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How Patagonia Turned Customers Into Activists
Most brands talk about loyalty. Patagonia built a marketing engine that turns customers into activists. In this episode, Lucas and Luna break down how the outdoor apparel company used its 'Don't Buy This Jacket' campaign, the Worn Wear program, and a grassroots repair network to drive both revenue and environmental impact. They explore how Patagonia's strategy of encouraging product repairs over new purchases paradoxically deepened customer loyalty and boosted long-term sales. Along the way, they discuss the psychology of 'anti-consumption' marketing, the role of…
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