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Judydoll: How Product Innovation Is Taking a Chinese Makeup Brand Global

Judydoll is going global through products that make its value visible at first glance. A metal mascara wand, a 0.014 mm eyeliner tip, a multi-use contour palette, and a cooling lip applicator give shoppers concrete reasons to test and share the brand. Joy Group then scales the strongest concepts through fast iteration, accessible prices, social […] The post Judydoll: How Product Innovation Is Taking a Chinese Makeup Brand Global appeared first on Ashley Dudarenok.

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