How to Avoid Innovation Failure – Tony Ulwick
Do you want to learn how to avoid innovation failure?
Today I'm talking with Tony Ulwick, who has spent his career clarifying the complex world of innovation. Tony believes that innovation isn't just about creating new ideas – the heart of innovation is uncovering and addressing unmet customer needs.
Tony shares that true innovation isn't just about fresh ideas. If you want a winning product, Tony explains that you must start by uncovering what people actually want, not just what you think is cool. That shift changes everything.
During our conversation, Tony shares insights about creating a…
The skinny
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