Uncovering Customer Needs in Sales

Top Secrets of Marketing & Sales · Oct 4, 2022 · 14m

Uncovering customer needs is critical. Essentially, Maslow's hierarchy of needs implies that when one need is satisfied, another one is likely to pop up. Once I've got this satisfied, then I'm going to be working on this, and then I'm going to be working on this. It's human nature. So if you recognize the fact that the needs are constantly going to be changing and you adopt a policy of constant requalification with your people -- staying in touch, building that relationship, and finding out what they need next -- you're going to be in much better shape. David: Hi, and welcome to the podcast…