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Foster and Friends Vol 150 "Game Day with Ben Kunkel" of The College Sports Company · Foster and Friends

• 0:05
  SPEAKER_02: This is Foster and Friends with former coach Bud Foster and his co-host Mac McDonald.
• 0:12
  SPEAKER_01: I probably am in the minority of how I make decisions.
• 0:15
  SPEAKER_01: Probably not what most coaches do.
• 0:17
  SPEAKER_01: I feel like my decisions should always be made in the best interest of the players that sit in this team room, not for my reputation.
• 0:24
  SPEAKER_02: Foster and Friends is presented by Envision.
• 0:28
  SPEAKER_02: Locations are in Christiansburg in Salem, Virginia.
• 0:31
  SPEAKER_02: For the best in eye care and fashion, it's Envision.
• 0:34
  SPEAKER_02: By the River City Distillery in Radford, makers of Win Vodka.
• 0:39
  SPEAKER_02: It's a good day to enjoy a win.
• 0:41
  SPEAKER_02: And by Brick House Pizza, visit our Radford location in the Brick House Garden featuring live music in the best in comfort food.
• 0:50
  SPEAKER_02: Brick House Pizza means good times.
• 0:54
  SPEAKER_06: My first understand man, a lot of cool things, right?
• 0:57
  SPEAKER_06: But it's like I told the players, I think we've done a really nice job of maximizing every opportunity and the time we've had since we arrived.
• 1:07
  SPEAKER_06: But none of that matters if it doesn't translate to the game.
• 1:52
  SPEAKER_08: We'll talk more about that later.
• 1:53
  SPEAKER_08: Kind of a scouting report.
• 1:55
  SPEAKER_08: We'll get into that.
• 1:56
  SPEAKER_08: So this is your time of year.
• 1:58
  SPEAKER_08: This is this is like Halloween for a you know, for a ghoul.
• 2:02
  SPEAKER_07: This is yeah, I mean, without a doubt, there was a you know, we had uh I was involved, uh they called Tech Talk Live, which is the great show, and they kicked it off this past week.
• 2:13
  SPEAKER_07: And uh, I had an opportunity to be on the show for about a half an hour and talked a little bit about, you know, again the hiring of James and uh um but also you know this is for Virginia Tech per se.
• 2:27
  SPEAKER_07: I know Virginia came off a big win against NC State and looked really good, but for Virginia Tech, you know, this is probably one of the biggest um um openers since uh probably Mike Vick's time at uh at Virginia Tech.
• 2:42
  SPEAKER_08: I want you to expound on that.
• 2:44
  SPEAKER_08: And because I think yeah, I want you to expound on that.
• 2:47
  SPEAKER_07: Yeah, just because I think with you know, just the enthusiasm behind the hire of James Franklin, I think the commitment from our institution, uh from the the roster, how it's changed over the last couple years.
• 3:01
  SPEAKER_07: And I think the roster we have is there's a bunch of talented guys, but there's just a lot of excitement about this program right now.
• 3:08
  SPEAKER_07: So I think just the James Franklin era kicking off um is brings as much excitement as there's been probably since uh you know the opening game of Mike Bick's career.
• 3:20
  SPEAKER_07: So uh I'm anxious to get this thing started and um and anxious to see what we have.
• 3:26
  SPEAKER_07: And um, but uh yeah, college football's here.
• 3:30
  SPEAKER_07: It's my time of year.
• 3:31
  SPEAKER_07: I I love still watching ball, and I don't get to I can't watch them all.
• 3:35
  SPEAKER_07: My wife won't let me do that.
• 3:37
  SPEAKER_07: So I get you can't go noon to midnight.
• 3:40
  SPEAKER_07: You can't go that I would.
• 3:42
  SPEAKER_07: I could be a couch potato, I understand.
• 3:45
  SPEAKER_07: Watch nothing but football.
• 3:46
  SPEAKER_07: I could be a junk, yeah, I can binge watch football, but um, you know, I I'll I'll pick a game or two and I'll be able to get the highlights and uh yeah.
• 3:56
  SPEAKER_07: But this is uh a lot of excitement ahead, and I'm really looking forward to uh a great year of college football.
• 4:02
  SPEAKER_08: Yeah, when you live at the beach, see it's a it's a little like the NFL, there is a melting pot of fans that have their sports bars at the beach.
• 4:13
  SPEAKER_08: The the Ravens fans have one bar.
• 4:16
  SPEAKER_08: Uh the Redskins fans, well, I say Redskins, these people show up as Washington Redskins fans at a place called Peanuts.
• 4:23
  SPEAKER_08: It's downtown New Smyrna Beach.
• 4:25
  SPEAKER_08: And every time the commanders do something, they still sing uh in their Theisman jerseys.
• 4:30
  SPEAKER_08: Hail to the Redskins.
• 4:32
  SPEAKER_08: They still sing, you know.
• 4:33
  SPEAKER_08: So from a college standpoint, it's still the same because of it's a melting pot of whether people are on vacation or their former Ohio State people or their former, you know, and I've seen a couple, I've seen a couple of uh Virginia Tech Hats, and I've seen, you know, it's uh it is a melting pot, and people end up at beach bars watching games in 90 degree weather with flip-flops on.
• 4:55
  SPEAKER_08: So it's a little different down here, you know.
• 4:58
  SPEAKER_08: But you are you're right.
• 5:00
  SPEAKER_08: You have to kind of because of the uh I don't not I don't want to say nightlife, but because of the, you know, like for example, I got invited to go on a boat Saturday.
• 5:09
  SPEAKER_08: Well, I told him I said, Well, I gotta be somewhere at 3:30, Virginia kicks off.
• 5:13
  SPEAKER_08: Well, we're watching, we're watching uh the the Dublin game with Carolina uh and TCU on my phone at a place called Tata Island, you know, in the water on the Halifax River.
• 5:26
  SPEAKER_08: So that's that's the way we spend our our our you know Saturday.
• 5:31
  SPEAKER_08: So anyway, you are right about you know trying to catch things and life does change.
• 5:35
  SPEAKER_08: That was my point.
• 5:36
  SPEAKER_08: I was trying to circle back to life does change.
• 5:39
  SPEAKER_07: Well, because I'm gonna say I'm still gonna get out on my boat, you know.
• 5:43
  SPEAKER_08: I understand, yeah.
• 5:44
  SPEAKER_07: So I'm still gonna do that, but not on game day, maybe the day after the game.
• 5:49
  SPEAKER_08: I got you, uh, but not on game day, yeah, because fall is a pretty good time to be at Clayter Lake.
• 5:54
  SPEAKER_08: I could I get that.
• 5:55
  SPEAKER_08: All right.
• 5:56
  SPEAKER_08: Oh, we got a really special guest coming up.
• 5:57
  SPEAKER_08: Ben Conkl is gonna join us.
• 5:59
  SPEAKER_08: He is the vice president of media for the College Sports Company, which is a very, very interesting name image likeness, content, video content driven uh to make money for universities.
• 6:11
  SPEAKER_08: It is a wonderful concept.
• 6:13
  SPEAKER_08: They've been around for a while, and uh, we'll get into that uh with him.
• 6:17
  SPEAKER_08: Really interesting in on what they're doing and how they approach.
• 6:20
  SPEAKER_08: Uh, I think they have 11 schools right now, but they're growing like crazy.
• 6:23
  SPEAKER_08: Well uh we'll go to break here, we'll come back because I want Bud to um, even though this is being recorded prior to the big thing Thursday with the uh the nonsense going on, and I can't think of a better word with uh LSU and the judge, and and really it's becoming a it's becoming a lifetime movie, you know, something on Hulu.
• 6:43
  SPEAKER_08: So we'll do that when we come back.
• 6:45
  SPEAKER_08: Um, but anyway, week one is here.
• 6:47
  SPEAKER_08: This is Foster and Friends, and this is the NSB Radio Network.
• 6:55
  SPEAKER_07: Hi, this is Bud Foster for Envision.
• 6:57
  SPEAKER_07: For over 30 years, my good friends, Dr.
• 6:59
  SPEAKER_07: Scott and Becky Mann, have built a practice that truly cares about their patients.
• 7:04
  SPEAKER_00: I can just remember being pregnant with my first son over 30 years ago, and we bought the practice from Dr.
• 7:10
  SPEAKER_00: Henry Stewart, who'd had it for 50 years.
• 7:12
  SPEAKER_00: It was scary, but we moved forward and we're actually in the same location, and now we're up to seven doctors and over 25 staff in the two locations.
• 7:21
  SPEAKER_03: The technology is amazing.
• 7:22
  SPEAKER_03: Uh we used to take pictures on literally Polaroids, and now we went to digital, now we have widescreens, and um we can do things today that 10 years ago were only images you could only generate maybe at a teaching hospital.
• 7:35
  SPEAKER_03: And now we can do those chair side when our patients come in.
• 7:38
  SPEAKER_00: We joke about it, it's been an overnight success in 30 years.
• 7:42
  SPEAKER_07: Go see your award-winning Envision team.
• 7:44
  SPEAKER_07: They have two locations, Salem and Christiansburg.
• 7:47
  SPEAKER_07: They will meet all your eye care needs.
• 8:04
  SPEAKER_05: There's game Saturday, and we're not even really sure what the rules are around who can play on our teams this fall.
• 8:11
  SPEAKER_02: Foster and Friends is presented by Envision.
• 8:14
  SPEAKER_02: Locations are in Christiansburg in Salem, Virginia.
• 8:17
  SPEAKER_02: For the best in eye care and fashion, it's Envision.
• 8:24
  SPEAKER_08: Foster and Friends and the NSP radio network.
• 8:27
  SPEAKER_08: Uh that was the word that micro more community just a little bit as we uh, you know, still debate, this whole roster thing, and where it's going and what has happened.
• 8:38
  SPEAKER_08: The Southeastern Conference bud will kick off their 95th season uh today.
• 8:42
  SPEAKER_08: Actually, they've had a couple of games this week.
• 8:45
  SPEAKER_08: And uh but but Thursday in Baton Rouge, and we are recording before what has happened in the court case on Thursday.
• 8:52
  SPEAKER_08: We don't know what's gonna happen with the LSU roster because uh Bud and I are recording prior to the uh the hearing on Thursday.
• 8:59
  SPEAKER_08: Um more nonsense.
• 9:02
  SPEAKER_08: I know you touched on it last week.
• 9:04
  SPEAKER_08: Um, and just you know, the Southeastern Conference took a stand, and now they're being, you know, you know, a judge comes in, he overturns it.
• 9:13
  SPEAKER_08: LSU's trying to put their roster together.
• 9:16
  SPEAKER_08: Where are we?
• 9:17
  SPEAKER_08: Where are we in college football?
• 9:19
  SPEAKER_08: But explain this to me, will you please?
• 9:21
  SPEAKER_07: Well, I wish I could, you know.
• 9:22
  SPEAKER_07: I wish I could.
• 9:24
  SPEAKER_07: Uh no, it's just um, I mean, right now, um because there's loopholes still, you know, in this whole system, that's what everybody's doing.
• 9:36
  SPEAKER_07: Is and and you can and until it gets just under control and regulated, there's always gonna be somebody's gonna try to find a loophole to if they think it's gonna allow them to be better or put a better situation on the field for them.
• 9:54
  SPEAKER_07: Um, you know, LSU right now, that's it's I mean, their program, their department, uh, particularly in their revenue sports and football and men's basketball, is kind of this is a route they've they've kind of gone with uh the G League and basketball, and and then now with this uh situation football-wise.
• 10:16
  SPEAKER_07: Uh but um, you know, it's just until there is a true controlling governing body with that they that is and can make all the rules, and um you know, you'd think the SEC could do that within their own league, but evidently uh they can't.
• 10:35
  SPEAKER_07: And uh, but I I've said it before.
• 10:37
  SPEAKER_07: I just I think once uh they've exhausted athletes have exhausted their time, it's it's over, particularly if they've signed an NFL contract.
• 10:45
  SPEAKER_07: Now, the that's the or a professional contract.
• 10:48
  SPEAKER_07: Now that's the argument about these football guys, though, because some of them you know were invited to camp uh or invited to try out session and they weren't necessarily invited to camp.
• 11:01
  SPEAKER_07: If you've been invited to camp, then you've gotten some kind of you've already gotten some kind of compensation.
• 11:06
  SPEAKER_07: Now, once that once that happens to me, you know, my opinion is I I think that should be their their college careers, you know, is over.
• 11:16
  SPEAKER_07: You know, that's always what it's been in the past.
• 11:18
  SPEAKER_07: I think it should be continue now, even though we are paying the student athletes, uh, you know, at the college level, I do believe once they get compensated professionally, that needs to be timed, they're extinct, so to speak, from college athletics.
• 11:33
  SPEAKER_08: You brought up a great point, a question that that I have that I I can't answer.
• 11:37
  SPEAKER_08: If you stay in school, and this is for football, basketball is a different story, and there is a different avenue there that because especially you you leave school early, you you go to uh this showcase and this showcase, and now uh you make a roster, maybe you get drafted, then you get cut, and then you're in the G League, and you're saying, Well, wait, I don't like the G League, I'm going back to college.
• 11:58
  SPEAKER_08: That to me is just totally different, and we won't open up that you know, that barrel of monkeys right now.
• 12:04
  SPEAKER_08: But I all right, you don't you're not in the draft, but you get invited.
• 12:08
  SPEAKER_08: So do you you sign some kind of contract, right?
• 12:11
  SPEAKER_08: To be an undrafted free agent.
• 12:13
  SPEAKER_07: I think that if they get if they get invited, it's it's there's one thing.
• 12:16
  SPEAKER_07: If they sign as a free agent, um, you know, I know in my past experience, those guys will get a signing bonus.
• 12:24
  SPEAKER_07: Now, it might be minimal, uh, very minimal, but those guys have been in, you know, it's kind of like a a preferred walk-on.
• 12:32
  SPEAKER_07: You're gonna be you're gonna be in camp.
• 12:34
  SPEAKER_07: You know what I mean?
• 12:36
  SPEAKER_07: Uh now in college, though, uh walk-ons, you don't usually get any kind of uh benefit other than you know, you might get some meals and all those kind of things once you get going, you know, on campus and you know, those type of things at the training table and that type of deal, but you're not getting compensated scholarship-wise, you're not getting compensated NIL, you know.
• 12:58
  SPEAKER_07: Um and um, but that's where to me, uh that's kind of what's maybe happening in in uh with college, these guys going to the NFL.
• 13:09
  SPEAKER_07: There are some guys that get invited to like a tryout, and they'll either get offered a free agent contract or they're cut, you know, and so that that they probably means they just have never signed anything with them, you know.
• 13:25
  SPEAKER_07: But I don't think that's the case with this young man, uh Daquan right from uh, you know, I don't think that's the case with him.
• 13:32
  SPEAKER_07: Evidently, he was in camps.
• 13:33
  SPEAKER_08: Right, right.
• 13:34
  SPEAKER_08: He dressed he dressed for two preseason games.
• 13:37
  SPEAKER_07: So to me, he's been compensated professionally, you know, and so that's where I think you gotta draw the line, in my opinion.
• 13:45
  SPEAKER_08: No, no, it makes all kinds of sense.
• 13:46
  SPEAKER_08: Uh Mike, there has been if there's been one coach, there's been a hundred coaches who have come forward with their opinions.
• 13:54
  SPEAKER_08: Uh Mike Elko, tongue-in-cheek, head coach, Texas AM, former dude coach, uh, who's who came to the forefront.
• 14:01
  SPEAKER_08: He says, What are we doing?
• 14:02
  SPEAKER_08: We have rosters, we have to get ready.
• 14:04
  SPEAKER_08: What really, you know, he had a question about the timing of this whole thing.
• 14:09
  SPEAKER_05: We are having conversations about what the rules are going to be regarding roster management on August 27th, and we kick off.
• 14:18
  SPEAKER_05: There's games tonight, there's games Saturday, and we're not even really sure what the rules are around who can play on our teams this fall.
• 14:27
  SPEAKER_05: I think that if you want a statement about where we are as an overall governance structure, uh, that's where we are.
• 14:34
  SPEAKER_08: Yeah, that's a soundbite from over a week ago, but I thought so apropos when we're talking about what this is so this is crazy, you know, with what's going on.
• 14:44
  SPEAKER_08: And as you as you pointed out, you you gotta do what's right, I think.
• 14:49
  SPEAKER_08: But the basketball to me is the upset because you're telling me if you go to G League, if you were a star on your basketball roster, what are you making?
• 14:57
  SPEAKER_08: What are those guys making?
• 14:58
  SPEAKER_08: I don't know what I don't 500,000, one point, whatever, as a bat as a basketball stud, and now you're only making 40,000 with the G League team.
• 15:07
  SPEAKER_08: Why would I why would I want to be in the G League if I had a year of if I had a year of eligibility?
• 15:12
  SPEAKER_08: And and I understand the 2022 class, it's a one-time thing.
• 15:16
  SPEAKER_08: I heard Lane Kiffin say it was only for the guys in 2022, but I think it will have far-reaching, uh, far-reaching uh, you know, tentacles with this whole thing once it, you know, until you cut them, until you cut the tentacles off to use your exactly.
• 15:35
  SPEAKER_07: I do think this, I think it particularly in basketball, because basketball is such a one and done sport.
• 15:42
  SPEAKER_07: Football, at least in the NFL, you have to play at least three seasons of college football before you have the rules, yeah.
• 15:50
  SPEAKER_07: Which that's that makes all kinds of sense because it's a grown man's league.
• 15:54
  SPEAKER_07: I mean, you're gonna you're gonna get up there, you're gonna get hurt if you're not careful.
• 15:58
  SPEAKER_07: You know what I mean?
• 15:59
  SPEAKER_08: Yeah, I got you.
• 16:00
  SPEAKER_07: It's still and so is basketball, but it's a it amazes me how many young people um just think they can jump into professional basketball and you know, shun an education.
• 16:16
  SPEAKER_07: Um, and that's that's what I think we lose sight of is everybody's chasing, you know, money.
• 16:23
  SPEAKER_07: And what is there?
• 16:24
  SPEAKER_07: Of all the we we did a thing on numbers and we'll have to do that, I'll do the research.
• 16:28
  SPEAKER_07: But it's you're talking about one percent or even less than one percent of high school basketball players will play professionally.
• 16:36
  SPEAKER_07: So why not get an education and they're paying college athletes now?
• 16:40
  SPEAKER_07: You're gonna make more money as a student athlete than you than you are unless you're gonna be a first or second round giraffe pick.
• 16:47
  SPEAKER_07: That's the bottom line is this yeah, if you're not a first or second round giraffe in the NBA, you need to stay in school because you're gonna get paid more and you're gonna get a great education to go on and be successful in life and be and be a good citizen in the community and a leader and all those things.
• 17:06
  SPEAKER_07: And um that's what we're losing, they're losing sight of, you know, and um and that's the reality of it is stay in school.
• 17:14
  SPEAKER_07: You're gonna get paid more, you're gonna get paid more unless you're guaranteed first or but everybody thinks they're gonna be, and you know, they can tell you, meaning the NBA people or the draft people, the the your they will tell you that you're what round you're gonna be considered.
• 17:31
  SPEAKER_07: And you know, and if you're not in the in the NBA, if you're not in the first or second round, because the chances of you making a league or a team is is zero to you know under less than one percent before you go there.
• 17:45
  SPEAKER_07: So anyway, that's just my point.
• 17:46
  SPEAKER_07: With my so well said.
• 17:48
  SPEAKER_08: No, it's so well said.
• 17:49
  SPEAKER_08: We'll go to break, we'll come back.
• 17:51
  SPEAKER_08: Ben Kunkel is gonna join us, vice president of media with the college sports company.
• 17:55
  SPEAKER_08: This is a brilliant story, and it's been going on for quite a while, but boy, these guys' business model has really taken off.
• 18:01
  SPEAKER_08: We'll talk about that when we come back.
• 18:03
  SPEAKER_08: This is Foster and Friends, and this is the NSP Radio Network.
• 18:08
  SPEAKER_08: When you walk into a restaurant, say your favorite pizza place, what's the first thing you notice?
• 18:14
  SPEAKER_08: The way it smells, the vibe, maybe the party atmosphere.
• 18:17
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  SPEAKER_08: That's Brickhouse Pizza, 311 West Main Street in Radford.
• 19:09
  SPEAKER_04: What we're doing is we're building athlete-driven media networks at power four institutions across the country.
• 19:17
  SPEAKER_04: And the goal of these of these and of these media networks is to drive commercial revenue for our athletic programs through the athletes.
• 19:27
  SPEAKER_02: Foster and Friends is presented by Brick House Pizza in Radford, serving traditional wood-fired favorites.
• 20:09
  SPEAKER_07: Yeah, I mean, that's the that's the whole thing, you know, of where college athletics are going.
• 20:15
  SPEAKER_07: And uh as I dove into to Ben's background and Adam, Adam Brennerman and what they're doing, and you know, and Ben, what I want to ask you as we get this thing started is I guess now with with all these NIL talk, NIL opportunities, um, you know, the student athletes, the universities obviously are looking at media opportunities to promote themselves, create their brand, push their brand out there.
• 20:42
  SPEAKER_07: You know, really what does, and you guys have what's called the College Sports Company.
• 20:47
  SPEAKER_07: You know, what does um this company do?
• 20:51
  SPEAKER_07: And you've got some great institutions too.
• 20:53
  SPEAKER_07: I mean, I can we can talk about those as we move forward.
• 20:56
  SPEAKER_07: Uh, but some great institutions, but what does this your company offer uh for the student athletes and for the institutions?
• 21:04
  SPEAKER_04: Great question, yeah.
• 21:06
  SPEAKER_04: So at a College Boards Company, you know, it's pretty simple.
• 21:10
  SPEAKER_04: They're they're what we're doing is we're building athlete-driven media networks um at power four institutions across the country.
• 21:19
  SPEAKER_04: And the goal of these of these and of these media networks is to drive commercial revenue for athletic programs through the athletes, building the brands of these athletes through shows, social series, athlete event coverage, game coverage, and it's all digital.
• 21:41
  SPEAKER_04: So at these networks, at Penn State for example, our network is called State Media.
• 21:48
  SPEAKER_04: It is on all five digital channels: TikTok, Instagram, Twitter, Facebook, LinkedIn, and what we're doing is we're building monetizable.
• 22:00
  SPEAKER_04: Series and shows that these athletes can go on, tell their stories, have guests on, and we're selling local, regional, and national brands into all the content that we're building at these networks.
• 22:14
  SPEAKER_04: And it's it's it's a recruiting tool for schools because for the longest time, these schools have had in in-house creative departments, right?
• 22:24
  SPEAKER_04: Where they're building, you know, content to promote the next game and you know cool hype videos, but they haven't been building content that they can sell large-scale sponsorships into.
• 22:37
  SPEAKER_04: And so it's been a kind of a bandwidth problem for a lot of these schools, and they're now bringing in companies like us who have the infrastructure to build monetizable content that they can they can sell big brands into, drive more money for the school, and then ultimately use it, you know, as a recruiting tool, but also, you know, drive more money above the cap um for for their athletic program.
• 23:02
  SPEAKER_07: Now, do you guys is once you start this, are are are do you does your group uh reach out to potential uh resources for the the for the you know for the players and that type of thing?
• 23:14
  SPEAKER_07: How does that how does that work for you know for them to get their NIL you know opportunity or or or the resources, financial resources that they're looking for?
• 23:25
  SPEAKER_04: Yeah, so when we when we first you know meet with the school to see if this is a good fit for them, we will go to their SIDs or their athletic directors and figure out which athletes they think would be the best host for a show or the best host for a social series.
• 23:44
  SPEAKER_04: Typically, as you guys, I'm sure you're aware, the the football and the basketball programs are the biggest revenue generators.
• 23:51
  SPEAKER_04: So we we start with an athlete with you know with on the football team or the basketball team, and we start to figure out you know who is gonna host these shows, who's gonna host these series, and then we'll build the IP and we'll build the shows out.
• 24:07
  SPEAKER_04: Uh, and that's kind of how we launch at these at these schools is with a couple shows.
• 24:12
  SPEAKER_04: And then as we start to grow, we get into the Olympic sports and we start to cover all sports, you know, that the goal is always to cover as many sports as possible because even the uh you know the Olympic sports, they're not getting the coverage that that you know some of these football basketball programs are are getting, but the money's still there.
• 24:33
  SPEAKER_04: Um, and there's a lot of lot of brands that are are really willing to spend uh even with the Olympic sports and women's sports too has has you know really blown up in the last couple of years.
• 24:46
  SPEAKER_04: Um, so we've seen a big uptick in in brands wanting to invest in in women's sports.
• 24:53
  SPEAKER_08: Uh Ben is the uh vice president of media for the college sports company, and and this is so good on so many levels to you know to peel back.
• 25:00
  SPEAKER_08: First of all, I was looking at the the YouTube channel, and every every video you guys have has a title.
• 25:06
  SPEAKER_08: It has you have a uh you know uh a format and what you're you know what you're trying to do.
• 25:11
  SPEAKER_08: And so, bud, when I saw uh former quarterback Brendan Armstrong doing an interview, I went, oh wow, they hired Brennan.
• 25:18
  SPEAKER_08: And I thought, so then I looked it up and all of a sudden Ben is the you know, Ben's name is there, and it it became and plus now you got your your advertiser or your donors going, I don't just have to give money, I'm actually gonna get something for it.
• 25:30
  SPEAKER_08: So so Ben, I'm gonna circle back.
• 25:32
  SPEAKER_08: How was it Adam who came up with this?
• 25:34
  SPEAKER_08: Was he the first, or he just said, Hey, we're gonna start one?
• 25:38
  SPEAKER_04: Yeah, so it all started about four years ago.
• 25:41
  SPEAKER_04: Um, College Sports Company originally was uh NFT coin your fandom company.
• 25:48
  SPEAKER_04: Uh, and then we pivoted about four years ago.
• 25:50
  SPEAKER_04: Adam came on and and kind of spearheaded this new, you know, media production side of our company.
• 25:58
  SPEAKER_04: Uh, and we launched state media at Penn State with Christian Hackenberg kind of being the lead talent letterman.
• 26:06
  SPEAKER_04: Uh, like you said with Brennan, we we're not we're not just tapping into the the current student athletes.
• 26:12
  SPEAKER_04: Right, going back we're leveraging the lettermen who, you know, oftentimes weren't they just missed out on this whole NIL world.
• 26:21
  SPEAKER_04: So they're they're really excited to be, you know, all these guys love to talk ball, they love to talk about their time, you know, in college, playing, you know, for their for their institutions.
• 26:32
  SPEAKER_04: Um, so you know, we've created a platform now where we're engaging this the current student athletes with the lettermen and we're finding unique ways to integrate brands into all the content that we're doing at these schools.
• 26:45
  SPEAKER_08: And the great thing about it, bud, and you know Adam Brennerman, uh, you know, he was on campus to talk to James Franklin, right?
• 26:52
  SPEAKER_08: Adam and he created his own personality and was doing, you know, traveling all over the country, uh, interviewing all these coaches.
• 26:59
  SPEAKER_08: I've I've followed that for forever, you know, and you get uh I'm still doing a lot of radio and a lot of stuff.
• 27:05
  SPEAKER_08: So I I can pull all this stuff from Adam Brennerman interviews.
• 27:08
  SPEAKER_08: Oh, by the way, we've given him credit, you know, you know, to do that.
• 27:12
  SPEAKER_08: So Ben, how did you how did you slip in just by knowing Adam and you said, hey, I can do this, right?
• 27:17
  SPEAKER_04: Yeah, yeah.
• 27:18
  SPEAKER_04: The end the interesting thing uh about Adam, obviously five-star tight end, tight end, all American.
• 27:25
  SPEAKER_04: Um his his playing career was cut short by you know injuries, unfortunately, but then took um you know, took a job at Arizona State as a um, he was the youngest power for tight ends coach in the country at Arizona State.
• 27:42
  SPEAKER_04: His time, his time came to an end there and you know, pivoted into media uh and you know, started building his own brand because he's an expert in in this field, uh, and he's a he's a great promoter of the game and and himself.
• 27:58
  SPEAKER_04: Um, and so his media career started to to pop off after his coaching uh career, and you know, joined college sports company and really was like, hey, you know, I have the keys to to figure out how to promote um athletes um digitally.
• 28:17
  SPEAKER_04: And you know, I want to I want to go build something like this for the school that I was recruited at at Penn State.
• 28:23
  SPEAKER_04: Um so we built it at Penn State, packaged it up, and we're now at 11 schools uh across the country: Penn State, South Carolina, BYU, Tennessee, Michigan, um, Oklahoma, SMU, Miami, and more.
• 28:39
  SPEAKER_04: So um, yeah, it's credit to Adam.
• 28:41
  SPEAKER_04: He he he had a vision for it.
• 28:44
  SPEAKER_04: Um, he brought me on.
• 28:45
  SPEAKER_04: He actually moved back to Philadelphia where I live into uh into my apartment together for a couple of years, uh, and just said, Hey, I need your help building this.
• 28:58
  SPEAKER_04: Um, come over here and let's let's go do this thing together.
• 29:01
  SPEAKER_08: He is the vice president of media for the college sports company.
• 29:04
  SPEAKER_08: Ben Kunkel is with us.
• 29:06
  SPEAKER_08: We'll go to break and we'll come back with more and dive in some of the nuts and bolts, too.
• 29:10
  SPEAKER_08: And uh, I don't Ben probably won't open up his, you know, the the money side, but uh we'll we'll get into some of that.
• 29:16
  SPEAKER_08: This is Foster and Friends, and this is the NSB Radio Network.
• 29:20
  SPEAKER_08: We'll come back more with Ben right after this.
• 29:22
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  SPEAKER_04: Now, what what we're able to do is provide media plans and media packages for these donors and their companies, guaranteeing them metrics and reporting on all the content that their brand is associated with.
• 30:42
  SPEAKER_02: Foster and Friends is presented by the River City Distillery in Radford, makers of WinBodka in Gentleman's Journey Bourbon.
• 30:51
  SPEAKER_02: Once again, here's Bud and Mac.
• 30:55
  SPEAKER_08: Welcome back.
• 30:55
  SPEAKER_08: It's Foster and Friends, and we're with uh Ben Kunkel, Vice President of Media for the College Sports Company, and uh handling you know, handling everything really for Adams and his company.
• 31:05
  SPEAKER_08: And you were talking about the 11 schools, Ben, and uh uh, you know, the content.
• 31:11
  SPEAKER_08: What are your how many uh how much content are you are you uh guys building so far?
• 31:18
  SPEAKER_04: Yeah, that it's a it's a great question and it's something you know we're working on every day.
• 31:23
  SPEAKER_04: Where you know the the biggest thing for us is is quantity, right?
• 31:27
  SPEAKER_04: Because with with the digital with the digital algorithm these days, you can't sit around and and you know try and get the perfect edit every single time.
• 31:37
  SPEAKER_04: You want to put out as much content as possible and let the algorithm dictate it.
• 31:42
  SPEAKER_04: So, you know, at every school, we have a GM, we have social interns that we're you know, we're working with at the comm schools at all these schools, uh, and we're you know, we're building as much content as we can.
• 31:56
  SPEAKER_04: We have three at least three shows at all of our schools.
• 32:00
  SPEAKER_04: Uh, and we're, you know, we have a bunch of social series in which we have athletes go try restaurants, you know, in in town.
• 32:09
  SPEAKER_04: We have them, you know, playing video games, we have them golfing, you know, whatever their interests are.
• 32:16
  SPEAKER_04: Our team is there to capture it and package it into a really unique piece of content, and then we sell brands into it.
• 32:23
  SPEAKER_04: So, you know, to answer your question, you know, we're putting out hundreds of pieces of content a week at all the at all this.
• 32:31
  SPEAKER_04: Wow.
• 32:32
  SPEAKER_07: I saw one with South Carolina, they did a deep sea fishing battle.
• 32:36
  SPEAKER_07: You had uh, you know, and if we can ever get Virginia Tech involved in that, uh, I want to be involved, you know, in that you want a deep sea fish?
• 32:46
  SPEAKER_07: Yeah, deep sea fish, and we've got some local lakes around the area.
• 32:49
  SPEAKER_07: We you know, we can get out there and catch some some bass, one of the top fisheries, uh, smallmouth fisheries.
• 32:55
  SPEAKER_07: But uh, no, you said, you know, the the the big thing is I think, you know, as you know, Ben, you talked about it, it's it's targeting uh certain athletes because yeah, football and and basketball, and particularly men's, they're they are your revenue generating sports, particularly football at the power for.
• 33:15
  SPEAKER_07: I mean, you take football out the schools, the athletic departments won't survive, you know.
• 33:20
  SPEAKER_07: But everybody thinks that, yeah, and and the NIL money is out there, and but there are just a few select, though, that you can really are their kind of their marketing persons per se, you know, like at uh uh Mensa at uh you know at Miami.
• 33:40
  SPEAKER_07: I know he's he's the top dog NIL-wise, but also you've got to generate uh, you know, his brand and you he he's gotta get paid.
• 33:49
  SPEAKER_07: And I'm sure you guys are a big factor in that sponsorship or you know, generating the resources for you know his revenue when it's all said and done.
• 34:00
  SPEAKER_04: Yeah, absolutely.
• 34:01
  SPEAKER_04: As you guys know, all these schools have a salary cap, right?
• 34:05
  SPEAKER_04: And the majority of that cap goes to the top five percent, top 10% of the athletes.
• 34:11
  SPEAKER_04: Um, but our job when when these schools bring us in is to drive money additionally above the cap.
• 34:19
  SPEAKER_04: Uh, and how we do that is, you know, we just we just had a big uh national sling TV campaign, uh where, you know, eight of our top quarterbacks at all of our networks competed in a sling the rock uh campaign, pretty much a target practice, um, where you know they have to hit certain targets and they get points.
• 34:40
  SPEAKER_04: Uh, and we integrated Sling into this campaign.
• 34:44
  SPEAKER_04: And that's a big national campaign.
• 34:46
  SPEAKER_04: That's that's a seven-figure uh deal where you know it's split between eight of our schools.
• 34:53
  SPEAKER_04: Um, and you know, the money goes back to the school.
• 34:56
  SPEAKER_04: Obviously, a lot, you know, a portion of it goes to the quarterbacks as well.
• 35:01
  SPEAKER_04: But the the money on top of that, the athletic departments get to decide where that money is allocated.
• 35:07
  SPEAKER_04: So a big piece of our value to schools is we're selling big national brands into our networks and they get a portion of the funds, and then when they get that, they get to allocate it to you know the rest of the team or or to other sports.
• 35:24
  SPEAKER_08: It's just a terrific idea.
• 35:26
  SPEAKER_08: And when you go with, like, for example, uh, bud, I went to uh YouTube channel and uh Owen Odom, bench mob CEO.
• 35:33
  SPEAKER_08: Okay, these guys, uh the loudest guy on the bench.
• 35:37
  SPEAKER_08: Uh uh Brendan Armstrong and Matt Shaw breakdown.
• 35:40
  SPEAKER_08: I mean, so the idea is that coming from you, Ben?
• 35:44
  SPEAKER_08: Are you coming up with the ideas or where are all the ideas coming from?
• 35:47
  SPEAKER_04: I I cannot take the credit for all that.
• 35:50
  SPEAKER_04: Uh we we have we have really good teams uh of content strategists and and you know interns at all of our schools that come up with the most compelling headlines.
• 36:01
  SPEAKER_04: Um, and then that's that's how you get clicks in this day and age on in the digital world.
• 36:07
  SPEAKER_04: Um, so I I certainly can't take the credit for all all the the punchy headlines, uh the great edits.
• 36:15
  SPEAKER_04: We have a we have a team in-house, uh a production team in-house of about 15 editors that are the best in the business, um, that have come from um Power Force schools across the country.
• 36:29
  SPEAKER_04: Uh, and you know, now they're they're not working for the school, they're working for us, but they're still in the college sports world, um, you know, generating really, really cool, compelling content.
• 36:41
  SPEAKER_08: But that's a brand you talk about coaches who are on the whiteboard.
• 36:44
  SPEAKER_08: Can you imagine their brainstorm sessions?
• 36:46
  SPEAKER_08: Ah, let's get all our quarterbacks together and throw the targets.
• 36:49
  SPEAKER_07: Well, you know, yeah, it is, it is.
• 36:51
  SPEAKER_07: It's I mean, it's it's listen to me.
• 36:53
  SPEAKER_07: I mean, this whole this it's all moved so fast, you know, particularly these last what handful of years, you know, with uh from COVID, then the portal hit, then the NIL hit, and you know, it's just it's moving so fast, and the money is what is being generated or what's being asked for, and what's being generated.
• 37:15
  SPEAKER_07: And that's why, you know, all this comes around until there becomes um, you know, more of a true hard cap, and you know, and I don't know w when that will happen.
• 37:26
  SPEAKER_07: I think it will, I think inevitably it needs to happen, you know, just for because there's gonna be donor fatigue and not every institution has the billionaires that can afford, you know, this type of thing and on a regular on a consistent basis.
• 37:41
  SPEAKER_07: And and that's uh, but while it's there, that the media part of it, and NIL is never gonna go away, but being able to do NIL the right way, you know, um and and and then uh but also uh creating and and promoting the brand of the of the student athletes, I think is extremely important as we move forward too, because it's always just been in-house uh, but now it's been in-house, but to a limited audience.
• 38:09
  SPEAKER_07: Now the audience can be expanded and growing as these players um you know become more notable and and and whatnot.
• 38:16
  SPEAKER_07: And not just football or basketball.
• 38:19
  SPEAKER_07: I mean, you you look at Livby Dunn and you know others, you know, other sports, particularly female sports.
• 38:25
  SPEAKER_07: I mean, obviously there's not to be a sexist, but you know, uh female sells.
• 38:30
  SPEAKER_07: I mean, there's no doubt about that, you know, attractive women and you know, they they sell.
• 38:35
  SPEAKER_07: And so this is great opportunities, not just for football and basketball, the revenue sports, but for the non-revenue and Olympic sports, you know, difference.
• 38:43
  SPEAKER_04: Yeah, yeah, you you touched on the donor fatigue, and and that that is something that we're trying to help solve uh a little bit because for the longest time, these donors, you know, year after year, these athletic programs are going to these donors asking for money, and there's really nothing in return for them or their business.
• 39:03
  SPEAKER_04: Now, what what we're able to do is provide media plans and media packages for these donors and their companies, guaranteeing them metrics and reporting on all the content that their brand is associated with.
• 39:20
  SPEAKER_04: Um, so that has been you know something that we've prided ourselves on, and we've seen a lot of you know happy donors that are now like, wait a second, you know, I I'm actually giving money and getting you know marketing ROI in return.
• 39:34
  SPEAKER_04: Uh, and I'm associated with the athletes that I love to watch, you know, each week.
• 39:40
  SPEAKER_04: Um, so that's been cool for us um because you know the donor fatigue will always be there in some form or fashion, but I think their their dollar is going a little bit farther than it used to.
• 39:52
  SPEAKER_04: Um, so let me ask you this.
• 39:54
  SPEAKER_07: Now, do you guys target an institution or do they reach out to you?
• 39:59
  SPEAKER_07: How do you go about uh I know you've got a 11 institutions and really some elite programs?
• 40:07
  SPEAKER_07: You know, are you looking your yourself at who is a top brand or who potentially will be a top brand or who can we help uh create this brand that uh you know they're wanting to take that next step.
• 40:20
  SPEAKER_07: You know, what is that process like for you and your your company?
• 40:24
  SPEAKER_04: Yeah, we we uh as you can imagine early on, you know, we were selling ourselves, right?
• 40:31
  SPEAKER_04: Um we're we've now been in operation for four years, and we just schools are now coming to us.
• 40:38
  SPEAKER_09: I'm sure.
• 40:40
  SPEAKER_04: Which is uh, you know, I I can speak for our our team.
• 40:43
  SPEAKER_04: Russ Wild uh came over from front office sports, he's our COO uh and and head of business development.
• 40:50
  SPEAKER_04: He's you know it's much nicer when you have schools coming to you asking how how we can get you involved, uh you know, versus having to you know pitch everything that you're doing.
• 41:03
  SPEAKER_04: We obviously have case studies, we have money to back it all up.
• 41:06
  SPEAKER_04: Um, but yeah, the schools are now coming to us, and we can be a little bit more picky now, um, you know, with with who we want to bring on.
• 41:15
  SPEAKER_04: Um, but obviously you you guys know who the big brands are in in college football, college basketball.
• 41:21
  SPEAKER_04: Um, we have a couple big announcements here in the next couple months with with schools we're bringing on, and uh, you know, the the future's bright for us at a college sports company.
• 41:32
  SPEAKER_08: Well, and you're uh and you know, working with the USTA and just the way you manage things, it was just a a perfect fit for you, too.
• 41:40
  SPEAKER_08: So, well, Ben, we wish y'all the best of luck and continued success.
• 41:43
  SPEAKER_08: And we'll uh we'll circle back soon.
• 41:46
  SPEAKER_08: And uh, as I said, if you've you've got a new fan on your YouTube channel, I'm following all the stuff.
• 41:51
  SPEAKER_08: Small frame, huge game, the uh the story after survival.
• 41:55
  SPEAKER_08: The headlines are good enough for me.
• 41:56
  SPEAKER_08: So you're catching, you're catching some eyeballs and some clicks.
• 42:00
  SPEAKER_08: So congratulations.
• 42:01
  SPEAKER_08: Uh, please give Adam our best, and we'll uh we'll circle back, maybe get the both of you on uh very soon.
• 42:07
  SPEAKER_08: You know, I'd like the more of a his business plan and and what you did.
• 42:10
  SPEAKER_08: But congratulations on all the success.
• 42:13
  SPEAKER_08: Thanks, guys.
• 42:14
  SPEAKER_04: I appreciate you having me.
• 42:15
  SPEAKER_04: We'll get Adam on soon.
• 42:17
  SPEAKER_04: His appearance fees is a little bit higher than mine.
• 42:20
  SPEAKER_04: I'm sure.
• 42:21
  SPEAKER_08: Yeah, Bud may have to cut that deal, so that's good.
• 42:24
  SPEAKER_08: Ben Kunkel, vice president of media, the college sports company, and and they are kicking.
• 42:29
  SPEAKER_08: But now I'll come back right after this.
• 42:31
  SPEAKER_08: Stay with us.
• 42:32
  SPEAKER_07: Hi, this is Bud Foster for Envision.
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  SPEAKER_03: Over 30 years ago, we started with one office, one staff member, one doctor, and we've just kind of grown from there.
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• 43:23
  SPEAKER_07: Go see your award-winning Envision team.
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• 43:35
  SPEAKER_02: From the desk of former coach and great Bud Foster, this is Foster and Friends on the NSB Radio Network.
• 43:43
  SPEAKER_08: Well, pretty good stuff from Ben Kunkel, uh Vice President Media, the College Sports Company, and uh what Adam Brennerman did.
• 43:50
  SPEAKER_08: And uh it was great to to catch up with Ben, a young man who's been doing it all and really has worked him, worked his way into a terrific uh um, you know, really a terrific.
• 44:00
  SPEAKER_08: Job and I think really a business model that's uh that's just gonna continue to grow.
• 44:05
  SPEAKER_08: There'll be other companies, but I think that you know they'll they'll see what what this company's doing, uh the college sports company.
• 44:11
  SPEAKER_08: And if yeah, it's uh I think it's great.
• 44:14
  SPEAKER_08: I think it's great for college athletes, and I think it's great for the name, image, and likeness program.
• 44:18
  SPEAKER_08: Pretty good stuff.
• 44:19
  SPEAKER_07: Yeah, what's so cool about it is that they these this company goes out and and sells and buys the sponsorships for students.
• 44:25
  SPEAKER_08: Yeah, yeah.
• 44:30
  SPEAKER_07: Now they have to agree to it, but but uh but you know, now at least don't, you know, you get companies that say or donors that have uh you know company affiliates and whatnot.
• 44:40
  SPEAKER_07: I mean, this is one way that they can get something back for their investment, you know.
• 44:44
  SPEAKER_07: Not just you're investing into a player, but now the player can get back and they can get they can get hits on social media, you know.
• 44:52
  SPEAKER_07: This is sponsored by fostering friends, you know.
• 44:56
  SPEAKER_07: Right every about every 10 uh you know, 10 minutes when they're doing a you know 30 to 40 minute segments, that's a pretty good little promotion for them.
• 45:04
  SPEAKER_08: Prior to the interview, I had read that uh that the this operation and operations like this, like for example, they have Miami, and uh Miami generated an extra four million dollars, you know.
• 45:15
  SPEAKER_08: Um I know Ben couldn't talk dollars and cents, but I read that in another uh story.
• 45:20
  SPEAKER_08: So well anyway, Virginia Tech will open tonight.
• 45:22
  SPEAKER_08: If you're uh as I said, we are recording prior to the weekend.
• 45:26
  SPEAKER_08: And uh VMI first year head coach, Ashley Ingram, uh guy who he was a Carson Newman, I think.
• 45:32
  SPEAKER_08: Uh he was hired last December.
• 45:34
  SPEAKER_08: Um, I know he was in a Navy guy.
• 45:36
  SPEAKER_08: I think he coached offensive line there, but uh VMI comes into town.
• 45:40
  SPEAKER_08: Um they'll get a nice little check.
• 45:42
  SPEAKER_08: But I have you guys are sold out, right?
• 45:44
  SPEAKER_07: For the Yeah, sold out, you know, like we said earlier in the show.
• 45:47
  SPEAKER_07: I mean, there's a lot of buzz and excitement.
• 45:49
  SPEAKER_07: And you know, I will say this though, um VMI is gonna run that triple option.
• 45:55
  SPEAKER_07: Um that's very much, you know, the um Paul Johnson uh you know uh influence.
• 46:02
  SPEAKER_07: So uh that's gonna be challenging.
• 46:04
  SPEAKER_07: And um that's always where it's those military schools like that can, you know, equal to playing field.
• 46:12
  SPEAKER_07: So it's gonna be interesting to see how we handle that in the first game.
• 46:15
  SPEAKER_07: I hope we just physically we can manhandle them up front, which will make a big difference when it's all said and done.
• 46:21
  SPEAKER_07: But uh they'll they'll test uh you know basic option principles when it's all said and done.
• 46:25
  SPEAKER_07: So, but it uh again, looking forward to a great sellout, great atmosphere, should be great weather, and uh looking forward to kickoff.
• 46:32
  SPEAKER_08: I want a full report next week of how your your game day went because I know you're kissing babies, but you'll find time for an old-fashioned somewhere.
• 46:41
  SPEAKER_07: Oh, yeah.
• 46:42
  SPEAKER_07: And I I don't have to worry about third, third and two on or going four too.
• 46:47
  SPEAKER_08: Exactly.
• 46:48
  SPEAKER_08: Yeah, 12th personnel.
• 46:50
  SPEAKER_08: And what are we doing out there?
• 46:51
  SPEAKER_08: Yeah, but uh that'll probably leak a little bit, you know.
• 46:55
  SPEAKER_08: But so anyway, uh great to catch up.
• 46:57
  SPEAKER_08: Have a good football weekend, and we will talk to you soon for Foster and Friends and Bud Foster, I'm Mac McDonald.
• 47:02
  SPEAKER_08: That's the NSB Radio Network, and that is our day today.
• 47:07
  SPEAKER_08: Have a great win.
• 47:13
  SPEAKER_02: Foster and Friends is presented by Envision.
• 47:16
  SPEAKER_02: Locations are in Christiansburg in Salem, Virginia.
• 47:20
  SPEAKER_02: For the best in eye care and fashion, it's Envision.
• 47:23
  SPEAKER_02: By the River City Distillery in Radford, makers of Win vodka.
• 47:28
  SPEAKER_02: It's a good day to enjoy a win.
• 47:30
  SPEAKER_02: And by Brick House Pizza.
• 47:32
  SPEAKER_02: Brick House Pizza means good times.
• 47:38
  SPEAKER_06: I'm I'm more excited about watching our organization operate at a level that I think we have the ability to.