Oppo’s bid to crack NZ’s smartphone duopoly
Chinese smartphone maker Oppo is making an assertive play to shake up the $1.3 billion smartphone market in New Zealand, aiming to disrupt the long-standing duopoly of Samsung and Apple with a mix of tech innovation and brand-building efforts.
In this week’s episode of The Business of Tech podcast, Oppo New Zealand Managing Director Morgan Halim shares insights on how the challenger brand, which claims around 10% of the local market, is reimagining what Kiwi consumers can expect from their devices.
Taking on a cosy duopoly
“We started about seven years ago, and we knew there was…
The skinny
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