  Because, you know, people, have stories that they can share all the time and with
• 6:08
  limitations in place and not been able to go out.
• 6:14
  We were helping them, you know, kind of by letting them know that they could still
• 6:21
  continue with this story, telling
• 6:25
  Yeah.
• 6:26
  So it's not it's just you're trying to get them.
• 6:28
  I I know when I am better, actually, at Manvelina, when I don't think about the camera.
• 6:33
  I'm just kinda pretending that you're right here.
• 6:37
  And, then I get more comfortable.
• 6:40
  Right?
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  I can tell you that I struggled with that for a lot of years, though, because I was thinking,
• 6:44
  oh, should I be looking there, or where should I be look okay.
• 6:47
  Where's Evelyn?
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  And you know, versus just kind of focusing and saying, if Evelyn and we're in front of me,
• 6:53
  this is how I do it.
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  And I'm curious to hear what you'd say about how would I be talking?
• 6:58
  I I and I try to think pretend that I'm conversating with you right in front of me.
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  Not that you're not in front of me.
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  But you're in front of the screen.
• 7:06
  Yes.
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  And I think a lot of us get so focused on, oh my god.
• 7:09
  Where's the screen?
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  You know, should I, you know, I I don't wanna look at myself because then I get defocused.
• 7:15
  I wanna look at Evelina, but then I wanna look into the camera.
• 7:19
  And that kind of is a that's a lot of moving parts.
• 7:22
  Right, to set, you know, and then to try to what what did I say I was gonna say again?
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  And to come across, like, I'm, you know, being authentic and I'm being real and I'm making
• 7:32
  sense.
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  That's a lot of parts that I thought very difficult.
• 7:39
  We kind of, you know, we tell people don't look at the, you know, don't look at the camera, you
• 7:45
  know, just let's pretend we're sitting at a coffee shop drinking coffee and, talking.
• 7:52
  Right.
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  That's what I'm doing with you, right now.
• 7:56
  And I think by default, what's happening to me, because I've been forced to be in this in front
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  of this camp, not forced.
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  I'm joking, but because I sit in front of this so often, doing the podcast, but also with my
• 8:08
  clients, right, coaching what happens after a while because I've been doing it so much I
• 8:13
  don't think about it now because I think, oh, I've got, you know, several podcasts today and
• 8:18
  a couple coaching calls.
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  So after a while, I just school from 1 to 1.
• 8:22
  So repetition you're saying is something that helps.
• 8:26
  So think I'm in a conversation with you know, Evelyna and, you know, eventually, I hope to
• 8:30
  meet you in person.
• 8:33
  Likewise.
• 8:33
  Yes.
• 8:34
  And then, you know, we're gonna pretend we're at you know, the Starbucks in Toronto where you
• 8:38
  are, and we're just gonna have this conversation.
• 8:40
  So that mental set puts you into a frame already.
• 8:45
  To just be yourself?
• 8:47
  I personally get ready by, talking in front of
• 8:50
  a mirror.
• 8:51
  Okay.
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  Or, better yet.
• 8:54
  I take a family member and I practice in front of, you know, my kids or So let's talk
• 9:01
  let's talk a little bit more about that.
• 9:04
  That's a practical thing.
• 9:05
  Maybe I wanna learn a little bit more about So what do you do?
• 9:09
  Like, you so you, you know, you get dressed the way you wanna be presented on camera and stuff
• 9:14
  like that.
• 9:14
  And then do you kind of go through what you're gonna discuss in front of the camera?
• 9:20
  Do you have some bullet points?
• 9:22
  You know, are you looking you know, to make sure I'm is my hair in place?
• 9:26
  Is that, you know, what what kind of things are you doing and what are you practicing in the
• 9:29
  mirror?
• 9:30
  I dress, business casual every single day, whether I am on camera or not because I'm
• 9:39
  doing, Zoom meetings, you know, on regular basis, right, whether it's with clients or,
• 9:46
  business events, for me, it's really important to kind of feel myself like I'm in an office
• 9:53
  right away.
• 9:54
  I'm working.
• 9:55
  We're all working mostly from home.
• 9:57
  These days.
• 9:59
  And to me, it's important to set apart the work environment and home environment.
• 10:05
  Mhmm.
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  Mhmm.
• 10:07
  And what I do is I write out what I'm going to speak about
• 10:13
  Mhmm.
• 10:13
  And I practice that.
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  I go over the text, but to be honest, when I am in action, I speak from the heart Okay.
• 10:23
  I am still presenting the same information, but it's coming out from from my heart.
• 10:32
  Okay.
• 10:32
  So tell us how you do that because I'm gonna, people are looking us or listening to us going,
• 10:39
  okay.
• 10:40
  So, Evelyna, how do you tap in?
• 10:43
  So your practice kind of wrote to, let's say, today, you are practicing.
• 10:46
  You thought O Roxanne and I are probably gonna hit on these, say, 3 or 4 points.
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  So I have those as benchmarks throughout our conversation, and you go through those.
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  How do you tap into your heart then?
• 10:58
  When you actually get into the interview or to get onto the video?
• 11:02
  It's important for me to send out, the message to people.
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  That even if we are, you know, working, you know, even if we are not able to fully go out
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  and, do, you know, a film link outside we can still continue, working and, doing, what we do
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  best and it's, you know, filming.
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  Mhmm.
• 11:35
  Mhmm.
• 11:37
  So I'm gonna I'm gonna go to the, like, the I know with myself, you know, to I talk about
• 11:42
  authentic leadership and I talk about leaders being aware of themselves, right, kind of that
• 11:47
  internal work?
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  What's my what's what's my what's my leadership story, what are some of my core fundamental
• 11:53
  values about the way I lead, you know, who am I in the world, and how do I present myself to
• 11:59
  others around us.
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  Obviously, the more connected I am to myself, the better I'm able to have people get a sense
• 12:06
  of me.
• 12:08
  So now, you know, more than ever, and you would say, I would say, in the last 2 years, people
• 12:14
  want to to experience their leaders.
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  And the vein that they have is mostly video based on how we've had to work.
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  So, a lot of, I would say, naturally leaders have some capacity, but I that whole element of
• 12:30
  connecting to their heart is something that they would have to work on.
• 12:35
  Exactly.
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  And, when we work with potential clients, we tell them that you know, let's say you have a
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  website with, text, but what is really your story?
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  What are you really trying to get out What's your what's your message?
• 12:53
  Mhmm.
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  And let's talk about, you know, doing a video for your company where you know, we are always
• 13:01
  in a rush.
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  We lead busy lives.
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  And, for myself, I'd rather take 2 minutes to watch a video, on any company rather than read.
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  And to me, that 2 minutes will tell me, you know, what the company is about and who the
• 13:22
  person is leading that company.
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  And that's what we were trying to, you know, let people know that video has become an
• 13:33
  important part of our lives.
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  You know, it's really great if you can, tell your story and let people out there know who
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  who you are.
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  So really, you know, it's it's speaking about being authentic.
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  Right?
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  So, you
• 13:48
  know, with myself, I my my brand is called the authentic connection movement.
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  I talk about authentic leadership.
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  I talk about relationships.
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  My new book is, you know, our our return on relationships.
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  And, you know, what authentic leaders can do to build more resilient teams.
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  So that's my entire story just there.
• 14:08
  So when I built my brands, what I had to go down to was the fundamental, though, why do I
• 14:15
  do what I do?
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  Right?
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  So I truly believe, and this is the core fundamental of, who I am as a person, is that I
• 14:24
  truly believe that everybody needs an they need to connect to their authentic voice.
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  And regardless of what what you've been through, that is define who you are.
• 14:34
  Is that authentic voice is really, really in you?
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  And my my job is to assist leaders in their companies to get there.
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  It took a lot though to really drill down to understand what what's my story?
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  Right?
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  Cause I was I'm a psychotherapist.
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  As you know, that's my formal training.
• 14:51
  Yes.
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  And then they went into corporate consulting.
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  But sometimes it's kinda hard to decide.
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  How are they gonna tell that story?
• 14:57
  Right?
• 14:58
  Because you have to really look at your path.
• 15:01
  And is that something that you do at Verbit's films with people?
• 15:05
  Well, we take our time because, not everybody is comfortable in front of the camera.
• 15:11
  And due to COVID, we have a lot of clients who are on hold in terms of, filming because they
• 15:19
  won they're taking their time with updating their websites and, business in general.
• 15:27
  And waiting for, hopefully, COVID to pass so that they can go back to, filling with us.
• 15:35
  And we have to be really understanding in terms of people's comfort level.
• 15:41
  Also, during this time.
• 15:43
  We've taken time to lower our prices.
• 15:47
  We doesn't with understanding that, you know, financial constraints and, burdens, came into
• 15:54
  the place also.
• 15:56
  And we have students working with us right now.
• 16:01
  From from Ryerson University, starting starting this year.
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  And they're helping actively with, you know, script writing, editing, and hopefully they'll
• 16:15
  be able to go out, to film soon as well.
• 16:21
  Nice.
• 16:21
  Nice.
• 16:22
  So let's go back again to leadership and leaders all the way up to down to middle
• 16:28
  management or even I would say any employee.
• 16:30
  Right?
• 16:31
  Yes.
• 16:32
  But, you know, clearly, I would say that if doing videos, you're probably doing it more
• 16:37
  with leaders, or owners of companies to get their their brand, recognition out there.
• 16:45
  What are some things that, some quick tips that you can give them, for them to start?
• 16:52
  Even if that's, say, they wanna come to a company like Verbit's with time to get ready
• 16:57
  even
• 16:57
  prior to coming in to see someone like yourself.
• 17:01
  Well, we always, you know, be the the first time we speak with, you know, potential clients
• 17:09
  We are, 1st of all, trying to understand, what they're looking for in terms of, video.
• 17:15
  Mhmm.
• 17:15
  How and where they want to integrate it.
• 17:19
  And then in order for them to prepare, we ask them to, write out a storyboard Just sit just
• 17:29
  just sit down and write their story, out.
• 17:34
  And then prepare, we help us well, but we ask if they can, you know, prepare a script of what
• 17:44
  they would like to speak about
• 17:48
  Okay.
• 17:49
  And then that will help us to kind of look into their story, what they were trying to get out
• 17:55
  there, and then we go from there.
• 17:57
  And, of course, we need to, you know, ahead of time once the client is ready to find a proper
• 18:04
  location, equipment and see, the location site 1 or 2 days beforehand so that we can, get a
• 18:16
  visual and don't have to, you know, last minute, you know, to rush and, not know what
• 18:23
  we're doing.
• 18:24
  Right.
• 18:25
  Right.
• 18:26
  The best the best way is for both the client to prepare and from our side as well.
• 18:34
  So what are some things people con con does that say they they're not there at that point
• 18:38
  yet, but they still put on videos, out there right now.
• 18:42
  So they're trying to kind of, you know, get to the point where they're getting a little bit
• 18:45
  better.
• 18:46
  So weekly, I put out, videos every week on my snippets of this podcast.
• 18:52
  So one will go out the Wednesday before when podcast goes out.
• 18:57
  What are let's say I'm, you know, thinking about preparing a video Yes.
• 19:02
  What are some core little things?
• 19:03
  I know it has to be very short.
• 19:05
  Generally, if it's on LinkedIn, we try to keep it very short.
• 19:10
  Is there any kind of guidance that you would give someone, say, looking to put something up
• 19:13
  on LinkedIn in reference to, you know, my brand?
• 19:18
  What what are some things that they should consider if they were to just do a video
• 19:22
  themselves right now prior to coming into someone like you?
• 19:26
  To be honest, if people, and I know some people, like, started to do, self videos,
• 19:32
  during this time.
• 19:33
  I've noticed it more on, linked.
• 19:37
  And the best way, I would say, get a green screen.
• 19:43
  Mhmm.
• 19:44
  Proper equipment, you know, spent some money on you know, the proper set up, you know, the room
• 19:56
  where you want to, you know, properly film the background, get that ready, and don't ever film
• 20:05
  with a cell phone.
• 20:08
  Whoops.
• 20:09
  I think a lot of people are thinking, uh-oh.
• 20:12
  I'm not saying I'm not saying it's a really bad idea, but I'm just saying as an alternative,
• 20:18
  don't go for it.
• 20:19
  Right.
• 20:20
  Right.
• 20:20
  Because you want to get, you know, decent visual
• 20:25
  you know, you know, view.
• 20:28
  Right.
• 20:29
  Right.
• 20:29
  Visual and sound.
• 20:30
  And that's so those are the two things.
• 20:32
  Right?
• 20:33
  Yes.
• 20:33
  And with cell phone, if you film yourself, it's going to be you're gonna get a shaky video.
• 20:39
  For sure.
• 20:39
  But but if you get a camera, you set it up properly, sit in front of it, have a proper
• 20:46
  background.
• 20:46
  You're all ready to go because you want to not just to film and, put the video on LinkedIn,
• 20:54
  but you want it to you you want for it to look professional.
• 20:59
  For leaders that, struggle with authentic communication, what I often say to them is It
• 21:07
  takes kind of sitting with yourself and understanding what is it that's difficult.
• 21:15
  Right?
• 21:16
  And oftentimes it's people saying, well, I don't wanna come across as fake or I've had
• 21:23
  some issues with, let's say we've, you know, through COVID, they said they've had to
• 21:28
  downsize or you know, there's been people a lot of people a lot of people are stressed.
• 21:33
  Right?
• 21:34
  Obviously, there's return to work that's happening and you know, people saying, you
• 21:38
  know, if they're not gonna get vaccinated, I'm gonna get vaccinated.
• 21:41
  All that stuff that's swirling out there.
• 21:44
  So leaders are I think some of that, they have so much coming at them that I'm gonna say
• 21:50
  they're they're a bit fearful at times, right, because they're trying to be authentic want
• 21:54
  things to be better, but there's been a lot of stuff that's happened.
• 21:58
  So again, are there some things that they can again do?
• 22:04
  To get ready other than being in front of the camera, pitching like you said.
• 22:10
  I'm gonna try that with my son and see how well that works.
• 22:13
  You know, talking to a family member.
• 22:15
  Is there any other things that you would suggest that they do other than writing out
• 22:20
  what they want What about just being uncomfortable on camera?
• 22:24
  You know, you said just go from the heart.
• 22:29
  Is there anything that you would suggest that helps them to go from that space?
• 22:34
  I would say that maybe they can start off from just you know, sit in front of the camera.
• 22:41
  Don't turn it on, but, you know, just take the camera, sit in front of it and just talk as if
• 22:48
  you are by yourself, you know, in in the room that no one is there.
• 22:52
  Like, what would you say?
• 22:53
  Mhmm.
• 22:54
  Like, what's what is your message, what would you like people to know about your brand, about
• 23:00
  yourself?
• 23:02
  You know, what what do you do?
• 23:04
  It it depends.
• 23:05
  It it depend it depends on the people.
• 23:07
  I'm a shy person myself.
• 23:10
  What what I do before speaking is I either I either, go for a walk.
• 23:19
  Okay.
• 23:22
  Read a book or I take my kids to camp like I did this morning and I sing songs and I just
• 23:32
  relax.
• 23:32
  Yeah.
• 23:33
  Yeah.
• 23:34
  I I refocus.
• 23:36
  I focus on something that I love doing, and I bring it with me into into the podcast or
• 23:44
  business event.
• 23:46
  I start off with the humor as well.
• 23:50
  Yes.
• 23:51
  So we call that state dependent.
• 23:53
  Right?
• 23:53
  So, you know, kind of you can change your state relatively quickly.
• 23:59
  Yes.
• 23:59
  So if, you know, we I often do that when I coach with someone, right, that could you think
• 24:03
  of you know, the funniest thing that you've, you know, happened in the last month.
• 24:07
  Okay.
• 24:07
  Can you bring up that image?
• 24:09
  Tell me what you're experiencing in your body.
• 24:11
  What are your thoughts and your feelings, and then you can ground it in your body.
• 24:14
  So trying to think of a bit of a ritual is then what you're saying.
• 24:18
  Exactly.
• 24:19
  Bring you into that moment based on the message that you're trying to deliver.
• 24:23
  So it might yeah.
• 24:24
  If mine is about levity, I might think of something funny, but if it's about maybe
• 24:29
  something serious.
• 24:30
  Let's say, you know, someone's passed away or family members passed away
• 24:34
  from
• 24:34
  COVID and you're delivering a message, There's gonna be a sense of a bit of somniness that
• 24:39
  you're gonna bring to that as well.
• 24:42
  Versus if you have to, you know, make some cuts in some arena.
• 24:46
  It's a to benefits or whatever.
• 24:49
  So thinking of the delivery of the message helps you prep accordingly is what you're
• 24:54
  saying.
• 24:54
  Mhmm.
• 24:55
  You have you have to be authentic and understanding towards yourself that will help
• 25:00
  you to be authentic and bring that out forward to
• 25:05
  other people.
• 25:06
  Absolutely.
• 25:07
  I I you you're just you know, I often say that to people like.
• 25:11
  You know, if if you're if you're really telling a story and you're really not feeling it
• 25:17
  yourself, it shows, right, versus, you know Exactly.
• 25:21
  You know, I say to people okay to think of, Christmas morning when you're a kid.
• 25:26
  Right?
• 25:26
  Like, you know, what was that like?
• 25:28
  And you see people's face light up or what was a childhood game that you played, right, and
• 25:33
  you'd play for hours and hours and hours, right, when you were a kid.
• 25:37
  And then and then you obviously see people light up.
• 25:39
  All of a sudden, they they they have that memory because we embodied in our body.
• 25:42
  Right?
• 25:42
  So I think that's that's fantastic.
• 25:44
  So just thinking it through.
• 25:45
  What is the message how do I have to prep and what's the ritual that I can learn about
• 25:49
  yourself, like, to your point.
• 25:51
  Exactly.
• 25:51
  You're not doing it a lot.
• 25:52
  You're not gonna know, but like I said, you know, when I started compared to now, I'm sure
• 25:57
  if I look back at my previous videos, I'd cringe.
• 26:00
  And, but now just I just not pretend I think, okay.
• 26:03
  Well, this is this is kinda how I look.
• 26:05
  This is how I talk.
• 26:06
  This is how I use my hands.
• 26:08
  And and then I just tried to focus on the fact about who's in front of me.
• 26:12
  And really, I wanna know, you know, more about your message and and who you are, Evelyna, and
• 26:17
  I get lost in it as well.
• 26:19
  So maybe that's what you mean about coming from the heart?
• 26:22
  I am a very passionate person.
• 26:25
  I'm dedicated to what I'm doing.
• 26:29
  I love not just, marketing, but I I love to connect with people.
• 26:37
  I, 1st of all, not it's just not about the con well, it's about the connection, but it's
• 26:44
  understanding where people are coming from.
• 26:47
  Right.
• 26:48
  Right.
• 26:48
  I got you.
• 26:49
  I I absolutely agree with that.
• 26:51
  You know, so focusing like the person is the only person in the room.
• 26:54
  I often say, When you're authentically connected in communication, it's like nobody
• 27:00
  else exists.
• 27:01
  So on camera, to some degree, guess what?
• 27:04
  I mean, even though it's kinda scary, it's it is so true, but when you're having
• 27:07
  conversations with anyone, even if you're at a networking event or a party, you know, focus
• 27:14
  completely in, and we all need we all feel so much better when you're having a conversation
• 27:19
  with that person and feels like you're the only person in the room.
• 27:22
  Exactly.
• 27:23
  I often say that's the true sense that, okay, I think I'm doing it because I I'm completely
• 27:28
  embodied into this conversation with this individual.
• 27:31
  I don't remember.
• 27:32
  Even though there's a lot of things going on around around me, I'm not not letting that
• 27:37
  distract me.
• 27:37
  I'm not thinking, oh, who start doing what or saying what?
• 27:40
  In my periphery, but I'm just giving that person my ultimate attention in front of me.
• 27:46
  And then hopefully that person resonates with me they're connected more to me.
• 27:50
  And then we have a better, kind of connection just overall something that that I'm gonna
• 27:55
  remember, and hopefully the other person will remember as well.
• 27:58
  Yes.
• 27:58
  And I always take the time when I speak, with people.
• 28:02
  For me, it's it's important for me to speak about videos, but it's more important for me to
• 28:08
  start off from talking about, you know, what's your name, what do you do, what's your company,
• 28:16
  about, you know, started from afar.
• 28:19
  Mhmm.
• 28:19
  And then move towards where you are in terms of, videos.
• 28:23
  Have you thought about it?
• 28:24
  So I'm giving people a chance to let me know, you know, where they are in the process and
• 28:32
  where they see, video, for their company if they see it.
• 28:38
  Absolutely.
• 28:39
  Absolutely.
• 28:39
  I don't I try not to push them into, oh, I'm a marketing coordinator at films.
• 28:46
  And, okay.
• 28:47
  Here we go.
• 28:48
  Let's do, videos.
• 28:50
  No.
• 28:50
  It doesn't work.
• 28:51
  It doesn't work that way.
• 28:53
  You know?
• 28:54
  People.
• 28:54
  Right?
• 28:54
  They wanna know who Evolina is first and then Exactly.
• 28:58
  Eventually, they tell
• 28:59
  you the story.
• 28:59
  Right?
• 29:00
  Exactly.
• 29:01
  And that's what I want to do is to learn the story of the person I'm speaking with.
• 29:09
  And then after a while, they can get into the checks and, start talking about, oh, have you
• 29:17
  thought about, you know, videos or have you done videos before, and that's where we start
• 29:23
  from.
• 29:24
  I'm I'm trying for the person to open up Okay.
• 29:29
  A bit more, and then we get into talking about, videos.
• 29:34
  Again, you have to be under and authentic in terms of people's comfort level.
• 29:40
  Right.
• 29:41
  Right.
• 29:41
  For sure.
• 29:42
  And you have to give them time to think about it as well.
• 29:45
  Because not everybody is ready.
• 29:47
  Everybody is ready at different times
• 29:50
  to do videos.
• 29:51
  Absolutely.
• 29:51
  Absolutely.
• 29:53
  Levelina, this has been a great chat.
• 29:55
  Thanks so much for taking your time to spend it with us today.
• 30:00
  So for people that are looking for more information, about, you know, how to be more
• 30:06
  authentic in their message or just, videos or snippets that they may be looking for for their
• 30:13
  business, where is it that they can get a hold of you?
• 30:16
  Well, they can, contact me on linkedin.
• 30:23
  And my, number is always open
• 30:27
  that where they can call.
• 30:30
  Awesome.
• 30:30
  So we will we will, put the, or her information in the show notes so you can get a hold of her.
• 30:38
  And please do reach out if, you know, you're wanting to learn one of the things that you
• 30:42
  need to discontinue immediately.
• 30:44
  Find that mirror.
• 30:46
  Finders.
• 30:46
  Find your speaking points.
• 30:48
  Practice practice practice.
• 30:49
  Even if the video is off or you go on zoom and or whatever platform you you and you just talk
• 30:57
  pretend it's your best friends and then just talk to your best friend like they're in, in
• 31:02
  front of you and then film it as the beginning point.
• 31:06
  And then you're gonna critique it, but it's gonna be okay because you're gonna have had one
• 31:09
  under your belt, and then you can try from there.
• 31:11
  And for the leaders out there that are wanting to be more authentically connected to
• 31:15
  themselves, in their leadership and working with their teams, you can reach out to me at
• 31:21
  Roxanne Derhodge.
• 31:22
  Dotcom.
• 31:24
  Thanks for tuning in to authentic living with Roxanne, creating the space for positive
• 31:29
  healthy change.
• 31:30
  Roxanne is a kino speaker, psychotherapist, and coach to work with Roxanne, visit
• 31:37
  roxannedurhaj.com/blueprint.
• 31:41
  We'll see you next time.
• 31:42
  An authentic living with Roxanne.