Latest / The New Physician: Today’s Difficult Problem
Who the Hell Is Tommy Hilfiger?
When I was a teenager, everybody seemed to wear Tommy Hilfiger. I remember wondering: why does this particular name mean anything?
Years later, I realized there was a business lesson hiding inside that question.
A brand isn't really the name. It's what people have learned to think when they hear the name.
I’m Sonny Saggar, professional problem solver.
Find me at NewPhysician.org and click Discuss a Problem if there’s something you’d like to talk through.
#Branding #Business #Entrepreneurship #PersonalBrand #SonnySaggar #Shorts
The skinny
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