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How a Freelance Consultant Charged 50 Percent More with a Risk Matrix
In episode 122, Lucas and Luna break down how a freelance IT security consultant raised her project fees by 50 percent simply by adding a one-page risk matrix to her proposal. They walk through the logic: instead of quoting a flat fee, she showed clients the cost of doing nothing—identifying the probability and financial impact of a breach. The matrix turned her price from an expense into an insurance policy. Lucas explains the three-column structure: threat type, likelihood, and worst-case loss. Luna shares why the same tactic works for non-technical freelancers, from graphic designers to…
The skinny
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