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Balancing Profit and Social Responsibility with Joe Dent
Customers are no longer impressed by profit alone. They want to see what brands stand for. Recent global research shows that more than three quarters of consumers say they are more likely to trust and stay loyal to brands that act in socially and environmentally responsible ways, even when times are tough.
In this episode of The Bliss Business Podcast, we sit down with Joe Dent, CEO of Everything Pets, a Division of Loyalty Brands, to explore how franchise leaders can grow profit while honoring their responsibility to animals, communities, and the people behind the counter.
Joe shares…
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