When B2B SaaS Sales and Marketing Speak Different Languages in Supply Chain
Host: Annik Sobing
Guest: Niki McKinnell
Published: May 2026
Length: ~22 minutes
Presented by: Global Training Center
Niki McKinnell on Sales, Marketing, and the Story Behind Supply Chain Growth
Annik Sobing welcomes Niki McKinnell to the Simply Trade Roundup for a conversation about what happens when sales and marketing break down in B2B SaaS supply chain companies. Niki shares how her career began in public sector communications and crisis press offices, how she learned to build a story with limited resources, and how that foundation shaped the way she approaches marketing, messaging, and…
The skinny
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