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Lunch Hour Legal Marketing : You Down With CPCs?
In the news, market consolidation continues with Litify’s purchase of LegalStratus. And the guys discuss Ohio’s recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding.
Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line.
In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive…
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