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022. Afraid to Raise Your Prices? Here's What It's Really Costing You
Most business owners aren't struggling because they charge too much.
They're struggling because they charge too little.
In this episode of Profit Isn't an Accident, Shannon Howard breaks down one of the most common profit killers in small business: underpricing. If you've ever worried about losing customers, getting underbid, or hearing "that's too expensive," this episode will help you rethink how you approach pricing and profitability.
You'll learn why staying busy doesn't always mean you're making money, the hidden costs of underpricing, and how to build confidence in your pricing strategy…
The skinny
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