Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Zero-Party Data for Hyper-Personalization
Most direct-to-consumer brands are still guessing what customers want because they rely on third-party cookies that are disappearing. In this episode, Lucas and Luna break down how companies like Stitch Fix and Warby Parker turned around their marketing by asking customers directly for their preferences. We explore zero-party data collection strategies, the shift from inferred behavior to explicit intent, and why this approach lowers customer acquisition costs while increasing lifetime value in the current e-commerce landscape of September 2026.
#ZeroPartyData #DTCMarketing #Personalization…
The skinny
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