Latest / The Perfect RIA / All Investment Management is Playing Office [Episode 267]
Transcript
- 0:17Micah Shilanski: The most value you add to your clients is
- 0:21reading investment journals.
- 0:51Amber Kuhn: TPR Nation, are you looking to learn more about
- 0:54Matthew Jarvis's guardrail strategy and how to communicate
- 0:57this to clients? Visit theperfectria.com/guardrails to
- 1:02get exclusive access to Matt's video example on presenting
- 1:06guardrails to clients, you'll learn how to address those
- 1:09critical questions about how much income can be safely taken
- 1:12to retirement and what adjustments need to be made when
- 1:16the markets perform poorly. Visit
- 1:18theperfectria.com/guardrails to get your access today.
- 1:22Matthew Jarvis: Hello, everyone to another of The Perfect RIA
- 1:26podcast? I'm your co host Matthew Jarvis, with me, as
- 1:29usual, the man, the myth, the legend, coming in live from
- 1:31Wasilla, Alaska. Micah Shilanski, Micah, how are you
- 1:33say, my friend?
- 1:34Micah Shilanski: Man, I thought it was my secret underground
- 1:36bungle. Again, yes, it's not like it's not Parker. I'm doing
- 1:40fantastic. Jarvis, another day in paradise, yourself?
- 1:44Matthew Jarvis: Doing good, doing it in the office this
- 1:45week, a little mini surge. So always excited to be working
- 1:48with the team. Excited Micha today be talking about
- 1:51investments. And this actually came up recently with an advisor
- 1:55who was saying, Hey, do advisors focus so much on investments
- 1:59because they can't figure out how to deliver value in any
- 2:02other way. And I thought that was a pretty insightful comment,
- 2:05you know?
- 2:05Micah Shilanski: I think so. Now I want to give a little defense
- 2:07to it as well, right? I also think because investments matter
- 2:11in the retirement plan, and it's a large portion of the
- 2:14retirement plan is money, right? Is the investment, not the
- 2:18planning side of it, right? There's a lot of other stuff you
- 2:20have to cover, but it becomes a big dollar amount. And so people
- 2:24get really wrapped around right? I think it's industry right?
- 2:26Because again, like I talked about in previous pods, the many
- 2:29issues that we have in this industry is it's so AUM focused.
- 2:32It's not households focused. It's not helping your clients,
- 2:35it's not heartbeats, it's not time, it's not value, it's all
- 2:37about aum. And so at the end of the day, if that's all the
- 2:40industry is talking about, that's the focus that's the
- 2:42focus that's going to be there. Obviously, so many people are
- 2:44going to be looking at investments. And I think that's
- 2:46a very clever and I don't be too conspiratorial right here, but
- 2:50it's a very clever way that really large companies push us
- 2:53that direction, because that's how they make their money.
- 2:56That's not how you add value to your client, though.
- 2:59Matthew Jarvis: That's a great point, and we need to remember,
- 3:01and there's some great lines in here between behavioral
- 3:04management and investment management, right? Because at
- 3:07the end of the day, and we've talked about this a lot, no
- 3:10matter how fancy your investment portfolio, and Nick Murray has a
- 3:13great one. I love Mr. And Mrs. Client, if we could beat the
- 3:16market by two points every year, but you still run out of money
- 3:19in your 90s, did we win the game? Right? So investments are
- 3:22critical. They are certainly not the entire picture, but we've
- 3:25got to remember the behavioral standpoint, and we've got to
- 3:28judge the success of our portfolios, not necessarily by
- 3:31their ability to be quote, unquote, the market, but the
- 3:34client's ability to stick with it. So if you have the greatest
- 3:37portal in the world and the client blows it up in an up
- 3:40market or blows it up in a down market, none of the rest of it
- 3:43matters. And really it's the down market that I'm focused on
- 3:46drivers. Now, maybe it's more anecdotal, but that's where I
- 3:49see more issues happen in the past, is in down markets.
- 3:51Clients get panicked, they get concerned. They want to make
- 3:54massive changes, really in up markets, everyone is really
- 3:57happy with kind of aggressive as many issues in up markets. But
- 4:00push back on me if you see a different be two to one or four
- 4:03to one or two or 10 to one, right? Because, well, and
- 4:06there's a lot of psychology there, right? Risk aversion is
- 4:09always higher than seeking out the gain. So there's a lot of
- 4:12pieces there. And we also have to remember that our clients and
- 4:12Micah Shilanski: And Charlie Munger, right? That's what he
- 4:15ourselves are constantly bombarded by this message of,
- 4:18have activity in your portfolio, right? It's just, it's non stop.
- 4:21Because something I always share with clients is, I always say,
- 4:24Have you ever went to the New York Stock Exchange at the end
- 4:27of each day in every day when the market closes, they cheer.
- 4:30They cheer when the market goes up, they cheer when the market
- 4:33goes down. Why would they cheer? Even on days when the market
- 4:36goes down, because Wall Street makes money on volume. They make
- 4:40money every single day, which is why Mr. And Mrs. Client, you
- 4:43never see a magazine headline that says, just hold on to your
- 4:46investments. You've never seen that says, Just rebalance, buy
- 4:49and hold. What you always see is buy these funds, sell these
- 4:52investments, buy these symptoms. Why? Well, because the companies
- 4:55that pay the financial media, not conspiracy, just look at the
- 4:58ads they want activity. So everything we're bombarded about
- 5:01is about more activity. Our job, Mr. And Mrs. Client, is to do
- 5:04what's going to work best for you.
- 5:07said when you were seeing him. And Warren Buffett was, you
- 5:09know, I know. What should you do with Berkshire Hathaway, stock,
- 5:12buy it and never sell it. Never sell it. Never sell it. Mr. So
- 5:15that over a dozen times right of just hold this thing, it's going
- 5:18to keep going up. And slightly biased in that, in a
- 5:21recommendation, right? But, but also, it's not bad advice that
- 5:25they're saying takes long term terms. I find it's really
- 5:28important in these client conversations, couple things
- 5:31that I need to dispel them of. One of them is a tax illusion,
- 5:34right? We got to, we talked about that, dispel clients of
- 5:37tax illusions. I also have to dispel them of market illusions
- 5:41that are there. And what do I mean by this? I'm talking about
- 5:45how they're focused on the markets etc, and thinking that
- 5:48that is a direct return on their retirement or not, or if the
- 5:52market went up by x or down by x, what their portfolio did. And
- 5:55one of the things I work on, especially in our process of
- 5:57success with new clients, is saying, hey, the SP 500 is a
- 6:01really cool benchmark for certain things. However, I want
- 6:04to create a bob and sue mark. What are the two of you need to
- 6:07do to make sure you're retired? Because it doesn't matter what
- 6:10the SP500 does. It only matters what you do, and are you on
- 6:15track for retirement or not? Is that going to be okay? They
- 6:19really like that idea, right? Because I'm trying to customize
- 6:22this now, is elements of the s, p, going to be in there, or
- 6:25elements inside of that customizable? But I wanna show
- 6:29are you on track for your retirement? And I want to get
- 6:32out of all of this conversation, up markets, down markets, etc.
- 6:36Matthew Jarvis: So Micah, things like that, that kind of
- 6:37terminology, that way to educate clients. That's where, as an
- 6:40advisor, you can get a lot of ROI return on investment from
- 6:44your time, right? So if you say, I'm to spend the next 100 hours,
- 6:46or the next conference I go to, I'm gonna attend every mutual
- 6:49fund presentation or crypto presentation or whatever, you're
- 6:52likely not gonna get an ROI. Maybe that'll be fun. And let's
- 6:55say that you could even, in some way move the portfolio returns.
- 6:59Again, it's not going to matter if you can't keep the client to
- 7:02the plan. So this is where, when I go to a conference, this is,
- 7:06hey, what are you telling your clients about crypto? When your
- 7:08clients say, I want to put everything in crypto, how are
- 7:10you answering that question, not from a philosophical, not
- 7:13esoteric, like literally, how are you answering that question
- 7:16when the market falls 50% How are you answering the question,
- 7:18Hey, should we sell everything as this time different? Those
- 7:21are the things where I can get an ROI, that's where I can
- 7:23really deliver value to clients. Is helping them stay with the
- 7:26plan now, but it's more than just words that we use. Micah,
- 7:30you and I were talking before we hit record about that. A lot of
- 7:33design of our portfolio is about behavior management, the kind of
- 7:37positions that we own, kind of rebalancing, way that we do, how
- 7:40we explain it to clients, how the statements read. All of this
- 7:43is from a behavioral standpoint, because we're dealing with
- 7:45humans and not some AI engine, though. I guess that would
- 7:48probably be worse.
- 7:50Micah Shilanski: Yeah, money's emotional, right? There's all of
- 7:52these things you don't think it is have a conversation about,
- 7:54you know, estate planning with a blended family. Money's
- 7:56emotional on so many different topics. So investments is the
- 8:00same. What do we need to do to build a plan that meets the
- 8:04client goals and has the greatest likelihood that they
- 8:08are going to stick with the plan? That's what I'm going for.
- 8:10So majority talked about this before, too on the bottom, I
- 8:12don't know too much.
- 8:13Matthew Jarvis: We haven't talked about so far as we go
- 8:15with six hundred episodes later.
- 8:16Micah Shilanski: Yeah. I know, right. One of the things that I
- 8:18really like to talk share with clients is saying, I want to
- 8:22take the least amount of risk it has to take to meet your goals.
- 8:26And now that's not giving you a risk to me two questions and
- 8:29saying, if you won the lottery, what would you do with the money
- 8:31tomorrow? Right? But it's saying, hey, my job is to tell
- 8:34you, what do you need to do to meet your goals. I'm not
- 8:38wondering what an emotional questionnaire says you should be
- 8:40doing with your money. That's a great way to go broker, to
- 8:42manage your money by emotions. We want your money. Manage your
- 8:45money based on your investments, your cash flow, your retirement,
- 8:49etc. That's how we need to be looking at this for the long
- 8:52run.
- 8:53Matthew Jarvis: You know, I want to make sure that also covering
- 8:54both sides of this, which is this is not a pass to be like
- 8:57negligent or or to just sort of ignore clients investments. And
- 9:01we see that sometimes we'll meet with advisors, they'll have
- 9:03hundreds of clients off 1000s of not a system for rebalancing.
- 9:07There's not a system for investing. Every client has a
- 9:09quote, unquote customized model, which means whatever I felt like
- 9:12that day, correct? Now I can't rebalance it because it's super
- 9:15unwieldy, so I just ignore it. There's no pass on that. The SEC
- 9:18and the vendor call that reverse churning. There's no pass on
- 9:21that, but we quickly get to the margin of diminishing returns
- 9:24once you have streamlined into a sofa models that all of your
- 9:26clients use with the risk tolerance based on their needs
- 9:30and accommodate whatever unique financial situation they have.
- 9:33The margin of admission insurance catches on really
- 9:35quickly. If you're saying, Hey, should we be 27.2% in this
- 9:39position, or 27.3 you're not making a difference there?
- 9:42Micah Shilanski: Yeah, it's 100% the case. Now I can say I was
- 9:44guilty of that, right? Especially when I first started
- 9:46Jarvis, like all of my clients, had kind of quasi different
- 9:47Matthew Jarvis: It's knowing which ones to plan and which
- 9:49models, what was going on, etc. And I really felt like I was
- 9:52doing a good job, because for each client, I was understanding
- 9:55their needs, figuring out what portfolio would be best, and
- 9:57what do they want to invest in, what do they not want to invest
- 9:59in, kind of building these 1000s. But at the end of the
- 10:02day, it became this, as you said, unruly beast that I wasn't
- 10:05able to add the value we needed to add. So we had to make some
- 10:08big changes, and we say, Hey, cut down at the end of this,
- 10:11what are just the core models that this really is? And then
- 10:14clients have to get their different allocations to those
- 10:16models, or to have their risk tolerance be where we want it to
- 10:20be. But besides that, you know, I need to cut this down to a
- 10:22core, handful of models that we can manage. You know, gear
- 10:25towards retirement. This is the power of a niche, right? Like a
- 10:28lot of my clients are retirees, federal employees preparing to
- 10:31retirement. So what does that mean? That means great. They're
- 10:33really similar in a lot of their goals. So my models are kind of
- 10:36geared. I've got some younger clients too. Well. The great
- 10:39news is, with younger I have less fixed income, right? I
- 10:42mean, it doesn't have to be a complete model setup, but
- 10:55ones you aren't right. So it'd be all sorts of getting into
- 10:59commodities and futures trading and adding crypto allocation and
- 11:02stuff. But you need to say, hey, here are lanes I work in, and
- 11:04here are lanes that I don't work in. So that when those
- 11:07temptations come along, when we as advisors who are notoriously
- 11:10have short attention spans, who notoriously like shiny objects,
- 11:13and you say, You know what I should add to my portfolios, is
- 11:15this whatever derivatives exposure? No, that's just not a
- 11:19lane I go into. And so that helps me narrow my focus. Here
- 11:22are the things I own. Here are all the things I do know. And if
- 11:26by chance, the world changes, and a new product comes along
- 11:29and I evaluate it needs to have a process to go through and not,
- 11:32Hey, I just took on Bob and Sue. I bet they like this new
- 11:34derivatives exposure. Yeah, that's 100% the case, right? So
- 11:38what's that process?
- 11:39Micah Shilanski: How do I be effective, and how do I manage
- 11:40this in terms it comes a little bit more challenging, I gotta
- 11:42say. Challenging, I gotta say, if you're gonna own individual
- 11:44fixed income items, structure notes, etc, this really does
- 11:47come make your portfolio a lot more complex. So you really
- 11:50gotta ask yourself, right? So you're diminishing returns,
- 11:53where is the value that's going to be here? Is this something
- 11:56I'm going to be able to monitor and really roll out with a lot
- 11:59of my clients? I mean, structured notes are kind of
- 12:01cool. However, they come with a lot of more time management
- 12:04issues.
- 12:05Matthew Jarvis: They do. They're harder to rebalance. You can't
- 12:07really rebalance them. They throw off all the models. This
- 12:09is also something that we need to look at, right? How are we
- 12:11doing this at scale? Right? If you've got 100 or 200 or however
- 12:15many clients, you have an ensemble enterprise practice,
- 12:18you have 1000s of clients, there's got to be a streamlined
- 12:20way of doing this. It can't just be well, this way, I'm gonna do
- 12:23it here, and I'm gonna do it differently. The other way,
- 12:25you've got to streamline this stuff, because it's not, it's
- 12:27not bringing a lot of return to the table. It's got to be
- 12:29straightforward doing it differently. Time to step up.
- 12:32Over here, we need a so box sound effect. Micah, like, I
- 12:35don't know what the sound effect for soapbox is, but ladies and
- 12:38gentlemen, if I could have your your attention, please.
- 12:39Micah Shilanski: So one of the things that we need to be
- 12:42focused on right now, right? And I'd love to call out advisors on
- 12:45this is, right, assuming you're not driving pull up your
- 12:48investment account, what was your contributions to your
- 12:51retirement account this year and last year? Right? How much have
- 12:54you made? Now, I'm not just saying your IRAs. I want to say
- 12:56everything you're saving for retirement, right? So not just
- 12:59for one case, etc, all the money that you're saving, where is it
- 13:02and how is it allocated? And show me how that's allocated
- 13:05compared to the rest of your clients. You know, are you
- 13:07investing the same way that you're recommending to your
- 13:10clients, or are you a special and unique snowflake, that
- 13:13you're having your own little models and you're not actually
- 13:15putting your money where you tell your clients.
- 13:17Matthew Jarvis: There's a lot of issues here, and advisors get
- 13:20really heated about this one, Micah, and I suspect is because
- 13:23most advisors know that they are following their advice. And so
- 13:27there's a couple of angles here. One is Micha, you and I are both
- 13:30our average client. We're business owners. We own multiple
- 13:33companies. Our financial situation is dramatically
- 13:35different than most of our clients. We could make a real
- 13:37case to say our personal investments could be much
- 13:40different than clients. We can make that case. There's
- 13:42definitely a case to be made there. Yeah. But it comes back
- 13:45to if I'm going to tell a client to do X, if I'm going to tell a
- 13:47client max fund retirement accounts, if I'm going to tell
- 13:50them to have a diversified portfolio, if I'm going to tell
- 13:52them to own equities for the long run, I have to do the same
- 13:55thing, even if by some chance, I'm able to do some other exotic
- 13:58thing, take on leverage, access to something else, I have to do
- 14:02the same thing. And if I'm not, I am doing myself and my clients
- 14:06a massive disservice. So this isn't about like arguing the nth
- 14:10degree here. It's if I don't do these things, I am doing my
- 14:13clients and myself a disservice.
- 14:15Micah Shilanski: 100% the case, right? One of the things that I
- 14:17love to share with my clients is the fact that saying, Hey, I
- 14:20believe so much in the investments that I'm
- 14:22recommending. I own the exact same things I'm invested in the
- 14:25exact models that you are now. It might be slightly different
- 14:28allocation wise. Again, my time horizon for years. Great news.
- 14:33You're going to retire before me, so I'm going to be here with
- 14:35your retirement, right? But that means I'm going to have a little
- 14:38bit less in some areas, but I'm still going to own a lot of the
- 14:41same things you own, because I want to make sure that if I'm
- 14:44committed to something, I should be investing my money in as
- 14:46well. Now Mr. Mrs. Client, that does present a conflict of
- 14:49interest, I do understand that. So we might be owning the same
- 14:51things. And if you would ever want to see what I own in my
- 14:54account, I'm delighted to open it up and show you to prove that
- 14:57I own the same thing. Is that, okay? Yeah, you ever had someone
- 14:59take you up on that once. Oh, interesting. Yeah,
- 15:02Matthew Jarvis: I never have. I'm always surprised. I'm always
- 15:04thinking I would like to see my tax repairs tax return. Yeah, he
- 15:08never offers to show to me again. Sometimes people get hung
- 15:11up on this. They say, Well, hang on a second. Micah, you're not a
- 15:13retiree, therefore your portfolio should be different.
- 15:17And the difference, though, is just in fixed income allocation,
- 15:20which is the exact same thing I tell a client who's not retired
- 15:22yet, Mr. And Mrs. Client, once we get within five years of
- 15:25retirement, we need to start building up a five year buffer
- 15:28so that when not if the markets go down, we've got fixed in same
- 15:32goes for me. I am more than five years from retirement, so I can
- 15:36make a case. Micah, that I need zero fixed income allocation. I
- 15:39still, however, this just my personal allocation. I still
- 15:42keep a 10% fixed income allocation so I can own the same
- 15:45things that clients have. And I always advise clients to have a
- 15:49buffer. You never know what will happen in life. You always need
- 15:51a buffer. So does that 10% fixed income drag on my personal
- 15:55portfolio? 100% it does. 100% it does. But I'm endlessly
- 15:58committed to doing the same thing. I advise to clients..
- 16:00Micah Shilanski: Your fixed income hasn't done nothing but
- 16:02go up in the last four years. Like, where have you been
- 16:04investing?
- 16:07Matthew Jarvis: That's a different episode, the after
- 16:09hours episode.
- 16:09Micah Shilanski: So that's a really important distinction,
- 16:11right there. And I tell the clients the same thing, right?
- 16:13It was saying, hey, my allocation is going to be
- 16:15different. Now. Again, I could justify the same thing with
- 16:18younger clients. I have no problem with them putting like
- 16:20four one case, they can't touch the money. It was 100% in
- 16:22equities. Sure. Equities, sure, right? And I can make that
- 16:24argument for myself, but I'm defying not investing in what I
- 16:28tell clients to invest in. That's the caveat. Now, there
- 16:31are some things that I do that I'm not investing in, right?
- 16:34We're changing a lot of annuities right now, just
- 16:35because the change in interest rates, they're getting better
- 16:37deals. So you could take this to the integrants as Mike do own
- 16:40the same type of all of those annuities. Fair point, I do not
- 16:43right, but as many of these areas that I can I wish to move
- 16:47into to make sure I'm putting my money where I'm recommending it
- 16:51for my clients.
- 16:52Matthew Jarvis: And again, just like we tell clients, hey, if
- 16:53you want to have a fun money account, we can set up a fund
- 16:55money account. Here's how it works, and that's I do the same
- 16:58thing for the couple of fun money stocks I want to own. I
- 17:00want to support Elon Musk, I own Tesla shares that's in my fund
- 17:03money account at an allocation that does not impact my
- 17:05financial goals, because again, I'm going to follow the same
- 17:07advice. Micah, you're right, and this doesn't necessarily apply
- 17:10100% right? For example, I have never had a spouse who was
- 17:14terminally ill, and yet I still advise clients with terminally
- 17:17ill spouses, right? So there's limits to this, but at the same
- 17:20time. Any place that I can do exactly what I tell the clients
- 17:23do, I'm going to do exactly that thing.
- 17:26Micah Shilanski: Not just any place that I can recommend to
- 17:28the client what to do, anything the client is going to do that I
- 17:31have an opportunity to do. I'm going to do it. Example,
- 17:35timeshares. I've been to timeshare presentations before,
- 17:37and one of the reasons Kelly and I first sat on one, she's like,
- 17:39why do you want to do this? She's like, it's not worth the
- 17:41$200 or whatever that this whatever the discount. I was
- 17:43like, no, but clients didn't do this, and I was with the sales
- 17:46pitch is, yeah, right. I want to see what this experience is
- 17:49really like. When I get my statements, I get my statements
- 17:52the same way clients get their statements. And I look at it, I
- 17:54own the same things. Now when I look at it in that structured
- 17:56note, all of a sudden drops in value, but it was guaranteed, it
- 17:59was structured. See, but it's guaranteed. Like, what the heck.
- 18:02What great news. I get to see how that's reported on Schwab.
- 18:04So when the client comes to the question, but on my statement, I
- 18:06know it's the same thing, and here's what it means. Remember
- 18:08how it's described as A, B and C, let's pull up your statement
- 18:11right now. I know that intimately, because my money is
- 18:14there too, and I get to see this. I tell the other advisors
- 18:18too. I said, Hey, if you have an opportunity to travel like a
- 18:20retiree would take those same experiences and see it from the
- 18:23eyes of a 6575 eight year old, because now, when we're advising
- 18:27these clients, we can see things so much easier, so differently,
- 18:32and give them advice to them.
- 18:34Matthew Jarvis: Another place this comes in. I don't know if
- 18:34we've gotten on or off the soapbox here. The other place
- 18:35this comes in is the logistics of how your own account is
- 18:41managed. So if you're going in there and just placing your own
- 18:44trades haphazardly, or doing your own cashiering haphazardly,
- 18:47that's not okay. One, you're breaking the system, right? And
- 18:51you're showing your team, hey, this system is only important
- 18:53when it's important, but the others you're not experiencing
- 18:56like a client experiences, right? So let's say that you
- 18:58want to move money from your broker's account to your
- 19:00personal accounts, right? Well, if you just go in there and
- 19:02transfer the money to yourself, you're not experiencing the call
- 19:06in having your call put on hold, having to listen to the
- 19:09voicemail be like whatever that case is, waiting three days,
- 19:11waiting the fourth day, it's still not there. Is it going to
- 19:13happen or not happen? You're missing all of those steps which
- 19:17are critical in the client experience. So we have to
- 19:19experience this firsthand, even if on paper, we could say it's
- 19:22faster to just do it myself.
- 19:24Micah Shilanski: Yeah, or you want to see a really experienced
- 19:25have your wife call in and do the transfer, and when she's
- 19:28frustrated at the experience, you're really going to hear
- 19:30about it, right? Because it wasn't taken care of. But that's
- 19:32a great way to learn what's actually being said. And how
- 19:37does this actually go through? Like, my wife is very smart,
- 19:39Kelly, she has gotten a lot of this stuff, but sometimes, like
- 19:42with the CPA, we'll be chatting with them and explaining some of
- 19:44this tax stuff. It'll be interesting just to hear how
- 19:47Kelly receives it. And it's again, that lens of I get to see
- 19:50this now a little bit more through a client experience than
- 19:53from the advisor side. And there's a lot to learn right
- 19:55Matthew Jarvis: Yeah, there is, you know, Micah related to that
- 19:55there.
- 19:57is how we communicate investments to clients. You and
- 20:00I have the opportunity to see a lot of advisors in action. We
- 20:03watch a lot of recordings of advisors in their presentations,
- 20:06and a lot of times, especially if you're not super attuned to
- 20:10body language, you can miss out that you've lost the prospect of
- 20:13the client. So you start waxing lyrical about the standard
- 20:16deviation of this and how the Monte Carlo simulation is that,
- 20:19and you don't notice the subtle glazing of the eyes, right?
- 20:22You've completely lost them. And by doing that, you've lost
- 20:27credibility. So we think, Well, it's my job to educate, which we
- 20:31translate to lecture, because we're used to that, right? If
- 20:33you grew up in any kind of cool situation, I go to the industry
- 20:36conference that you get lectured at, right? Well, let me just
- 20:38glaze over and tolerate this. That's reducing credibility with
- 20:42the client. You're damaging that relationship. But if I can sit
- 20:45down and I can say, hey, tell me a little about your situation
- 20:48when the covid crisis happened and the markets fell like, how
- 20:50was that for you? And then they say, Boy, I almost as good as it
- 20:54turned around quick. I was going to panic out. That's a different
- 20:56discussion. And they said, Hey, I've committed to not looking at
- 20:58my statements during those couple Okay? That's a different
- 21:01discussion. So we've got to understand the difference
- 21:04between truly educating clients and just lecturing them. You
- 21:08know, Chairman said, I really think that comes down to
- 21:10empowering clients to solve on their retirement, right?
- 21:12Micah Shilanski: That's really what we're going for, is, how do
- 21:14we empower clients that they're not at the end of this whip
- 21:17getting, you know, back and forth, etc, with whatever the
- 21:19market's going to do that day. How do we make them the driver
- 21:23in this? And so let's pivot the conversation a little bit of
- 21:25saying, hey, investment allocations, it's going to be
- 21:27what it's going to be. What are things our clients can control?
- 21:30Okay, they can control how they're spending money. They can
- 21:32control a little bit on their distribution side and a little
- 21:34bit on how do we make this more proactive? Now, different tax
- 21:38conversation. Let's just leave this on the investment side.
- 21:40This is why I love the buckets so much, right? One is our five
- 21:44year rule. You already mentioned it before, right? And we explain
- 21:47that. So now we're empowering clients that says, hey, we're
- 21:49being proactive, not it. But when the markets go down, we
- 21:53have a plan to keep you in retirement. Your Cash Flow
- 21:55coming, right? So this is empowering to them. Then the
- 21:57other thing is the 5% distribution. I think you use
- 22:005.4% right? Either way. What this does? It empowers the
- 22:03client. Hey, I want to pull out $200,000 to buy an RV. Awesome.
- 22:07So we pull out 200,000 bucks, and we're kind of maxed out
- 22:09under a 5% distribution. That means we got to reduce our
- 22:12income by about $10,000 a year. This is what it's going to mean.
- 22:16Is that something that you would like to do, right? But now I'm
- 22:19empowering the client. I'm not telling the client yay or nay,
- 22:21it's a bad decision. This is a guide to discovery. I'm giving
- 22:24them the tools toward in their retirement, and that's also when
- 22:28the market goes down. We're giving them the tools to stay
- 22:31invested. Says, Yeah, we absolutely could sell out 100%
- 22:34that is absolutely one of your choices. Keep in mind, remember,
- 22:37we had a plan for this, that when the market goes down, we
- 22:40have five years in reserve. Now. Why do we have that? Five years?
- 22:438, 9, 10, 11, 12, right? In order for that market to come
- 22:47back up so we can have those conversations, which are, I
- 22:50think that empowering them, that's what really kind of dials
- 22:53down the emotional aspect of it and allows them to stay the
- 22:56course.
- 22:57Matthew Jarvis: It also gives us, like a way to communicate
- 23:00and message with the client in a way that's delivering value and
- 23:02not just noise. So so often, as advisors, because we're
- 23:05bombarded with investment commentary, we're bombarded by
- 23:08this fund manager's thoughts or this whomever's thoughts, it
- 23:11lets us communicate with clients in a valuable way. So for
- 23:14example, anytime that we're rebalancing client portfolios,
- 23:17especially when the market's up, we're letting them know, Hey,
- 23:19Mr. And mrs.. Client, the markets are up. We're topping
- 23:22off your ward chest, right? Or, Micha, you call it that cash
- 23:24reserve bucket, we're topping that off. So we have a full five
- 23:28years, especially right now, in today's political and market
- 23:31environment, right? We're living clients because they're
- 23:32concerned, right? They're saying, hey, these things are
- 23:34going on. I'm really concerned. Great. New chest is filled to
- 23:37the tippy tippy top. We've got a full five year buffer. Now, was
- 23:42that really any different than saying, Hey, we've automatically
- 23:44rebalanced through the changes in interest rates, blah, blah,
- 23:46blah, huge. It's hugely different. It's night and day
- 23:49different, actually, because I put it in a framework, the
- 23:51client now understands this framework. Oh, they've made
- 23:53these changes in my portfolio, so I'm better positioned for
- 23:56something to happen now, yeah, have we hedge or no, we're still
- 23:59following the same thing we've always followed, but we're
- 24:01putting in a way that empowers the client and they understand
- 24:04it, right?
- 24:04Micah Shilanski: Because now they can do something. Because
- 24:05what the heck does rebalance mean? Right? It's a marshmallow,
- 24:08right? So really important on these conversations about, how
- 24:11are we empowering our clients, how are we putting this in our
- 24:13process of success to make sure that they're empowered to stay
- 24:16in the long run? Again, my goals are making sure we're achieving
- 24:19the client's retirement goals and creating a plan they're
- 24:22going to stick with when things get hard, well, it gets tight,
- 24:26when the markets go down, when inflation goes nuts, when a
- 24:29death happens, right? Any of those things, what's a plan they
- 24:31are going to stick with? And I think it's the same analogy as
- 24:34what's the best workout plan, what's the best diet what's the
- 24:37plan, financial plan, the one you're going to do at the end of
- 24:40the day, it's the one the client is going to do. And it doesn't
- 24:42matter how elaborate we get, if the client is not willing to
- 24:45follow it, it is worthless. All of your time wasn't worth a damn
- 24:50cent because the client isn't willing to take action on it.
- 24:53Matthew Jarvis: One of the fun is related to what you just
- 24:55said, which is, as an advisor, whatever investment strategy you
- 24:59follow, whatever that is, you have to be able to come into the
- 25:02client meeting with 100% conviction that this is the best
- 25:06possible investment strategy. It doesn't mean necessarily that
- 25:09you don't think there could possibly be a better one
- 25:10somewhere, or that there aren't still pros and cons, or that
- 25:13there aren't still risk but you've got to sit down and say,
- 25:15Hey, Mr. Or Mrs. Client for your goals, this is the best possible
- 25:20move we can make, which means you cannot sit down in a client
- 25:22meeting if you're bearish about about equities, and you think,
- 25:25man, I really think with this election, the bottom is going to
- 25:27fall into the market. All things going to go to hell. You cannot
- 25:29sit in that meeting and tell clients they should buy
- 25:31equities. You have to sit in that meeting and say, Hey, Mr.
- 25:34Mrs. Client, no matter what happens with the election or
- 25:37interest rates or anything, I am 100% confident that the owners
- 25:40of the world's greatest companies that we also own will
- 25:43get up the next day and say, Huh, that's a challenge. Let's
- 25:46keep going. And that's why conviction day in and day out.
- 25:49And so clients hear that and they share that conviction, but
- 25:52it can't be wishy washy. If you're wishy washy, then you
- 25:55need to go something else. You start doing fixed index
- 25:57annuities or something. I don't know if it needs to be something
- 25:59you have 100% conviction behind, which also means you own the
- 26:02same thing. Because if you have 100% conviction, you do that.
- 26:05That's the only time you have conviction.
- 26:07Micah Shilanski: You know, that's kind of funny. And if you
- 26:08don't believe that, when the market goes down and the world
- 26:09Matthew Jarvis: There is that. And you can just take piece of
- 26:10goes to hell in a hand basket, the owners of these companies
- 26:12will stand up and accept that challenge. It doesn't matter
- 26:14what you
- 26:19that. You can say, like, listen, it can all hell at some point.
- 26:22Statistically, it will. At odds are, it's not today. This is our
- 26:25least matter.
- 26:26Micah Shilanski: Yeah, yeah. I like the former. Way you said
- 26:28that, not so much the latter, but yes, yeah. Well, that goes
- 26:31back to how you position it right.
- 26:32Matthew Jarvis: Like, if I sit down with clients, it's easy to
- 26:34be pessimistic. Well, the world's got to end someday, and
- 26:36if it does, we all, you know, the whole world to death in a
- 26:39few months. But that's not super empowering. Find Jesus. Come on,
- 26:42we could get some Empower there is that there?
- 26:44Micah Shilanski: All right, so this podcast is all about action
- 26:47items. So kick it off for us. What's a good action item our
- 26:51listeners can take this week and implement?
- 26:52Matthew Jarvis: Yeah, and again, I know we end every episode with
- 26:54this, but it really is, guys and gals. It's really all that
- 26:58matters. There are so many advisors out there that are
- 27:00quote, unquote, smarter than Micah and I. They have better
- 27:02college degrees, they have more designations. They have this
- 27:04alphabet, suitable letters. They speak at conferences, they
- 27:07attend conferences, and they're at the other day, not helping
- 27:10clients. And so it's the things that you do. So action number
- 27:13one, your investment allocation needs to be perfectly aligned
- 27:16with your clients, which means have a team member or have
- 27:19another advisor. Look at your models, look at your
- 27:22investments, and if they're out of balance or out of model, to
- 27:25have make that change right now this week. Don't wait for the
- 27:28market to move right now this week, make that change.
- 27:30Micah Shilanski: Yeah, just shoot an email, shoot a task,
- 27:32call your office and just have a get line. I love it. Number two,
- 27:34this will be a fun one. Ask your spouse what your financial plan
- 27:38is? Don't accept the answer. Well, that's your job, not mine,
- 27:42or that you have that, etc. Does your spouse know what your plan
- 27:45is? Does your spouse know your cash flow, your investment plan,
- 27:48your taxes, etc? And don't say it doesn't matter, right? What
- 27:51do we tell clients at the same day? Right? We tell clients know
- 27:54the spouse needs to be involved in this process so something
- 27:56happens to you. They need to at least know the high level of
- 27:58what's taking place, not the details. Where are you at on
- 28:01that?
- 28:01Matthew Jarvis: I'm so relieved, Micah, you didn't call out mine,
- 28:03which there's a little post it note. I have my emergency
- 28:06bracelet. If you look at my medical bracelet, it says I
- 28:08don't drink milk. Call Micah. So that's what happens to me. Call
- 28:16Micah. He's gonna charge you a fortune, and just blame that on
- 28:19me. So that's crazy. That's correct, yeah, but it is Jokes
- 28:23aside, right? It's physician healed ice, and we think that
- 28:26those things don't matter, yeah? And they do, because it's, it's
- 28:29a breach in your integrity. It's a breach of my integrity. And it
- 28:32was integrity to not have these things in place, and it's making
- 28:35you a worse advice. And when you look, you say, how come I'm not
- 28:37achieving my goals? How come my clients are they can't trust you
- 28:41because you don't trust you.
- 28:43Micah Shilanski: All right. Last Action item is, hey, we're
- 28:45transforming the industry. Guys, so many days are taking
- 28:47wildfire. They're spreading, etc, and it's because the great
- 28:50advisors that listen to our podcast like you share this.
- 28:53Listen early, listen, often, vote, early. Vote. Often give us
- 28:56those five stars. Send this out to other advisors. We have more
- 28:59goals to transform the industry, and we cannot do it without your
- 29:03help until next time. Happy planning.
- 29:04Matthew Jarvis: Happy planning. Before you leave a quick word
- 29:07from our sponsors. Hey everybody, I want you to take a
- 29:10quick look around your office and on your desk there should be
- 29:13The Retirement Tax Services Desktop Tax Guide. And if it's
- 29:17not there, or if it's not burned, meaning you didn't
- 29:19download the desktop tax guide. This is a must have resource for
- 29:27every financial advisor, committed to tax planning.