Latest / The Future of Luxury Podcast with Dr Daniel Langer
Why Up to Half of Luxury Brands Will Not Survive the AI Agent Era
More and more luxury purchases now start with a client instructing an AI agent to shop for them. In this episode, Dr. Daniel Langer explains why this shift is one of the most consequential changes luxury has ever faced, and why he estimates that 30 to 50 percent of today's brands will not survive the transition without drastic adaptation. He starts with a simple scene: a parent asks an agent to find a watch for a son's graduation, and the agent comes back with one recommendation and maybe two alternatives. Would your brand be one of them, and if yes, why?
Daniel shows how agents see brands…
The skinny
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