He Launched With 11k Wishlists, Then Sold 200,000 Copies
This indie game went viral through streamers on YouTube and Twitch with zero ad spend, and turned a two hour prototype into 200,000 Steam sales. Solo dev Mateo Covic breaks down his streamer outreach, wishlist, and content strategy for Paddle Paddle Paddle.Chapters00:00 Introduction to Paddle Paddle Paddle02:47 The Development Journey of Paddle Paddle Paddle05:54 Marketing Strategies and Community Engagement09:00 The Role of Streamers in Game Promotion11:52 The Impact of Social Media on Game Visibility15:14 Reflections on Game Development and Future Plans34:07 The Journey of Game…
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