Latest / The Iowa Business Podcast

U of I students create pace-keeping LEDs for track athletes - Nicholas Gorsich of Stridelane
Long distance runners need to strike a delicate balance to win. If they go to slow, they fall behind. If they go to fast, they lose precious energy. Nicholas Gorsich, co-founder of Stridelane explains how their high tech LED pacing lights solves the problem and how their first version was made of hacked carnival lights!
Gorsich says they bootstrapped the company taking no loans. How? He says they purchased carnival lights off Alibaba and re-engineered them to work with their own custom software. The system was acceptable enough to close early deals and get income. Combined with winning a few…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.