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The Agentic Wars Have Begun: Why AI Agents Will Disrupt Retail Like E-Commerce In The 1990s · Omni Talk Retail

• 0:00
  Foreigning
• 0:10
  us
• 0:10
  once
• 0:10
  again
• 0:10
  for
• 0:11
  five
• 0:11
  insightful
• 0:12
  minutes
• 0:12
  is
• 0:12
  one
• 0:12
  of
• 0:12
  our
• 0:13
  favorite
• 0:13
  recurring
• 0:14
  guests,
• 0:14
  David
• 0:15
  Dorff.
• 0:15
  David
• 0:16
  is
• 0:16
  the
• 0:16
  head
• 0:16
  of
• 0:16
  retail
• 0:17
  industry
• 0:17
  solutions
• 0:17
  at
• 0:18
  AWS
• 0:18
  and
• 0:19
  he
• 0:19
  always
• 0:19
  regales
• 0:20
  us
• 0:20
  with
• 0:20
  something
• 0:20
  fascinating
• 0:21
  about
• 0:22
  AI.
• 0:22
  David,
• 0:23
  welcome
• 0:23
  back
• 0:23
  to
• 0:24
  omnitalk.
• 0:24
  And
• 0:24
  let's
• 0:25
  get
• 0:25
  started
• 0:25
  with
• 0:25
  this.
• 0:26
  When
• 0:26
  you
• 0:26
  were
• 0:26
  here
• 0:27
  in
• 0:27
  April,
• 0:28
  you
• 0:28
  talked
• 0:28
  about
• 0:28
  AI
• 0:29
  agents
• 0:29
  and
• 0:29
  how
• 0:30
  you
• 0:30
  foresaw
• 0:30
  them
• 0:31
  changing
• 0:31
  retail
• 0:32
  over
• 0:32
  the
• 0:32
  next
• 0:32
  five
• 0:33
  years.
• 0:33
  What
• 0:34
  has
• 0:34
  changed,
• 0:34
  if
• 0:35
  anything,
• 0:36
  in
• 0:36
  the
• 0:36
  last
• 0:36
  six
• 0:37
  months?
• 0:38
  Yeah,
• 0:39
  I'll
• 0:39
  tell
• 0:39
  you
• 0:39
  what,
• 0:40
  one
• 0:40
  thing
• 0:41
  that's
• 0:41
  changed
• 0:41
  is
• 0:41
  it's
• 0:41
  gone
• 0:41
  a
• 0:41
  lot
• 0:42
  faster
• 0:42
  than
• 0:42
  I
• 0:42
  imagined.
• 0:43
  There's
• 0:44
  been
• 0:44
  so
• 0:44
  many
• 0:44
  crazy
• 0:45
  things
• 0:45
  happening.
• 0:46
  Case
• 0:46
  in
• 0:46
  point,
• 0:47
  Amazon
• 0:48
  came
• 0:48
  out
• 0:48
  with
• 0:48
  the
• 0:48
  buy
• 0:48
  for
• 0:49
  me.
• 0:49
  Google's
• 0:49
  got
• 0:50
  a
• 0:50
  shopping
• 0:50
  agent
• 0:50
  and
• 0:51
  OpenAI
• 0:51
  has
• 0:51
  got
• 0:51
  a
• 0:52
  shopping
• 0:52
  agent.
• 0:52
  Now
• 0:53
  it
• 0:53
  seems
• 0:54
  like
• 0:54
  they're
• 0:54
  all
• 0:54
  over
• 0:54
  the
• 0:54
  place.
• 0:54
  We
• 0:55
  have.
• 0:55
  The
• 0:55
  agentic
• 0:56
  wars
• 0:56
  have
• 0:57
  begun
• 0:57
  I
• 0:57
  think.
• 0:58
  So
• 0:58
  it's
• 0:59
  a
• 0:59
  race
• 0:59
  right
• 1:00
  now
• 1:00
  and
• 1:01
  I
• 1:01
  think
• 1:01
  this
• 1:01
  holiday
• 1:02
  season
• 1:02
  we're
• 1:02
  going
• 1:02
  to
• 1:02
  see
• 1:03
  how
• 1:03
  this
• 1:03
  stuff
• 1:03
  really
• 1:03
  works
• 1:04
  in
• 1:04
  action.
• 1:04
  I
• 1:04
  think
• 1:05
  a
• 1:05
  lot
• 1:05
  of
• 1:05
  search
• 1:06
  is
• 1:06
  going
• 1:06
  to
• 1:06
  emanate
• 1:07
  from
• 1:07
  these
• 1:07
  gen
• 1:07
  AI
• 1:08
  platforms
• 1:08
  and
• 1:09
  I
• 1:09
  think
• 1:09
  Adobe
• 1:09
  was
• 1:10
  showing
• 1:10
  like
• 1:10
  1000%
• 1:11
  year
• 1:11
  over
• 1:12
  year
• 1:12
  growth
• 1:12
  with
• 1:13
  gen
• 1:13
  AI
• 1:13
  leads
• 1:14
  coming
• 1:14
  in
• 1:14
  for
• 1:15
  retail
• 1:15
  purchases.
• 1:16
  So
• 1:16
  I
• 1:16
  think
• 1:17
  it's
• 1:17
  still
• 1:17
  a
• 1:17
  small
• 1:17
  slice
• 1:18
  of
• 1:18
  the
• 1:18
  pie,
• 1:18
  but
• 1:19
  I
• 1:19
  think
• 1:19
  it's
• 1:19
  going
• 1:19
  to
• 1:19
  grow
• 1:19
  quite
• 1:20
  a
• 1:20
  bit.
• 1:20
  And
• 1:20
  then
• 1:20
  I
• 1:21
  think
• 1:21
  there's
• 1:21
  a
• 1:21
  lot
• 1:21
  of
• 1:21
  standards
• 1:22
  that
• 1:22
  are
• 1:22
  emerging
• 1:22
  that
• 1:22
  are
• 1:22
  very
• 1:23
  cool.
• 1:23
  So.
• 1:23
  So
• 1:23
  I
• 1:24
  saw
• 1:24
  Fortner
• 1:24
  has
• 1:24
  a
• 1:25
  trusted
• 1:25
  agentic
• 1:26
  commerce
• 1:27
  Protocol
• 1:27
  and
• 1:27
  Visa,
• 1:28
  MasterCard
• 1:28
  and
• 1:28
  PayPal
• 1:29
  have
• 1:29
  got
• 1:29
  come
• 1:29
  up
• 1:29
  with
• 1:30
  their
• 1:30
  own
• 1:30
  standards
• 1:31
  around
• 1:31
  payment
• 1:31
  for
• 1:32
  agents.
• 1:32
  So
• 1:32
  there's
• 1:33
  a
• 1:33
  lot
• 1:33
  of
• 1:33
  change
• 1:33
  out
• 1:34
  there.
• 1:34
  Then
• 1:35
  David,
• 1:35
  what
• 1:35
  happens
• 1:36
  for
• 1:36
  if
• 1:36
  I'm
• 1:36
  a
• 1:36
  retailer
• 1:37
  right
• 1:37
  now,
• 1:37
  how
• 1:37
  do
• 1:38
  I
• 1:38
  prepare
• 1:38
  for
• 1:38
  a
• 1:39
  holiday
• 1:39
  season
• 1:40
  where
• 1:40
  people
• 1:40
  are
• 1:40
  going
• 1:40
  to
• 1:41
  be
• 1:41
  asking
• 1:41
  these
• 1:41
  agents,
• 1:42
  you
• 1:42
  know,
• 1:43
  what
• 1:43
  do
• 1:43
  I
• 1:43
  get
• 1:43
  from
• 1:43
  my
• 1:44
  mother
• 1:44
  in
• 1:44
  law
• 1:44
  who
• 1:45
  hates
• 1:45
  the
• 1:45
  color
• 1:46
  green
• 1:46
  and
• 1:46
  everything
• 1:46
  I've
• 1:47
  given
• 1:47
  her
• 1:47
  in
• 1:47
  the
• 1:47
  history
• 1:48
  of
• 1:49
  Christmas?
• 1:50
  Yeah,
• 1:50
  yeah.
• 1:51
  So
• 1:51
  I
• 1:51
  think
• 1:52
  success
• 1:52
  increasingly
• 1:53
  depends
• 1:53
  on
• 1:53
  optimizing
• 1:54
  your
• 1:54
  website
• 1:55
  for
• 1:55
  both
• 1:55
  humans
• 1:56
  and
• 1:56
  agents.
• 1:56
  I
• 1:56
  know
• 1:57
  that
• 1:57
  sounds
• 1:57
  weird.
• 1:58
  We've
• 1:58
  all
• 1:58
  been
• 1:58
  doing
• 1:59
  search
• 1:59
  engine
• 1:59
  optimization
• 2:00
  and
• 2:00
  now
• 2:00
  we're
• 2:01
  starting
• 2:01
  to
• 2:01
  switch
• 2:01
  to
• 2:02
  generative
• 2:02
  engine
• 2:03
  optimization
• 2:03
  geo.
• 2:04
  So
• 2:05
  really
• 2:05
  there's
• 2:05
  three
• 2:05
  things
• 2:06
  that
• 2:06
  I
• 2:06
  think
• 2:06
  retailers
• 2:07
  need
• 2:07
  to
• 2:07
  think
• 2:07
  about.
• 2:08
  Number
• 2:08
  one
• 2:08
  is
• 2:08
  what
• 2:09
  is
• 2:09
  your
• 2:09
  strategy
• 2:09
  for
• 2:10
  inbound
• 2:10
  agents?
• 2:11
  Some
• 2:12
  retailers
• 2:12
  may
• 2:13
  choose
• 2:13
  to
• 2:13
  block
• 2:13
  them.
• 2:14
  Understood.
• 2:14
  Some
• 2:15
  may
• 2:15
  want
• 2:15
  to
• 2:15
  accept
• 2:15
  them
• 2:15
  but
• 2:16
  make
• 2:16
  it
• 2:16
  easier
• 2:16
  for
• 2:17
  agents
• 2:17
  to
• 2:17
  actually
• 2:18
  get
• 2:18
  the
• 2:18
  data
• 2:18
  that
• 2:18
  they
• 2:18
  need
• 2:19
  to
• 2:19
  execute
• 2:20
  a
• 2:20
  product
• 2:20
  lookup
• 2:21
  and
• 2:21
  an
• 2:21
  eventual
• 2:22
  checkout.
• 2:23
  The
• 2:23
  second
• 2:23
  thing
• 2:23
  they
• 2:24
  need
• 2:24
  to
• 2:24
  think
• 2:24
  about
• 2:24
  is
• 2:25
  what's
• 2:25
  your
• 2:25
  outbound
• 2:26
  Agent
• 2:26
  strategy.
• 2:27
  So
• 2:27
  do
• 2:27
  you
• 2:27
  want
• 2:28
  to
• 2:28
  extend
• 2:28
  your
• 2:28
  assortment,
• 2:29
  kind
• 2:29
  of
• 2:29
  like
• 2:29
  you
• 2:30
  would
• 2:30
  do
• 2:30
  with
• 2:30
  a
• 2:30
  marketplace,
• 2:31
  but
• 2:31
  by
• 2:31
  creating
• 2:32
  agents
• 2:32
  that
• 2:32
  go
• 2:32
  out
• 2:32
  to
• 2:33
  other
• 2:34
  platforms
• 2:34
  and
• 2:35
  buy
• 2:35
  on
• 2:35
  behalf
• 2:36
  of
• 2:36
  your
• 2:36
  customers?
• 2:37
  So
• 2:38
  that
• 2:38
  may
• 2:38
  work
• 2:38
  in
• 2:39
  some
• 2:39
  cases,
• 2:39
  in
• 2:39
  some
• 2:39
  it
• 2:40
  may
• 2:40
  not.
• 2:40
  And
• 2:41
  then
• 2:41
  the
• 2:41
  third
• 2:41
  thing
• 2:41
  they
• 2:42
  need
• 2:42
  to
• 2:42
  look
• 2:43
  at
• 2:43
  is
• 2:44
  what
• 2:44
  do
• 2:44
  you
• 2:44
  want
• 2:44
  to
• 2:44
  do
• 2:44
  with
• 2:44
  on
• 2:45
  site?
• 2:46
  Do
• 2:46
  you
• 2:46
  want
• 2:46
  to
• 2:46
  have
• 2:46
  an
• 2:46
  agent
• 2:47
  on
• 2:47
  your
• 2:47
  site
• 2:47
  like
• 2:48
  Amazon
• 2:49
  Rufus,
• 2:49
  for
• 2:49
  example,
• 2:50
  that
• 2:50
  can
• 2:50
  help
• 2:50
  make
• 2:51
  those
• 2:51
  recommendations
• 2:52
  so
• 2:52
  that
• 2:52
  you're
• 2:52
  capturing
• 2:53
  the
• 2:53
  customers
• 2:53
  and
• 2:54
  not,
• 2:54
  you
• 2:54
  know,
• 2:54
  just
• 2:54
  letting
• 2:55
  them
• 2:55
  go
• 2:55
  off
• 2:55
  to
• 2:55
  some
• 2:56
  LLM
• 2:56
  platform?
• 2:57
  So
• 2:58
  I
• 2:58
  think
• 2:58
  if
• 2:58
  they
• 2:58
  look
• 2:58
  at
• 2:59
  inbound,
• 2:59
  outbound
• 3:00
  and
• 3:00
  on
• 3:01
  site,
• 3:01
  those
• 3:01
  are
• 3:02
  two
• 3:02
  really
• 3:02
  big
• 3:03
  things
• 3:03
  for
• 3:03
  agents
• 3:04
  in
• 3:04
  commerce
• 3:04
  today.
• 3:05
  Oh
• 3:06
  my
• 3:06
  God,
• 3:06
  David,
• 3:06
  I
• 3:07
  have
• 3:07
  so
• 3:07
  many
• 3:07
  questions,
• 3:08
  but
• 3:08
  we
• 3:08
  only
• 3:08
  have
• 3:08
  five
• 3:08
  minutes,
• 3:09
  so.
• 3:10
  All
• 3:10
  right,
• 3:10
  I'm
• 3:10
  going
• 3:10
  to
• 3:10
  try
• 3:10
  to
• 3:10
  pull
• 3:11
  my.
• 3:11
  To
• 3:11
  try
• 3:11
  to
• 3:12
  boil
• 3:12
  down
• 3:12
  everything
• 3:12
  in
• 3:12
  my
• 3:12
  head
• 3:13
  into
• 3:13
  this.
• 3:13
  So.
• 3:14
  So
• 3:14
  if,
• 3:14
  if
• 3:14
  that's
• 3:15
  the
• 3:15
  case,
• 3:15
  what
• 3:15
  technical
• 3:16
  infrastructure
• 3:17
  do
• 3:17
  retailers
• 3:18
  need
• 3:18
  to
• 3:18
  be
• 3:18
  successful
• 3:19
  given
• 3:19
  whatever
• 3:19
  approach
• 3:20
  they
• 3:20
  want
• 3:20
  to
• 3:20
  take?
• 3:21
  Yeah,
• 3:22
  so
• 3:22
  right
• 3:22
  now
• 3:22
  the
• 3:23
  way
• 3:23
  a
• 3:23
  lot
• 3:23
  of
• 3:23
  these
• 3:23
  agents
• 3:24
  execute
• 3:24
  checkout
• 3:25
  is
• 3:25
  through
• 3:26
  the
• 3:26
  browser.
• 3:27
  And
• 3:27
  so
• 3:27
  they're
• 3:27
  sort
• 3:28
  of
• 3:28
  emulating
• 3:28
  a
• 3:28
  person
• 3:29
  clicking
• 3:29
  and
• 3:30
  all
• 3:30
  that
• 3:30
  kind
• 3:30
  of
• 3:30
  stuff.
• 3:30
  They
• 3:31
  can
• 3:31
  use
• 3:31
  something
• 3:31
  like
• 3:32
  Amazon
• 3:33
  Nova
• 3:33
  act,
• 3:34
  which
• 3:34
  is
• 3:34
  a
• 3:34
  browser
• 3:35
  based
• 3:35
  LLM,
• 3:36
  but
• 3:36
  that
• 3:36
  can
• 3:37
  be
• 3:37
  unreliable
• 3:37
  and
• 3:38
  tricky.
• 3:38
  Lots
• 3:38
  of
• 3:39
  JavaScript
• 3:39
  can
• 3:39
  mess
• 3:40
  it
• 3:40
  up
• 3:40
  and
• 3:40
  things
• 3:40
  like
• 3:40
  that.
• 3:41
  What
• 3:41
  retailers
• 3:42
  need
• 3:42
  to
• 3:42
  think
• 3:42
  about,
• 3:43
  can
• 3:43
  I
• 3:43
  avail
• 3:44
  my
• 3:44
  product
• 3:44
  catalog
• 3:45
  to
• 3:45
  these
• 3:45
  LLMs?
• 3:46
  So
• 3:46
  you
• 3:46
  may
• 3:47
  want
• 3:47
  to
• 3:47
  create
• 3:47
  some
• 3:48
  APIs
• 3:48
  to
• 3:48
  make
• 3:48
  it
• 3:48
  easier.
• 3:49
  We
• 3:49
  really
• 3:49
  need
• 3:49
  to
• 3:50
  digitize
• 3:50
  that
• 3:50
  interface.
• 3:52
  That
• 3:52
  way
• 3:52
  agents
• 3:53
  can
• 3:53
  find
• 3:53
  the
• 3:53
  products
• 3:53
  that
• 3:54
  they're
• 3:54
  looking
• 3:54
  for
• 3:54
  and
• 3:54
  execute
• 3:55
  those
• 3:55
  checkouts
• 3:56
  a
• 3:56
  little
• 3:56
  bit
• 3:56
  easier.
• 3:57
  And
• 3:57
  the
• 3:57
  other
• 3:57
  thing
• 3:58
  we
• 3:58
  need
• 3:58
  to
• 3:58
  keep
• 3:58
  an
• 3:58
  eye
• 3:58
  on,
• 3:59
  like
• 3:59
  if
• 3:59
  you're
• 3:59
  having
• 3:59
  an
• 4:00
  on
• 4:00
  site
• 4:00
  LLM
• 4:01
  for
• 4:01
  conversational
• 4:02
  search,
• 4:03
  we're
• 4:03
  starting
• 4:03
  to
• 4:04
  see
• 4:04
  domain
• 4:04
  specific
• 4:05
  LLMs
• 4:06
  come
• 4:06
  to
• 4:06
  market.
• 4:06
  So
• 4:07
  we've
• 4:07
  seen
• 4:07
  some
• 4:07
  for
• 4:07
  healthcare
• 4:08
  and
• 4:08
  finance
• 4:09
  and
• 4:10
  I
• 4:10
  think
• 4:10
  retail
• 4:10
  is
• 4:10
  not
• 4:10
  far
• 4:11
  behind.
• 4:11
  We'll
• 4:11
  have
• 4:12
  large
• 4:12
  language
• 4:12
  models
• 4:13
  that
• 4:13
  are
• 4:13
  trained
• 4:13
  specifically
• 4:14
  on
• 4:14
  product
• 4:14
  catalogs
• 4:15
  to
• 4:16
  make
• 4:16
  really
• 4:16
  clean
• 4:16
  recommendations.
• 4:17
  So
• 4:17
  there's
• 4:18
  some
• 4:18
  cool
• 4:18
  stuff
• 4:18
  coming
• 4:19
  around
• 4:19
  the
• 4:19
  corner.
• 4:20
  Wow.
• 4:21
  I
• 4:22
  don't
• 4:22
  even
• 4:22
  know
• 4:22
  if
• 4:23
  I
• 4:23
  can
• 4:23
  ask
• 4:24
  you
• 4:24
  this
• 4:24
  without
• 4:24
  having
• 4:24
  more
• 4:25
  questions,
• 4:25
  like
• 4:25
  Chris
• 4:26
  said.
• 4:26
  But
• 4:26
  if
• 4:26
  you
• 4:26
  had
• 4:26
  a
• 4:26
  crystal
• 4:27
  ball,
• 4:28
  what
• 4:28
  do
• 4:28
  you
• 4:28
  think
• 4:28
  it
• 4:28
  would
• 4:29
  reveal
• 4:29
  about
• 4:29
  the
• 4:30
  future
• 4:30
  of
• 4:30
  agentic
• 4:31
  commerce?
• 4:31
  David?
• 4:33
  So
• 4:34
  just
• 4:34
  like
• 4:34
  the
• 4:35
  Chief
• 4:35
  Digital
• 4:36
  Officer
• 4:36
  kind
• 4:36
  of
• 4:36
  ushered
• 4:37
  in
• 4:37
  E
• 4:37
  commerce
• 4:38
  for
• 4:38
  retailers,
• 4:39
  I
• 4:39
  think
• 4:39
  we're
• 4:39
  going
• 4:40
  to
• 4:40
  see
• 4:40
  more
• 4:40
  chief
• 4:40
  AI
• 4:41
  Officers.
• 4:41
  Officers
• 4:42
  popping
• 4:42
  up.
• 4:42
  You
• 4:42
  probably
• 4:43
  saw
• 4:43
  Lululemon.
• 4:45
  Yeah,
• 4:46
  yeah,
• 4:46
  they
• 4:46
  just
• 4:46
  named
• 4:47
  wow.
• 4:47
  Okay,
• 4:47
  Officers.
• 4:48
  And
• 4:49
  I
• 4:49
  think
• 4:49
  that's
• 4:49
  important.
• 4:50
  You
• 4:50
  really
• 4:50
  need
• 4:50
  somebody
• 4:51
  that's
• 4:51
  tasked
• 4:52
  with
• 4:52
  getting
• 4:52
  AI
• 4:53
  in
• 4:53
  the
• 4:53
  whole
• 4:54
  business.
• 4:55
  It's
• 4:55
  not
• 4:55
  just
• 4:55
  about
• 4:56
  commerce.
• 4:56
  There's
• 4:57
  a
• 4:57
  lot
• 4:57
  of
• 4:57
  really
• 4:57
  cool
• 4:58
  stuff
• 4:58
  you
• 4:58
  can
• 4:58
  do
• 4:58
  on
• 4:58
  the
• 4:58
  back
• 4:59
  end,
• 4:59
  too.
• 5:00
  So
• 5:00
  automating
• 5:01
  decisions
• 5:02
  around
• 5:02
  forecasting,
• 5:03
  pricing
• 5:04
  allocations,
• 5:05
  marketing.
• 5:06
  There's
• 5:06
  a
• 5:06
  lot
• 5:06
  of
• 5:07
  really
• 5:07
  good
• 5:07
  things
• 5:07
  that
• 5:08
  agents
• 5:08
  can
• 5:08
  help
• 5:08
  with
• 5:09
  on
• 5:09
  the
• 5:09
  back
• 5:09
  end.
• 5:10
  So
• 5:10
  I
• 5:10
  think
• 5:10
  we're
• 5:10
  going
• 5:10
  to
• 5:11
  see
• 5:11
  a
• 5:11
  lot
• 5:11
  more
• 5:11
  of
• 5:12
  that
• 5:12
  as
• 5:12
  well.
• 5:12
  And
• 5:12
  that's
• 5:12
  all
• 5:12
  going
• 5:13
  to
• 5:13
  lead
• 5:13
  to
• 5:13
  better
• 5:13
  customer
• 5:14
  experiences
• 5:14
  in
• 5:14
  the
• 5:15
  long
• 5:15
  run.
• 5:16
  And
• 5:16
  if
• 5:17
  anybody's
• 5:17
  interested,
• 5:18
  Granger,
• 5:19
  Cisco
• 5:19
  and
• 5:19
  Fanatics
• 5:20
  are
• 5:20
  going
• 5:20
  to
• 5:20
  be
• 5:20
  talking
• 5:21
  about
• 5:21
  their
• 5:21
  use
• 5:21
  of
• 5:22
  agents
• 5:22
  at
• 5:23
  Re
• 5:23
  Invent,
• 5:23
  which
• 5:23
  is
• 5:24
  our
• 5:24
  user
• 5:24
  conference
• 5:24
  coming
• 5:25
  up
• 5:25
  in
• 5:25
  November
• 5:25
  in
• 5:27
  Las
• 5:27
  Vegas.
• 5:28
  So
• 5:28
  that
• 5:29
  said,
• 5:29
  I
• 5:29
  really
• 5:29
  think
• 5:30
  agent
• 5:31
  commerce
• 5:31
  is
• 5:31
  going
• 5:31
  to
• 5:31
  disrupt
• 5:32
  the
• 5:32
  retail
• 5:33
  industry
• 5:33
  in
• 5:33
  much
• 5:34
  the
• 5:34
  same
• 5:34
  way
• 5:34
  E
• 5:34
  commerce
• 5:35
  did
• 5:35
  back
• 5:35
  in
• 5:35
  the
• 5:36
  1990s.
• 5:37
  So
• 5:37
  this
• 5:37
  is
• 5:37
  a
• 5:38
  retailer's
• 5:38
  opportunity
• 5:39
  to
• 5:39
  sort
• 5:39
  of
• 5:39
  stay
• 5:39
  ahead
• 5:40
  and
• 5:40
  understand
• 5:41
  how
• 5:41
  this
• 5:42
  is
• 5:42
  going
• 5:42
  to
• 5:42
  work
• 5:42
  and
• 5:42
  make
• 5:42
  it
• 5:42
  a
• 5:43
  competitive
• 5:43
  advantage
• 5:44
  or
• 5:44
  risk
• 5:44
  falling
• 5:45
  behind.
• 5:45
  Wow.
• 5:46
  Great
• 5:46
  stuff,
• 5:47
  David.
• 5:47
  Oh,
• 5:47
  my
• 5:47
  gosh,
• 5:48
  great
• 5:48
  stuff.
• 5:48
  Thank
• 5:49
  you.