Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
What is Innovation in Sneakers?
A common complaint in sneaker culture today is the lack of innovation, but what does that really mean? Innovation usually speaks to advances in technology or ways of doing business. Creativity and a true sense of what real sneakerheads is lacking within the most popular brands. Matty Ice discusses the difference between innovation and creativity. Join in on the conversation.
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The skinny
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