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What Happens When AI Moves Faster Than the Institution with Simon Cope

Simon Cope is a Senior Lecturer in Marketing at Massey University's Auckland campus and a digital marketer with over 30 years of industry experience. He's a serial entrepreneur who has built and exited multiple businesses and has consulted to clients across more than 115 industries.

At Massey, Simon teaches across undergraduate and postgraduate programmes — including the MBA — in digital, social, and omnichannel marketing, earning "Lecturer of the Year" recognition for his applied, real-world approach. His research and teaching expertise spans online conversion strategies, offline-to-online…

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