Latest / Masterminds Podcast / Don’t Quit Your Job Yet. Build It the Smart Way: Antoine Mensah || Masterminds Podcast EP38

Transcript

Don’t Quit Your Job Yet. Build It the Smart Way: Antoine Mensah || Masterminds Podcast EP38 · Masterminds Podcast

0:00
SPEAKER_02: So many people jump into business ideas without doing the research.
0:04
SPEAKER_00: So treat somebody else's business the way you want someone else to treat yourself.
0:10
SPEAKER_02: You should never take a job for the salary.
0:12
SPEAKER_02: Yeah.
0:13
SPEAKER_02: You should take a job for the experience.
0:15
SPEAKER_00: Yeah.
0:15
SPEAKER_00: Take advantage of opportunities that work in favor of the strategy or the end goal you want to get into.
0:22
SPEAKER_00: You literally are the CEO.
0:24
SPEAKER_00: Discipline and valuing your time are some of the greatest assets you can ever have on your site.
0:30
SPEAKER_02: Don't work for free without understanding what free means.
0:34
SPEAKER_02: Exactly.
0:35
SPEAKER_02: If you are not willing to sacrifice for your side hustle, is it possible for it to work?
0:40
SPEAKER_02: Forget about it.
0:43
SPEAKER_02: Welcome to the Masterminds Podcast.
0:46
SPEAKER_02: This is a podcast where we grow and develop your most powerful tool, your mind.
0:50
SPEAKER_02: My name is Richie Menta, and I'm going to be your guide on this exciting journey as we discuss powerful ideas and concepts that will shift your mindset to one that sets you on a path for long-term success.
1:03
SPEAKER_02: The goal is to help you to become the mastermind that you deserve to be.
1:26
SPEAKER_02: Now you have your nine to five, but how do you develop from that?
1:29
SPEAKER_02: How do you start your own business, your own side hustle, and grow it into something that is hopefully profitable in the future?
1:37
SPEAKER_02: Well, I'm sitting here with somebody who has mastered the art of developing big and great structures while having his nine to five.
1:46
SPEAKER_02: The man here is a media personality, he's a digital content strategist, and he's also an expert in everything music distribution because he's a broadcaster at MX24, as well as the co-founder of Afttown, which has grown from being a small company, which has an idea in his mind, to actually distributing and helping so many African talents, putting them on the map globally on the music scale.
2:15
SPEAKER_02: Sitting right in front of me is Antoine Mensa.
2:18
SPEAKER_02: Mr.
2:18
SPEAKER_02: Richie.
2:19
SPEAKER_02: Charlie, how far?
2:20
SPEAKER_02: I'm doing great.
2:21
SPEAKER_02: It's a blessing to be here.
2:22
SPEAKER_02: Oh, it's a blessing to have you here.
2:24
SPEAKER_02: You know, this is weird for me because usually I'm in that state and you are here.
2:28
SPEAKER_02: I know, I know.
2:28
SPEAKER_02: And now, you know, top 10 everything.
2:32
SPEAKER_02: So, how are you feeling?
2:33
SPEAKER_02: How are you feeling about the terrain right now in general?
2:36
SPEAKER_02: You know, a lot of people are saying, Charlie, right now, making money is difficult and stuff.
2:40
SPEAKER_02: But how do you see everything like the terrain of money making right now?
2:45
SPEAKER_00: Ah man, it's bittersweet.
2:46
SPEAKER_00: It's it's exciting, but at the same time, with the numerous AI tools that are being introduced and the new tech being developed from AI tools, literally on a daily basis.
2:57
SPEAKER_00: Yeah, it can take you aback.
2:59
SPEAKER_00: You know, it's a bit scary at the same time.
3:01
SPEAKER_00: But it's it's once for those who've been running things solo or with small teams for a very long time, yeah, this is the time to sort of like make the most of all that experience you've built, um, you know, all the contacts and the networks that you've been able to garner over the last couple of years.
3:20
SPEAKER_00: Because with with the introduction of AI, most of these tools, and how things can be done in a shorter span of time, great quality, um, quickly done, it's exciting.
3:31
SPEAKER_00: It's our time.
3:32
SPEAKER_02: That's awesome to hear.
3:33
SPEAKER_02: I always love it when I hear people who are seeing AI as a tool, yeah, and not either something to be dependent on or to be scared of, but as a tool that they can use to grow.
3:44
SPEAKER_00: Yeah.
3:44
SPEAKER_02: But when you created Aftown, there was no AI.
3:48
SPEAKER_00: Man, not at all.
3:49
SPEAKER_00: And I will say this: I I I didn't create Aftown.
3:54
SPEAKER_02: Okay.
3:54
SPEAKER_00: Um, so I'm co-founder along with two other partners.
3:58
SPEAKER_00: Um, Jefferson created the name Aftown.
4:00
SPEAKER_00: Okay.
4:01
SPEAKER_00: At a time when I had had the privilege of going to this huge content conference put together by Multi-Choice.
4:11
SPEAKER_00: And it was, I think it was Mauritius or Joberg, one of them.
4:15
SPEAKER_00: This was like all the content developers, directors, uh, CEOs of major corporations, media corporations all around the world, coming down to Africa for this conference.
4:26
SPEAKER_00: And everything I learned there, everything I saw there, um, what you see Ebony Films do now, she actually came and spoke about her vision and dreams of what she wanted to achieve.
4:36
SPEAKER_00: Oh, okay.
4:36
SPEAKER_00: Being at that conference opened my eyes to the power and the need for our own platform, um, especially for musicians.
4:44
SPEAKER_00: Um, so I'd had a business partner by then called Roland, and we had worked on um Kotor Afrique, which was a fashion retail uh company just for African clothes.
4:53
SPEAKER_00: So we used to retail, we signed up a lot of Ghanaian fashion designers and African fashion designers.
4:57
SPEAKER_00: We built a website called Katoarafric.com, and people would go there, I didn't even know that was purchase items.
5:02
SPEAKER_00: Yeah, that was me.
5:03
SPEAKER_00: Purchase items, and then we'd we'd send it to the states.
5:06
SPEAKER_00: We used to do college tours and all of that.
5:08
SPEAKER_00: It was built within fashion.
5:10
SPEAKER_02: Okay.
5:10
SPEAKER_00: So we said, hey, why why don't we do the same thing for music?
5:15
SPEAKER_00: Um so I came back to Ghana uh all along communicating with Roland and telling him because he was in uh he was in North Carolina by then.
5:23
SPEAKER_00: I kept telling him, like, bro, we have to do this.
5:26
SPEAKER_00: Like, I'm coming to Ghana, but this is what we're gonna do.
5:29
SPEAKER_00: Um, he also moved to Ghana and said, you know what, okay, I'm I'm gonna continue my career here, I'm gonna build here.
5:35
SPEAKER_00: And we set off wanting to build a music platform that would distribute and be a music streaming platform for Africans, the same way we had done for fashion designers.
5:44
SPEAKER_00: Um and along the line, uh Roland's uncle happens to be Mr.
5:48
SPEAKER_00: Prince Amabing.
5:50
SPEAKER_00: So Mr.
5:50
SPEAKER_00: Prince Amabing had a workshop of some sort, uh, if I remember correctly, and Jefferson was at that workshop and he spoke about Afttown.com during that time.
5:59
SPEAKER_01: Okay.
6:00
SPEAKER_00: He had the tech, he had the team, he had the developers.
6:03
SPEAKER_00: But the missing part was understanding the music business, the knowledge of the music business, the connects in the music business, and you know, developing it into you know what it could potentially be in the future.
6:15
SPEAKER_00: Um so Roland set up a meeting with us and and Jeff and Jerome.
6:19
SPEAKER_00: Okay.
6:19
SPEAKER_00: And we sat down and said, you know what, instead of us starting our own thing, you've got something going, we can build it together.
6:25
SPEAKER_00: And we did.
6:26
SPEAKER_00: And at the time I was friends with uh Alvin and Kwame Blay.
6:30
SPEAKER_00: Alvin and Kwame Ble, uh BBNZ Live Boys.
6:33
SPEAKER_00: Yeah.
6:34
SPEAKER_00: Um so I hit Alvin up because I knew Alvin also had you know plans of of setting up uh a music distribution, a music streaming platform, distribution and streaming.
6:44
SPEAKER_00: Okay.
6:44
SPEAKER_00: And I convinced him, I was like, no, you have to see what Jeff has built and where we can take it.
6:50
SPEAKER_00: And Alvin came on board, Aquame came on board.
6:53
SPEAKER_00: So it was it was a solid team of six of us initially, um, not for six of us, and we just set the ball rolling.
7:01
SPEAKER_00: And my my commitment into Afttown music was my connections with the artists that I've been interviewing for ages on radio.
7:11
SPEAKER_00: Um, some of the artists that I've been managing and doing music distribution strategies and promotional strategies and PR from I knew the ground, I knew the terrain.
7:19
SPEAKER_00: How you links people.
7:21
SPEAKER_00: So mine was that's that's what I'm gonna do.
7:24
SPEAKER_00: And I was super passionate about the business because it's one thing that sitting on radio, you always hear the artists complain about when you ask them about the challenges.
7:33
SPEAKER_00: They tell you that there's no music, there's no money in the music business.
7:36
SPEAKER_00: It was very music revenue sources for African artists or Ghanaian artists in that time frame.
7:42
SPEAKER_00: Um, you know, it wasn't even like now, it was really limited to you got to deal with MT and you've got an ambassador deal with with Glow, which was a big thing back then.
7:51
SPEAKER_00: But you got a show and you're going to play.
7:52
SPEAKER_00: Yeah, you know, merch wasn't really being maximized.
7:55
SPEAKER_02: Um basically you saw a problem and you found a solution.
7:59
SPEAKER_02: Exactly.
7:59
SPEAKER_02: And from what I'm hearing, you're more of like a producer because you found the tech, yes, you found the people who can help build the infrastructure, yes, you found the potential clients, which is the artist.
8:09
SPEAKER_02: So you produced everything together.
8:11
SPEAKER_02: That's beautiful.
8:12
SPEAKER_00: I have this mantra that I I I go by.
8:15
SPEAKER_00: You know, everybody goes through life thinking or at some point wondering what their purpose is, um, what their calling is.
8:22
SPEAKER_00: Um, I've been through that before.
8:23
SPEAKER_00: Yeah, some people are uh you know the CEOs, the initiators.
8:28
SPEAKER_00: Um, you know, some people are the the machine or the wheel that keeps everything running.
8:34
SPEAKER_00: I found and connected the dots in my life, and I always go by that mantra, connect connecting the dots in your life to discover what your purpose is.
8:43
SPEAKER_00: And I realized my purpose through service was bringing the right pieces together in order to make an idea um flourish and execute it.
8:54
SPEAKER_02: That's good because it's right, it's really good to know what you're capable of.
8:58
SPEAKER_02: Yes.
8:58
SPEAKER_02: So they're able to really put things together.
9:00
SPEAKER_02: Yes.
9:01
SPEAKER_00: It's very important.
9:02
SPEAKER_00: And I mean, I've I've I've been on a couple stages, and I always say it when I'm talking to people my age or younger, um, when you feel confused, when you feel like uh what's next for me, what am I doing?
9:13
SPEAKER_00: Am I on the right path?
9:15
SPEAKER_00: Connect the dots.
9:16
SPEAKER_00: Look at the most frequent things happening in your life or the most recurring things that either the people that you find yourself around or the spaces you find yourself in or the things you find yourself doing.
9:29
SPEAKER_00: Discover the pattern within all of that.
9:30
SPEAKER_00: There's a framework, there's a pattern, put it together, connect the dots, and you'll realize what exactly it is you're supposed to be doing.
9:36
SPEAKER_02: When you hear me using that someday, no, I stole the connect the dots.
9:40
SPEAKER_00: Connect the dots.
9:40
SPEAKER_00: Yeah.
9:41
SPEAKER_02: But how did you manage to balance this?
9:43
SPEAKER_02: Because this entire time you were working full time.
9:46
SPEAKER_00: Yes.
9:47
SPEAKER_02: So how did you balance that?
9:49
SPEAKER_00: Um, two things.
9:52
SPEAKER_00: I think when you're passionate about something, you find yourself working at the oddest hours.
9:58
SPEAKER_00: The time with people they bed, you're up.
10:00
SPEAKER_00: And it comes naturally.
10:01
SPEAKER_00: Like nobody's asking you to wake up and work on a proposal, uh, or wake up and work on the contracts, or or you know, or take a trip and go here.
10:10
SPEAKER_00: You find yourself naturally doing it because you're passionate about it.
10:13
SPEAKER_00: What becomes tricky is yes, you're working for somebody else who's hired you and is paying you a monthly salary to focus on their business and make sure that their business is profitable.
10:23
SPEAKER_00: But a lot of people, unfortunately, um, you know, my age or older or younger are doing is that they get lost in that system and then start using, you know, your workplace resources for your own gain, forgetting that Charlie, the world moves around, karma is real.
10:39
SPEAKER_00: And I always go by treat somebody else's business the way you want someone else to treat yours.
10:46
SPEAKER_00: And you probably won't realize how deep that is until you set up a company and hire people to work for you and realize that on the job they're using your resources or your time for their personal gigs or something else.
11:00
SPEAKER_00: Until you get there, you won't really realize that it's that's the balance, you know.
11:05
SPEAKER_00: That's the balance.
11:05
SPEAKER_02: You want to open a side hustle, but at which point are you taking advantage of your exactly, exactly.
11:11
SPEAKER_00: I for me, there's certain rules to go by, and one is keep the end goal in mind.
11:15
SPEAKER_00: What once you're getting into the um, I mean, you've been employed, you've been, you know, you got your contract, you set your sign, you know your responsibilities, you know your deliverables, you know your KPIs.
11:26
SPEAKER_00: And personally, what you know that your employers don't know is your end goal, where you want to get to at the end of the day, when you want to exit, how much money you're trying to raise on the side to start whatever it is that you want to start.
11:38
SPEAKER_00: That's what you know.
11:39
SPEAKER_00: So once you have that end goal in mind, then your strategy comes into place.
11:43
SPEAKER_00: Like, okay, I'm giving myself three years or four years with this business.
11:46
SPEAKER_00: I'm gonna give it my all, but in giving it my all, I need to make sure that um I'm doing it well enough to retain my job so I keep the income coming.
11:54
SPEAKER_00: So whatever strategy I have to save and put money away or hire somebody else to do the work that I need to do on the side, that can also flow.
12:03
SPEAKER_02: Because it's not really multiple sources of income if you lose your main one.
12:06
SPEAKER_00: Exactly.
12:07
SPEAKER_00: And and a lot of people follow their passion and forget that there's it's it's very necessary to build uh to have a business structure around that passion so it can be sustainable.
12:18
SPEAKER_00: So a lot of people just go into I'm gonna quit my job and give this 100%.
12:21
SPEAKER_00: It works for some people, you know, and some people might not tell you that, Charlie, they've got some, you know, some account somewhere that somebody's giving the money.
12:29
SPEAKER_00: It is.
12:29
SPEAKER_02: I keep saying all the motivational speakers who sit there and tell people the only way to become wealthy is to run your own business.
12:37
SPEAKER_02: Can they follow by letting them know running your own business is really tough?
12:42
SPEAKER_00: What happens when you run out of that initial capital that you thought that you had, and and times like that are gonna come.
12:47
SPEAKER_00: So the structure more than anything is necessary.
12:50
SPEAKER_00: So for me, it's it's having a strategy with the end goal in mind, yeah, and then giving your boss or your current workplace a hundred percent from your heart.
12:59
SPEAKER_00: Because I also believe in in faith, in whatever you're sowing now or you'll reap later on.
13:06
SPEAKER_00: Maybe you're cheating somebody else and misusing resources for your own personal gain, it's gonna come at you.
13:11
SPEAKER_00: Maybe not now, but along the line when there's a lot at stake, it might come at you.
13:15
SPEAKER_00: So give a hundred percent to wherever you're working and um and then take advantage of opportunities that work in favor of the strategy or the end goal you want to get into.
13:28
SPEAKER_02: So, but from what you're saying, yeah, it feels like the reason you are able to maximize your time to do both your work and the high the side hustle is because you were passionate about your side hustle.
13:40
SPEAKER_00: It was key.
13:41
SPEAKER_02: But then how about somebody whose side hustle isn't a passion?
13:45
SPEAKER_02: How about someone who maybe they're working in the bank and you know they decide to open a delivery company and hire people to ride the bikes and everything?
13:55
SPEAKER_02: How do they find a way?
13:57
SPEAKER_02: What kind of strategy or system can they use to prevent burnouts?
14:01
SPEAKER_02: Because I don't think that guy is passionate about delivery.
14:05
SPEAKER_00: I I I really believe at the end of the day, whatever it is that you want to do, there's an element of passion in there.
14:12
SPEAKER_00: Okay.
14:12
SPEAKER_00: For a lot of people, it is this the passion to live a certain life that you can afford now or in the future, which is driven by financial gain.
14:20
SPEAKER_00: So change your perspective.
14:22
SPEAKER_00: Exactly.
14:22
SPEAKER_00: If if the lifestyle is what you're passionate about, that's your that's the factor that drives you.
14:27
SPEAKER_00: So after identifying that, the next most important thing is structure.
14:31
SPEAKER_00: It's it's building a structure around you that when you're within the company, giving your your boss or your employer 100%, your business isn't suffering.
14:41
SPEAKER_00: I mean, I've I've read this and seen quite a number of people say it.
14:44
SPEAKER_00: When you're done with your nine to five job and you go home, that's when your work begins as an entrepreneur.
14:49
SPEAKER_00: 100%.
14:49
SPEAKER_00: That's when you need to start putting in work, burning the midlight, the midnight candle, and doing everything you need to do, making those calls, making those connections, following up, following up on emails, um, to make sure that within that to 5 p.m.
15:02
SPEAKER_00: when you're headed home, you get home to the next 6 a.m.
15:06
SPEAKER_00: when you wake up to 7 a.m.
15:08
SPEAKER_00: Some work for your personal dream has begun.
15:10
SPEAKER_00: And then having the structure and the plan in place means, okay, so I'm gonna be working by myself to achieve this goal for the next six months.
15:18
SPEAKER_00: But by the next six months, I'll have this amount saved, or I've pitched to A, B, or C, or I've I've brought on this friend who's an expert in this who can take the load off me and start working on the digital marketing, but now I have enough money to hire a manager who can take care of the shop.
15:34
SPEAKER_00: Yeah, you know, so it's step-by-step.
15:36
SPEAKER_02: Exactly.
15:36
SPEAKER_02: But you know, this thing you're saying is actually very funny because I should let people know this.
15:42
SPEAKER_02: There's one thing people don't know about side hustles and being employed.
15:46
SPEAKER_02: There's something called employee law.
15:49
SPEAKER_02: Right.
15:50
SPEAKER_02: If you are under someone's employment and you create or work on any product during the time you are under the employment, the person can actually seize it as their own.
16:03
SPEAKER_02: I didn't know that.
16:04
SPEAKER_02: Yes.
16:04
SPEAKER_00: Is it is it is it limited to if whatever you've created is uh is is is identical or similar to it's not really anything you create once is within the time, because technically the person is paying you to work.
16:19
SPEAKER_00: Okay.
16:20
SPEAKER_02: So if I'm paying you to work from Monday to Friday, nine to five, and three o'clock, you create a business, I have a stake in that business.
16:30
SPEAKER_02: I never knew that looked like beautiful law.
16:33
SPEAKER_02: So unless it's explicitly written in your employment contract that you are free to work on your own products separately, it's it's there, it's in law.
16:44
SPEAKER_00: That's very interesting.
16:46
SPEAKER_02: Yeah.
16:46
SPEAKER_00: And it's not limited to like let's say I'm I'm paid to design shoes or design clothes, and I design clothes on the side.
16:52
SPEAKER_02: No, it's not limited to anything.
16:54
SPEAKER_02: Uh-huh.
16:54
SPEAKER_02: That's nice.
16:54
SPEAKER_02: I mean, think about it.
16:55
SPEAKER_02: So if I've employed you at my company, and so let's say we shoot stuff, and then you decide to do something else, you can come to me with that idea, and it becomes my new product.
17:08
SPEAKER_02: Yes, that's true.
17:09
SPEAKER_02: So the fact that I'm paying you to work, that means at that time I own what you create.
17:15
SPEAKER_02: It's a very tricky law.
17:17
SPEAKER_00: That's why you need to work after five people.
17:19
SPEAKER_02: Thank you, because that time belongs to you.
17:21
SPEAKER_02: Exactly.
17:21
SPEAKER_02: If you go to do your thing, yeah, or you ask for a day off or anything, you know.
17:27
SPEAKER_02: Because, like you're saying, it's quite painful for somebody to also find a way to pay you salary month after month.
17:35
SPEAKER_02: And then you are using that time to create something that doesn't benefit them, it becomes a bit unfair.
17:41
SPEAKER_02: Yeah, and yeah, karma is real.
17:43
SPEAKER_02: Yep.
17:44
SPEAKER_02: As you are trying to climb your way up, don't step on other people.
17:48
SPEAKER_02: Exactly.
17:49
SPEAKER_02: Because you know, the ladder will break and you'll slip right back down.
17:53
SPEAKER_00: Yeah, and and I learned that I learned, I wouldn't say the hard way, but I learned it when I made the switch from just being a DJ and radio presenter and MC to actually working on the business side of media, from being a programs manager to being a business manager at at Live FM to then heading operations at uh um at MX24, um, and and even working through my agency, heading some uh major projects uh under digital marketing um for MTN Ioba.
18:22
SPEAKER_00: I just it it it you learned that it goes beyond the talent, it goes beyond the creativity, it goes beyond the flashy designs and the videos.
18:32
SPEAKER_00: At the end of the day, there's an underlying principle that a business needs to run on.
18:37
SPEAKER_00: And if you you if you you don't adhere to those principles, uh meeting KPIs, having regular team meetings, you know, checking in on everybody, making sure you're working the hours that you're supposed to work, you realize your business is just going in circles, and it gets to a point where you're making losses, and then the relevance of your business dwindles and it eventually dies.
18:58
SPEAKER_00: And unfortunately, that's what happens to a lot of creative entrepreneurs and their businesses on our side of the world.
19:05
SPEAKER_00: It's we're focused so much on the creativity, making it look great, making the brand look push and attractive.
19:12
SPEAKER_00: Have a website, yeah, but getting the systems you need to put in place to make sure that um you're you're you're growing and you're getting to a point of profitability.
19:21
SPEAKER_00: Also if you're not profitable.
19:22
SPEAKER_02: But how did you manage that?
19:24
SPEAKER_02: Because from being a regular employee doing your nine to five, yeah, to suddenly having to run a business, yeah, means you have to go from following instructions to learning business, learning KPIs, yeah, learning how to manage all these things.
19:39
SPEAKER_02: Yeah, how were you able to transition like that?
19:41
SPEAKER_00: So I I realized at a very young age, and because I started very early, I think I started way before I even got into PRESEC.
19:48
SPEAKER_00: I was always passionate about the entertainment and media industry and the business of it.
19:53
SPEAKER_00: But like everybody else, I was just what I saw.
19:56
SPEAKER_00: Like you see flashy um, you know, clothing labels, you see about record labels, management agencies, and you want to get into it.
20:04
SPEAKER_00: Um, but then I began reading stories and seeing how a lot of people were failing.
20:07
SPEAKER_00: A lot of businesses that you hear about are closing down, radio stations are shutting down.
20:11
SPEAKER_00: It's like why?
20:12
SPEAKER_00: And I started working in the spaces, and I see real-time why these structures are failing.
20:18
SPEAKER_00: And I also had the privilege of doing internships and working under some of the greatest minds in media in Ghana and even across Africa.
20:27
SPEAKER_00: I've had some of the greatest mentors that I'd even say, okay, you are my mentor.
20:30
SPEAKER_00: I just work with them, I work under them, I'm taking instructions, and I'm learning at the same time.
20:35
SPEAKER_00: And I was learning from their wins and their principles, but even more important, I was learning from their failures.
20:43
SPEAKER_00: It's so essential to, at a point in your life, give yourself time to say, I want to serve as an I want to work under somebody with the strategy of understanding, um, understudy, and picking lessons from their mistakes.
20:59
SPEAKER_00: And I had a lot of that.
21:01
SPEAKER_00: So a lot of the knowledge that I acquired, aside watching and learning and reading, it was from working with the very people making the mistakes.
21:09
SPEAKER_00: I'd be in meetings and I'd hear this, that doesn't make sense.
21:12
SPEAKER_00: Yeah.
21:12
SPEAKER_00: I go and check it out.
21:13
SPEAKER_00: So I learned how to do budget sheets, projections a lot early.
21:17
SPEAKER_00: I worked for people um for free, literally for two years.
21:21
SPEAKER_00: But there's this there's this one job I got um as sort of like uh an assistant consultant to him.
21:28
SPEAKER_00: He really believed I could be his assistant consultant.
21:31
SPEAKER_00: There's like a big mind in tech when it comes to Ghana and Africa.
21:36
SPEAKER_00: And he believed, based on the potential that he saw in me, that I could be his assistant.
21:39
SPEAKER_00: So I'd work on proposals, I'd be in his meetings, I'd hear words I've never heard before.
21:43
SPEAKER_00: He'd tell me, Oh, do these projections and I'll go and Google, looking for it, learning on the job.
21:48
SPEAKER_00: Then I'd have meetings with him, and he'd tell me, you know, this projection, three years, five year projections, and I learned all of that.
21:55
SPEAKER_00: So I could literally sit down, put a business plan together, do projections for.
22:00
SPEAKER_00: That business plan, you know, analyze when the business will be able to break even, when it's expected to make profit, when it's not all those came from not going to study, you know, for an MB or anything, which I'm not saying it's it's wrong because I'm in school now.
22:14
SPEAKER_00: I'm now going to school and saying I want to make it official.
22:17
SPEAKER_00: I want to make official what I already know.
22:19
SPEAKER_00: But I learned all of that from understudying, serving, and saying, I'm in this space for this amount of time to learn.
22:27
SPEAKER_02: That's that's actually a concept that I also learned from Rich Dad, Poor Dad, where he explains that you should never take a job for the salary.
22:37
SPEAKER_02: Yeah.
22:37
SPEAKER_02: You should take a job for the experience.
22:39
SPEAKER_02: Yeah.
22:40
SPEAKER_02: Because I always tell even my employees that you literally are the CEO and the business is you.
22:46
SPEAKER_02: So you are developing yourself.
22:48
SPEAKER_02: So if you take a job thinking that this is going to give me a salary that will make me survive, and you're not thinking about growing yourself for the future.
22:56
SPEAKER_00: Exactly.
22:56
SPEAKER_02: Then it means you don't need to be able to do that.
22:58
SPEAKER_00: Or in this case, growing yourself so you are the best CEO for your side hustle business.
23:03
SPEAKER_00: It's very important.
23:04
SPEAKER_00: So you know, okay, in in five years, I want to fully run my own company.
23:07
SPEAKER_00: Yeah.
23:07
SPEAKER_00: So in five years, I need to work for a company or within an industry where I can learn the nooks and crannies and mistakes and everything within these five years and come out knowing that, yeah, my bing, I'm ready for it.
23:17
SPEAKER_00: Exactly.
23:17
SPEAKER_02: Yeah.
23:18
SPEAKER_02: So speaking of that, did you ever feel like quitting and concentrating fully on your side hustle?
23:22
SPEAKER_00: So 100%.
23:24
SPEAKER_00: So did you?
23:24
SPEAKER_00: 100%.
23:25
SPEAKER_00: No, I didn't because I I learned.
23:29
SPEAKER_00: No, there were times where I would, I would pause.
23:31
SPEAKER_00: Like when I um when I left EIB, when I left, uh Live FM had been Live FM had been sold um to the metro to the owners of Metro TV, I think it was Joss Pong Group, um, for a lot of money.
23:47
SPEAKER_00: And Live FM is a brand that I had grown up with.
23:50
SPEAKER_00: I'd done Vibe 91.9 FM, I'd kept it alive.
23:53
SPEAKER_00: I was part of the team that was turned into live and then part of the team that Bulla then bought live and then turned into LiveFM under the EIB network.
24:01
SPEAKER_00: So that dial 91.9 was I was emotionally attached to.
24:05
SPEAKER_00: So it really hit me hard when they sold it.
24:08
SPEAKER_00: And but yet in my exuberance and in my innovative mind, I was like, no, we're gonna turn it into live extra and go digital and have a digital radio station, which we did.
24:16
SPEAKER_00: Um, but it got to a point, I just felt it in me that nah, it's time to you've done what you can do in radio.
24:24
SPEAKER_00: You've learned everything you can learn within the radio, traditional radio space.
24:30
SPEAKER_00: And I'm one that was always preaching about digital and the future.
24:33
SPEAKER_00: It's time to switch and take a break.
24:35
SPEAKER_00: So I did.
24:36
SPEAKER_00: And it was at that time that you know, I I took agency work, my personal agency work, a lot more seriously and landed a really, really good um contract um, you know, with a with a super app, you know, based in South Africa.
24:49
SPEAKER_00: Okay, and did that for another five years.
24:51
SPEAKER_00: So I did do that.
24:52
SPEAKER_00: But even within that time, um I got a call about joining the MX24 team, uh consulting with programs management.
25:03
SPEAKER_00: And at first I was like, no, I'm done with traditional media, I'm giving my a hundred percent to the digital world and everything that I has in store.
25:09
SPEAKER_00: And I thought about it, prayed about it, then I thought, nah, listen, I've done radio, I'm doing digital, okay.
25:13
SPEAKER_00: Let me touch on TV.
25:14
SPEAKER_00: Because at the end of the day, the digital world also is going to be built from traditional TV media.
25:20
SPEAKER_00: So go in there, learn as much as you can, and then apply that to what the future is holding for digital.
25:26
SPEAKER_00: And that's why I took that off.
25:28
SPEAKER_00: Um, yeah, so I did, but then I slid back into it and got another boss and started working for him.
25:33
SPEAKER_00: But by that time, I'd built together a really solid team.
25:36
SPEAKER_02: So that means the main reason for not quitting your job was not even financial, but more of the experience and the knowledge.
25:43
SPEAKER_00: I needed to learn a lot more.
25:45
SPEAKER_00: Yeah.
25:45
SPEAKER_00: So I went back in and then started working with um an under incredible minds, uh, people who've done it for ages, some of the best directors.
25:57
SPEAKER_00: Um and learning the ins and outs of it, which I've done now.
26:02
SPEAKER_00: 100%, the whole nine yards of of TV production, learning that and knowing that off head and understanding it to the point where I can execute and plan it for anybody else.
26:11
SPEAKER_00: Yeah.
26:12
SPEAKER_00: Um, was the reason I went back.
26:13
SPEAKER_00: I was like, no, I'm going back in and I'm I'm going back in to master this so I can apply it to the future.
26:20
SPEAKER_02: But then what do you do on days when like your main job really needs you and your side hustle really needs you?
26:27
SPEAKER_02: What do you do?
26:29
SPEAKER_00: Conflict, that's where conflict of interest comes into play.
26:32
SPEAKER_00: It is difficult.
26:34
SPEAKER_00: Um and it'll test your principles, but that's where you have to learn to delegate and trust.
26:42
SPEAKER_00: So if you're the type of entrepreneur that wants to keep everything to yourself and it's just you, just you, just you, you're gonna have a big problem.
26:50
SPEAKER_00: You're gonna have a big problem.
26:52
SPEAKER_00: Um, it's that's when you you so before you even get there, you need to know that this time is going to come.
26:58
SPEAKER_00: And I'd experienced that in in doing Live FM and building Aftown with the rest of the team at that time.
27:03
SPEAKER_00: I mean, there are times where I need to go and do a huge Aftown pitch, um, and I wouldn't be able to go, but I wasn't needed there because my other partners had it covered.
27:12
SPEAKER_00: So when we when we signed that deal with and Aftown and MTN deal, um, it was great, but I was just a part of the process when it came to the artists and the structure of it.
27:22
SPEAKER_00: The rest was handled beautifully by Roland and Jeff and the rest of the team.
27:25
SPEAKER_00: So that's where having a solid team or a solid partner or choosing your your partner in business comes into play because you know that okay, where you're not gonna be available 100% for your own business.
27:37
SPEAKER_00: You know that going to work for somebody else.
27:40
SPEAKER_00: So who's got your back?
27:42
SPEAKER_00: Who in your camp can pitch?
27:44
SPEAKER_00: That being said, there's still times and moments where you are going to be needed.
27:49
SPEAKER_00: And the leverage you can have is in your own workspace, working for your employer.
27:57
SPEAKER_00: How relevant are you?
27:59
SPEAKER_00: 100%.
27:59
SPEAKER_00: How much power do you have?
28:01
SPEAKER_00: How much leverage, that's the word.
28:03
SPEAKER_00: How much leverage do you have where you work?
28:05
SPEAKER_02: How much value and value?
28:07
SPEAKER_00: Because if you have relevance, you have leverage, you have value, um, that's where you can negotiate your time.
28:14
SPEAKER_00: Yeah.
28:14
SPEAKER_00: And have time for some of these other things that you your your side hustle brings.
28:17
SPEAKER_00: But but negotiate in a fair way that keeps the business, that doesn't um affect the progress of the company you're working for.
28:26
SPEAKER_00: Because once it starts affecting that, then you know that Charlie treading on dangerous grounds.
28:31
SPEAKER_02: I think one thing too is transparency.
28:33
SPEAKER_02: Yes, keyword.
28:34
SPEAKER_02: Because a lot of people open side hustles and start things on their own, and it's like they want to hide it from their boss.
28:41
SPEAKER_02: Yes.
28:41
SPEAKER_02: Everyone, at least anyone who wants the good for you, understands why you may have a side hustle.
28:48
SPEAKER_02: Yeah.
28:48
SPEAKER_02: But once you're being transparent, you let them know I really need to go do this, and like you said, yes, you have value.
28:54
SPEAKER_02: You know, it's like one thing about value is consistency.
28:59
SPEAKER_02: Yep.
28:59
SPEAKER_02: If you consistently show up for your boss, you consistently do what you need to do at work.
29:03
SPEAKER_02: You go the extra mile.
29:04
SPEAKER_02: You go the extra mile.
29:05
SPEAKER_01: Yeah.
29:05
SPEAKER_02: The day you can't be there and you ask to not be there, they will understand.
29:10
SPEAKER_01: Yeah.
29:11
SPEAKER_02: But if you're incompetent at work, yeah, when you ask not to be there, they're they're thinking, Chala, even when you are here, not even here, how much more money you don't come?
29:19
SPEAKER_00: I'll give you this this this example comes to mind.
29:22
SPEAKER_00: Um, there are so many MCs like really, really great, um, Jerry Alololo, um, and so many others that have incredible MC careers as side gigs, but they are working in the corporate world, and you ask yourself, how is he how is he making time to do this?
29:40
SPEAKER_00: Niaitigo and all of them.
29:42
SPEAKER_00: You you have leave days as well.
29:44
SPEAKER_00: So if you're being that's why I said you need to be fair to the business.
29:46
SPEAKER_00: So if I realize, okay, I'm gonna go for a conference in in essay, and and like I've been part of the Music in Africa conference for the last four years, which means four four dates consistently um in a year, I'm I'm I'm not at work.
30:00
SPEAKER_00: Um, so you need to plan and be fair to the business.
30:02
SPEAKER_00: Well, I've got 21 leave days in a year.
30:04
SPEAKER_00: My my leave days are not going to be, and it's a sacrifice.
30:07
SPEAKER_00: My leave days are not going to be my vacation, going do nothing days.
30:10
SPEAKER_00: This is where your leave days, you have to plan your leave days according to your own side hustle.
30:15
SPEAKER_00: You know that okay, I'm gonna travel, go and do a business deal, go and do a pitch, plan it on during your leave days.
30:20
SPEAKER_00: And and that's one way um to go about it.
30:23
SPEAKER_00: There's this and and leverage, talking about leverage as well.
30:26
SPEAKER_00: There's this lady I know who's an incredible voiceover artist.
30:29
SPEAKER_00: And this is one time she told me, uh, my company, she works with a bank.
30:33
SPEAKER_00: She says, My company wants me to do this voiceover, and I want to charge them, but I know they'll not pay me.
30:38
SPEAKER_00: So, what do I do?
30:39
SPEAKER_00: I was like, tell them the value of it, tell them you'll do it for them uh for free, pro bono, because you work with them, but let them know and let them know that it's a favor you're doing them.
30:48
SPEAKER_00: Like, I'm I'm doing this for you because I work with you, but that's leverage that you're building with that company.
30:54
SPEAKER_00: Yeah, because you did that the day you come to them and tell them, Well, I've got an MC gig here, they're not gonna say no, because you know your talent is also being used to their benefit.
31:02
SPEAKER_00: A lot of people will say, No, never work for free in your life, go for your money.
31:05
SPEAKER_00: But you need to be strategic about it.
31:07
SPEAKER_00: There are certain cases where it's beyond the money.
31:09
SPEAKER_00: You think, how can I leverage this particular deal?
31:12
SPEAKER_00: How can I leverage this particular offer?
31:14
SPEAKER_00: The other thing is nobody's gonna know that I did this voiceover for this bank and didn't get paid on paper.
31:19
SPEAKER_02: People who use the expression don't work for free without understanding what free means.
31:26
SPEAKER_02: Exactly.
31:26
SPEAKER_02: Because money is just exchange for value.
31:29
SPEAKER_00: Yes.
31:29
SPEAKER_02: So if you're doing work and you aren't getting money from it, but you are building value, you're not working for free.
31:36
SPEAKER_00: You're actually benefiting something from it in tenfold because it's it's almost like an investment in your own life.
31:42
SPEAKER_00: Thank you.
31:42
SPEAKER_00: Because that move you've made, that that uh that move of goodwill can pay you in tenfold.
31:48
SPEAKER_00: It's currency, man is big.
31:50
SPEAKER_02: And people don't I know days that I was in need and I survived on goodwill from something I did five or seven years ago.
31:58
SPEAKER_00: 100%.
31:59
SPEAKER_00: People ask how event organizers in Ghana are able to put together these incredible shows.
32:04
SPEAKER_00: Goodwill.
32:05
SPEAKER_00: It's goodwill because it's me.
32:09
SPEAKER_00: It's not happening.
32:10
SPEAKER_02: Yeah, like you know, when I did my Yes Is Your Fault launch, yeah, I was so touched because that entire event was by Goodwill.
32:19
SPEAKER_02: That's it.
32:19
SPEAKER_02: Like I I couldn't have pulled that off if people hadn't come through for me for days that I also came through for them when they needed me.
32:28
SPEAKER_00: Sweat equity is also there's another term people use for it, sweat equity.
32:32
SPEAKER_00: Like the value I put in your business is sweat equity.
32:36
SPEAKER_00: But at the end of the day, it's value by the other person.
32:38
SPEAKER_00: So if I've I've put in sweat and effort for your company for such a long time, the day I need something, I may not might not own shares in your business on paper, but the sweat equity that I've put in your company, tell I'm coming, I'm coming through for you and doing it 100% and even adding some to it.
32:53
SPEAKER_02: But all this sounds like a lot of sacrifice.
32:56
SPEAKER_00: Yeah.
32:57
SPEAKER_02: So if you are not willing to sacrifice for your side hustle, is it possible for it to work?
33:03
SPEAKER_00: Bad, forget about it.
33:04
SPEAKER_00: I don't think so.
33:05
SPEAKER_00: I don't, I don't know.
33:07
SPEAKER_00: Maybe especially in our side of the world.
33:10
SPEAKER_00: I'll tell you why.
33:11
SPEAKER_00: I mean, we've we've all read stories and seen um read articles about these incredible tech startups that get funding in no time from Silicon Valley and the billions and millions of dollars, and you just came up with the idea.
33:28
SPEAKER_00: But there's there are certain systems that are structured um to fund your dreams from the get-go.
33:36
SPEAKER_00: That's why it's very important to understand in your planning to understand your own environment, your own community you're coming up in, and understand how it works.
33:45
SPEAKER_00: Because if you're gonna go by that, yeah, I'm just gonna start my business, I'm gonna look for investment, look for investment, look for investment, look for investment.
33:51
SPEAKER_02: It could work, but Charlie, by a long shot.
33:53
SPEAKER_02: Because it's not every system that things work like that.
33:56
SPEAKER_02: Yeah.
33:57
SPEAKER_02: And I think we are living in a world right now where you know everyone wants to go to heaven, but no one wants to die.
34:03
SPEAKER_02: Yes, everybody's looking for the goal, yeah, but they're not willing to put in the work that it takes to actually get there.
34:10
SPEAKER_01: Yes.
34:10
SPEAKER_02: So from from what you're saying, it means one of the biggest challenges in succeeding in a side hustle is maintaining that focus and discipline.
34:20
SPEAKER_02: 100% by actually being willing to sacrifice for it.
34:24
SPEAKER_02: Because if you are supposed to be working in the time that most people are sleeping, Charlie, that's the hardest part.
34:30
SPEAKER_00: Yeah, ah man, and I mean, I've paid a lot for procrastination to an extent.
34:36
SPEAKER_00: Especially when you have a team that's depending on your lead in in the early stages of your business, they're still depending on uh your your say in your plan.
34:46
SPEAKER_00: They're waiting for you to finish that proposal to send to them so they can act on that proposal.
34:51
SPEAKER_00: Man, I'm guilty of that so many times.
34:53
SPEAKER_00: And I look back and it's a lesson because um you know you you can easily get overwhelmed sometimes, and you're you're trying uh to do right by your employers, but you're also trying to do right by your business and those who've invested in your dream and given you 100%.
35:11
SPEAKER_00: If you're able to overcome uh procrastination, are you a winner?
35:16
SPEAKER_00: And this is for all those who even have a job, have side hustle, and on top of that are going back to school and trying to trying to get a degree or an MBA.
35:24
SPEAKER_00: Ah man, you got overcome procrastination.
35:26
SPEAKER_00: How do you do that?
35:27
SPEAKER_00: Yeah, how do you do that?
35:28
SPEAKER_00: It's an everyday battle.
35:30
SPEAKER_00: I I don't believe there's uh one solution for it.
35:33
SPEAKER_00: It's an everyday battle of choice.
35:37
SPEAKER_00: I can sleep, I'm tired, or I can get up and dedicate 30 minutes to getting this done.
35:46
SPEAKER_00: Discipline and valuing your time are some of the greatest assets you can ever have on your side.
35:51
SPEAKER_00: If you're able to master the art of discipline and time management, you're gone.
35:58
SPEAKER_00: And then that's a struggle.
35:59
SPEAKER_00: And especially in our time, in our generation, you have too many distractions.
36:03
SPEAKER_00: Yeah, you sometimes you pick your phone, you're swiping, and next thing you know, 30-45 minutes have gone by.
36:08
SPEAKER_00: Yeah, it's not like you're just swiping for nothing, you can justify your swiping.
36:12
SPEAKER_00: I don't want to be able to walk.
36:13
SPEAKER_00: With the algorithm too, I'm getting ideas, you know.
36:16
SPEAKER_00: I'm getting ideas for my podcast, or I'm getting ideas for my graphic design.
36:20
SPEAKER_00: Yeah, or you know, I'm getting ideas for the next script or whatever it is, but that's 45 minutes gone.
36:25
SPEAKER_00: If you're looking for excuses, they'll always present themselves to you.
36:28
SPEAKER_00: So I've learned it's really a matter of choice.
36:30
SPEAKER_00: You can choose A or choose B, and you need to be ready to face the consequences of that choice.
36:37
SPEAKER_02: You know, something happened the last time we're setting something up at Tigon, yeah, and my carpenter showed such discipline.
36:43
SPEAKER_02: I was so impressed.
36:45
SPEAKER_02: So he had been building the entire day and was left with one last thing.
36:49
SPEAKER_02: Like an idea came, but the shoot was tomorrow.
36:51
SPEAKER_02: So I saw the tiredness on his face, and I was like, oh, Kapi, there's one last thing I want us to do, but we can do it in the morning.
36:59
SPEAKER_02: Then I turned and I was going, and I saw him doing it.
37:01
SPEAKER_02: I was like, Oh, Kapi, you're doing it now.
37:03
SPEAKER_02: I said, Well, I'll still have to come and do it tomorrow morning.
37:06
SPEAKER_02: Exactly.
37:06
SPEAKER_02: So let me just do it.
37:07
SPEAKER_02: Exactly.
37:08
SPEAKER_00: It's an everyday choice, and it's there's no there's no one-time formula to be procrastination.
37:15
SPEAKER_00: It's waking up every day and what it's it's facing that choice of either procrastinating or not at multiple moments in the day and deciding not to get it done now, get it done now.
37:28
SPEAKER_00: Yeah, just do it.
37:29
SPEAKER_00: Yeah, like yeah, just get it done.
37:31
SPEAKER_02: So, in your point of view, what do you think is the toughest challenge for people who are trying to have side hustles and have multiple sources of discipline, yeah?
37:41
SPEAKER_00: 100% discipline.
37:42
SPEAKER_00: If you're not disciplined, you can't do it.
37:45
SPEAKER_00: And I guess a lot of people just say um just this it's discipline.
37:50
SPEAKER_00: I mean, discipline will lead you to to weigh value.
37:53
SPEAKER_00: Um where I'm working now is there, and by the way, we're not saying stay employed at where you are forever.
38:00
SPEAKER_00: You need to be disciplined enough to see value through it.
38:03
SPEAKER_00: You're a banker, um, you want to get into farming.
38:05
SPEAKER_00: What's the value?
38:06
SPEAKER_00: Well, as a banker, you you live a certain life of of comfort, certain loans and and facilities that are available to you that can keep you comfortable while your farm is is picking up.
38:16
SPEAKER_00: So that's being disciplined enough to know, no, I'm gonna stay here, I'm getting these benefits for the next five years.
38:21
SPEAKER_00: ABC is what I'm gonna do.
38:23
SPEAKER_00: You're a young man, um, and I always start.
38:25
SPEAKER_00: If I always say if if you've got an idea and you're young, it's best to start then because when settling down and and and focusing on your family comes into play, that's different.
38:36
SPEAKER_00: Because now the choice isn't your your passion and your job, it becomes your job, your passion, and your family.
38:42
SPEAKER_00: Yeah, and the choice between that has it's got a detrimental effect on your family if you don't choose right and plan right.
38:50
SPEAKER_00: So you you need to start that journey of being disciplined, making those choices and starting your startup early enough.
38:56
SPEAKER_00: And if you're already in family, there's always a support system, you know.
39:00
SPEAKER_02: So so looking at it from that point of view, like how you mentioned the banker going into farming and everything, how do you vet a business idea that you should have?
39:11
SPEAKER_02: Like, how do you make it make sense to so I'm in banking, you know, I'm living in a finance world, everything is nice and smooth, I can get my car loan, I can do this, yeah, and I want to be a farmer.
39:24
SPEAKER_00: Yeah, what how do you vet that?
39:26
SPEAKER_00: So for me, so so so for me, in that scenario, connecting the dots, I'd say as a banker, you're great with numbers.
39:32
SPEAKER_00: So that's an amazing way to start.
39:34
SPEAKER_00: And do not follow the hype.
39:35
SPEAKER_00: A lot of people get into businesses inside hustles because there's a lot of hype around you.
39:41
SPEAKER_00: The reason why we have the millions of influencers now, I mean, is because there's there's hype around being an influencer.
39:46
SPEAKER_00: I've seen somebody win this, get this amount of cash, want this, is like, ah, let me get into Range Rovers and houses for their people.
39:53
SPEAKER_00: Don't I mean you could be attracted and inspired by the hype, but that's just level one.
39:57
SPEAKER_00: Level two is you sitting down to say, I'm going to again discipline myself and do the research in this industry.
40:04
SPEAKER_00: I want to go into.
40:05
SPEAKER_00: I love that.
40:06
SPEAKER_00: You need to do that.
40:07
SPEAKER_00: The research.
40:08
SPEAKER_02: Yeah, so many people jump into business ideas without doing the research at all, man.
40:15
SPEAKER_00: And the good thing is, because that's level two, do the research.
40:18
SPEAKER_00: And level three for me is understand the numbers in that area.
40:22
SPEAKER_00: And that's the bankers, it's easy for them because they understand balance sheets and all of that.
40:26
SPEAKER_00: They can sit down and do their own balance sheets and say, okay, how much money am I spending to get a farm?
40:30
SPEAKER_00: I need to acquire the land, I need to hire uh two or three employees.
40:34
SPEAKER_00: So when it comes to salary or retainers, I'm paying this, okay, then water, fertilizer, um, electricity farm using or installing solar panel.
40:43
SPEAKER_00: So you've got your inputs which goes into your expenditure, you know, what you're spending on, and then your revenue begins.
40:49
SPEAKER_00: Okay, how many bags am I going to harvest at the end of the first phase of farming?
40:55
SPEAKER_00: And how many of those, uh, how many of those phases of harvesting, then the net profit from it, do I need to get to to be able to make up for the capital I invested in?
41:04
SPEAKER_00: Okay, so if it's if it's 50,000 CDs I need, then it means I need to save 50,000 CDs for my regular day job.
41:11
SPEAKER_00: So understanding the numbers is key.
41:13
SPEAKER_00: If you if you don't understand the numbers yourself, which is a downfall of a lot of creatives for us, because we're not really big on numbers.
41:20
SPEAKER_00: Like we don't care about the business.
41:21
SPEAKER_00: We don't get somebody who understands the numbers, get somebody who understands the numbers, is is passionate, is as passionate as you or buys into your dream.
41:29
SPEAKER_00: You don't have to quit their job.
41:30
SPEAKER_00: So if you're not into banking, you don't understand, go to that banker guy that is your friend.
41:34
SPEAKER_00: You could have gone to school with him, you go out with him, you chill with him.
41:37
SPEAKER_00: Time time, I want I want to enter this business, but I know they understand the numbers.
41:41
SPEAKER_00: Can you help me?
41:41
SPEAKER_00: He'll do the he'll do the projections for you, sit down with him, decide how much you need to go into, then you make your decision.
41:47
SPEAKER_02: But of course, when they're doing research, the research is not TikTok.
41:51
SPEAKER_00: No, no, no, no, no.
41:52
SPEAKER_00: That's what I'm saying.
41:53
SPEAKER_00: You don't believe the hype, the hype, the hype will mislead you, man.
41:56
SPEAKER_02: You know, I see those people who see yes, there's a TikTok video saying everybody makes it big in real estate.
42:02
SPEAKER_02: So they win the lotto and they just go build and say, I'm going to sell this house, I'm going to flip this house in three months.
42:08
SPEAKER_00: And I'm like, okay.
42:10
SPEAKER_00: People have lost a lot of money doing that.
42:13
SPEAKER_00: Because then you hardly see the TikTok videos that would tell you that I lost this land due to litigation.
42:18
SPEAKER_00: Thank you.
42:19
SPEAKER_00: I was talking to somebody else just yesterday, and he was telling me how he's a big man.
42:24
SPEAKER_00: Uh, you know, he's a manager of two incredible artists in Ghana now, and he said his money, millions and millions of his of Ghana cities is locked away in real estate because of litigation, and he's been in and out of court for the last 10 years.
42:43
SPEAKER_00: Crazy.
42:43
SPEAKER_00: And because of that, he's paused on real estate.
42:46
SPEAKER_00: He's not gonna do a TikTok video and put it on TikTok.
42:49
SPEAKER_00: No, but in doing your research, knowing people, going to sit down with people, you understand the downsides of it, and proper ask yourself do I have what it takes to sustain myself if this house starts getting litigation?
43:02
SPEAKER_00: Even look at what's going on with the Ramsa site now.
43:04
SPEAKER_00: People's life, life earnings have been invested in real estate, and the government is just going and bringing it, raising it to the ground.
43:12
SPEAKER_00: And it's because they're saying you're not supposed to build here.
43:14
SPEAKER_00: Imagine what those people are going through.
43:16
SPEAKER_00: Yep.
43:16
SPEAKER_00: And I love it.
43:27
SPEAKER_02: People see the great moments, yeah.
43:29
SPEAKER_02: They don't see the suffering leading up to the highlights, they see the nice podcast.
43:33
SPEAKER_02: Yep.
43:34
SPEAKER_02: They don't see what it was like when we're setting up, they don't see the the years of preparing, getting to it.
43:39
SPEAKER_00: The losses, the loss of money and being broke by the time.
43:43
SPEAKER_02: So I think I think maybe that's something we should also start doing more.
43:46
SPEAKER_02: Yes.
43:47
SPEAKER_02: Share the failures.
43:48
SPEAKER_02: I think that's much as we share.
43:50
SPEAKER_00: For me, that's the biggest breakthrough um in the digital media industry.
43:54
SPEAKER_00: The fact that the power has been handed over to people like yourself, who can now, you don't need to wait.
44:00
SPEAKER_00: For Joy FM or whatever to call you to sit down and talk about it.
44:04
SPEAKER_00: You know, people can have their podcast come and talk to you and listen to your story.
44:09
SPEAKER_00: And there are so many podcasts online that are educational as much as they are inspirational.
44:14
SPEAKER_00: You will finish listening to a podcast about somebody who went into farming or real estate.
44:19
SPEAKER_00: He will outline and detail his losses for you, but he will also detail his his his the way he he came back from it.
44:27
SPEAKER_00: And that's inspiring enough for you to go like, okay, I've learned 360 from his wins and his losses.
44:32
SPEAKER_00: That's something the hype of social media won't give you.
44:36
SPEAKER_02: And and you know, I always say that all knowledge comes from experience.
44:42
SPEAKER_02: It's either from what you're experiencing yourself or learning from someone else's experience.
44:47
SPEAKER_02: 100%.
44:48
SPEAKER_02: But what's happening right now is we're not teaching people the experience of failing.
44:53
SPEAKER_02: Yeah.
44:53
SPEAKER_02: We just show them the screenshaper of everything going good.
44:57
SPEAKER_02: Yes.
44:58
SPEAKER_02: So then they jump in, you know, headfirst without doing the research.
45:02
SPEAKER_02: Yeah.
45:02
SPEAKER_02: And then they have to now learn the hard way.
45:05
SPEAKER_02: And it's delaying people's success.
45:08
SPEAKER_02: Yep.
45:09
SPEAKER_02: In an era where no one even wants to wait.
45:11
SPEAKER_00: Yep.
45:12
SPEAKER_00: And I also think that's a it's also very another very important reason why people need to be ready to serve.
45:18
SPEAKER_00: People want to jump the gun and be the boss and be the CEO of your side hustle now.
45:25
SPEAKER_00: But what you just explained is one of the benefits of serving under somebody.
45:29
SPEAKER_00: You know, working with Richie for a long time.
45:32
SPEAKER_00: There are certain things that you will say in meetings or in a ride to an event that I can learn from that.
45:39
SPEAKER_00: You won't go and say on a Joy FM interview or an MX24 interview, whatever it is.
45:43
SPEAKER_00: You you won't go and say it then.
45:45
SPEAKER_00: Um and that's very important that you learn to serve and give time to make time to serve.
45:50
SPEAKER_00: And go like, okay, this is my dream, this is what I want to do.
45:53
SPEAKER_00: But I want to align myself with somebody, and in aligning with that person, serve that person.
45:59
SPEAKER_00: I mean, there's a generation of Gen Zs, it's it's it's a tough thing for them to do.
46:06
SPEAKER_00: And I don't say that out of malice or spite, I've worked with a number of them.
46:10
SPEAKER_00: That's just a fact of my industry.
46:11
SPEAKER_00: Yeah, it's a fact.
46:13
SPEAKER_00: And I think it's it's it's a big downfall for a lot of them.
46:16
SPEAKER_00: And whenever I meet them in my office, that's one thing I say.
46:19
SPEAKER_00: Like, I understand the structures of your generation that have made it so that you don't want to suffer.
46:26
SPEAKER_00: You don't want to be in a space where you are being stressed, where your mental health is being, where your boss may call you at at 10 p.m.
46:35
SPEAKER_00: But some of my greatest lessons and Google Meet sessions about finance and business structure came from, you know, one of my bosses texting me and saying, Are you up?
46:43
SPEAKER_00: Let's work on this sheet.
46:44
SPEAKER_00: I've got a I've got a pitch tomorrow morning.
46:47
SPEAKER_00: You can't call no Gen Z in this day and ages who wake up and work on this.
46:51
SPEAKER_00: Forget about it.
46:52
SPEAKER_00: I mean, I'm the I I I hate to generalize.
46:54
SPEAKER_00: I know there are a few out there that are different, but it's it's uh, I think it's every every generation has its plague, and and that's the one for for the Gen Z.
47:02
SPEAKER_02: You know, there's a there's a very powerful thing that I once saw a guy talk about where he said he said that um his grandfather walked.
47:11
SPEAKER_02: No, his great-grandfather walked.
47:14
SPEAKER_02: His grandfather drove a corolla, his father drove a Benz.
47:18
SPEAKER_00: Nice.
47:18
SPEAKER_02: He drives a Bugatti, nice.
47:20
SPEAKER_02: His son will drive a Benz, his grandson will drive a Corolla, and his great-grandson will walk.
47:27
SPEAKER_02: And they asked him, why?
47:28
SPEAKER_02: What do you mean by that?
47:29
SPEAKER_02: And he said, Tough times create great men.
47:34
SPEAKER_02: Great men create easy times, true, and easy times create weak men.
47:41
SPEAKER_02: I think what's happening right now is that we fought to make life so comfortable and easy, yeah, that it's not making this generation understand the need to suffer.
47:53
SPEAKER_02: Yeah, like this generation sees suffering as a bad thing, yeah, and they don't understand that suffering is the process through which a diamond is created.
48:03
SPEAKER_02: Exactly.
48:04
SPEAKER_02: They don't get it, that the pressure that is putting you.
48:07
SPEAKER_02: That's what's going to mold you.
48:09
SPEAKER_02: So when you skip the suffering, you skip the molding.
48:12
SPEAKER_02: Yeah.
48:12
SPEAKER_02: And instead of being diamond, because okay, I mean, sorry, I'm going to science from my science day.
48:19
SPEAKER_02: But the carbon struct the structure of a diamond is very similar to the structure of charcoal.
48:26
SPEAKER_02: It's all carbon, it's just different pressure.
48:32
SPEAKER_02: So the pressure can either turn you into a diamond or into charcoal.
48:39
SPEAKER_02: So let's help the Gen Z's so they don't become charcoal.
48:43
SPEAKER_00: Yeah, man.
48:44
SPEAKER_00: Um, yeah, yeah.
48:44
SPEAKER_00: I I'm I've I've I know a lot of people who say, Oh, I'm I'm not working with Gen Z's.
48:49
SPEAKER_00: There are people who purposely look out for millennials and people beyond that generation to work with intentionally because of that um going the extra mile factor that you know millennials and and the generation before have.
49:01
SPEAKER_00: I mean, you you watch some movies and you see people that dedicated their whole lives to working for a company, doing a job and being content with it.
49:10
SPEAKER_00: It comes with its its positives and negatives, but there are times I I read those articles, I read about these individuals, they dedicated years of their lives to achieve one thing that opened more doors of opportunity for the next generation.
49:25
SPEAKER_00: Sometimes I ask myself, do we have people of such caliber now who would readily dedicate themselves to working on this in this position just to make sure that there's a breakthrough in that now?
49:36
SPEAKER_02: But I mean, I think that's what these kind of conversations are.
49:39
SPEAKER_02: Yeah, I think they're not being told what they need to hear, yeah.
49:43
SPEAKER_02: They don't understand the value in going through the process.
49:47
SPEAKER_02: Yeah, you know, I actually had this argument in my company not too long ago where they were trying to talk for the people that you know if someone needs to do a job in the night and all that kind of stuff is unfair to them.
49:59
SPEAKER_02: And I said, you see, if I have a problem as the boss in the middle of the night, I don't have a choice, I have to solve it.
50:07
SPEAKER_01: Yeah.
50:07
SPEAKER_02: Now, if I call my employee and that employee helps me solve the problem at 12 midnight, 1 a.m., 2 a.m., they've just built value with me.
50:17
SPEAKER_02: 100%.
50:18
SPEAKER_02: When I call another employee and they don't pick up, or they pick up and say, it's past my working hours, I'm not going to sack them.
50:26
SPEAKER_02: No, not at all.
50:27
SPEAKER_02: No, it's valid.
50:27
SPEAKER_02: Yeah, I'm going to call it them.
50:29
SPEAKER_02: It's valid.
50:29
SPEAKER_02: Your time ends at 5 p.m.
50:31
SPEAKER_02: Yeah.
50:31
SPEAKER_02: That's cool.
50:32
SPEAKER_02: But guess what?
50:33
SPEAKER_02: Yeah.
50:34
SPEAKER_02: Next time I need somebody, I'm not calling you.
50:36
SPEAKER_00: Ah, that's what they miss.
50:37
SPEAKER_00: When the opportunity arises, is you're not going to be on a level playing field and rightfully so, because you miss the opportunity to build value, relevance, and leverage.
50:46
SPEAKER_00: And that value is just fair.
50:51
SPEAKER_02: That value can turn into a recommendation.
50:53
SPEAKER_00: 100%.
50:54
SPEAKER_02: You get me?
50:55
SPEAKER_02: And that value can even just turn into the experience that you will get and use later.
51:01
SPEAKER_02: Because now you, this person working from 9 to 5, you are thinking that work starts at 9 and ends at 5.
51:09
SPEAKER_02: When you open your own company, that's when you see work starts at 6 a.m.
51:13
SPEAKER_02: Exactly.
51:14
SPEAKER_02: Ends at 6 a.m.
51:15
SPEAKER_02: Yeah.
51:16
SPEAKER_00: And speaking of that, you know the interest, let's just like zoom in on that very scenario.
51:20
SPEAKER_00: Now, take the two employees, both of them have side businesses, both of them have a pitch to an investor that they are a very important meeting, and they both come to you.
51:31
SPEAKER_00: Who are you most likely going to give the green light to?
51:35
SPEAKER_02: Well, obviously, the one who was there for me at midnight.
51:37
SPEAKER_02: That's how it works, man.
51:39
SPEAKER_00: You know the scary thing about it?
51:40
SPEAKER_00: We were talking about AI in the beginning, it's even scarier now because AI could be replaced with AI.
51:46
SPEAKER_00: Not only because you could be replaced, but because my employees, I'm not going to replace you with you it works, it works in in two ways.
51:56
SPEAKER_00: One, um, it's it makes life even easier for Gen Z and Gen Alphas.
52:01
SPEAKER_00: Like they're gonna have a really quick things are gonna move so quickly for them now.
52:06
SPEAKER_00: But for people who've already established themselves in their companies like yourself now, with the power of these AI tools, there's some nonsense you'll take again.
52:15
SPEAKER_00: Yeah, there's some some excuses that it won't fly anymore.
52:20
SPEAKER_02: Have you noticed something weird?
52:22
SPEAKER_02: This is the era in the history of mankind where information is the most available, but it's also the era where most people are misinformed or uninformed.
52:35
SPEAKER_02: Exactly.
52:36
SPEAKER_02: Why?
52:36
SPEAKER_02: Man, that's powerful.
52:37
SPEAKER_02: Do you remember the days when you had to find an encyclopedia that was labeled E to read about the pyramids in Egypt?
52:45
SPEAKER_00: Man, and and and this is especially um true and even more relevant with people doing chasing educational excellence, academic excellence today.
52:56
SPEAKER_00: Like you're chasing your degree, you're chasing your MBA.
52:58
SPEAKER_00: It's you could say it's easy to put your thesis together because yeah, there are there are tools to be able to see if you use Chat GPT or any of these other AIs, there are tools, but there are also ways of using AI to make your work in chasing an academic degree a lot easier.
53:14
SPEAKER_00: But that's when the principal comes in.
53:16
SPEAKER_00: Are you actually going to school just for the degree?
53:18
SPEAKER_00: Thank you, or you're going to understand the program you want to go for so you can apply it to your life and transform either your own business or where you work to elevate yourself.
53:29
SPEAKER_02: So it's like I mentioned earlier how I love how you spoke about AI.
53:32
SPEAKER_02: Yeah, and you didn't sound either dependent or scared.
53:36
SPEAKER_02: So most people are falling in those two brackets.
53:39
SPEAKER_02: We have those who are like, hey, me, I don't want to use AI because AI is scary, it's going to take over, blah, blah, blah.
53:45
SPEAKER_02: And we have those two who are so dependent on it.
53:48
SPEAKER_02: Like, as for social media campaign, and you go to Chat GPT and type social media campaign for artists, and you bring it to me.
53:55
SPEAKER_02: That's so generic.
53:56
SPEAKER_02: It's definitely not going to work.
53:57
SPEAKER_02: Yeah.
53:58
SPEAKER_02: But then there are the people in the middle who understand that AI is a tool to enhance what you already know.
54:06
SPEAKER_02: So it's it's it's like you're missed and you're learning something.
54:10
SPEAKER_02: You need to write an essay.
54:12
SPEAKER_02: Yeah.
54:12
SPEAKER_02: You can just put the question in AI and have it generated.
54:16
SPEAKER_02: But did you learn anything?
54:18
SPEAKER_02: Now you've become dependent because what happens is the next time you need to produce that essay again, you're gonna go back to that.
54:25
SPEAKER_02: You're gonna go back to AI.
54:26
SPEAKER_00: And then you're and you you wouldn't you know be able to apply it in the most realistic and impactful ways.
54:32
SPEAKER_00: Exactly.
54:32
SPEAKER_00: It's man, AI is it's it's a beauty as well.
54:35
SPEAKER_00: But then now for it's also a very people lazier.
54:38
SPEAKER_00: Yes, it will.
54:39
SPEAKER_00: But for the entrepreneur who has a side hustle, it's a super cool advantage now.
54:43
SPEAKER_00: If you are applying it right, yeah, once you have the discipline and you're applying it right, yeah.
54:48
SPEAKER_02: Once the reason for using the AI is to get better, yeah, to get better results and not to cheat the system.
54:55
SPEAKER_02: Yeah, you know, I I believe the motive behind something explains how it's going to affect your life.
55:02
SPEAKER_02: If your motive is to cheat the system, it's like we always say Sisiana.
55:10
SPEAKER_02: Because once you start understanding that the biggest benefit from anything you do in your work life or in your career is experience.
55:20
SPEAKER_02: Anything you do to cheat the system is robbing you of the experience.
55:25
SPEAKER_02: Which means what's the point?
55:29
SPEAKER_02: Here's the question that I know most people are asking.
55:32
SPEAKER_02: Yeah, when is it time to go from side hustle to turning it into your main according to your plan?
55:44
SPEAKER_00: That's why it's very important to start off with that plan and that strategy and those KPIs you need to meet.
55:51
SPEAKER_00: Like, how much do I need to start off with?
55:54
SPEAKER_00: Because at the end of the day, you need to pay yourself, right?
55:55
SPEAKER_00: So let's give ourselves a typical scenario.
55:58
SPEAKER_00: And I mean, we can even go with with the the banker who wants to do farming, right?
56:02
SPEAKER_00: You know, how much are you making as a banker?
56:04
SPEAKER_00: 7k to 10k, let's just say it's 10k, making 10k net as a banker.
56:09
SPEAKER_00: Yeah.
56:09
SPEAKER_00: So one of your KPIs in growing your business is I want to grow my business to the point where it's making enough revenue for me to quit my job and pay myself that 10k.
56:20
SPEAKER_01: Okay.
56:20
SPEAKER_00: So if that's one KPI, if your business reaches that point where you're making enough net revenue to pay yourself and still run operations your business comfortably, that's another one.
56:30
SPEAKER_02: And still have enough savings to reinvest.
56:32
SPEAKER_02: Exactly.
56:33
SPEAKER_00: That's that's the number one signal.
56:34
SPEAKER_00: So a lot of people will say, okay, I'm quitting my company, I'm going to do it full-time.
56:38
SPEAKER_00: Others will say, nope, I need some more capital to expand my company.
56:42
SPEAKER_00: So I'm going to stick with the bank.
56:43
SPEAKER_00: I'm going to hire somebody that I can pay$5K instead of$10K.
56:46
SPEAKER_00: Uh-huh.
56:47
SPEAKER_00: And then he's going to run things and expand the business.
56:49
SPEAKER_00: I'm going to give myself another two years with my company, get to a point where um I have some benefits.
56:55
SPEAKER_00: You know, I've done some investments with, you know, whether it's a treasury bill or fixed deposit.
57:00
SPEAKER_00: Or so when I when I cash out, I'm taking those benefits with me and I'm going to my business.
57:05
SPEAKER_00: So it really, that's why the KPIs and your plan is very important.
57:08
SPEAKER_00: That's where you're going to fall back on and go like, ah, now it's now I've I've ticked box number one.
57:13
SPEAKER_00: Um, another thing is is your life, your your growth in life as well.
57:17
SPEAKER_00: Um, for instance, I got to a point in time I decided, you know, it's it's time to start a family, you know.
57:22
SPEAKER_00: So at that point, it's not only you, uh huh, you got other mouths to feed, you've got other people to support now.
57:29
SPEAKER_00: So if your if your KPI was, I'm gonna make 10K to pay myself, and maybe unintentionally or intentionally, you've started a family now, that KPI can change because now the money you need to support your family is more than that 10k that you budgeted for.
57:43
SPEAKER_00: So that's a reason for you to stay back in in the employee structure, benefit from my health insurance that covers my family, benefit from maybe housing allowance or vacation allowance, whatever else it comes with.
57:56
SPEAKER_00: Let me stay in there while I I build my hustle.
57:59
SPEAKER_00: Well, you have a lot of people that um work with companies and have their spouses running their side houses or people, people they trust.
58:06
SPEAKER_02: Because I've seen this happen to a friend of mine, yeah, where he had reached a very high level in the business.
58:12
SPEAKER_02: Yeah, you know, and he looked at his salary, and his salary to him was sort of basic for the level that he had reached.
58:20
SPEAKER_02: And he was bringing in all the big business, and the business would, you know, just pay him a salary.
58:25
SPEAKER_02: Yeah.
58:25
SPEAKER_02: So he felt it's about time I opened my own business.
58:29
SPEAKER_00: And take those clients with me.
58:31
SPEAKER_00: I I can do this on my own.
58:33
SPEAKER_00: So it was a great idea, but here was the problem he didn't consider.
58:36
SPEAKER_02: Even though his salary was basic, they were paying his rent.
58:40
SPEAKER_02: Huh.
58:41
SPEAKER_02: They had bought him a car and they were fueling it.
58:44
SPEAKER_02: They were paying his cleaner, they were paying his security, you know.
58:49
SPEAKER_02: Uh-huh.
58:49
SPEAKER_00: So he didn't do the numbers.
58:51
SPEAKER_02: If he had done the numbers, he'd be like, no.
58:53
SPEAKER_02: Thank you.
58:54
SPEAKER_02: So now when he stopped, and he didn't even start it as a side hustle.
58:57
SPEAKER_02: Yeah.
58:57
SPEAKER_02: Especially because he was about to compete with his business because he was doing the same job.
59:02
SPEAKER_02: Yeah.
59:03
SPEAKER_02: So when he started on his own, and now all his savings went into setting up the company, and the money doesn't start coming in the way you are expecting.
59:13
SPEAKER_02: Yeah.
59:13
SPEAKER_02: And you know, now his kids' school fees are a responsibility, but he has to pay the rent, he has to fool the car, then he started realizing.
59:22
SPEAKER_00: Don't you know, don't, don't take things for granted.
59:24
SPEAKER_00: I mean, that there's so many examples of people I've worked with that, you know, one of the benefits of being in a management position for a lot of people, not even a being the relevant person in a company, or some of the benefits.
59:36
SPEAKER_00: Like, okay, we are giving you a car, right?
59:38
SPEAKER_00: Then the company will probably not tell you that don't use the car for your personal rounds, like going to church or going to do your own side gig.
59:45
SPEAKER_00: Or you you have the car, you're using it to come to work, but everything else that you're using it for, you're not considering that.
59:52
SPEAKER_00: So you make the decision, hey, I'm gonna let I'm gonna quit, I'm gonna let go.
59:56
SPEAKER_00: And then you're hit with reality.
59:58
SPEAKER_00: Okay, now I have to buy my own car.
1:00:00
SPEAKER_00: You have to do the numbers, I have to feel the numbers are so important.
1:00:03
SPEAKER_02: This one is even funny.
1:00:05
SPEAKER_02: A friend came to me for advice on should she quit her business, her job for a side hustle.
1:00:11
SPEAKER_02: So I asked her about the numbers.
1:00:13
SPEAKER_02: So this is a while back.
1:00:14
SPEAKER_02: So I asked, How much are you making?
1:00:16
SPEAKER_02: She said she's making at that time 900 cities a month.
1:00:19
SPEAKER_02: Yeah.
1:00:20
SPEAKER_02: Said, okay, what's the highest amount you've made in a month from your side hustle?
1:00:25
SPEAKER_02: She said, 400 cities.
1:00:28
SPEAKER_02: I was like, what?
1:00:30
SPEAKER_02: The highest you've made is 400 cities.
1:00:33
SPEAKER_02: You are living on your own, surviving barely on 900 cities, and you want to quit your side hustle.
1:00:40
SPEAKER_02: And now that 400 cities in your best month is going to be what you will survive on and run the business and invest in the future.
1:00:49
SPEAKER_02: Exactly.
1:00:49
SPEAKER_02: I don't even think it's a question you need to start with.
1:00:51
SPEAKER_00: Yeah.
1:00:52
SPEAKER_00: I think some people would say, you know, when I quit, I'll have 100% of my time for my business valid.
1:00:57
SPEAKER_00: So value that time as uh as currency, as money, and say, okay, that time if I was paying myself 100%, so add that as that value.
1:01:06
SPEAKER_00: I'm paying myself 1,000 CDs, add it and see if it balances out.
1:01:09
SPEAKER_00: If it doesn't, then give yourself um some more time.
1:01:13
SPEAKER_00: I really think learning math in in school shouldn't be a learn it so you can be a doctor or you can be an engineer.
1:01:20
SPEAKER_00: No, it's learn it so you can apply it to your life um in the most basic of forms.
1:01:26
SPEAKER_00: And when you do that, ah man, you'll you'll dodge plenty potholes.
1:01:30
SPEAKER_02: So, what message do you have to somebody out there who has a brilliant idea?
1:01:34
SPEAKER_02: They want to start a side hustle, but they are scared.
1:01:38
SPEAKER_00: Follow the three steps, and I really think you'll be fine.
1:01:42
SPEAKER_00: I mean, like, fine, get the inspiration, you're there.
1:01:45
SPEAKER_00: Um, but do the research, get the numbers, and then create the plan and follow that plan.
1:01:53
SPEAKER_00: Don't get into it unless you've done the research and you've mapped out the numbers of how much it's gonna cost you, how long it's gonna take you to achieve.
1:02:02
SPEAKER_00: And yeah, there's there's a God factor and a natural factor, you can get sick one day and not be able to go to work.
1:02:06
SPEAKER_00: There are all these things.
1:02:08
SPEAKER_00: Um, if you get sick at work and you're not able to go to work, you know, sometimes they're sick leave, you're still gonna get paid at the end of the month.
1:02:13
SPEAKER_00: Yeah, but as an entrepreneur, when you get sick and you can't go to work, it's gonna affect your income that month.
1:02:18
SPEAKER_00: So just just plan properly.
1:02:20
SPEAKER_00: And that plan should include uh doing research, doing the math, planning that out, and then you know, uh putting together a strategy that fits that back.
1:02:32
SPEAKER_00: Then you know, okay, year one, year two, year three, and then keyword is discipline.
1:02:36
SPEAKER_00: If you're not ready to be disciplined, forget about it.
1:02:39
SPEAKER_02: I love that.
1:02:40
SPEAKER_00: Yeah.
1:02:40
SPEAKER_02: So to all of you out there who are looking to start a side hustle, you need to be ready to sacrifice.
1:02:46
SPEAKER_01: Yep.
1:02:46
SPEAKER_02: You need to be ready to plan and do the research, and then have the discipline.
1:02:51
SPEAKER_02: And then hopefully you can be a mastermind just like Antoine Benton.
1:02:56
SPEAKER_02: Thanks for watching this episode.
1:02:58
SPEAKER_02: The fact that you stayed all the way through to the end tells me that you're not only curious, but you have the discipline to see what you do all the way through to the end.
1:03:07
SPEAKER_02: Now let's build a community of thinkers who are ready to become the best version of themselves.
1:03:14
SPEAKER_02: So subscribe to the channel and the mindset that you will develop and grow every day to become a true mastermind.