Latest / Earn Your Leisure / EYL #347: Cousins Turn Natural Spring Into the First Black-Owned Bottled Water Brand in Walmart

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EYL #347: Cousins Turn Natural Spring Into the First Black-Owned Bottled Water Brand in Walmart · Earn Your Leisure

0:01
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0:43
Speaker 2: All right, guys, welcome back, ey l. We got a
0:45
Speaker 2: special episode. We're gonna be talking about the most essential
0:49
Speaker 2: thing in this world.
0:51
Speaker 3: Which is laughter.
0:52
Speaker 4: That's a fact.
0:53
Speaker 3: Man. He can't survive without water.
0:54
Speaker 2: You can survive without food for a certain maria of time,
0:56
Speaker 2: but it's gonna be difficult.
0:58
Speaker 5: If body needs water.
0:59
Speaker 1: The world needs water seventy percent of the playing this
1:01
Speaker 1: water sure an essential necessity for sure.
1:05
Speaker 2: Brad Simmons and Terrence Walker, they have a company called
1:08
Speaker 2: Live alkaline water.
1:10
Speaker 3: This is actually it right here.
1:12
Speaker 2: Yeah, yeah, if you can see h glass bottle beat
1:15
Speaker 2: the glass for sure.
1:17
Speaker 3: So we're gonna we're gonna be talking about it. You know.
1:20
Speaker 2: It's an interesting journey as far as invest fast. You
1:24
Speaker 2: guys were a water sponsor for VIP Night this year.
1:28
Speaker 4: That was important, Yes, sir, importunate man.
1:30
Speaker 6: Look, we're gonna we're gonna talk about it, you know,
1:33
Speaker 6: but no, that was an honor. Were grateful to even
1:36
Speaker 6: be brought into the fold because originally, matter of fact,
1:41
Speaker 6: I ran into y'all in Charlotte.
1:42
Speaker 4: Y'all did the event in Charlotte, and.
1:44
Speaker 3: That's where you're where you're from from Charlotte.
1:46
Speaker 6: Right, we're from North Carolina, from down East Carolina, kind
1:49
Speaker 6: of close to Wilmington, from omens Aslo County. And I
1:53
Speaker 6: ended up at A and T and that's how I
1:55
Speaker 6: ended up start playing the field in that region. So
1:58
Speaker 6: Charlotte only an hour away, hour and a half away.
2:00
Speaker 6: So when I found out y'all was coming, it was
2:02
Speaker 6: a no brainer. Pulled right up, pocket full of business cars,
2:06
Speaker 6: got me a couple of waters in the tuck just
2:07
Speaker 6: in case I get to y'all, and I ended up
2:12
Speaker 6: connecting with y'all. Y'all was getting up out of there
2:14
Speaker 6: at the end, and I just stopped you real quick, Yo.
2:17
Speaker 4: We got the water.
2:18
Speaker 6: We're trying to be the water sponsor, and we're just
2:20
Speaker 6: trying to connect and see how we can bring our
2:22
Speaker 6: resource and value to the investments. And then that next
2:26
Speaker 6: Monday Market, Mondays or something y'all, you know, doing y'all thing,
2:30
Speaker 6: and then you get to everybody to do Aventis.
2:33
Speaker 4: Charlotte was great and all of that.
2:35
Speaker 6: We was making good connections and all that, but certain
2:37
Speaker 6: people that was coming.
2:38
Speaker 4: A little you know, sideways a little bit.
2:41
Speaker 6: But it was this one brother. He came with the
2:44
Speaker 6: water with an offering and bringing value, and that's how
2:48
Speaker 6: y'all need to move. I was like, oh, that's me
2:51
Speaker 6: about me, okay. Respect And a lot of what we've
2:53
Speaker 6: been doing is being like trial and error. We haven't
2:56
Speaker 6: necessarily seen no one build no multimillion dollar corporation.
2:59
Speaker 4: So we just be following the soul.
3:01
Speaker 6: That's our nonprofit Soul Society, but it's really the lifestyle.
3:05
Speaker 4: We follow the soul.
3:06
Speaker 6: So that connection and to wrap that up, I'm sending
3:11
Speaker 6: the emails. I ended up getting the Zoom that year
3:13
Speaker 6: with one of the representatives, and it was an astronomical.
3:19
Speaker 4: Number that they asked for for us. It was like,
3:25
Speaker 4: you can pay and then I'm like, I ain't get away.
3:28
Speaker 6: I'm like, nah, I ain't gonna make it this time.
3:31
Speaker 6: But I ended up coming just to be a participant.
3:34
Speaker 6: Matter of fact, I got locked in with Keys to
3:36
Speaker 6: do his VIP experience and whatnot. And ultimately fast forward
3:43
Speaker 6: the next year, I was still this past year, I
3:46
Speaker 6: was still thinking about the astronomical number that I wasn't
3:48
Speaker 6: gonna have you feel me, And it took a little
3:51
Speaker 6: bit of time, but whatever time the stars aligned. I
3:54
Speaker 6: came up on your website and I seen the email.
3:58
Speaker 6: I'm like, all right, let me just shoot shot again.
4:00
Speaker 5: See what to do.
4:01
Speaker 4: I'm shoot my shot, you hear me?
4:03
Speaker 6: And next thing I know, they was like, look were
4:07
Speaker 6: in there, no astronomical numbers, just playing the water and
4:11
Speaker 6: I'm like, we got the water, easy money.
4:14
Speaker 4: And this the last thing.
4:15
Speaker 6: By the time I talked to that was probably the
4:18
Speaker 6: brother ab and they were saying like, okay, we need
4:22
Speaker 6: about two thousand bottles of water. I'm like, we got
4:24
Speaker 6: that easy, got off the phone, started calculating.
4:29
Speaker 4: Ooh, that's how much. Okay. Nonetheless, we're not stopping.
4:35
Speaker 6: And then as we was trying to get what we
4:39
Speaker 6: needed to fulfill that two thousand bottles and all of that,
4:44
Speaker 6: it was getting close, and we was like.
4:46
Speaker 4: I don't know how we're gonna do it. You feel me?
4:48
Speaker 6: And I put a couple of call to actions out
4:50
Speaker 6: to our audience. But then the last one matter fact,
4:53
Speaker 6: I know the people that watch the Pie know about
4:55
Speaker 6: net thirties. So in net thirties you get a chance
4:59
Speaker 6: to get your product with thirty days to pay.
5:03
Speaker 4: So I'm lining up everything to get the bottles, and
5:06
Speaker 4: everything lined up, and.
5:09
Speaker 6: They told me I had thirty days to pay. But
5:11
Speaker 6: then it was coming up like two days out, like,
5:14
Speaker 6: oh nah, you actually don't. It ain't all the ways situated.
5:18
Speaker 6: You gotta pay what you thought you had thirty days
5:20
Speaker 6: to pay. You gotta pay that in like two days.
5:24
Speaker 6: I ain't no how I was gonna do it, but
5:25
Speaker 6: I put the call to action out there.
5:28
Speaker 4: Defense. I'm telling you, I put a call to action.
5:30
Speaker 6: I made it playing and straight vulnerable, and within an hour,
5:35
Speaker 6: I had like six hundred dollars in our crowdfund campaign.
5:40
Speaker 6: By the end of the day, we had like eight
5:42
Speaker 6: hundred and by the end of about three days we
5:45
Speaker 6: raised like fifteen.
5:46
Speaker 4: Hundred dollars, and that is what made sure we could
5:50
Speaker 4: fulfill the duties.
5:52
Speaker 6: And y'all would never know, you know, it's just everything
5:54
Speaker 6: happened smooth and presented smooth, and it was a great experience,
5:58
Speaker 6: you know, but it was a great journey that you know,
6:01
Speaker 6: we had to build some thicker skin and big it
6:04
Speaker 6: up real quick.
6:05
Speaker 4: So much appreciated it was.
6:07
Speaker 1: It was definitely a warm night, yeah, yeah, sure, So
6:10
Speaker 1: I was actually under the weather. So the only thing
6:12
Speaker 1: I did have was your water, and I was like,
6:15
Speaker 1: this is it. I can't do anything else. But you know,
6:17
Speaker 1: a lot of times people underestimate that, especially when you're
6:20
Speaker 1: having a good time and then you obviously have alcohol,
6:22
Speaker 1: they forget the most important component exist. It's something that
6:25
Speaker 1: he always walks around with, like a bottle of water
6:28
Speaker 1: just in case. And it was like, as I got older,
6:30
Speaker 1: I understood like I got a hydrate.
6:31
Speaker 5: I got a hydrate.
6:32
Speaker 1: Most people don't even realize that even when you're drinking water,
6:34
Speaker 1: sometimes you still can be Deydre. So this is going
6:37
Speaker 1: to be a powerful episode because I'm starting to learn
6:39
Speaker 1: a lot about more about just my personal body, how
6:42
Speaker 1: to react and the impact.
6:44
Speaker 4: That water has on it.
6:45
Speaker 5: Yeah, yeah, go ahead.
6:47
Speaker 2: Also, I wanted to just piggyback on that because it
6:49
Speaker 2: is a good story as far as how the network properly.
6:52
Speaker 2: And the reason why that was perfect time and when
6:56
Speaker 2: you came up to me was because that that year before,
6:59
Speaker 2: we ran out of water and it was like one
7:02
Speaker 2: hundred degrees. It was a heat wave, so it was
7:04
Speaker 2: super hot and that was a major like issue where
7:08
Speaker 2: we didn't have enough water. So going into the next year,
7:13
Speaker 2: Vip Night, that was one of the main things. He's like,
7:15
Speaker 2: we got to make sure we have enough water for sure.
7:17
Speaker 2: So when you came and you're like, yo, I got
7:20
Speaker 2: the water, da da value you had a value added,
7:22
Speaker 2: it made sense. I'm like, all right, yeah, that that's
7:24
Speaker 2: a perfect alignment of what we actually needed. So for
7:27
Speaker 2: people out there that's looking to network, you didn't even
7:30
Speaker 2: know that. But I'm just saying, like, see where you
7:32
Speaker 2: can add value. So I always say see where you
7:34
Speaker 2: can add value, right, and don't necessarily make it about you,
7:39
Speaker 2: like the low reciprocity. You're going to get your blessings
7:41
Speaker 2: later on. But it's like you came and you had
7:44
Speaker 2: a value add offer that made sense and we needed it,
7:48
Speaker 2: and now we're here for sure.
7:51
Speaker 4: Now that's love.
7:51
Speaker 7: We got a chance to see how much it was needed.
7:55
Speaker 7: We pulled up to the VIP night and you know,
7:58
Speaker 7: we were looking for where the water was placed and
8:00
Speaker 7: we didn't see a place, so we be like all right,
8:02
Speaker 7: and then somebody was like they got to go to
8:03
Speaker 7: the bar and ask for it. So we're like, all right,
8:05
Speaker 7: you know, and nobody's going to the bar and asking
8:07
Speaker 7: for water because it's open bar. Everybody getting lit. So
8:11
Speaker 7: we're like, all right, we're gonna figure this out. And
8:13
Speaker 7: Bessie from Cocos Cookies, you know, she's wan y'all sponsors,
8:16
Speaker 7: that's the homegirl.
8:16
Speaker 5: She from Carolina.
8:19
Speaker 7: She was there and she had a booth set up
8:21
Speaker 7: and we were like, hmm okay, so how we gonna
8:23
Speaker 7: make sure people get this water cause they drinking, they
8:25
Speaker 7: ain't gonna ask for it. So brother was like, I
8:28
Speaker 7: think we're about to go get the water and just
8:29
Speaker 7: start passing it out.
8:30
Speaker 1: Nah.
8:31
Speaker 6: Look, so I hit my couple points of contact, like
8:35
Speaker 6: we won't really see the presence and activation in here.
8:37
Speaker 6: They're like nah, it's cool, We're gonna get it together.
8:40
Speaker 6: Next thing I know, I seen like three girls taking
8:43
Speaker 6: handfuls of water, and I'm like they must be going
8:45
Speaker 6: to the green room or something like that.
8:47
Speaker 4: So I fall right in line and follow them.
8:50
Speaker 6: Next thing I know, I see where we had all
8:52
Speaker 6: the water when we had brought it and loaded in
8:54
Speaker 6: the day before, and that joint was still stacked up,
8:57
Speaker 6: and I'm like the event coming close to an end.
9:00
Speaker 6: I'm like, ain't no way were leaving here without people
9:02
Speaker 6: getting this water and knowing we was here.
9:05
Speaker 7: And I just went back to the bar and like
9:09
Speaker 7: I get a phone call and bro like meet me
9:11
Speaker 7: at the front door right now.
9:12
Speaker 5: I'm like, all right, bet after.
9:14
Speaker 6: Me being backstage for forty five minutes and whatnot, I'm
9:18
Speaker 6: getting like the bartend I'm the water sponsor, got the
9:20
Speaker 6: water shirt on. Let me get one of those boxes,
9:23
Speaker 6: Like all right, sure, And I couldn't even get nowhere.
9:25
Speaker 4: I'm passing out the water like oh thank you, thank you.
9:28
Speaker 4: I needed I needed it.
9:29
Speaker 6: So it were so many people that were appreciative of
9:32
Speaker 6: that water. It was so many people that was like
9:35
Speaker 6: lifted by that water that night, you know. So I
9:37
Speaker 6: know they felt the presence. We already giving good love
9:40
Speaker 6: and energy. So by the time I flooded the backstage. Look,
9:44
Speaker 6: when I first went back there, it was real scarce.
9:47
Speaker 6: By the time I love it was live akalne water
9:49
Speaker 6: all through the back stage. And I got to the
9:52
Speaker 6: front and we flooded the front area too, and ran
9:56
Speaker 6: through all that stack of water. And the people really
9:59
Speaker 6: received it in a appreciated it and needed it.
10:02
Speaker 2: Fine, So how do we get here? You guys have
10:04
Speaker 2: a family water supply. Yeah, so how does this happen?
10:08
Speaker 6: We're in connection with the family. So foundation is twenty fifteen.
10:13
Speaker 6: Me and my brother started out organization Soul Society. Initially
10:17
Speaker 6: the idea was sold academy because as I evolved, I
10:20
Speaker 6: realized the.
10:21
Speaker 4: Importance of the education system.
10:23
Speaker 6: When I left high school and went to college at
10:25
Speaker 6: A and T, and I was going for computer technology.
10:29
Speaker 6: But matter of fact, in high school, we'll do the
10:32
Speaker 6: career analysis test and they will spit out all your
10:35
Speaker 6: recommended jobs.
10:36
Speaker 4: I just scroll down to the end at the salary.
10:39
Speaker 4: So I see technology as a.
10:40
Speaker 6: Good bubbling field and you can maybe get an entry
10:44
Speaker 6: at one hundred K or something like that. But I
10:46
Speaker 6: had that first semester in college, I had like three
10:48
Speaker 6: computer classes, and I realized I was not about to
10:50
Speaker 6: be at no computer desk for the next.
10:52
Speaker 4: Twenty thirty years.
10:54
Speaker 6: But I had this African American Experience class, and it
10:57
Speaker 6: taught me all these deeper parts about our history and
10:59
Speaker 6: who we y'all, what we overcame, who we were before
11:02
Speaker 6: we were colonized, before we were in slave and I
11:05
Speaker 6: started to see more worth and value on myself during
11:07
Speaker 6: the time, I was going through a depression, not seeing
11:10
Speaker 6: no worth of value on myself.
11:11
Speaker 4: So I realized how that empowered me.
11:14
Speaker 6: And then that second semester, I had a sociology class
11:17
Speaker 6: and another class that had to read The Miseducation of
11:20
Speaker 6: a Negro, And at that point I realized, this is
11:23
Speaker 6: by design. Our conditions are by design, and I can't
11:27
Speaker 6: just free myself for these conditions and not turn back,
11:32
Speaker 6: you know. And another part of that depression was wanting
11:34
Speaker 6: to go back. But I realized I can't go back
11:36
Speaker 6: in time, but I can reach back and put the
11:39
Speaker 6: younger kids on the information that I wish I would
11:41
Speaker 6: have had when I was younger. But so it started
11:44
Speaker 6: a Soul Academy as the organization and that evolved to
11:47
Speaker 6: soul Society, the deep, what we learned about knowledge and
11:50
Speaker 6: self and the fact that we need our own community
11:53
Speaker 6: for these kids to dwell in. And then fast forward
11:56
Speaker 6: from twenty fifteen to twenty twenty of us five years
12:00
Speaker 6: pushing the idea of one day we're gonna have some land.
12:04
Speaker 6: In twenty twenty, it was like, we need that now,
12:09
Speaker 6: and I promise you. When the mentality shifted from one
12:11
Speaker 6: day till we need it now, in like a month,
12:14
Speaker 6: we found ourselves on this land because I just started
12:17
Speaker 6: to reach out to my network post on Facebook, who
12:20
Speaker 6: the local farmers? All the centrals being brought off the shelves.
12:24
Speaker 6: You could have a million dollars at that point in time.
12:26
Speaker 6: It might not be able to buy no good clean
12:28
Speaker 6: water at the time. So I just started to reach
12:30
Speaker 6: out to who the local farmers. So it's not just
12:33
Speaker 6: about us getting our own one day, it was about
12:37
Speaker 6: who has it now that we can help and learn from.
12:40
Speaker 4: So we made the connection. I went to the land,
12:43
Speaker 4: we did the tour. I tried the water for the
12:45
Speaker 4: first time and it was like, I promise you, and
12:49
Speaker 4: this is a spring water. This is spring water.
12:52
Speaker 6: So right outside of Winston Salem and yeah, Canville. It's
12:54
Speaker 6: a little town called yak Canville. And this is an
12:57
Speaker 6: indigenous family, Black indigenous family. So they got records of
13:00
Speaker 6: having the land for over four hundred years. So it's
13:03
Speaker 6: like straight sacred land, rich crystal mineral based land. So
13:07
Speaker 6: it's naturally mineralizing in Alkalina in the water. So from there,
13:11
Speaker 6: I took a couple months to study and figure out
13:14
Speaker 6: how to express the value of the water. And by
13:17
Speaker 6: the time it was like I had like seven dollars
13:19
Speaker 6: of my name. Matter of fact, I just hit a
13:21
Speaker 6: win maybe a month before, just dealing with the stock
13:25
Speaker 6: options for the first time. I took that first pandemic check.
13:30
Speaker 6: I put some pay some bills, and the rest. I
13:32
Speaker 6: put on some stocks and a couple options, and I
13:36
Speaker 6: was about to cash out my portfolio, and I was like,
13:39
Speaker 6: all right, I just bought some food for the crib,
13:41
Speaker 6: got a roof over my head, got some gas.
13:43
Speaker 4: I don't need to panic right immediately.
13:46
Speaker 6: And I promise you that next day, after I was
13:48
Speaker 6: about to cash out my whole portfolio, my stock was
13:52
Speaker 6: up like eight hundred percent, you know, And then that
13:56
Speaker 6: next day was up like a thousand and I man
13:59
Speaker 6: I probably they made like twenty five hundred off the
14:02
Speaker 6: stock options that week, so that bought me like another month.
14:05
Speaker 6: Fast forward, I'm back down to a few dollars in
14:07
Speaker 6: my name, and I spent some of my last money
14:10
Speaker 6: on gas food, and I took some of that gas
14:14
Speaker 6: and went to the land to just.
14:16
Speaker 4: Give my labor.
14:17
Speaker 6: I ain't asked what I'm gonna get what I'm nah,
14:20
Speaker 6: I just went and helped them. They had two two
14:22
Speaker 6: thousand gallon orders that week. I just helped package up,
14:26
Speaker 6: load up, and by that second day they gave me
14:29
Speaker 6: twenty gallons, and I'm on the way home thinking I
14:32
Speaker 6: got something like, how I'm gonna get these twenty gallons off.
14:36
Speaker 6: By the time I got home, I took a couple
14:38
Speaker 6: of news clips we had from being the first black
14:40
Speaker 6: On water company to get into the walmarts and I
14:44
Speaker 6: reposted them joints them twenty gallons was sold in like
14:47
Speaker 6: an hour to.
14:48
Speaker 1: Hold a real quick because the family that's on the land,
14:51
Speaker 1: are they processing this mineral water?
14:54
Speaker 6: Yeah, yeah, yeah, they got We got the bottle in
14:56
Speaker 6: on the land. But then right like twenty minutes from
14:58
Speaker 6: the land, we got like a mask reduction factory.
15:00
Speaker 1: Got you got you so, Yeah, when you got there,
15:03
Speaker 1: you were you saw that this was there. Yeah, and
15:05
Speaker 1: you asked, how can I help be a part of it?
15:07
Speaker 5: Right?
15:08
Speaker 4: Got you got you?
15:08
Speaker 2: So your partners with them, Yeah, they had the water
15:11
Speaker 2: up and running already, Yes.
15:13
Speaker 3: And you came in. You said, I want to help out.
15:15
Speaker 3: I want to add value.
15:16
Speaker 6: And initially as well, me and him, we were we
15:19
Speaker 6: got our entity heavy energy. So we was coming with
15:21
Speaker 6: the water under that umbrella. But it was like a
15:25
Speaker 6: certain processing that.
15:26
Speaker 4: It was taken. It was like I need to jump
15:28
Speaker 4: off now.
15:29
Speaker 3: So y'all had a water.
15:30
Speaker 4: No, we had an idea.
15:32
Speaker 7: We actually before that we were when we were looking
15:35
Speaker 7: for the land, we had no idea or vision of water.
15:39
Speaker 7: We were just thinking land somewhere where you can farm,
15:41
Speaker 7: somewhere where you can teach young people to be self sustaining,
15:44
Speaker 7: because as adults you sometimes got so many more responsibilities
15:48
Speaker 7: that you don't have that time to put in. Get
15:50
Speaker 7: to the land, there's water. Wasn't even thinking the water.
15:54
Speaker 7: Water uppeared and it was like, oh, this is a
15:57
Speaker 7: whole nother lane, and we began plotting and planning how
16:00
Speaker 7: we was going to do this, this and that and
16:01
Speaker 7: it's like, we don't got time to really try to
16:04
Speaker 7: make it perfect. We got, but we got time to
16:06
Speaker 7: make it happen right now. We got to get it
16:09
Speaker 7: started right now. And man, it was so crazy because,
16:12
Speaker 7: like he said, he came back with those twenty gallons,
16:14
Speaker 7: got those things off, and in that process, I think
16:19
Speaker 7: we were getting ready to move into a whole nother place.
16:22
Speaker 5: So who was it all?
16:23
Speaker 7: I think Black Dot had shouted the water out on
16:26
Speaker 7: his podcast or something like that.
16:28
Speaker 4: Well Blue Pill did first, and that's how Black Dot
16:30
Speaker 4: found out about it.
16:31
Speaker 7: So once Black Dot, I had literally so I built
16:35
Speaker 7: our website because before that I'm a hip hop artist
16:38
Speaker 7: as well, So before I went on tour and had
16:40
Speaker 7: money to pay nobody to build the website, so I
16:42
Speaker 7: had to figure it out myself. I just built the site,
16:44
Speaker 7: so we already had a site up. So once I've realized, like,
16:48
Speaker 7: all right, these orders about to go crazy, we need
16:50
Speaker 7: to at least go ahead and have somewhere where we
16:52
Speaker 7: ain't trying to contact and communicate with people through the dms,
16:55
Speaker 7: because they was killing my man in the DM trying
16:57
Speaker 7: to get the water.
16:58
Speaker 5: And so I'm over here trying to.
16:59
Speaker 7: Figure out the shipping, he communicating with people.
17:02
Speaker 5: I'm like, all right, let's get this site up.
17:04
Speaker 7: Thank god we got the sight up, because by the
17:06
Speaker 7: time it got the blue pil and then the black dot,
17:08
Speaker 7: we in the middle of moving and all I know
17:11
Speaker 7: is my man over here on the phone real heavy.
17:13
Speaker 5: I'm like, Bron, we got boxes that need to be
17:15
Speaker 5: moved in.
17:16
Speaker 7: But the orders coming in so crazy that Bro just
17:19
Speaker 7: locked in, like yo, were communicating with this person and
17:21
Speaker 7: sending them to the site. So it just went crazy
17:25
Speaker 7: from there, you know, not even thinking about the water.
17:27
Speaker 7: But the thing for me was that proper preparation prevents
17:30
Speaker 7: poor performance. We had the sight up, we were ready,
17:33
Speaker 7: so we had a space to be able to send
17:34
Speaker 7: people to capture all that and it was still a
17:37
Speaker 7: little overwhelming.
17:38
Speaker 5: But if we didn't have that particular thing already in place.
17:42
Speaker 2: The family that owns the land, right, did they have
17:47
Speaker 2: the brand already? Yeah, yeah, they had the Live Alkaline
17:51
Speaker 2: Water brand. It just needed more promotion. Yeah, it needed
17:55
Speaker 2: some young lady a charge. You're not an elder, but
17:58
Speaker 2: he's in his fifties.
18:00
Speaker 6: He built the foundation and he constantly working on the
18:03
Speaker 6: actual land. So all the ambassadorship running around traveling.
18:10
Speaker 7: We were already used to doing that because right before
18:12
Speaker 7: the pandemic, before we got to the water, I was
18:14
Speaker 7: in the middle of a tour, a sold out tour
18:16
Speaker 7: at that so we were already traveling the country while
18:19
Speaker 7: we were doing music. We had the programs. What's his
18:21
Speaker 7: name of chief? Yeah, Chief Robert McCrae.
18:24
Speaker 2: So how do you approach him? Like, how does that work?
18:29
Speaker 2: Like how do you approach him and say, look, I
18:31
Speaker 2: want to be a partner. I think I could add
18:32
Speaker 2: value And how does what made him buy into that?
18:35
Speaker 5: He just gave his time.
18:36
Speaker 6: So, like I said, initially I made a connection and
18:39
Speaker 6: he was kind of opening it up to some opportunity
18:42
Speaker 6: for some of the youth, and he went through a
18:44
Speaker 6: few iterations of young groups coming through. But ultimately, like
18:48
Speaker 6: I said, when I came back and just dedicated them
18:50
Speaker 6: two days, they gave me the twenty gallons and seeing
18:53
Speaker 6: how fast it moved, and by the time, like I said,
18:56
Speaker 6: them twenty gallons were sold an hour away from that
18:58
Speaker 6: first post.
18:59
Speaker 3: So the work.
19:00
Speaker 6: By the time I got back to the land, I'm like,
19:02
Speaker 6: however much water I can fit in this car, little
19:05
Speaker 6: black toil to Corolla. I need it and we got
19:07
Speaker 6: eighty gallons in there. They were sold in three days
19:10
Speaker 6: and the rest was history.
19:12
Speaker 4: So you've just seen the work and the results.
19:14
Speaker 3: Once the plug got the work off, That's what I said.
19:15
Speaker 5: You got, you got the work, you came back.
19:17
Speaker 4: I need to reacted everything I can fit. Yeah, So
19:20
Speaker 4: I mean, how is his chief? And we just came
19:23
Speaker 4: chief and out? How is cheap? The first time you
19:26
Speaker 4: come back? Like, what's his reaction?
19:29
Speaker 2: Right?
19:29
Speaker 1: Because he's looking at it like, you know, this thing
19:31
Speaker 1: is kind of moved slow it come y'all with this
19:33
Speaker 1: marketing plan, this grit, this hustle.
19:35
Speaker 5: Yeah, you moved that word quick. You need to re up.
19:38
Speaker 4: How is he reacting to this?
19:40
Speaker 3: Well?
19:40
Speaker 6: To put respect on it, he was doing well for himself,
19:44
Speaker 6: but when it comes to community building and nation building,
19:47
Speaker 6: it's way more untapped potential, you know. So I was
19:50
Speaker 6: dealing with one of his partners that he had connected
19:53
Speaker 6: me with to run through and from there it just
19:56
Speaker 6: went from connecting with him to like, nah, directly connect
20:01
Speaker 6: with me, and from there we just continue to build
20:04
Speaker 6: week in week out, like we about action. So it's
20:07
Speaker 6: like our work, our energy always speak for itself. So
20:11
Speaker 6: it just been an evolving relationship. The further we got
20:14
Speaker 6: into our grind, the more results we brought back, the
20:17
Speaker 6: more leeway like we got one hundreds of acres that
20:20
Speaker 6: at this point he like, do y'all you feel me?
20:24
Speaker 5: It wasn't a matter of trying to sell ourselves.
20:26
Speaker 4: Earnest what's up?
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Speaker 5: It was a matter of action. When you see it,
22:06
Speaker 5: you don't got to try to believe it. You know it.
22:09
Speaker 3: YO, So break this down.
22:11
Speaker 2: What's the science behind this alkaline there's spring water, there's
22:14
Speaker 2: tap water, and it's alkaline water. I here, everybody's got
22:19
Speaker 2: their own opinion about what's the best, what's not good
22:21
Speaker 2: for you? So this is alkaline water. Yeah, explain the
22:25
Speaker 2: different variations of water.
22:27
Speaker 6: Yeah, So generally speaking, even more important than it being
22:30
Speaker 6: alkaline water is the fact that it's coming from a
22:33
Speaker 6: living source. So you got a lot of alkaline waters
22:36
Speaker 6: that a lot of times it's tap water that they
22:38
Speaker 6: run through an artificial induced process to make it alkaline.
22:42
Speaker 6: This is from a natural living spring where rich crystal
22:45
Speaker 6: mineral based land, So it's got that life source in it,
22:48
Speaker 6: packed with living minerals versus synthetic or induced or brought
22:54
Speaker 6: in minerals.
22:54
Speaker 4: You know, you can't beat gods very own.
22:56
Speaker 6: So, like I said, the first thing is from a
22:58
Speaker 6: living source, so it's life and the bottle, and then
23:01
Speaker 6: the second thing far as alkalinity goes. For those who
23:04
Speaker 6: don't know, it's based on the Pight scale, So seven
23:08
Speaker 6: is neutral. Anything under seven is a city. Above seven
23:12
Speaker 6: is alkaline. And at first I assume the higher the
23:16
Speaker 6: alkalinity the better, but I come to find out that
23:20
Speaker 6: you can get it too high. Our bodies usually resonate
23:22
Speaker 6: around seven seven point one, seven point two, so you
23:25
Speaker 6: want something that's kind of close to.
23:27
Speaker 4: Your body levels.
23:28
Speaker 6: So a lot of these waters you see in stores
23:31
Speaker 6: nine nine point five and all of that good.
23:33
Speaker 4: It's too high.
23:34
Speaker 6: And that's usually an indicator that it's artificially induced. So
23:39
Speaker 6: ours resonates around seven point five, which is a good
23:43
Speaker 6: equalizer for your body.
23:44
Speaker 2: What'sfely alkaline and spring water because spring is from a
23:47
Speaker 2: natural source to it's from a spring, right, yeah, yeah.
23:49
Speaker 6: Yeah, So any water source, the alkalinity or the acidity
23:53
Speaker 6: is based on the pH. So a whale could be alkaline,
23:56
Speaker 6: it could be a city. A spring could be alkaline,
23:59
Speaker 6: it could be a city.
24:00
Speaker 4: The spring.
24:01
Speaker 3: Though.
24:02
Speaker 6: The thing that's great about the spring is it's a
24:04
Speaker 6: moving water source, so it's got that connecting energy. It's
24:07
Speaker 6: got that energetic flow, that electricity in it, you know
24:11
Speaker 6: versus whales can be good depending on the quality of
24:14
Speaker 6: the land in the water, but it's still the spring
24:18
Speaker 6: is moving, so it's got that electric energy.
24:21
Speaker 1: When you said that the pH, if the pH is
24:23
Speaker 1: too high in the alkaline water, what are the effects
24:25
Speaker 1: Because I was noticing there, I'll drink some alkaline water
24:28
Speaker 1: and I've got to go to the bathroom all the time.
24:31
Speaker 1: It's like there's no point even drinking it. This is
24:33
Speaker 1: which I realized was making me dehydrated. Yeah, because I
24:35
Speaker 1: would drink the water and my body wouldn't retain it.
24:39
Speaker 1: Then I'll drink other water and it's not the same effect.
24:42
Speaker 1: I'm actually retaining the water. I'm feeling better. Is it
24:44
Speaker 1: because the pH level was too high? Is that one
24:47
Speaker 1: of the part of it?
24:48
Speaker 5: Is it being too high batteries of alkaline?
24:51
Speaker 1: You know?
24:51
Speaker 5: So I mean, you know, you just electric shocking your body.
24:54
Speaker 5: So think of you know what happened.
24:56
Speaker 7: Now it's got to expel you know what's not meant
24:58
Speaker 7: to be there, whether it's the false man rules, whether
25:00
Speaker 7: it's the pH being too high, because I mean, it's
25:02
Speaker 7: good for your hair, your skin, your eyes, right, But
25:04
Speaker 7: once you get too high, same way with the citity,
25:07
Speaker 7: it begins to eat those things up. It begins to
25:09
Speaker 7: go backwards. So your body is naturally going to begin
25:12
Speaker 7: to reject what isn't needed, what isn't supposed to be there.
25:14
Speaker 7: It's gonna fight, so it's gonna force you to get
25:16
Speaker 7: it up out of there, but some of it is
25:19
Speaker 7: gonna still stay. It's just gonna eat up your inside.
25:21
Speaker 7: It's gonna eat up your organs over time. So when
25:23
Speaker 7: you see something that's alkaline nine point five, I would
25:26
Speaker 7: leave it on the table. I would, well, I'm going
25:28
Speaker 7: to anyway, because we got live. But that's why it's
25:31
Speaker 7: called live, because it's coming from a living source and
25:33
Speaker 7: it's moving and you want something like that. So anything
25:36
Speaker 7: done with the machines, like when people say they have
25:38
Speaker 7: them in their houses, it's cool because I mean, it's
25:40
Speaker 7: better than your tap. But to ingest it, I just
25:42
Speaker 7: wouldn't suggest it because again you're gonna you're gonna reject it.
25:45
Speaker 4: Let's due.
25:45
Speaker 1: It is really an artist every line I'm here, I
25:49
Speaker 1: wouldn't suggest it to ingest it become natural something.
25:53
Speaker 5: Yeah, living sourceage.
25:55
Speaker 3: Does this happen all?
25:56
Speaker 1: Right?
25:57
Speaker 2: You have do you just put the water from the
26:00
Speaker 2: spring to the bottle? Does it have to get purified? Like,
26:03
Speaker 2: is it a process that FDA requires to Absolutely?
26:06
Speaker 6: Yeah, we do the basic FDA filtrations and all of that,
26:10
Speaker 6: but yeah, we definitely keep it to a minimum because
26:13
Speaker 6: the water is naturally like you can drink it right
26:16
Speaker 6: out of the spring. But we do go through the
26:18
Speaker 6: processing for the legalities and the corporate lanes that we
26:23
Speaker 6: push into as well.
26:24
Speaker 7: So yeah, and of course you got your people that
26:26
Speaker 7: are what they call themselves, what the snobs and things
26:29
Speaker 7: like that, So to make sure you know what's good
26:32
Speaker 7: for everybody, because you got some people that want to
26:34
Speaker 7: take it home and test it theyselves. I encourage it.
26:36
Speaker 7: I just want you to record it and send me that,
26:38
Speaker 7: you know at the same time. So yeah, do that,
26:41
Speaker 7: but we do that especially for that.
26:43
Speaker 3: Yeah.
26:43
Speaker 1: The first thing we started episode by saying, was it
26:46
Speaker 1: be the glass. So talk about the importance of having
26:48
Speaker 1: this in the class.
26:49
Speaker 5: I know we grew up.
26:50
Speaker 1: It was like there's other water brands that came in
26:52
Speaker 1: those water bottles, and you recycle those water bottles. But
26:55
Speaker 1: water sharely shouldn't be kept in plastic. Yeah, talk about
26:58
Speaker 1: the important and they are drinking out the hose and sink.
27:01
Speaker 1: Let's be let's be honest.
27:02
Speaker 4: We'll talk about generation. Yeah, some of the best water
27:07
Speaker 4: we had, what you mean?
27:08
Speaker 7: But when you get to those plastics, so think about
27:10
Speaker 7: a All right, so there's the BPA free plastic, right
27:13
Speaker 7: you know, I mean, whereas it's not as soft. If
27:16
Speaker 7: you can crush your plastic, if you can just get
27:18
Speaker 7: that thing in your hand and crush it like that,
27:20
Speaker 7: it ain't no good for you because for one, you
27:21
Speaker 7: got the microfibers that's going to be in your water too.
27:24
Speaker 5: As the sun is penetrating that thing.
27:26
Speaker 7: The plastic is also going to be able to begin
27:28
Speaker 7: to melt into your water, so that's why you have
27:30
Speaker 7: that different type of taste. We do also bottle in plastic,
27:34
Speaker 7: but it's BPA free, you know, which is a more
27:36
Speaker 7: cost affordable option, you know.
27:38
Speaker 5: For some of our audience.
27:39
Speaker 7: Glass is the way though, you I mean, because you
27:42
Speaker 7: don't have those fibers, you know, being and there's other
27:45
Speaker 7: ways like we do also have like a can option
27:48
Speaker 7: as well. Some people prefer like copper you know as
27:52
Speaker 7: well for the energetic and magnetic feel of it, but
27:55
Speaker 7: glass is really the way to go because you don't
27:57
Speaker 7: have those fibers being bled into your water. Now you
27:59
Speaker 7: do have, you know, be specific with your glass too,
28:01
Speaker 7: because you know there's the lead you know thing which
28:03
Speaker 7: I've just began to like get knowledge on as well.
28:07
Speaker 7: But always suggesting the glass, especially for a living water source,
28:11
Speaker 7: so you can keep that live and it's into it.
28:14
Speaker 7: And I will say as well, even with the plastic,
28:17
Speaker 7: it's freshly bottled weekly, so like a lot of the
28:19
Speaker 7: other bigger corporations, it might be sitting in the warehouse
28:23
Speaker 7: for three, four, five six months breaking down. So I
28:26
Speaker 7: was just freshly bottled. It's not sitting.
28:29
Speaker 2: So what's some challenges as far as being like an
28:32
Speaker 2: independent water brand as opposed to most waters. It's owned
28:36
Speaker 2: by like three companies, right, and they kind of have a.
28:38
Speaker 3: Monopoly on it. So being independent, what's some of the
28:42
Speaker 3: challenges that you face.
28:44
Speaker 7: I think one of the challenges that I can think
28:46
Speaker 7: of off top is, let's say, some of these other
28:50
Speaker 7: companies who are million billion dollar companies, they getting their
28:54
Speaker 7: bottles in mass quantities, so the cost of the bottles
28:59
Speaker 7: is cheaper. So we're not getting them in those quantities,
29:01
Speaker 7: so we are paying a different you know, price and
29:04
Speaker 7: working our way into being able to get it in
29:06
Speaker 7: such a mass way that we are also able to
29:08
Speaker 7: bring the price down even for the customer, you know,
29:11
Speaker 7: because while the idea is to make money, it isn't
29:13
Speaker 7: to charge astronomical numbers and things of that nature.
29:17
Speaker 5: Right.
29:17
Speaker 7: So that's really one of the challenges at this moment,
29:20
Speaker 7: which is becoming a good challenge because we are continuing
29:23
Speaker 7: to increase, you know. So it's like, all right, we
29:26
Speaker 7: got we need two thousand bottles. We got to figure
29:28
Speaker 7: out how we're going to get that two thousand bottles
29:30
Speaker 7: quick and in masks. But that was good to be
29:32
Speaker 7: able to call on community, you know, with that as well.
29:34
Speaker 7: But that's one of the challenges that I think of
29:37
Speaker 7: right off top.
29:38
Speaker 1: What's the most cost intensive part? Right If we have
29:41
Speaker 1: the water, which is natural, is it the bottling? Is
29:44
Speaker 1: it the trying to manufacture and export.
29:48
Speaker 6: It balances out between the actual bottles, the labor force
29:54
Speaker 6: and transportation. So initially, at first we're trying to go everywhere.
29:59
Speaker 6: We're trying to be you know, worldwide, nationwide. But the
30:02
Speaker 6: more we learn, the more it was like, no, we
30:05
Speaker 6: need to hone in on our backyard right here. And
30:08
Speaker 6: I'm doing certain numbers, like I think it was like
30:10
Speaker 6: a study in twenty nineteen said American spending average of
30:13
Speaker 6: ten dollars per month on bout the water. And then
30:16
Speaker 6: I'm doing my you know, looking up the census numbers
30:18
Speaker 6: and whatnot, and I'm seeing right here in the county
30:21
Speaker 6: we end not even the state, the county we in,
30:24
Speaker 6: it's over a million people, just black people. It's over
30:27
Speaker 6: two hundred thousand. So I'm like ten dollars per month,
30:30
Speaker 6: that's two million dollars monthly right in this county.
30:34
Speaker 4: It's a million of us in the state.
30:35
Speaker 6: That's ten million dollars monthly that we just as a
30:38
Speaker 6: community value to the water company, the water industry. So
30:44
Speaker 6: at that point it was like, rather than spending time
30:46
Speaker 6: and energy that we going other places, let's double down
30:51
Speaker 6: right here, you know. So we heavily concentrated on North Carolina,
30:55
Speaker 6: South Carolina, Atlanta, surrounding areas Florida, and in Virginia and DC,
31:01
Speaker 6: so basically the Southeast America. Instead of trying to be everywhere,
31:04
Speaker 6: we're just trying to hone in on our backyard.
31:07
Speaker 7: With him saying that, it makes me think of another
31:09
Speaker 7: one of our challenges, which is shipping. So we good
31:12
Speaker 7: in our area, but after something like this today or
31:16
Speaker 7: after other places we've been, you're gonna have people in Cali, Portland, Maine,
31:20
Speaker 7: and that shipping cost because I mean it's thirty four
31:25
Speaker 7: pounds per case, you know of the water. So to
31:27
Speaker 7: send out that Cali, you know, that's fifty dollars in
31:30
Speaker 7: shipping if they want to pay it.
31:32
Speaker 3: You know.
31:32
Speaker 7: Now, of course we want to be able to you know,
31:34
Speaker 7: get it to everybody, but just trying to figure out that,
31:38
Speaker 7: you know, in the same way that one of these
31:39
Speaker 7: other companies like an Amazon has a warehouse in these
31:42
Speaker 7: other places and figuring out how to wearhouse and these
31:44
Speaker 7: other places so that we can set up distributors that
31:47
Speaker 7: can handle shipping and things like that and these other places.
31:50
Speaker 7: But it's a challenge, but it's still one of those
31:54
Speaker 7: good challenges of like, all right, they want it out there,
31:56
Speaker 7: we really need to figure out how to get it
31:57
Speaker 7: out there at a cost.
31:59
Speaker 5: Effishent price you said the logistics that makes a lot
32:02
Speaker 5: of sense.
32:02
Speaker 1: I was thinking when you talked about this is a
32:04
Speaker 1: living product, right, Obviously, is there a life expectancy of
32:08
Speaker 1: how long the spring will be running or because I
32:12
Speaker 1: know we've had a water episode before and they were
32:14
Speaker 1: trying to how long that they expected that spring to
32:16
Speaker 1: be live and functioning.
32:18
Speaker 4: Is there a study on that one for y'all.
32:20
Speaker 6: So generally we know it's like four major water veins
32:23
Speaker 6: that flow into this spring. So to be honest, like
32:27
Speaker 6: the whole state will probably be at a state of
32:30
Speaker 6: emergency for water before we would be, you know, because
32:34
Speaker 6: as long as it's raining, like it would have to
32:36
Speaker 6: be a serious hard desert drought or something like that,
32:40
Speaker 6: But long as it's raining, it's constant flow of this
32:44
Speaker 6: natural system that's refueling itself.
32:46
Speaker 7: It's coming from what like eight hundred feet on the
32:48
Speaker 7: ground they did the sonic Yeah yeah, yeah, so yeah,
32:51
Speaker 7: they'd have to drain the earth.
32:52
Speaker 6: Yeah, it's on the foothills or the mountains of western
32:55
Speaker 6: North Carolina, so it's like a lot of waters being
32:58
Speaker 6: concentrated to perfect that's perfect.
33:00
Speaker 3: How did he get how did the owner? How did
33:02
Speaker 3: he originally acquire the land?
33:04
Speaker 4: So, I mean so far back we don't even really know,
33:07
Speaker 4: but it was an indigenous family there, so they literally
33:10
Speaker 4: got nobody ever took it.
33:12
Speaker 6: So he said it was originally like six thousand acres
33:14
Speaker 6: that they were occupying, and it's down to some few
33:18
Speaker 6: hundred of a thousand or something, you know. So yeah,
33:21
Speaker 6: it has been different chunks being taken out, you know,
33:25
Speaker 6: but at this point it's been this thousand that's been
33:27
Speaker 6: maintained and there's been generations that it went dormant, but
33:34
Speaker 6: he came back rebirthed the life into it. But yeah,
33:37
Speaker 6: at this point, this corner that we maintained and now
33:40
Speaker 6: they've had far back as they know, you know, over
33:43
Speaker 6: four hundred years.
33:44
Speaker 5: Yeah.
33:44
Speaker 1: So one of the things with logistics is you got
33:47
Speaker 1: to get partnerships. See the first black owned water company
33:51
Speaker 1: to be inside of Walmart. How did this relationship come about?
33:55
Speaker 1: How did y'all force that? How y'all maintaining that?
33:58
Speaker 6: So that was right before we connected with the actual
34:01
Speaker 6: land and the CEO running it. But he said his
34:04
Speaker 6: actual goal was to use that as a launching pad
34:08
Speaker 6: for validation for certain people and for that promo, but
34:12
Speaker 6: he kept it limited to a few in Florida because
34:15
Speaker 6: his real goal was to keep it grassroots and deal
34:18
Speaker 6: directly with the people. You know, So we are real
34:20
Speaker 6: big on the director consumer, although we do do deals
34:24
Speaker 6: in partnerships with stores and different businesses. But just for example,
34:29
Speaker 6: in the lane we in and what we're doing with
34:31
Speaker 6: it wouldn't even be needed if he went nationwide with Walmart,
34:34
Speaker 6: the it would have just been him and Walmart making
34:36
Speaker 6: all the money. So saluting him, but yeah, he's created
34:40
Speaker 6: a blessing of a lane for a lot of young entrepreneurs,
34:43
Speaker 6: movers and shakers to be able to find our space
34:45
Speaker 6: in this and.
34:47
Speaker 7: You find that, you know, sometimes all people need that validity.
34:50
Speaker 7: So even though you know, we not into Walmart anymore
34:52
Speaker 7: because of whatever type of clauses they had contractually. It's
34:55
Speaker 7: like you say that to somebody, like let's say we've
34:57
Speaker 7: in it somewhere and you say, the first black water
35:00
Speaker 7: company to enter a Walmart and they like huh and
35:03
Speaker 7: they stop right there. So sometimes you can still use that,
35:05
Speaker 7: you know, and then you know they get the rest
35:07
Speaker 7: of the story and everything from there.
35:09
Speaker 2: What's the process to actually make the water? Like how
35:11
Speaker 2: many people have to be employed? Is it like like
35:15
Speaker 2: there's a plant, like from the spring to the bottle?
35:18
Speaker 3: What's the process?
35:19
Speaker 6: So it's like a big water tank truck come to
35:22
Speaker 6: the land, plug up to the system. Often well they
35:27
Speaker 6: come so it's a few different lanes of distribution. So
35:31
Speaker 6: on the MAD scale that's probably once a week, once
35:34
Speaker 6: every other week, and it's like six thousand gallons worth
35:38
Speaker 6: that'll you know, come plug up and take it to
35:40
Speaker 6: the plant and then they making all types of other
35:42
Speaker 6: stuff with it, drinks, juices, We got a protein tea
35:46
Speaker 6: drink that we just released.
35:49
Speaker 7: Sparkling water with different flavors blood, orange, pineapple, ginger, cucumber, mint,
35:53
Speaker 7: and lemonade.
35:55
Speaker 6: Right, and then there's other companies that white label because
35:57
Speaker 6: we got the source, so you can put whatever a
36:00
Speaker 6: name on it.
36:01
Speaker 4: You know, so y'all out there, you know, let's partner up.
36:05
Speaker 6: But nonetheless, so they got a few people on the
36:09
Speaker 6: on the grounds at the factory that received the water.
36:12
Speaker 6: Once it comes in, they plug it up to the factory,
36:14
Speaker 6: run the bottles through the system. So I don't know
36:17
Speaker 6: exactly it's a few people in there, but being at
36:19
Speaker 6: a mainly machines, you just got a few people doing
36:22
Speaker 6: a mass production and stacking up the boxes on pallets
36:26
Speaker 6: and things of that nature. Then we got the smaller
36:28
Speaker 6: operation on the land where were directly bottling on the land,
36:32
Speaker 6: and that's a little more labor intensive where we because
36:36
Speaker 6: what equals the machinery at the factory, we got an
36:39
Speaker 6: equal and man power on the land when we're doing
36:42
Speaker 6: our smaller scale things. So I actually started a young
36:46
Speaker 6: entrepreneurs in training program and I got three young brothers
36:51
Speaker 6: that been a monumental help that's been helping us label
36:55
Speaker 6: package like them two.
36:56
Speaker 4: Thousand bottles we had to bring down there.
36:58
Speaker 6: We had about four days to label by hand two
37:02
Speaker 6: thousand bottles bottless up.
37:04
Speaker 5: Okay.
37:05
Speaker 7: We did a special label to earn your yeah yeah, yeah.
37:08
Speaker 4: We did the invest vest labels on them and all
37:10
Speaker 4: of that so we had to do that by it.
37:12
Speaker 4: But yeah, that was a grind. We called in everybody
37:14
Speaker 4: just on that order alone.
37:16
Speaker 6: We probably had a good eight to ten people on labeling, bottling, package.
37:22
Speaker 1: Storing, and four of us ran the booth all weekend.
37:27
Speaker 1: As y'all have, I mean, obviously turned out for the brand.
37:30
Speaker 1: Sure has your role inside the brand change. It feels
37:33
Speaker 1: like you started out as like, hey, here it's how
37:36
Speaker 1: I can add value almost one internship basis, but now
37:38
Speaker 1: it feels like, y'all, what is the exact role that
37:41
Speaker 1: you have now since y'all didn't turn this thing up?
37:43
Speaker 6: Yeah, so again another situation of us just lending our
37:48
Speaker 6: love and labor without really asking for all, right, what
37:53
Speaker 6: we're gonna get? All right, we know we're doing the sales,
37:56
Speaker 6: and we get our price point for the wholesale price,
37:58
Speaker 6: and we get our profit off the sale. But we're
38:01
Speaker 6: doing more than just selling. We promote in, we ambassador in,
38:05
Speaker 6: we're doing a lot. So he actually gave us some
38:08
Speaker 6: steak in the company, you know. So that was a
38:10
Speaker 6: beautiful blessing which gave us more motivation to go even
38:13
Speaker 6: that much further and harder.
38:14
Speaker 1: You know.
38:14
Speaker 7: So the equity plus yeah, but even with that, it's
38:18
Speaker 7: anything we want to do. So we host festivals and
38:20
Speaker 7: retreats and everything on the property, so it's not a
38:24
Speaker 7: matter of overhead. It's like we are in full control
38:28
Speaker 7: of that as long as we just kick something back
38:29
Speaker 7: to the land, which we have a percentage that we discussed.
38:33
Speaker 7: But I tell people all the time, like people waiting
38:36
Speaker 7: for God to come down with this magical voice and
38:39
Speaker 7: be like, now is your time to do this? I'm like, nah,
38:41
Speaker 7: sometimes he's speaking opportunity. So it was the opportunity with
38:44
Speaker 7: the water, and now it's a whole nother opportunity with
38:46
Speaker 7: the land all together, you know, from the festivals that
38:50
Speaker 7: we host, to the farmers market now that we have open.
38:53
Speaker 5: Because it's not just the water.
38:54
Speaker 7: It's cucumbers, mushrooms, collar greens, kill care, it's beats. So
39:01
Speaker 7: it started with the water and it bloomed into everything
39:04
Speaker 7: that the water actually you I mean helps produce, you know,
39:08
Speaker 7: so it's bigger than water.
39:10
Speaker 3: How much is the water?
39:12
Speaker 7: The glass bottles are four dollars, you're doing by the
39:14
Speaker 7: case for forty Our plastic bottles are three dollars each.
39:17
Speaker 7: We do a case of twenty four for forty five
39:20
Speaker 7: or on subscription, we do it for forty dollars and
39:22
Speaker 7: we shipping deliver all over the country. We also do
39:25
Speaker 7: gallons as well, so the gallons are seven dollars each.
39:28
Speaker 5: Or four for twenty.
39:29
Speaker 3: The gallons coming plastic.
39:31
Speaker 7: They come in plastic, and we're working on that glass.
39:33
Speaker 7: You know, we need more people that need it in glass,
39:36
Speaker 7: you know, because that's a whole different type of logistical thing.
39:39
Speaker 7: And then we do the five gallon containers as well.
39:42
Speaker 7: And we have a special right now called we are
39:44
Speaker 7: the Gold which is something we started what was that
39:47
Speaker 7: about ten Yeah, where we had David Banner host that
39:50
Speaker 7: experience and I was doing something with Miss Black America.
39:53
Speaker 7: But we are the Gold Special with twenty dollars for
39:56
Speaker 7: the five gallon container and we bring it right to
39:59
Speaker 7: your doorste up. Currently, we only really doing that in
40:02
Speaker 7: the Southeast area because we we drop off your new
40:05
Speaker 7: one and then replace your old one, and so it
40:07
Speaker 7: it'll be hard for us to do that in Minnesota
40:08
Speaker 7: or Cali, you know, until we got the infrastructure set up,
40:12
Speaker 7: which is the future that's part of our plan, you know,
40:14
Speaker 7: moving forward.
40:15
Speaker 5: But yeah, that we are the Gold Specials.
40:17
Speaker 3: What's still subscription.
40:19
Speaker 7: Just go to the website twenty dollars monthly dollars a
40:23
Speaker 7: month for that five gallon now forty for the case
40:26
Speaker 7: of the twenty four pack and we ship and deliver that.
40:29
Speaker 7: For the five gallon containing us either twenty five or
40:32
Speaker 7: twenty on subscription for that we are the Gold Special YEP.
40:35
Speaker 6: Go to Heavy Energy University dot com, backslash, Live dash Alkaline,
40:40
Speaker 6: or you can go to our Instagram at live alkaline NC.
40:43
Speaker 4: Go to the Lincoln bio shit.
40:45
Speaker 1: They said that the bottling water business is a three
40:49
Speaker 1: hundred billion dollar business here, three hundred.
40:51
Speaker 4: Growing every year, billion every year growth.
40:54
Speaker 1: It might feel like it's surprised to people, but it
40:56
Speaker 1: makes a lot of sense when you talk about these
40:58
Speaker 1: major corporations that do the violin. I wonder is the
41:01
Speaker 1: sailing the selling of the water as profitable or equally
41:05
Speaker 1: as possible profitable as potentially white labeling for other people
41:09
Speaker 1: in bottling?
41:10
Speaker 5: How does that vary right now?
41:12
Speaker 7: Because we don't do a lot of white labeling, you
41:14
Speaker 7: know at this second, I think, but white labeling is
41:17
Speaker 7: on the way and we encourage it because we like,
41:19
Speaker 7: we're not in competition with whoever else got water all
41:21
Speaker 7: these other companies are literally right beside each other.
41:24
Speaker 5: We the source. So come bottle your water.
41:27
Speaker 7: If you got a company somewhere, come bottle it and
41:30
Speaker 7: put your name on it, Slap your name on it.
41:32
Speaker 7: Bottling and whatever bottle you want to, come holler at
41:35
Speaker 7: the plug. So yeah, right now, our most profit is
41:39
Speaker 7: definitely coming from the bottling you know, ourselves.
41:42
Speaker 5: But if you want your own water, see.
41:44
Speaker 4: What I just did that? See what I just did that?
41:46
Speaker 4: We need that profession for sure.
41:49
Speaker 5: I mean you throw the oop. We got a dunke
41:50
Speaker 5: it from there.
41:51
Speaker 4: Yeah.
41:51
Speaker 6: Fact, so the sky's the limit. We're looking for big contracts.
41:54
Speaker 6: We could fulfill any level, you know, all levels. We
41:58
Speaker 6: do thousands of gallons in the day.
42:00
Speaker 2: So they say like it's a water crisis, scarcity in
42:04
Speaker 2: the world, and then some people say that that's not true.
42:08
Speaker 2: It's just that how it's being monopolized by corporations is
42:11
Speaker 2: causing scarcity of water. What's your thoughts on this whole
42:15
Speaker 2: water scarcity crisis.
42:17
Speaker 7: I think it's definitely a matter of you know, the
42:19
Speaker 7: monopoly of it, right, and if you fear always makes
42:24
Speaker 7: people move in emotional ways, right, So if you talk
42:28
Speaker 7: about it's a water crisis. Now you just got random
42:30
Speaker 7: people going out and buying as much water as they
42:33
Speaker 7: can possibly stock. And it's like, oh yeah, if it's
42:36
Speaker 7: a water crisis, then what is that gonna do, because
42:39
Speaker 7: you're gonna run out of that, you know. But they
42:42
Speaker 7: just force some people to buy more water at one time,
42:45
Speaker 7: which they can then use that and flip that money
42:47
Speaker 7: and do whatever they're gonna do with it.
42:50
Speaker 5: I ain't gonna say that.
42:51
Speaker 7: I don't believe that there's not some sort of crisis
42:53
Speaker 7: because we always have the dumping of trash in the
42:57
Speaker 7: water and oil and things of that theatre as well.
43:01
Speaker 2: So talk about that, like how does that impact because
43:03
Speaker 2: that's a big thing. The pollution of our waterways from
43:07
Speaker 2: oceans to rivers to lakes.
43:08
Speaker 3: It's a lot of pollution.
43:10
Speaker 5: Or even your Flint, Michigan like situations.
43:12
Speaker 7: Right, So, we had a situation back home where I mean,
43:15
Speaker 7: it's happening in East Greensboro, it's happening all over the country.
43:18
Speaker 7: So on one of our partners, you know, we had
43:20
Speaker 7: a situation where we were going to neighborhoods and literally
43:22
Speaker 7: giving the water away, you know, and making sure people
43:25
Speaker 7: were getting supplied, you know, with the water as well.
43:27
Speaker 7: That increased some of ourselves in another way because other
43:31
Speaker 7: people were donating to the calls, you know, so they
43:35
Speaker 7: were essentially paying for the water and then ordering water
43:37
Speaker 7: for themselves, you know, at the same time. So we
43:41
Speaker 7: didn't like use that as a sales tactic, but I
43:43
Speaker 7: mean we recognized that, like, as we were giving it away,
43:46
Speaker 7: people were also wanting to support because sometimes people all
43:49
Speaker 7: want to be a part of something.
43:50
Speaker 5: It's why they tithe in church, right, you know.
43:52
Speaker 7: They want to feel good about where their money going,
43:54
Speaker 7: and it's cool this is a place to do that.
43:56
Speaker 7: But as those things are beginning to happen for us,
44:00
Speaker 7: it's a matter of how do we attack that on
44:03
Speaker 7: our end, how do we make sure that people are
44:05
Speaker 7: getting you know, water as well, but also in the
44:07
Speaker 7: same way that people are Like every five cent of
44:10
Speaker 7: the water that you buy goes towards this cause it's
44:12
Speaker 7: a similar situation. We haven't pushed it like that, but
44:15
Speaker 7: it's like you know, letting people know, like as you
44:17
Speaker 7: buy and as you increase, we are still supplying and
44:20
Speaker 7: giving away water to places where people need the water.
44:22
Speaker 7: So it's really a way to be able to like
44:24
Speaker 7: utilize that unfortunately, But I mean it's there.
44:28
Speaker 1: Yeah, y'all have I mean, this is groundbreaking, and it
44:31
Speaker 1: seems like the information is just like ready and available.
44:35
Speaker 1: I know people come to y'all for the water, but
44:37
Speaker 1: do people come to y'all for the education part as well?
44:39
Speaker 1: Because absolutely there's plenty of I'm sure natural springs throughout
44:43
Speaker 1: the country. People don't really understand how to tap into
44:46
Speaker 1: that and make that something that could be a business
44:48
Speaker 1: or profitable. How many people are coming to y'all for
44:51
Speaker 1: the education?
44:52
Speaker 5: Man?
44:52
Speaker 6: Pointing of this, let me say, the funny thing is
44:55
Speaker 6: when I said I first made that connection and I
44:57
Speaker 6: took two months to study that was doing the pandemic
45:00
Speaker 6: on the back of the George Floyd's situation and the
45:03
Speaker 6: Black Lives Matter and all that in twenty twenty, and
45:06
Speaker 6: I took them two months to study. And by the
45:08
Speaker 6: time I jumped off, the only question was how much
45:12
Speaker 6: the point I'm like, hey, I did all this studying,
45:15
Speaker 6: like I wanted some more questions at that point. But furthermore,
45:19
Speaker 6: the further we got along, especially certain spaces and demographics,
45:23
Speaker 6: may inquire and have more questions, but some people come
45:28
Speaker 6: with the curiosity, And then you got the people that
45:31
Speaker 6: come just to support because they love our mission and movement.
45:34
Speaker 6: So I got this one lady in particular, she came like, look,
45:37
Speaker 6: I despised drinking water. I don't drink water. I'm gonna
45:40
Speaker 6: just buy some to support. That became one of our
45:44
Speaker 6: best customers. That was like, Yo, where y'all at?
45:46
Speaker 4: I need my water?
45:47
Speaker 6: And next thing, you know, she's telling us about how
45:49
Speaker 6: she's feeling better and she had some kidney issues and
45:53
Speaker 6: she was saying the doctor was telling her, whatever you're
45:55
Speaker 6: doing different, keep doing it, you know. So you got
45:58
Speaker 6: some people who are directly in acquiring for the knowledge.
46:01
Speaker 6: Then you got some people that just stumble into the
46:03
Speaker 6: knowledge because we make them a believer, you know.
46:06
Speaker 4: So well, yeah you got anything to add to that?
46:09
Speaker 5: Oh yeah, yeah.
46:11
Speaker 4: People.
46:11
Speaker 7: So because that there are other springs where people are like,
46:15
Speaker 7: well we can go to the water, go there and
46:17
Speaker 7: just get the water, will make it different. And I
46:19
Speaker 7: just I don't know about that other space. I just
46:22
Speaker 7: let them know and educate them deeply about our water.
46:25
Speaker 7: But there are other people that have land that are like,
46:27
Speaker 7: all right, well, how do I go find a spring
46:30
Speaker 7: on my land?
46:30
Speaker 5: Or I have a spring? You know how do we
46:32
Speaker 5: you know, go about doing that.
46:33
Speaker 7: So because we are in this lane, I do get
46:35
Speaker 7: a lot of those different type of questions of people
46:37
Speaker 7: that have landing, like well, how do I discover water?
46:40
Speaker 5: I'm like, dig.
46:44
Speaker 3: I mean, that's what I got, So what's the what's
46:47
Speaker 3: the plan to scale?
46:49
Speaker 6: So in my mind, the first the next immediate thing,
46:53
Speaker 6: we just drilled down like our main concentrated areas, So
46:57
Speaker 6: we got like eight different area years that we want
47:00
Speaker 6: to build hubs at. So locking in our storage and
47:03
Speaker 6: warehousing and locking in our distribution team around that, and
47:08
Speaker 6: then up in the ante on the promotion. So we
47:10
Speaker 6: got a goal and our Bigger than Water campaign to
47:13
Speaker 6: get five thousand monthly subscribers spending twenty dollars monthly for
47:17
Speaker 6: our million dollar playing you know, but ultimately we're going
47:21
Speaker 6: to be approaching hotels, grocery stores, all of that. But
47:25
Speaker 6: I'm really trying to crack the code on this director
47:28
Speaker 6: consumer model and really locking in our five thousand loyal subscribers.
47:34
Speaker 1: You know, you mentioned it, and you mentioned it as well,
47:38
Speaker 1: it's Bigger than Water thing you kind of mentioned in
47:40
Speaker 1: different ways, like you said it was a campaign, but
47:42
Speaker 1: y'alls just more felt like it was. This is more
47:44
Speaker 1: than just a water company. This is more of like
47:47
Speaker 1: a lifestyle. I heard a little bit about agriculture as well.
47:50
Speaker 1: Talk to both of y'all really what the phrase means
47:55
Speaker 1: and with the purpose behind it.
47:56
Speaker 7: Yeah, Well, because sometimes people look at when they get
47:59
Speaker 7: what they like, it's just water. All water tastes the same.
48:01
Speaker 7: We like, Nah, it's bigger than water. This is about
48:04
Speaker 7: a lifestyle. This is bigger than the taste. This is
48:06
Speaker 7: about what you're putting in your body, you know, and
48:09
Speaker 7: how it's gonna affect your body. So what those other
48:11
Speaker 7: waters got going on is not what this has going on.
48:14
Speaker 7: So it's bigger than water. This is you don't put
48:16
Speaker 7: the same type of gas in this car that you
48:18
Speaker 7: put in this type of car. You a premium car,
48:20
Speaker 7: ain't you? So you better put premium water in your body.
48:23
Speaker 7: But we also, like you said, we're on a crystal
48:25
Speaker 7: mineral based body of land. So the minerals in the
48:28
Speaker 7: water is one hundred percent natural pH balance naturally, but
48:31
Speaker 7: think about what's happening with the crops that are also
48:33
Speaker 7: grown on that same land that that water is coming from.
48:36
Speaker 7: So it's bigger than water, which is why we have
48:38
Speaker 7: a situation called the Bigger than a Farmer's Market farmers Market,
48:42
Speaker 7: because it ain't just a farmer's market. You're gonna come
48:44
Speaker 7: there and get your mushrooms, you could pick out your
48:45
Speaker 7: colleague greens. You're gonna see other type of vendors. But
48:48
Speaker 7: it's also gonna be workshops there. There's also we have
48:50
Speaker 7: a huge fire pit where we do a situation called
48:52
Speaker 7: fire for Therapy where people come do poetry, share stories
48:56
Speaker 7: and things like that. But the water bring them there.
48:58
Speaker 7: It's bigger than water. So have a festival that we
49:01
Speaker 7: do called the Alkalin Festival's three days and two nights
49:05
Speaker 7: of live music, yoga, meditation, camping, bonfire, food trucks, vendors
49:09
Speaker 7: and more.
49:10
Speaker 5: But it all started with the water. It's bigger than water,
49:13
Speaker 5: you know.
49:13
Speaker 7: So people come there for that and they get an
49:15
Speaker 7: entirely different holistic experience and all of the inspirational messages
49:20
Speaker 7: and things that we've heard from people that have come
49:22
Speaker 7: and experienced that. Because we build showers out there because
49:26
Speaker 7: people are going to be there for three days and
49:27
Speaker 7: two nights, so people need to wash, but they are
49:31
Speaker 7: showering into alkaline water as well, so they're not just
49:34
Speaker 7: drinking it, they showering in it.
49:36
Speaker 5: It's bigger than water.
49:37
Speaker 7: Your skin is your most exposed organ so what are
49:41
Speaker 7: you putting on your skin as well?
49:42
Speaker 5: It's bigger.
49:43
Speaker 7: So people are starting to really understand, you know what
49:47
Speaker 7: we say when we say that it ain't just a
49:49
Speaker 7: water company. It started there, that was the seed, but
49:51
Speaker 7: the harvest is much more grand than that. You have
49:54
Speaker 7: the food, you have a space where you can come
49:56
Speaker 7: and release. You know, you have the festivals and things,
49:59
Speaker 7: but all started with the water facts.
50:02
Speaker 4: And I'll just add to that where.
50:05
Speaker 6: We got this summer program that we do a steam
50:08
Speaker 6: program where we get the kids out, they learn about agriculture,
50:12
Speaker 6: we build the garden boxes, doing entrepreneurship, arts, financial literacy,
50:18
Speaker 6: and just all things survival skills based, you know, so
50:21
Speaker 6: learning how to operate this land where we can put
50:24
Speaker 6: ourselves in a position to be independent and self sufficient
50:27
Speaker 6: in real life. And then so the youth and the
50:30
Speaker 6: education is the major thing because we're literally building community.
50:34
Speaker 6: So the foundation or where we started with Soul Academy
50:38
Speaker 6: is really coming to life where we got a community
50:40
Speaker 6: for these kids to dwell in, like to.
50:43
Speaker 4: Be running through this land free man.
50:45
Speaker 6: They don't be knowing where they iPads and phones are
50:47
Speaker 6: add on this land because it's just endless acreage that
50:51
Speaker 6: they can just run with limitless boundaries, you hear me.
50:55
Speaker 6: And then the last thing I'll say in reference to that,
50:58
Speaker 6: the more we push and move the water, we'll come
51:01
Speaker 6: back to the land. It's fifteen fruit trees that we
51:03
Speaker 6: need to plant. It's a new machinery that we got
51:07
Speaker 6: to activate some more of this land. Like we can
51:09
Speaker 6: actually see where the fruit.
51:11
Speaker 4: Of our labor is going.
51:12
Speaker 6: And it ain't just for the CEO to put in
51:15
Speaker 6: his pocket and do him like he literally protecting this land.
51:19
Speaker 6: He denying one hundred million dollar deals, hundreds of million
51:22
Speaker 6: dollar deals to buy this land. And we see him
51:26
Speaker 6: putting this land in places and spaces that's gonna feed
51:29
Speaker 6: not just him, like he gonna be over to enjoy
51:31
Speaker 6: some of these fruit trees, but these fruit trees gonna
51:34
Speaker 6: live long past his lifetime, you know. So I see
51:37
Speaker 6: he's actually reininvesting the money into the community, you fear me.
51:42
Speaker 6: And ultimately we won't know what none of these other
51:46
Speaker 6: corporations doing. They probably doing the same thing with their
51:48
Speaker 6: family compound. But we ain't never gonna be at their
51:51
Speaker 6: family compound though you fear me, but y'all can come
51:54
Speaker 6: to ours though, right.
51:56
Speaker 2: I want to thank you guys for coming in telling
51:58
Speaker 2: them the website for Instagram all that man.
52:02
Speaker 6: Well, first off, again, I want to salute y'all official
52:06
Speaker 6: salute appreciate y'all, y'all being diligent locking in pushing this
52:11
Speaker 6: financial literacy bringing all type of products and services and
52:15
Speaker 6: resources and information to the people for years on end.
52:18
Speaker 6: You know, I was just telling Rashad about a message
52:22
Speaker 6: I stumbled into. I ain't even I wasn't even looking
52:25
Speaker 6: for it. I was searching in my Instagram messages the
52:27
Speaker 6: other day and I seen a message. I hit him
52:29
Speaker 6: in like twenty eighteen just to say, salute y'all doing
52:32
Speaker 6: y'all thing off the beginning, you hear me. But yeah,
52:36
Speaker 6: I'm just honored to be here and get the people
52:39
Speaker 6: to access to the resource. So you can follow us
52:42
Speaker 6: on Instagram at live Alkaline NC. You can go to
52:45
Speaker 6: the linking bio to order, or you can go to
52:48
Speaker 6: heavy Energyuniversity dot com and go to the live Alkaline tab,
52:54
Speaker 6: or you can do heavy Energy University dot Com backslash,
52:58
Speaker 6: Live dash Alkaline.
53:00
Speaker 1: Yeah, we appreciate you. I just thought about that. Man,
53:02
Speaker 1: I gotta have an alkalin shower. I've never had that before.
53:08
Speaker 4: Let us be all supplier. You know, you go before
53:10
Speaker 4: we know, we're gonna have that.
53:11
Speaker 6: That invests fast, earn your leisure water. You know what
53:14
Speaker 6: I'm saying, fat, You know the fact sounds I'm.
53:18
Speaker 5: Really I'm the plower by live.
53:20
Speaker 3: Let's get it all right.
53:22
Speaker 4: Appreciate it.
53:22
Speaker 3: Thank you guys for rock on for see you next week. Peace.
53:24
Speaker 4: Peace,