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IMAP 101: Know Your Wiring to Lead Like You

Ever felt like you’re wearing someone else’s leadership suit? In family business, it’s easy to inherit roles, patterns, and assumptions that don’t fit. In this solo episode, Andrea breaks down the IMAP assessment—a practical framework to name your natural wiring so you can lead with clarity (not copycat energy).

You’ll learn how motivated roles map to a project’s lifecycle (Idea → Prototype → Develop → Refine → Maximize), why operating outside your role drains energy, and how temperament and impact style shape the way you show up.

What You’ll Hear in This Episode

The 5 motivated roles and how…

The skinny

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