Art Hill | Rogue Marine | Ben Taylor Podcast
Art Hill, founder of Rogue Marine Advisors, joins the Ben Taylor Podcast at Cannes Yachting Festival to discuss how marine brands can build better marketing strategies, strengthen their positioning and turn attention into commercial results. Art explains how his career in advertising and passion for tournament fishing led him into the marine industry, and why understanding exactly who a product is for and what problem it solves and should sit at the heart of any marketing plan. The conversation explores the cultural differences between marketing in Europe and the United States, when brands…
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