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246: Getting Chosen: How Storytelling Changes the Way Firms Win Work
How can architects leverage storytelling to differentiate their practice, build authentic client connections, and communicate the true value of design?
In this episode of Practice Disrupted, host Evelyn Lee sits down with Lee Schneider, founder of Red Cup Agency and adjunct assistant professor at the USC School of Architecture. With a rich background spanning screenwriting, network news production at Dateline NBC, and over a decade teaching media making to architecture students, Lee brings a unique outside perspective to the profession. Together, they explore how narrative carries weight in…
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