NRF 2026 AI, Culture & the Future of Retail | Five Things Friday USA
In this Five Things Friday – USA Edition, we sit down with Jill, SVP of Content at National Retail Federation (NRF), live from the largest NRF show ever.
With 41,000 attendees, 1,000+ exhibitors, 550+ sessions, and 100 countries represented, Jill breaks down what actually mattered at NRF this year — and what retailers must take forward.
Key topics covered:
Why customer relevance now outweighs platform strategy
AI’s shift from buzzword to embedded business infrastructure
How agents and automation are driving margin improvement, not layoffs
Why retail is moving at the speed of culture, not just…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.