MUST SEE: SEC, ESPN Were Just EXPOSED for March Madness Bias, Burying Big 12, ACC for Auburn, Texas

Locked On Big 12 | Daily College Football & Basketball Podcast · Mar 10, 2026 · 35m

The "national media bias" in college basketball has reached a boiling point as we approach Selection Sunday 2026. While the Big 12 has statistically dominated non-conference play—boasting an 11–6 head-to-head record against the SEC—the narrative coming out of Bristol and other major outlets remains fixated on SEC "potential" and "depth."

The "Brand Propping" Problem

Critics and regional analysts have pointed out a glaring disparity in how both leagues are covered. Despite the Big 12 holding superior computer metrics (NET and KenPom), marquee matchups between Top 15 Big 12 teams are frequently…