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Shiftheads - Why Do Some Snack Names Sound More Filling?
Brand names can make a snack sound filling before you’ve tasted it. David Sidhu, assistant professor at Carleton University, offers clues to what you might be hearing in a name, useful if you’re choosing one yourself.
Imagine choosing a potato chip for a friend who prefers heavier food. Would Gobo or Tiki sound like the better fit? Around 600 people faced choices like these, and their expectations give you a reason to reconsider what a product name is doing.
Easy pronunciation is one consideration. But David points to another preference you can test by saying two made-up words…
The skinny
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