Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / How to Decide: Blog Post or Website Page? [Propel Playback]

Transcript

How to Decide: Blog Post or Website Page? [Propel Playback] · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Speaker 1: Hey, there, it's Darcy Sullivan from Propel Marketing and Design and the Clinic Marketing Podcast.
• 0:32
  Speaker 1: Thank you so much for listening here.
• 0:35
  Speaker 1: I think you're going to enjoy this clip.
• 0:37
  Speaker 1: It's from a popular episode in our archives, don't forget.
• 0:41
  Speaker 1: You can leave a review on iTunes.
• 0:44
  Speaker 1: It would mean the world.
• 0:46
  Speaker 1: It helps spread the word about this podcast.
• 0:49
  Speaker 1: All right, let's get into the episode.
• 0:53
  Speaker 1: Today we're addressing a common question how do you decide whether content belongs as a blog post or a fixed page on your website?
• 1:02
  Speaker 1: If you're feeling unsure, don't worry, you're not alone.
• 1:06
  Speaker 1: Many business owners grapple with this decision as they start building out their websites or adding new content.
• 1:14
  Speaker 1: By the end of this episode, you'll have a clear understanding of how to structure your website content effectively.
• 1:21
  Speaker 1: Whether you're focused on improving SEO, enhancing the user experience or simply creating an organized, professional looking site, this episode will give you actionable strategies.
• 1:34
  Speaker 1: What we'll cover today?
• 1:37
  Speaker 1: We'll break this topic into a few key sections the purpose of fixed website pages and why they matter.
• 1:45
  Speaker 1: The essential fixed pages every site should have.
• 1:49
  Speaker 1: The role of blog posts and how they differ from fixed pages.
• 1:54
  Speaker 1: Tips for writing blog posts that drive traffic and build authority.
• 1:59
  Speaker 1: A practical framework to help you decide whether content belongs as a page or a post.
• 2:06
  Speaker 1: Let's get started with page versus post basics.
• 2:11
  Speaker 1: Before we dive into the specifics, let's talk about the main difference between fixed website pages and blog posts.
• 2:19
  Speaker 1: Fixed website pages these are the cornerstone of your site.
• 2:24
  Speaker 1: They provide evergreen content, information that remains relevant no matter when a visitor lands on your page.
• 2:32
  Speaker 1: Examples include about us services, contact us.
• 2:38
  Speaker 1: Fixed pages are static and consistent.
• 2:42
  Speaker 1: You won't be updating them frequently, aside from occasional tweaks or enhancements.
• 2:48
  Speaker 1: For example, your About Us page might get updated if a new team member joins, but otherwise it stays the same.
• 2:56
  Speaker 1: Then there are blog posts.
• 2:59
  Speaker 1: Blog posts, on the other hand, are more dynamic.
• 3:02
  Speaker 1: They focus on specific topics, are often time sensitive and allow for creativity and deeper exploration.
• 3:12
  Speaker 1: For instance, five ways to relieve back pain at work.
• 3:17
  Speaker 1: He benefits of chiropractic care for seniors.
• 3:19
  Speaker 1: He benefits of chiropractic care for seniors.
• 3:21
  Speaker 1: Blog posts often have a date stamp, making them feel more immediate and relevant for specific moments in time.
• 3:30
  Speaker 1: Key differences between pages and posts.
• 3:33
  Speaker 1: Let's break it down further.
• 3:35
  Speaker 1: Blog posts can be more personal or opinionated, discuss timely or trending topics, though they can also be evergreen.
• 3:46
  Speaker 1: They are easy to share on social media or email newsletters and encourage comments and engagement.
• 3:54
  Speaker 1: Here are some examples of blog topics for chiropractors how regular chiropractic care can improve your quality of life.
• 4:04
  Speaker 1: Debunking seven common myths about chiropractic care.
• 4:09
  Speaker 1: Chiropractic care versus pain medications.
• 4:13
  Speaker 1: A safer path to recovery.
• 4:16
  Speaker 1: While fixed pages are not dated, they serve as a long-term reference.
• 4:22
  Speaker 1: Cover general, overarching information about your business, static in nature, designed to stand the test of time.
• 4:30
  Speaker 1: Examples of fixed pages for chiropractors Home page introduces your clinic and what sets you apart.
• 4:39
  Speaker 1: Services list the treatments you offer.
• 4:42
  Speaker 1: Offer like chiropractic adjustments, manual therapy or sports injury rehab.
• 4:48
  Speaker 1: Conditions treated covers ailments like back pain, headaches or sciatica.
• 4:55
  Speaker 1: Your fixed pages provide structure for your website structure for your website.
• 5:05
  Speaker 1: Here's why they're essential.
• 5:06
  Speaker 1: They improve user experience.
• 5:07
  Speaker 1: Fixed pages create a clear navigation system, helping visitors easily find the information they need.
• 5:12
  Speaker 1: For example, if someone is looking for chiropractic care for knee pain, they should be able to locate a conditions treated page that links to a dedicated sub page about knee injuries.
• 5:24
  Speaker 1: Like blog posts, they have SEO benefits.
• 5:29
  Speaker 1: Search engines prioritize websites with well organized, relevant pages.
• 5:34
  Speaker 1: The more specific pages you have, without being repetitive, the more keywords you can target, improving your chances of ranking higher in search results.
• 5:45
  Speaker 1: They help showcase expertise.
• 5:48
  Speaker 1: Your fixed pages establish your authority.
• 5:52
  Speaker 1: They tell visitors.
• 5:53
  Speaker 1: Here's who we are, what we do and how we can help you.
• 5:59
  Speaker 1: What pages should you include on your website?
• 6:02
  Speaker 1: Every website is unique, but most businesses, especially clinics, should have these essential pages.
• 6:10
  Speaker 1: Home page the first impression of your business, about us, your story, mission and team members.
• 6:18
  Speaker 1: Services a general overview with links to detailed pages for each service.
• 6:25
  Speaker 1: Conditions treated similar to the services section but focused on problems you solve.
• 6:32
  Speaker 1: Contact us make it easy for people to reach you.
• 6:37
  Speaker 1: For example, if you're a chiropractor, your fixed pages might look like this Services Chiropractic Care, manual Therapy, the Graston Technique, conditions Treated back pain, sports injuries, headaches.
• 6:55
  Speaker 1: Now let's talk about subpages and site architecture.
• 6:59
  Speaker 1: Each main page can have subpages, for instance, under conditions treated, you might have separate pages for knee pain, sports injuries and sciatica.
• 7:12
  Speaker 1: While these core fixed pages are important, sciatica While these core fixed pages are important blog posts are also important.
• 7:26
  Speaker 1: Blog posts complement your fixed pages by diving deeper into specific topics.
• 7:28
  Speaker 1: They're a great way to educate your audience, answer common questions and showcase your expertise.
• 7:32
  Speaker 1: For example, while your back pain page gives an overview of the condition, a blog post might explore five exercises to prevent back pain.
• 7:43
  Speaker 1: This level of detail builds trust and keeps your audience engaged.
• 7:48
  Speaker 1: How to decide blog post or fixed page?
• 7:53
  Speaker 1: Here's a quick framework to help you decide.
• 7:56
  Speaker 1: Is the content evergreen?
• 7:58
  Speaker 1: If yes, it's likely a fixed page.
• 8:01
  Speaker 1: If no, it might be better as a blog post.
• 8:05
  Speaker 1: Is it about your business or a topic?
• 8:08
  Speaker 1: Content about your business, services, team location belongs on fixed pages.
• 8:14
  Speaker 1: Content about a specific topic how to relieve back pain, seasonal health tips is better suited for a blog post.
• 8:24
  Speaker 1: Will it change over time?
• 8:26
  Speaker 1: Fixed pages rarely change, while blog posts can be updated or replaced as trends and topics evolve.
• 8:35
  Speaker 1: Here are a few tips for writing effective blog posts.
• 8:39
  Speaker 1: Choose a clear topic.
• 8:42
  Speaker 1: Focus on one idea per post.
• 8:45
  Speaker 1: For example, 10 tips for better posture is more effective than everything you need to know about posture.
• 8:54
  Speaker 1: Use headings and subheadings.
• 8:57
  Speaker 1: Break up your content to make it easier to read.
• 9:01
  Speaker 1: Incorporate keywords.
• 9:03
  Speaker 1: Optimize for SEO by including relevant keywords naturally throughout your posts.
• 9:09
  Speaker 1: Include a call to action.
• 9:12
  Speaker 1: Encourage readers to book an appointment, sign up for your newsletter or explore more blog posts.
• 9:20
  Speaker 1: Final thoughts on organizing your website content for success.
• 9:24
  Speaker 1: Structuring your website effectively isn't just about aesthetics.
• 9:29
  Speaker 1: It's about creating a user-friendly experience that also pleases search engines.
• 9:35
  Speaker 1: By understanding the differences between blog posts and fixed pages, you'll be able to create a site that educates, engages and converts visitors into loyal clients.
• 9:46
  Speaker 1: For more tips on blogging and content creation, check out these episodes of the Clinic Marketing Podcast Ep 66, elevate your Blogging Strategy how to Create Irresistible Content for your Clinic's Blog Ep 58, chats Hacks for Clinic Blogs Boost SEO, traffic and Engagement Ep 41, the Anatomy of an Effective Blog post.
• 10:17
  Speaker 1: You'll find links in the show notes.
• 10:20
  Speaker 1: Thanks for joining me today.
• 10:22
  Speaker 1: If you have questions or want help with your website strategy, reach out to us at Propel Marketing and Design.
• 10:31
  Speaker 1: Until next time, happy marketing.