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Chasing Sweet Success with Martin Höfling

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Martin works at Perfetti Van Melle as Global Marketing Manager, leading the global strategy for the iconic Chupa Chups (lollipop) brand across global markets. He has over 15 years of experience in marketing and product/portfolio management.

Martin was born and raised in Brazil. After graduating with a bachelor’s degree in international relations, he moved to the US for three years to gain more experience living abroad. Martin moved cities every six months and completed internships in various industries.

After moving back to Brazil, he worked in some marketing roles, including…

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