Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Psychological Pricing Breaks The Logic
We explore why the human brain struggles with pure arithmetic when money is involved, using the classic case of the twenty-dollar bill versus a discount code. Lucas and Luna examine how cognitive load causes consumers to make irrational choices not because they are greedy, but because their brains are trying to save energy. This episode digs into the difference between value-based pricing and transactional pricing, showing how small fees can destroy conversion rates even when the total cost is lower.
#PsychologicalPricing #CognitiveLoad #ConsumerBehavior #MarketingStrategy…
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