Latest / Elon Musk Podcast / Elon Musk increases Twitter Checkmark Price to $11 on iOS/Apple Devices

Transcript

Elon Musk increases Twitter Checkmark Price to $11 on iOS/Apple Devices · Elon Musk Podcast

• 0:00
  Twitter's blue checkmark program is on halt right now and when it
• 0:04
  comes back you're going to see an increase in price of $11 per
• 0:09
  month. If you're on iOS currently it's
• 0:12
  eight dollars. So that's going to be a three
• 0:14
  dollar increase according to a report from the information.
• 0:18
  If you subscribe through the website, it'll cost you $7 per
• 0:22
  month, but it'll be more costly. If you use iOS, it's going to be
• 0:27
  offset for the Apple's App Store fees.
• 0:30
  Is Apple charges 30% fees to the Developers for the first year of
• 0:34
  subscription, but it drops to 15 percent for the second year,
• 0:38
  Twitter launched. This subscription plan for the
• 0:40
  verification check, mark on November 9th of 2022 and a
• 0:44
  charge user $7.99 per month. And if Twitter were to offset
• 0:48
  the App Store fees, it should charge ten dollars and 38 cents
• 0:52
  but the new price $11 makes it easier for accounting basically
• 0:57
  and Twitter owner, Elon Musk. Went crazy against Apple for
• 1:02
  pausing, advertisements on Twitter and they allege them of
• 1:06
  hating free speech in America because they pause advertising
• 1:11
  on Twitter, okay, think about that for a second.
• 1:14
  If you are pausing advertising on a platform that adjust had
• 1:18
  new management. Do you think that's fair?
• 1:21
  I think it is, if you don't know what's happening with the
• 1:24
  platform, if you don't know in which direction it's going to
• 1:27
  go, I think it's a fair assessment.
• 1:29
  To say, Hey, you know, let's let's pull back some spending on
• 1:32
  this platform. See how this all shakes out, and
• 1:35
  then a future if this works. Well, we can resume ad spending
• 1:39
  again on Twitter, so instead of saying like, hey, let's talk
• 1:44
  Apple. Let's talk to him, Ilan, went on
• 1:46
  a tirade, went absolutely nuts and alleged all of Apple of
• 1:51
  hating free speech in America. So, does that mean that if you
• 1:55
  don't advertise on a platform you hate free speech, I don't
• 1:59
  think. That's just my opinion, but it's
• 2:01
  something that Elon Musk said in a tweet and he also accused
• 2:06
  Apple threatening to withhold Twitter from its app store and
• 2:10
  then Ilan met. Tim Cook on a tour of apples,
• 2:13
  Cupertino campus and everything seemed.
• 2:16
  Okay, Ilan, even tweeted a picture of a, very beautiful
• 2:21
  pond that's in the Apple headquarters in the campus and
• 2:24
  they said that went well. So and Tim Cook said hey we're
• 2:28
  not actually going to To ban you from the App Store.
• 2:31
  I don't know where you got that from, like, who you heard that
• 2:33
  from, but that's not the case. And there's no consideration at
• 2:39
  all to boot Twitter off the Apple store.
• 2:42
  Plus, Apple brought the ants back to the platform, you know,
• 2:46
  it's about a hundred million dollars a year that they spend
• 2:49
  on this. So, to take those away to, you
• 2:52
  know, to save millions of dollars in advertising fees,
• 2:57
  while Twitter is being shaken up for a little bit.
• 2:59
  I Our stand from Apple's Viewpoint.
• 3:02
  So Elon, and the Tweet with the, the pond I want to clarify what
• 3:05
  he said in that we said good conversation among other things.
• 3:09
  We resolve the misunderstanding about Twitter potentially being
• 3:12
  removed from the App Store Tim was clear that Apple never
• 3:15
  considered doing so. So this is kind of one of those
• 3:17
  things, right? As as a normal person that works
• 3:20
  in a normal job. 925, if you work in an office things that
• 3:23
  could have been a meeting, should have been an email.
• 3:26
  If things that should have been an email should have been a
• 3:28
  chat. So did Ilan really have to go to
• 3:31
  Cupertino to hang out with? Tim Cook for the day, talk to
• 3:35
  him and reassure himself. That Apple wasn't out to get him
• 3:39
  and that's you know that's a that's a thing that people do if
• 3:43
  they want to have a face-to-face meeting, I told understand that
• 3:45
  because sometimes it is better to have a face-to-face meeting
• 3:48
  with somebody, then it is to just send him a text and say hey
• 3:50
  Tim what's up with the App Store?
• 3:52
  Are you guys kicking ass off? But you can also talk to
• 3:55
  somebody in person and say, hey, hey Tim, what's going on, buddy?
• 3:58
  Do you want a boot us off from the Dora.
• 4:00
  And if so, why and do you hate free speech?
• 4:03
  I think Elon was in the wrong. I'm not going to apologize for
• 4:06
  for Ilan for the things that he said, because some of the things
• 4:10
  these are, then you have to understand, you have to look at
• 4:12
  the things that he says sometimes and they are a little
• 4:15
  bit off the wall and it's okay is an eccentric person.
• 4:18
  He says some things that you know, could be inflammatory your
• 4:21
  could be a little bit weird. That's fine.
• 4:23
  Everybody does it. Everybody says some weird stuff.
• 4:25
  So it's okay and Elon and Tim made up up and now Twitter is
• 4:31
  possibly going to charge $11 per month for a checkmark now, $11
• 4:39
  per month. What can you buy for $11?
• 4:40
  A month. This show is brought to you by
• 4:42
  backblaze, I use back place to back up my podcast.
• 4:45
  My video files, all of my writing stuff, and all my
• 4:48
  photos. And you get unlimited computer
• 4:50
  backup, for Macs, and PCs for just $7 a month.
• 4:54
  You can backup your own documents photos videos,
• 4:56
  drawings projects, all of your data and Access your backed up
• 5:00
  data from anywhere in the world using the web app and you can
• 5:03
  access the files on your mobile to iOS Android apps all covered
• 5:08
  in. This is a cool part.
• 5:09
  This is my favorite part. You can restore it by mail, a
• 5:11
  hard drive will come to your house with all your data shipped
• 5:14
  to your door. I could come to your business to
• 5:16
  and you can restore return refund program so you can buy a
• 5:20
  hard drive restore, send the hard drive back within 30 days
• 5:23
  and get a full refund. So basically they ship you this
• 5:26
  hard drive and then you ship it back and you don't ever pay for
• 5:29
  it. Which is the perfect program for
• 5:31
  somebody who has huge files. You don't want to waste days and
• 5:34
  days, downloading terabytes and teraflops of data.
• 5:38
  And if you're worried about accidentally, deleting your
• 5:39
  files to bucks extra month, you can increase your retention
• 5:42
  history to one year, and I use it for all of my video.
• 5:46
  Files comes in super handy. So seven dollars plus two
• 5:49
  dollars nine dollars a month and you get everything backed up.
• 5:53
  He's a mind for up to a year. And if you use the URL back,
• 5:57
  place.com slash Elan, You get a fully featured 15-day.
• 6:01
  No credit card required. Free trial, check it out, play
• 6:05
  with it. Start protecting yourself from
• 6:07
  potential, bad times, back your stuff up.
• 6:10
  It's recommended by the New York Times ink macworld PC World.
• 6:14
  Life wire wired, Tom's, guide, 925 mac and more and it's
• 6:18
  recently been listed on the NASDAQ stock exchange under be
• 6:21
  lze. So you know they're legit back.
• 6:23
  Glaze is committed more than ever to bring an easy and
• 6:26
  affordable data storage that you can trust.
• 6:28
  Don't be that person. Person that forgot to back up
• 6:31
  their important files. We've got your back sign up for
• 6:34
  a free 15 day trial no credit card required go there sign up I
• 6:39
  you with it it's really powerful.
• 6:41
  It is really easy to use so go to back.
• 6:43
  Plays.com /l on backblaze.com Ilan backblaze.com Ilan, you can
• 6:52
  get a Netflix subscription or Paramount Plus or a Disney plus.
• 6:57
  So that's countless hours. Of entertainment per month and
• 7:01
  that's the engagement that Elon is looking for.
• 7:05
  If you're going to pay for something, you want to get your
• 7:07
  money's worth, is it worth your money to spend $11 per month on
• 7:12
  Twitter? And that's on a case-to-case
• 7:13
  basis? Is it something like myself?
• 7:16
  I have a podcast? Do I want the check?
• 7:18
  Mark to reassure. Everybody that I am actually me.
• 7:21
  Probably, I mean I pay the eight dollars now.
• 7:23
  I have a check mark, but will I pay $11 for this?
• 7:26
  Or will I just go to the website and And then confirm my
• 7:31
  subscription over there instead of iOS because it's only seven
• 7:34
  dollars on the website and then it's $11 on iOS, I signed up
• 7:38
  through iOS, the App Store fees pushing Ilan to go after the
• 7:43
  Apple secret text. So that's another thing that
• 7:47
  Elon was really worried about is that Apple kind of has a quote
• 7:51
  secret text. He tweeted about it and he said,
• 7:53
  did you know Apple puts a secret 30% tax on everything you buy
• 7:57
  through the App Store. If you're an app developer you
• 8:00
  Because they tell you when you sign up for it, they tell you
• 8:03
  exactly what the terms of service are.
• 8:05
  It's kind of long. So, I mean, I'm sure you
• 8:07
  wouldn't want to read the whole thing, but in there, if you're
• 8:11
  Elon Musk and if your Twitter of all things, you would have
• 8:14
  people that have actually gone through the terms of service and
• 8:18
  mitigated, those fees through other things.
• 8:21
  How could we offset this now? How can we offset this 30%, kind
• 8:25
  of tax on everything that you buy through the App Store?
• 8:28
  Ilan, said these fees. He's are a de facto Global Tax
• 8:31
  on the internet and I don't know if you agree with that or if you
• 8:35
  disagree with that. So you host the App Store and
• 8:39
  you host all the apps on the App Store and you have to pay for
• 8:41
  bandwidth for every single download of the app.
• 8:45
  So something like Twitter which is free to use if you sign up
• 8:49
  for, you know, with your email address, or your iOS or Android
• 8:52
  device, it's free to use. But how do you make money from
• 8:56
  that? Usually it's advertising but
• 8:58
  Elon wants to make a little bit more.
• 8:59
  So the Eight dollar a month charge is something that apple
• 9:04
  is like hey we got to make some money from hosting your files
• 9:08
  and also the millions of downloads that you have every
• 9:11
  month. You know, how many, how many
• 9:13
  terabytes of data is that. And also not just that.
• 9:16
  But the information that's going back and forth, they have the
• 9:18
  hosted in the platform, they have to, you know, have people
• 9:21
  working on the platform as well. So they have to pay those
• 9:24
  people. So, I understand.
• 9:25
  So it's kind of like you have a meeting hall, right?
• 9:28
  And if say, if somebody wants to Have a wedding at that meeting
• 9:30
  Hall, your charge them a fee, like okay, how many people are
• 9:33
  going to have? You got 50 people.
• 9:34
  Okay. Well if you can have 50 people,
• 9:36
  we're going to charge them x amount of dollars, you know?
• 9:39
  But if you have a million people, we could charge them
• 9:41
  about the same. But let's figure out a way to
• 9:44
  actually make this work for our business.
• 9:46
  So that's what Apple's doing with their app store.
• 9:48
  And I understand where elon's coming from.
• 9:51
  I totally understand it because you don't want to be charged 30%
• 9:55
  on every purchase. So you're only actually making
• 9:59
  sense. Every percent of the sale.
• 10:01
  If your Twitter, plus, you have to pay all of your employees
• 10:05
  with that seventy percent. So, if you jack up, the price is
• 10:08
  a little bit too $11 on iOS. I can understand, you know, you
• 10:12
  overcome the cost of doing business with Apple.
• 10:15
  So it's kind of a weird analogy that I made, but I think it
• 10:17
  makes sense and you know, Spotify also has to pay Apple in
• 10:23
  the App Store. You know, it's just the same
• 10:25
  rules as everybody else. So if you're going to do
• 10:27
  subscriptions through spot, Defy, if you can do them through
• 10:30
  Twitter, we've got to do them through anything else.
• 10:32
  Apple takes a 30% cut, so Spotify is kind of mad about
• 10:37
  that and you can get mad that. Apple takes thirty percent of
• 10:41
  what you make an iPhone download, but 30% of zero is
• 10:47
  still zero. So if you don't charge that 30%,
• 10:52
  you're not making any money. So $11 for a blue tick.
• 10:55
  Mark, is it? Good depends.
• 10:57
  But also are they going to upgrade the Other check marks as
• 11:01
  well in are you going to have a blue checkmark and you're going
• 11:03
  to have the other color? Check marks for other things
• 11:05
  like notable, personalities, you're going to have something
• 11:08
  for companies, you're going to have something for a
• 11:10
  government's. Those kind of things, they will
• 11:13
  be discussed in future episodes. We get more information about
• 11:16
  that. I appreciate you stopping by.
• 11:19
  I appreciate your support. So please, if you could take a
• 11:22
  second, hit the Subscribe button on any platform that you're
• 11:25
  listening. I promise you, I'm not going to
• 11:27
  charge you 30%. It's free to listen.
• 11:29
  So, please hit the Subscribe button, I really do appreciate
• 11:32
  you. Take care of yourself at each
• 11:33
  other and I'll see you next time.