Latest / Behaviour Speak with Ben Reiman
From Sudan to Systems Change: Two Sisters Using Behavioural Science to Transform Community Health
What happens when community, culture, behavioural science, and public health intersect?
In this inspiring conversation, Ben Reiman sits down with sisters Ruaa Hassaballa and Ithar Hassaballa, two behavioural scientists whose journey began in Sudan and evolved into careers dedicated to health equity, systems change, community engagement, and global health.
The sisters share how their upbringing in Sudan, immigration to the United States, and the influence of parents rooted in teaching, anthropology, and service shaped their understanding of humanity, resilience, and collective care. They…
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