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Whole Foods Founder Now Obsessed With Pickleball | S1 E6

Whole Foods founder John Mackey joins Pickleballers hosts Jared Paul and Roscoe Bellamy to talk about building a billion-dollar brand, pioneering conscious capitalism, redefining love and life in his next chapter—and why he’s all-in on pickleball.

(00:00) - Intro

(01:11) - John's entry into natural and organic foods

(02:29) - Opening his first natural food store, Safer Way

(03:32) - Relocating to a bigger location and rebranding to Whole Foods Market

(04:43) - Understanding the importance of meeting the market

(05:56) - Whole Foods initial goals

(07:05) - Why Whole Foods was successful so…

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