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Overcoming Call Reluctance: Beyond “Shut Up and Make the Calls”

I would say the number one thing that helped me the most with overcoming call reluctance is when I realized the people who are likely to yell or scream or be angry or be obnoxious or belligerent, they're not the people we're doing it for. We are doing it for the needles in the haystack. We're doing it to find that perfect-fit customer that needs what we have to offer, and who was waiting for someone like us to come along. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the idea of overcoming call reluctance. Welcome back, Jay. Jay: So…

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